Category Archives: Lewisboro

New mortgage rules won’t end discriminatory pricing | Katonah Real Estate

In an effort to eliminate discriminatory pricing of home mortgage loans, the federal government now imposes a raft of regulations on how mortgage brokers can price loans and charge for their services. The new rules have not eliminated discriminatory pricing, but they probably have raised mortgage broker fees.

Mortgage brokers are independent contractors who find borrowers, counsel and qualify them, take their loan applications, process the paperwork and deliver the package to a lender who funds it. Brokers usually deal with multiple lenders. Loan officers, while they perform much the same functions as brokers, are employed by a single lender. Collectively, they are “loan originators,” or LOs.

Historically, many if not most LOs charged borrowers what they could get away with, since their compensation was tied to the charge. The result was that some borrowers paid more than others for no better reason than their LO’s powers of persuasion. LOs were basically equal opportunity overchargers — they did it whenever they could get away with it. However, for a variety of cultural and other reasons, their behavior had disparate effects on different groups. Bottom line, black and Hispanic borrowers paid more than white borrowers.

This situation was much noted but little was done about it until after the financial crisis, when the political environment became hostile toward brokers. They were viewed as willing accomplices in the process of saddling consumers with mortgages they could not afford.

Top 10 Reasons Why You Need a Content Marketing Strategy | Katonah NY Real Estate

1. Trust in Advertising is Terrible

A recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don’t like, nor trust the sales messages 

The survey found whopping 90% of OECD consumers said they trusted brand recommendations from friends or users they trusted online, while only 10% said they trusted messages from display advertising.

Content Marketing represents a form of word-of-mouth marketing, whereby users consumer, engage and share your useful brand content. A strong content marketing strategy hits closer to the 90% trust level than any paid banner ad at the other end of the consumer trust scale.

2. Content Marketing Delivers Quality Lead Generation 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker. This problem may be solved with content marketing.

In fact, Content marketing can convert 30% more organic traffic into high quality sales leads (source: MarketingSherpa). Great content marketing will attract potentially high value customers, and these customers will come back for more.

This compares to more traditional advertising methods, where media planners will buy an audience assuming that an ad message will be received by a target audience, and this also assumes the paid message will compel users to act.

Content Marketing delivers on the strategy of ‘narrowcasting’ where brands focus on a smaller, core group of potential, high quality consumers.

Elliman Reports for Brooklyn, Queens and Westchester | Mt Kisco Homes

We have just released the first quarter 2013 “Elliman Reports” for Brooklyn, Queens and Westchester; the leading resource on the state of these markets. As always, our market reports are produced in conjunction with Miller Samuel to provide you and your clients with the most comprehensive and neutral market insight available.

 

The Brooklyn housing market has tightened up quite a bit since last year. Listing inventory has fallen to a five-year low and housing prices have edged up to their highest level since the credit crunch began five years ago. The number of sales fell short of levels a year ago but the negotiability between buyers and sellers has grown closer than we’ve seen in years. We don’t anticipate much relief in supply in the near future, so current conditions are expected to continue in the coming quarters.

 

Inventory in Queens has fallen to an eight-year low, yet the number of sales increased from prior year levels. Low mortgage rates, a release of pent-up demand, and improving economic conditions have brought more interest to this market. Housing prices have remained remarkably stable, but these tighter conditions have brought buyers and sellers closer together on price. We anticipate more of the same in the coming quarters.

 

The Westchester market is defined by shrinking inventory–now at its lowest level in four years. While closed sales were higher than last year, signed contracts jumped above last year’s levels promising to make the spring market the most active in years. Housing prices have remained stable for the past several years, but a combination of low mortgage rates, rising activity, and low supply is expected to keep upward pressure on prices in the coming months.

