Thinking of listing your home? Of course, you’ll want to get the best possible price. Before you call a major renovation squad for a TV-style home makeover, try these cheap and easy fixes to increase your home’s appeal.
Declutter
Start with the easiest fix of all. Pack up and hide or store some of your possessions. Stash your collections of porcelain dolls or “Star Wars” figurines; the less of your stuff potential buyers see, the more likely they will be to envision themselves — and their stuff — in the home.
Add curb appeal
Next, take a look at your home from the street. Could it benefit from a little landscaping? Clear away any dead plants, trim back limbs and bushes, and check out your local home improvement store’s garden section. Small flowering plants and other foliage is very affordable and easily adds instant charm.
Deep clean
The next easy fix is to clean. No, really clean. Pressure wash the driveway, and have your tile and carpets professionally cleaned by carpet cleaners in Boise. Clean your window treatments and remove scuff marks around the baseboards. All the little things that may go unnoticed from day to day will make the home look much better when they are all sparkly-clean.
Go neutral
Watch about 20 seconds of any real estate reality show and you’ll surely hear a prospective buyer lament about the owner’s poor choice in color. “Oh, it’s so … blue.” This is like nails on a chalkboard to real estate professionals because it is literally one of the easiest things to change. The solution: Repaint some of your boldest walls a good old off-white or beige neutral. It will also help you start to detach emotionally from your home as you enter the sale process.
Kitchens and bathrooms
Kitchens and bathrooms are the two rooms that really sell a home. Give them a quick mini-makeover by making a few inexpensive hardware changes; towel racks, accent shelves, even light switches and utility plate covers are cheap and easy to fix. Also, refer to No. 1 and stash your family photos on the refrigerator and deep-six the extensive pile of magazines in the restroom.
With these five tips, you can give your home a major makeover on a budget in the hundreds versus the thousands and get it ready to list for top dollar.
Category Archives: Chappaqua
Chappaqua Real Estate | A Practitioner’s Guide to Social Selling
Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compelling manner. This is where social media and social selling helps!
Know Your Buyers
Social media helps you get to your prospects unlike ever before. Sales is built upon the concepts of empathy and insights which is why a winning sales professional thoroughly researches their prospects before meeting and keeps tabs on real-time updates and buying triggers. Here are some examples how this can be done:
1) Look at your buyer’s website regularly.
2) Download and read their annual reports and check for mentions on trade websites
3) Set up Google Alerts for your buyer’s business and for key decsion makers in the organization.
4) Create Twitter lists with your buyers, listen and interact with them.
Ofcourse LinkedIn is is vitally important here as well. For a great rundown on why sales is social and how LinkedIn helps sales teams, check out this webinar from Ralf Vonsosen, Head of Marketing for Sales Soultions at LinkedIn.
Identify Trigger Events
The problem with the above is that they deliver surface-level information that may not help close a deal. With social media and social selling you can take it a step further by:
1) Finding out who are key decision makers by using LinkedIn, Xing, and other social sites.
2) What’s happening in real-time with their buyers.
3) What needs and challenges their buyer faces on a daily basis.
Craig Elias, a good friend/colleague of mine and creator of Trigger Event Selling, offers downloadable worksheets to help identify personal buying triggers and to help qualify buyers based on trigger events.
Monitor Your CompetitionEveryone wants to know what exactly their competitors are doing on a daily basis. In many sales situations, a differentiator or USP from your competition may be so small that any tiny advantage may mean the difference between a win or a loss. Social selling tools can help you monitor your competitors and get a leg up and an opportunity to be proactive instead of reactive. Tools like HootSuite allow you to build a custom dashboard to help you monitor all of your competitors and look for buying triggers from your customers. Where do you start?
1) Set up a Goolge Alert for your competitors (key people in the company, brands, products, etc).
2) Follow competitors, prospects, and thought-leaders on Twitter keep a pulse on what they’re saying.
3) Monitor Slideshare and Scribd for new documents or presentations from your competitors.
4) Join key applicable LinkedIn Groups and monitor how your competition are positioning themselves.
While many worry about the threat of social media, if you’re in sales, it’s time to look more closely at the opportunities. There has never been a better time to embrace to find new customers, craft pitches that meet their specific needs and bring the right people together to make the sale.
