Category Archives: Pound Ridge

Pound Ridge NY Weekly Real Estate Report | RobReportBlog

Pound Ridge NY Weekly Real Estate Report

5/23/2013
Homes for sale
88
Median Ask Price$1,045,000.00
Low Price$285,000.00
High Price$4,250,000.00
Average Size3903
Average Price/foot$354.00
Average DOM119
Average Ask Price$1,357,334.00

 

 

Pound Ridge NY Weekly Real Estate Report | RobReportBlog.

Offers remain high even in depreciating markets | Pound Ridge Real Estate

Forty-one percent of buyers surveyed by Redfin said today’s low inventory has caused them to consider paying more for a home in the second quarter of 2013. This is up from 34% of survey respondents in the first quarter and 26% in the fourth quarter of 2012.

As someone who was looking to buy a home in this crazy North Texas market where prices continue to appreciate, I can attest to feeling the need to offer over list price. In fact, on the second home my husband and I put an offer on, we offered nearly $4,000 more than the original listing price of $214,000. This was only to find out that the home ended up selling for $225,000… another $5,000 on top of our offer. 

But what about the markets where prices are still depreciating?

According to the April Trulia Price Monitor, Honolulu, HI, New York, NY and Rochester, NY, also saw a decrease in the seasonally adjusted asking prices year-over-year. So are offers going in above listing price in these markets as well? 

Patrick Hastings, a broker/associate at RE/MAX Plus in Rochester, NY, says the market is surprisingly stable. 

Hastings said buyers are still going over the listing price on homes from time to time in multiple offer situations. In the good neighborhoods, there is still pent up demand, says Hastings. 

Patti West, an agent in Manhattan, said she is definitely still seeing offers come in at or above listing price.

It depends on the property, West said, because there are so many variables: how it’s priced to begin with, if it’s priced right to begin with, etc. 

There are some who still try to negotiate, but it depends on what the property is. For instance, condos are a bit more money, so they’re going in at asking or above listing price, while co-ops are a little bit more negotiable, according to West. 

So it seems that even in markets that are still depreciating, demand remains high. This only raises the question: at what point will that depreciation turn into appreciation? We’re going to guess soon.

 

Offers remain high even in depreciating markets | REwired.

Investor and cash buying push Las Vegas home sales | Pound Ridge Real Estate

Homes in the Las Vegas area sold at the fastest pace for an April in seven years due, in large, to investor and cash buying nearing record levels. Sales in the $200,000-to-$500,000 range in the Sin City picked up 81% from one-year prior. 

The Las Vegas median price paid for a home increased to the highest level in nearly four and a half years, largely due to price appreciation,tight inventory, a surge in move-up buyers and a drop-off in foreclosure resales. 

In the Las Vegas-Paradise metro area, 4,869 new and resale houses and condos closed escrow in April, an 8.6% increase from the month before and a 7.0% rise from one-year prior, according to San-Diego-based DataQuick. 

Sales have dropped 4.2% between March and April, on average, since 1994. The year-over-year increase in total sales last month follows 10 consecutive months of year-over-year declines. 

 

Investor and cash buying push Las Vegas home sales | HousingWire.

Mortgage apps tumble, refis drop to lowest since late March | Pound Ridge Real Estate

Mortgage applications tumbled this week as refinancing and purchase applications continued their downward trend.

Application volume fell 9.8% from one week earlier for the week ending May 17, according to the Mortgage Bankers Association.

Also posting significant drops, the refinance Index decreased 12% from the previous week and the seasonally adjusted purchase index dropped 3% from one week earlier, the industry trade group said.

“Mortgage rates increased to their highest level since March last week, leading to the largest single week drop in refinance applications this year,” said Mike Fratantoni, MBA’s vice president of research and economics.

He added, “The refinance index has fallen almost 19% over the past two weeks and is back to its lowest level since late March. Purchase activity declined over the week but is still running about 10% above last year’s pace at this time.”