 

We constantly look for ways to provide our clients with better information to enable them to make more informed decisions. Our efforts to make this market report series possible reflect my strong belief that in a market that is constantly changing, access to timely information is one of the greatest resources we can offer our clients.  We are committed to providing the best information and services in the industry. Explore our full market report series covering Manhattan, Brooklyn, Queens, Long Island, The Hamptons, North Fork, Westchester/Putnam, Miami, Boca Raton, Fort Lauderdale and Palm Beach at http://www.elliman.com/marketreports

 

Warmest regards,

Dottie Herman

President and CEO

Douglas Elliman

 

*Visit the new, http://www.elliman.com to search from more than 40,000 listings and access all of our current market reports

30-Year Fixed Mortgage Rates Down for Second Consecutive Week | Mount Kisco NY Real Estate

Mortgage rates for 30-year fixed mortgages fell again this week, with the current rate borrowers were quoted on Zillow Mortgage Marketplace at 3.35 percent, down from 3.43 percent at this same time last week.

The 30-year fixed mortgage rate hovered between 3.48 and 3.33 percent for the majority of the week, dropping to the current rate this morning.

“Rates dropped last week after a weaker-than-expected U.S. jobs report on Friday,” said Erin Lantz, director of Zillow Mortgage Marketplace. “This coming week, we expect rates to remain depressed as lingering eurozone concerns and Japan’s new monetary policy push investors to safer asset types like U.S. mortgage-backed securities.”

Additionally, the 15-year fixed mortgage rate this morning was 2.54 percent, and for 5/1 ARMs, the rate was 2.28 percent.

What are the rates right now? Check Zillow Mortgage Marketplace for up-to-the-minute mortgage rates for your state.

04-09-13 1006 AM

*The weekly rate chart illustrates the average 30-year fixed interest rate in six-hour intervals.

Is Your “Online Reputation” Out of Control? | Katonah NY Realtor

Is Your “Online Reputation” Out of Control? image yard sign online reputationReputation Is Everything

The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are.

It’s your way of create a yard sale sign online that speaks volumes about you. Your online reputation allows others to create their own opinion of who they think you are and in turn they may share their opinion on social media.

What does “Online Reputation” Mean?

Everything you do and say online has an impact on your reputation as a person and as a business owner. With your target customers using the internet daily, it is important that the message you communicate is positive and helpful. When someone wants to know more about you or about your business, they may search for information via a search engine like Google or other place on the internet that may host information. Learning how to manage your online reputation, can help your business grow as well as protect you in the long run.

How Important is Managing Your “Online Reputation”?

As a person and a business owner, it’s crucial to manage your online reputation. People want to know they can count on you and trust you. Creating a good presence online will enhance you and your business; it will gain you respect and recognition. That can also draw business your way when you have a positive reputation. You need to keep the good presence going to ensure your online reputation stays positive.

What Tools and Apps Can You Use To Manage Your “Online Reputation?

In creating a good presence and maintaining it, you have to manage how the internet world perceives you. All it takes is one negative post or a few negative comments to begin to ruin the positive presence you have built. There are tools and apps out there and things you can do to manage and maintain your online reputation.

  • Write good content regularly – doing so will keep the positive presence up pushing negative feedback farther down in the search engines
  • Use Deleteme Mobile App – this is designed to protect personal information from data tracking, data collecting, etc.
  • Use social media management tool to monitor presence – you can use tools such at Hootsuite, Sprout Social, or Onlywire to monitor your presence. These tools can provide statistics and information about the characteristic of your target customers.

A unique way for you to use Google search is the Google Me on The Web feature which is part of the Google Dashboard. It allows you to set up search monitoring for your name/your business, helps you remove negative content, etc. See the image below for more details or click here to visit your Google Dashboard if you have a Google account. The links below do not work in the image. To find out more about the links, visit your Google Dashboard.

Is Your “Online Reputation” Out of Control? image google me on the web

Online Resources:

Below are a few resources that may provide you additional opportunities to learn more about online reputation.

Author: Kim Beasley     Kim Beasley on the Web Kim Beasley on Facebook Kim Beasley on Twitter Kim Beasley on LinkedIn Kim Beasley RSS Feed

Kim Beasley specializes in coaching business owners to grow their visibility online using social media and their website (WordPress). Her focus is to teach owners how to raise their Engagement Factor while using such social media as Google+, Facebook, Twitter, LinkedIn, YouTube, or Pinterest to name a few. The Engagement… View full profile

This article originally appeared on Kim Beasley and has been republished with permission.

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