“What the average homebuyer can do now in the palm of his or her hand was unthinkable just a few years ago,” said Brian Boero, partner and co-founder of real estate marketing, design and consulting firm 1000watt. “It’s an exciting new world.”

As a keynote speaker at Real Estate Connect New York City, Boero will speak about how the widespread adoption of Internet-enabled mobile devices and the integration of digital technology into seemingly every aspect of our lives should inform the strategic decisions of real estate companies. Real Estate Connect runs Jan. 16-18 at the Grand Hyatt New York.

Boero has had the opportunity to examine the business practices of many real estate companies firsthand. The biggest mistake made by many is not putting enough emphasis on unifying their brand’s presence in the digital realm, where many consumers now encounter it in intimate, new and compelling ways.

Brian Boero

Focusing on the digital side of business is not about being pretty, Boero said, but about doing things that have a measurable impact on the bottom line. First of all, it’s important for businesses to ask themselves, “What kind of experience do we want to create for our consumers?”

They should integrate their answer across all points — especially the digital ones — where the company touches consumers, Boero said.

And, he stressed, it’s important for companies to make sure their websites are solid before focusing on other arenas, like app development. For example, websites should include responsive design, where Web pages automatically resize to best fit the size of the browser screen or device that’s accessing it.

Boero, who has a master’s degree in political science, got into real estate by happenstance. In the mid-90s, he was working in the California Legislature at the state capitol in Sacramento when he met a Los Angeles Times reporter by the name of Bradley Inman.

In 1997, Boero recalls, Inman convinced him to come to the San Francisco Bay Area to help him run Inman News. Within a couple of years Boero was president of the organization. In 2004, he left Inman News to run real estate software company VREO Inc. as CEO, before co-founding 1000watt in 2007.

At 1000watt, Boero is focused on providing guidance to real estate companies like Realtor.com operator Move Inc., Lisle, Ill.-based multiple listing service Metropolitan Regional Information Systems Inc. (MRIS), and neighborhood information provider StreetAdvisor.

Brian Boero’s weekly “Friday Flash” blog at 1000watt, published most Fridays, provides a quick-hit, smart take on the notable real estate events that occur during the week. “The foreclosure play, Jay-Z and RIN Redux,” “RPR ecstasy, beautiful servers, and a second look at Facebook ads,” and “Emotional titillation, Realogy’s Roadshow, and a trivial pursuit” are a few recent titles showcasing Boero’s knowledge.

Boero, 1000watt co-founder Marc Davison, and 1000watt partner Joel Burslem have published a book of their selected writings from the firm’s first four years.

Mobile is clearly today, Boero said. And he has a hunch that tomorrow’s technology will have something to do with what he calls “people doing insane (things) on the Web,” like renting out a stranger’s apartment (AirBnB), having a stranger pick up your laundry (TaskRabbit), or hitching rides from people you don’t know (Lyft).

As the traditional barriers between people erode, transactional relationships increase, driven by the fact that smartphones and tablets, so widespread now, facilitate payments, location, directions and loads of other actions that make conducting business on the fly much easier.

This trend could increase the number of real estate transactions between strangers, he said. While the percentage of for-sale-by-owner home sales haven’t increased in recent years, Boero thinks it’s something to keep an eye on.

Outside of real estate, on most fall weekends Boero has his eyes on ducks he’s hunting from San Pablo Bay near San Francisco. But time away doesn’t preclude getting work done.

“I’ve been known to take conference calls from the duck pond,” he said.

Book Review
Title: “Get Your Shift Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life”
Author: Steve Rizzo
Publisher: McGraw-Hill Professional, 2012; 224 pages; $25

A friend of mine has two remarkable little girls, ages 5 and 8, and they have very different personalities. The youngest is spritely, whimsical and exuberant. The oldest is brilliant, methodical and mightily capable. She taught me how to tie a square knot. She’s wont to say things like, “Tara, I can row from this side of the bay to that one, in a boat the size of a bathtub. By myself.” And she can.

But she’s young and well-parented, so she has not let her pragmatism dim the high priority she places on fun — not in the least. In fact, she’s somehow managed to find a perfect marriage between the two. After she pulled me out of some brooding moment with a silly story about a caper she pulled off with her schoolmates, she took the occasion of my laughter to say: “You know, every time you laugh, it adds two months to your life.”

I don’t know whether that’s true. Research uncovered in my Google search says that it does boost your immune system and your chances of survival, should serious disease strike — it also suggests that laughter adds life to the years we do have.

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But in any event, there’s one person I’m certain would agree with my little friend’s assessment: comedian-turned-motivator Steve Rizzo, whose new book “Get Your Shift Together: How to Think, Laugh, and Enjoy Your Way to Success in Business and in Life” launches right after Christmas.

Rizzo starts out by telling a series of stories — one about his own life as a Hollywood comedian opening for the likes of Eddie Murphy, Rodney Dangerfield and Jerry Seinfeld before he had the epiphany that his true calling was to motivate people, not “making it big” in the traditional sense. He tells another about his brother, who lost nearly all his intestines in Vietnam and has lived a full, wonderful life despite doctor’s foreboding prognoses.

Rizzo’s stories remind us that our circumstances impact our lives, but our attitudes and our responses create our final outcomes.

The rest of the book is broken into three parts, broken down to cover buckets of the “shifts” referenced in the title, laughter-drive attitude adjustments Rizzo says hold the potential to change your business and your life:

1. The shift to a happier mindset. Rizzo encourages readers to adopt the viewpoint that happiness is a choice, one they must consciously and constantly make if they truly want to have happy lives. He also makes a good case that most of us who are on a success path fail to enjoy the process — of achieving our goals and of daily living — and, thus, fail to enjoy the bulk of our lives.

The stress and other chronic negative emotions so many people live with on their way to reaching distant goals also hinder productivity and creativity, according to Rizzo, who prescribes personal choice as the key to shifting into everyday happiness and achieving your goals and dreams.

Advocating that happiness is a “personal right” we should simply, aggressively claim all through every day, at work and at home, Rizzo proclaims that “there is absolutely no reason why you can’t plan for the future, set goals, undergo your daily routine, deal with the unexpected and still make conscious choices to enjoy yourself while you do so.”

2. The instant shifting power of humor. Here, Rizzo focuses on helping readers practice their most important superpower: the power of choosing to think about the things that take place in their lives in a way that is positive, optimistic and happiness-promoting. He provides methodical guidance for learning how to shift your beliefs and feel better any time you need to.

Finding and focusing on the humor in tough situations is one of the key cures for negativity that Rizzo recommends, here and throughout “Get Your Shift Together.”

3. Shifts away from fear and the “big mouth in your head.” Rizzo, whose motivational stage name is The Attitude Adjuster, devotes the last section of the book to his insights on how to conquer fear (“the emotion from which anger, worry, guilt, self-doubt and all other negative emotions derive”) and something he calls the “Big Mouth in Your Head,” an “inner voice” that “plays off your deep-rooted fears and keeps you in a state of constant turmoil.

Laughter is, again, Rizzo’s go-to cure for these darkest emotions. He writes that “the moment you become aware of the deceiving ways of the Big Mouth and allow yourself to laugh in the face of fear, you enter into a higher state of consciousness.”

“Get Your Shift Together” is not a hard-hitting, step-by-step, chart-laden, personal growth book. Rather, it’s an entertaining, easy, yet inspiring read for those who are ready to start taking their happiness seriously.

Tara-Nicholle Nelson is a real estate broker, attorney and the author of two critically acclaimed books on real estate. Tara also speaks and writes on the art and science of life transformation at RETHINK7.com.