Use Internal Collaborations Tools to Get the Right Help at the Right Time
One free internal collaboration tool that my sales team uses on a daily basis is HootSuite Conversations, which is an internal communication tool for sharing real-time information amongst key members in your organization. Collaboration tools like this allow you to:
1) Find expertise on unique subjects within your own company.
2) Create groups to collaborate on unique sales opportunities.
3) Publish updates to make talented coworkers in your company aware of how they can help you.
4) Collaborate and share important documents very easily.
Too many people have been worrying about the threats and dangers of social media when a carefully crafted strategy can eliminate most of the guesswork. Social selling will help you and your sales team look closer at each of your opportunities, create unique value propositions, meet the specific needs of the buyer at the right time, and bring the right people together needed to close the sale.
Multilender websites let borrowers see pricing | Chappaqua NY Real Estate
This series of articles is about opportunities available to consumers to save money on a mortgage in 2013. The first article was directed to those with an existing mortgage carrying an interest rate above the current market rate who could refinance profitably but haven’t — for reasons that don’t make sense. This article is directed at those looking to find the best possible deal on a refinance or home purchase loan.
Importance of posted prices: Mortgage lenders every morning reset their “posted prices,” which are the prices they will commit to at that time to a borrower who meets their qualification requirements. On a given transaction, posted prices will vary from lender to lender, and in a well-functioning market the shopping borrower would find the lender posting the best price on her deal and grab it. But that turns out to be quite difficult to do.
Agents don’t necessarily quote posted prices: The problem is that posted prices are not public information. Lenders deliver them to their loan officers, brokers and others authorized to offer their loans to the public. But these agents are not obliged to quote posted prices to mortgage shoppers, and in many cases they do not.
Agents looking to snare the shopper as a customer may price below the posted price (called “lowballing”). It is a common practice because it is often the only method available to the agent to separate herself from the others. After the customer is committed, the agent may price above the posted price (“highballing”) to increase the profit margin.
If the market price subsequently declines, the shopper will receive the early price quote instead of the new and lower posted price. If the market price increases, the shopper will pay the new posted price or higher, probably with an explanation and perhaps even an apology.
Why lowballing works: Agents can’t be held to the prices they quote to shoppers because market prices will change before the price is locked. The information provided by a borrower upon which a price quote depends must be confirmed by the lender before the price is locked.
Validation of some features, such as credit score, is quick, but others including property value usually take days to complete, and sometimes weeks. While the applicant is waiting for the lender to validate her information, the posted price is likely to change with changes in the market, making the early price quote obsolete.
Why highballing works: The typical applicant has no way to know whether she is getting the lender’s posted price at the time the price is locked. By that time, furthermore, the applicant may be committed to the transaction, having invested in an appraisal that is not transferable to another lender, and possibly paid other fees as well. Indeed, if the transaction is a home purchase with a firm closing date, there may not be time to start the process again.
The key to effective shopping is access to posted prices: To avoid lowballing, mortgage shoppers must have access to the posted prices of the lenders being shopped. This assures that their selection of the lender with the lowest price is correct. To avoid highballing, they must have access to the posted prices of the lender they have selected when that lender locks the price. This assures that they are receiving the correct price.
The only way that shoppers can compare posted prices of competing lenders and check that the locked price is the posted price is to access a multilender website that obtains the posted prices of participating lenders for disclosure to shoppers in real time. There are three: mortgagemarvel.com; zillow.com; and mtgprofessor.com, which is mine.
Don’t confuse multilender sites with lead generation sites, such as LendingTree.com and LowerMyBills.com, which do business with hundreds of lenders. These sites do not collect price data from lenders. Rather, they collect financial information including Social Security numbers from shoppers, which is sold to the three or four lenders who will pay the most for it. The shopper remains completely vulnerable to lowballing and highballing by those lenders.
Next week: saving interest on the mortgage you have now.
Bank of America, other banks move closer to ending mortgage mess | Chappaqua NY Homes
Chappaqua NY Homes | Avoiding the Fiscal Cliff, But Not the Steady Decline
Although it is probably good news that congress and President Obama managed to start the New Year by avoiding going over the fiscal cliff, it is hard not to get a sense that, now that we have avoided that, we can go back to the steady decline that has characterized our economy in recent years. Moreover, while avoiding the fiscal cliff is evidence that our elected officials are not completely unable to work together or govern, there is still reason to believe that congress is not capable of governing the country in a serious way or of addressing any of the myriad problems facing the U.S.