The refinance share of overall mortgage activity slightly fell to 74% of total applications.

Meanwhile, the adjustable-rate mortgage share of activity inched up to 5% of all mortgage applications.

The average 30-year, fixed-rate mortgage with a conforming loan balance continued to escalate, rising to 3.78% from 3.67%.

Additionally, the average 30-year, FRM with a jumbo loan balance rose to 3.93% from 3.87% compared to a week prior.

The average contract interest rate for the 30-year, FRM backed by the FHA surged to 3.53% compared to 3.43% the previous week.

The 5/1 ARM squeaked up to 2.60% from 2.55%, and the 15-year, FRM jumped to 2.96% from 2.88.

 

Mortgage apps tumble, refis drop to lowest since late March | HousingWire.

7 Facebook Marketing Case Studies | Pound Ridge Realtor

Learn some inventive ways to integrate Facebook into your social media marketing strategy.

7 Facebook Marketing Case Studies 7 Facebook Marketing Case StudiesEvery day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.

 HubSpot Facebook Marketing Case Study 7 Facebook Marketing Case Studies

HubSpot

The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to:

  • Lead fans to its Page and ultimately engage them with other content
  • Drive customer engagement and generate more leads

Results:

  • 71% sales increase from Facebook
  • 15% increase in ROI from Facebook
  • 39% increase in traffic coming from Facebook

Read the case study

 Corcoran Group Facebook marketing case study 7 Facebook Marketing Case Studies

Corcoran Group Real Estate

The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to:

  • Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”
  • Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent
  • Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities

Results:

  • 2x visitors now come from Facebook compared with its other advertising platforms
  • No. 2 in organic search results for Corcoran’s Facebook Page, second only to the brokerage’s own website
  • 6x higher reach for posts on days when ads are running
  • 10x more Page views of its Facebook Page when ads are running

Read the case study

 Canvas People Facebook marketing case study 7 Facebook Marketing Case Studies

Canvas People

The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to:

  • Increase fan engagement to build a dedicated Facebook community
  • Drive Facebook fans to purchase directly fromCanvasPeople.com

Results:

  • 3,959 individual transactions as a result of the Facebook campaign
  • 180,000 people liked the Canvas People Facebook Page
  • 1.5x return on investment on Facebook advertising
  • 10x page engagement increase based on the “People Talking About This” metric

Read the case study

 Luxury Link Facebook marketing case study 7 Facebook Marketing Case Studies

Luxury Link

The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to:

  • Offer a way for people to share luxury travel experiences and new featured destinations
  • Continue to grow revenue by offering relevant deals to its community

Results:

  • 100% increase in sales for travel packages coming from Facebook
  • 30% increase in site visits month over month from Facebook
  • 90% of the Facebook community who purchased travel packages were new Luxury Link customers

Read the case study

 

7 Facebook Marketing Case Studies | Pamorama | Social Media Marketing Blog.

Colorado foreclosure filings plummet | Pound Ridge NY Real Estate

Foreclosure filings in Colorado dropped a dramatic 41.3% in the first quarter of 2013, the Denver Post writes.

Citing data from the Colorado Division of Housing, the publication noted that 4,571 foreclosure filings were reported, down from 7,785 a year earlier.

 

 

Colorado foreclosure filings plummet | HousingWire.

Mortgage rates will rise along with housing prices | Pound Ridge Real Estate

Home prices and sales will continue to rise, but historically low mortgage rates will start to fade by the end of this year, according to the National Association of Realtors.

The D.C.-based trade group’s chief economist, Lawrence Yun, sees the gains in prices continuing at a rapid pace through at least next year.

“Double-digit price gains are within reach in 2013 because inventory is bounding near 13-year lows, but some relief to inventory will occur later this year,” he said.

NAR forecasts existing home prices will rise an average of 8 percent nationwide this year and 5 percent next year.

Mortgage interest rates will gradually rise this year and next, NAR predicts, with the average rate on a 30-year fixed-rate mortgage reaching 4 percent by the end of this year and 4.6 percent next year.

