Do you use mobile marketing for business?
Are you wondering how to get started?
To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.
Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.
You’ll learn what tools to use and the difference between mobile websites and mobile apps.
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Here are some of the things you’ll discover in this show:
Why marketers should pay more attention to mobile customers
Jamie states that 15-50% of the people who visit your website come in from a mobile device and this number will continue to grow.
When consumers visit your website from a mobile device, you need to be there to meet them, understand mobile marketing and know how to connect with customers on mobile.
You’ll have to learn how to use mobile, as it’s a way to build a bridge between you and your customer.
Make sure you’re mobile-ready.
You’ll discover how more people check prices on their mobile devices while shopping and what you need to provide them to make sure they buy from you.
And you’ll hear that when people buy a product on mobile devices, particularly tablet computers, their total ticket price is typically higher than it is via a desktop computer.
It’s important to be mobile-ready—not only for B2C but for B2B too.
Listen to the show to find out how many people bought a virtual ticket on a smartphone while attending Social Media Marketing World.
Is there a social media connection when it comes to mobile marketing?
Jamie sees email as a social media tool. Sixty-seven percent of all “C-level” executives check their emails from their mobile devices. The better-known tools being LinkedIn,Facebook, Twitter and YouTube.
We all need mobile websites. Remember when consumers visit your site, one of the prominent things you want to do is give them the ability to connect with you on social media platforms from their mobile device.
You’ll hear Jamie give a great example of how you can use LinkedIn on a mobile device in a business environment.
Mobile Marketing, How to Get Started | Social Media Examiner.