To a large extent, the fiscal cliff was an artificial crisis arising out of the Republican-led congress’ unwillingness to raise the debt ceiling in the summer of 2011. Congress’ inability to function in summer of 2011 led to the formation of a super committee which was supposed to do the work which congress could not. Unsurprisingly, that super committee was similarly unable to function, thus leading to the automatic spending cuts and tax increases which were due to start this year and became known as the fiscal cliff.
In some respects, what is so unusual about the fiscal cliff negotiations is that they represented, for the most part, the every day work of congress. For decades, congress and presidents have been able to work together despite partisan and ideological differences to agree on a budget, tax policies and spending. In recent years this has broken down. In fairness, for much of recent American history, this agreement was reached by increasing borrowing, an option that is politically not as easy today as it was even a decade ago. However, the deficit alone does not explain why this basic act of governance has become so difficult.
It is possible to attribute this to an increase in partisan fighting and an increasingly partisan climate in Washington. This explanation is not entirely inaccurate, but it is also intellectually lazy and suggests a shared responsibility among the two parties that no longer exists. Now, even more than in Obama’s first term, it is clear that the responsibility for most of the obstruction lies with the Republicans in congress who are largely either radical Tea Party types or leaders who are unable to discipline or deliver their caucus. Interestingly, congressional Republicans are now so committed to their extremism and heedless of the political reality around them that they are willing, even anxious, to create political problems for themselves in the name of some ideological purity that is better understood as little more than a deep commitment to disagree with President Obama on absolutely everything.
The fiscal cliff deal has done nothing to change this basic orientation of a significant segment of congressional Republicans, who are still unwilling to take the work of governance seriously, preferring to operate through ultimatums and threats. Currently, this includes a number of prominent Republicans calling for a government shutdown, seemingly because they did not get their way on the fiscal cliff agreement.
In this context, the fiscal cliff agreement means very little. The agreement not only solves nothing, but it buys very little time as the Republicans in congress seem to be pivoting quickly to discussing government shutdowns, refusals to raise the debt ceiling and other measures which will accomplish little and be destructive to the American economy.
The fiscal cliff emerged because of a failure of governance, more specifically, because of a failure of the House Republicans to make governance rather than some ersatz ideological purity a priority. Although the immediate threat was avoided, this basic condition has not changed, meaning the fiscal cliff deal resolved very little. The fiscal cliff was a political construct which turned into a potential political and economic crisis. Interestingly, the lesson some in the Republican Party learned from this is not that creating false crises is a bad idea, but that they can get attention and an opportunity to show how much they oppose the president by creating more of these crises.
Unfortunately, it is likely that the fiscal cliff will be the beginning of a series of crises rather than the resolution or end of a process. It is unclear what can dissuade the House Republicans from continuing to do this. The resounding defeat of their party’s standard bearer in this recent election clearly did not accomplish this. Similarly, it is clear that leaders such as Speaker John Boehner are either unable or unwilling to try to curb this behavior. The cost of this will be quite high for the country. If one party refuses to govern, or sees it as less important than proving some increasingly obscure and irrelevant point, the fiscal cliff of January 2013 will seem like a fond memory within a year or two.
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Follow Lincoln Mitchell on Twitter: www.twitter.com/LincolnMitchell
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Chappaqua Realtor | 5 Great Social Media Networks You May Never Have Heard Of
Facebook, Twitter, Pinterest. These are some of the names in social media networking that you will be familiar with due to their global popularity. These days, Facebook is pretty much ubiquitous with over 900 million users across the world actively using the site to keep up with friends and learn about their favourite celebrities.
Twitter, although relatively new to the social media scene, also has a massive following with approximately 500 million user accounts active on the site. A much more recent addition to the top social networks is Pinterest, which has seen an explosion in the number of users and activity in the past year.
But if you’re looking to branch out, there are a few other social media sites that you may want to explore. Take a look through our list of the top five social networks that you are as yet unlikely to have come across.