Freddie Mac said Thursday the average rate on a 30-year fix was 3.51 percent this week. Average 30-year rates hit a record low of 3.31 percent in November 2012.

 

 

Mortgage rates will rise along with housing prices – Washington Business Journal.

Facebook Advertising for Grown-ups | Pound Ridge Realtor

Facebook is Maturing for Users and for Advertisers

Several members of the Find and Convert team recently attended the Social Fresh EAST Conference here in Tampa. We all came away with a lot of food for thought but the key takeaway that is still ringing in my ears, something we heard from more than one speaker at Social Fresh, is that Facebook has matured. It’s true! Since the release of Graph Search in January, Facebook has released several powerful new tools that give marketers new and exciting ways to reach hyper-targeted audiences with relevant, effective content like never before.

Facebook’s Audience has Matured

According to SocialBakers, the age of the average Facebook user, 29.53 in 2010, is now 30.11. But anecdotally, we know that teenagers have moved on to channels like Instagram, Kik, and Vine while older adults are warming up to social media and discovering Facebook. So, in terms of audience, we can say Facebook has “matured” and there is clear evidence that older users may be more likely to click through to an ad.

Facebook has Matured

Many Facebook users feared changes that would come when the company went public. For a while, it seemed as though Facebook wasn’t entirely sure where it was going. For anyone paying attention recently, however, Facebook seems to have found some direction. There are still grumblings about changes to the user experience and new types of advertising but the still-active users don’t seem to be giving up on Facebook quite yet. They’re talking about the changes…but they’re staying on Facebook to do it!

Facebook Advertising has Matured

As Facebook itself has matured from the wild, young start up to a large corporate entity employing over 4,600 people and responsible to its shareholders, they’re almost tripping over themselves to improve the user experience for business users as well. While there is a real danger in relying too heavily on Facebook advertising, neglecting engagement and undervaluing the power of organic reach, the tremendous potential Facebook now presents for advertisers cannot be ignored.

There are really three ways to advertise on Facebook:
• On the page with promoted posts and offers;
• In the Ads Manager with ads, sponsored stories, and promoted page posts;
• In the Power Editor with mobile ads, advanced targeting, and testing options.

Crawling and Walking

Promoting a Post from the Facebook Page

On-page ad creation gives the page manager very few options. You can specify a budget to reach users who already like your page and their friends. Unless your target audience truly includes anyone in the world, I do not recommend promoting or “boosting” posts from your page.

 

 

Facebook Advertising for Grown-ups | Find and Convert.

Pound Ridge NY Unsold Inventory Report | Pound Ridge Homes | RobReportBlog

Pound Ridge NY Unsold Inventory Report  |  Pound Ridge Homes | RobReportBlog



80  unsold homes


21 sold last six months

22.85 months of unsold inventory


34 sold/pending/conditional contract

14.13 months of inventory

 

 

Pound Ridge NY Unsold Inventory Report | Pound Ridge Homes | RobReportBlog.

New Home Inventory Search Tool – Builders Update | Pound Ridge NY Realtor

Realtors run into a myriad of different obstacles trying to sell newly constructed homes to their clients.
These hurdles can range from just finding accurate inventory data, to decimating the correct information to their buyers usually implementing a laborious process of cutting and pasting details.  Just attracting and capturing new home shoppers was a tedious process that most Realtors aren’t prepared for.Builders Update Logo
Lee Goldstein, COO of Builders Update, looks to change all of that with his new search tool!
Once added, clients can peruse your site and search for new homes in a similar fashion to searching for previously owned properties.  Map searches, list views, detailed property descriptions, photos and even buyer registration features are now accessible to your website visitors.
Check out the video below to watch the interview as well as view screen shots on how the Builders Update system works.
Popout

 

 

New Home Inventory Search Tool – Builders Update | Pound Ridge NY Realtor | Bedford NY Real Estate | Robert Paul Talks Life in Bedford NY.