1) Tumblr
Tumblr is a blogging service that combines some of the most popular features of Twitter, Pinterest and other blogging sites such as LiveJournal. Easy to sign up for and simple to use, Tumblr offers users the ability to “follow” other Tumblr users in a manner not dissimilar to Twitter and to “reblog” posts by other users in a similar way to Twitter’s retweeting or Pinterest’s repinning.
The ability to search Tumblr tags is one of the things that make it very appealing. Its simple search engine allows you to trawl through all posts made on the site on a particular topic and quickly find interesting posts or inspiration. It’s especially good for ideas about food, craft and interiors.
2) Goodreads
Goodreads as a social network is based around the enjoyment of literature. The site allows you to build a virtual book shelf of books that you have read, are reading or wish to read in the future and see reviews of these books or contribute your own. It’s a great way to keep track of the books you’ve enjoyed and share these with friends, as well as seeking recommendations for new books to read.
The site is very popular with up-and-coming authors, particularly those who are self publishing on sites such as Amazon or Smashwords, who use the site to contact potential readers and befriend them as well as market their publications.
3) Last.fm
This social media network has been quietly going about its business in the background for a number of years. Users of the site are able to download a small piece of software that enables them to “scrobble” every piece of digital music they have to one of a variety of media players. These records are then used to match you with other users who have similar tastes to your own, and recommend bands that are similar to those that you listen to but whose music you may not yet have heard.
Last.fm is particularly good for friends as you can see what your mates have been listening to and share tracks with them using the site’s messaging service.
4) GetGlue
Another network based on entertainment preferences, GetGlue enables its users to check in when watching a movie, TV show or listening to music and lets you share this activity with your other social networks such as Twitter and Facebook.
Similar to last.fm, GetGlue also makes recommendations for things you may like to watch or listen to based on your viewing or listening history.
5) 43 things
This network is simplicity itself. 43 things allows users to list their goals then share them with a community of over three million people who can cheer you on as you strive to accomplish them.
The site enables you to link with Facebook or sign up independently. People who are working towards similar goals can encourage one another to hit their target.
Conclusion
There are lots of social networks outside of the big three that are just waiting to be discovered. Whether you’re looking to find new material for enjoying your spare time or need that little bit of encouragement to finish your to-do list, take a look at some of these sites and get inspired!
Mortgage Brokerage Firms Continued Hiring in November | Chappaqua Real Estate
The U.S. Bureau of Labor Statistics reported Friday morning that employment in the mortgage industry edged up in November as hiring by mortgage brokerage shops continued for the 10th straight month.
Friday’s job report shows mortgage brokers hired 1,200 new employees in November while other mortgage lenders trimmed their payrolls for the second straight month.
BLS reported that employment in the mortgage banking and brokerage sector edged up to 284,900 in November from 284,600 in October.
Mortgage companies have added 22,800 full-time employees to their payrolls since January 2012. Mortgage brokerage firms are responsible for 14,200 of those new hires.
Meanwhile, Friday’s report shows the U.S. economy created 155,000 new jobs in December, compared to 161,000 in November. The November figure was revised up from 146,000.
The December report also shows a 30,000 jump in construction jobs, including 12,000 residential specialty trade contractors. In November, the bureau reported a 20,000 decline in construction workers which surprised many economists. One private economist said BLS is revising the way it estimates construction jobs.
(There is a one-month lag in reporting mortgage employment data.)
Mount Kisco Realtor | Fear of Fed reversal overdone
First the real stuff, then the Wheelchair Accessible Fiscal Door Sill.
Long-term interest rates rose sharply this week, the 10-year T-note’s 1.93 percent the highest since last April, and mortgages above 3.5 percent, the top since summer.
Three forces are in play: First, December meeting minutes released yesterday suggested the Fed may scale back or end QE4 bond-buying this year; second, hints of a better economy; and third, markets less than thrilled by fiscal substance-abusers.
Fear of Fed reversal is overdone. It is buying $85 billion a month in Treasurys and MBS, a $1 trillion per year pace that was never likely to continue for long.
The Fed’s commitment to a zero percent cost of money stands unchanged, linked to a 6.5 percent unemployment rate (not soon), and that zero percent cash will hold down long-term rates. Nearly every Fed forecast for the economy since 2008 has been wrong on the high side, and the economy is now entering protracted period of fiscal drag.
As always the economy trumps all, and the first week of each month brings the freshest data. December payrolls grew on forecast — 155,000 jobs, but no change in trend.
The ISM manufacturing index in December flipped from just below stall speed at 49.5 to just above, 50.7; and its service-sector twin popped from 54.7 to 56.1. No recession, no acceleration; theories behind either are as suspect as ever since 2009.
The Cliff. The politics of this week’s resolution say a lot.
Imagine if in mid-November the president gathered the usual suspects and said, “We all know we’ve got to rig a miniature deal by New Year’s Day. We have a series of tough collisions ahead, ugly ones, but just this once, nothing at stake but easy horse-trades, how about we let the country think we know what we’re doing, smile a lot, say ‘bi-partisan’ in every other sentence, and carve this baby up by Thanksgiving?”
Our assessment of blame for bad politics is blinded by our biases: Boehner is impossible, or the Tea Pots are to blame, or Reid, or Obama. But how this week’s deal got done requires a lift of the ol’ eye patch.
At all accounts, by the Sunday before New Year’s Day, the only person able to get out of the box was anti-telegenic Sen. Mitch McConnell (R-Ky.), the tough and smart Minority Leader, who picked up the phone to Joe Biden and said, “Can anybody down there cut a deal?” (“Down” is the physical slope of Capitol Hill to the White House.)
Joe Biden has been treated from day one as the Official Fool by the court of Prince Barack. Funny Old Joe. Can’t stop talking, says crazy things, has impossible ideas, like Afghanistan is a bust to be escaped quickly. Cartoon-relic politician. Doesn’t get the transformational importance and infallibility of the Prince.
Within 36 hours and without a public word, Old Joe and McConnell had a deal. The Prince is a professor whose key skill is lecturing established wisdom. He has not progressed as a negotiator, although new opportunities lie immediately ahead in the debt limit and the State of the Union agenda. Also in the choice of a new Treasury secretary. We need someone like Erskine Bowles, but it looks as though we’ll get Jack Lew, current White House chief of staff, another lawyer/professor ignorant of markets.
In the last years’ fiscal arguments, the Right-side Republicans win the prizes for bad manners and stingy vision. However, the Left takes the overall crown for “Who took my cheese?”
Inclusive of this mini-Cliff deal, the 2013 federal deficit will remain about $1 trillion. As is, the deficit will fall by 2015 to $750 billion, but no Fed to buy the bonds. Then by 2017 the inexorable rise to $1.25 trillion in 2022, and $2 trillion and beyond by 2030, Medicare, Medicaid, and Social Security alone consuming all tax revenue in 2035.
If the economy does better, then tax revenue will go up. But this week’s all-tax-no-cut deal already includes a lot of those expectations for new revenue. Can’t jack ’em forever. Whether the economy does better or not, one year soon we’ll pay more to roll over five-year T-notes than today’s 0.75 percent. Each percentage point increase will add $150 billion to each of those future-annual deficit numbers, depending on how much we’ve borrowed by then.
And you, on the Left, think those debt-limit votes are a tiresome sham?
The Essential Social Media New Year’s Check List | Chappaqua NY Real Estate
10 Lessons Learned from 2012’s Most-Popular Videos | Chappaqua NY Realtor
Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today’s Creator’s tip episode, I spent some time reviewing the top 10 most-watched videos of last year to highlight certain video marketing lessons that can be learned from each.
Lessons Learned in Video from 2012’s Top-10 Viral Videos
1) Psy – Gangnam Style
Seed your videos. Creating great content and putting it up regularly is only the first part of having a successful channel. After that you need to be sure to engage with your audience.2) Somebody That I Used to Know – Walk Off the Earth
While original content is important, sometimes utilizing something else that is out there and adapting it to make it your own can be just as effective as was done with this music cover.3) KONY 2012
Your video does not need to be short to have a successful video on YouTube. In fact, many of the new statistics point to videos that are longer than 2-3 minutes are shared more often, possibly because there is more time for your audience to have a more emotional connection resulting in them forwarding the link to other people.4) Call Me Maybe: Carly Rae Jepsen
Don’t worry about creating videos that have all the bells and whistles. Viewers will more likely respond to a real connection than to fancy effects.5) Barrack Obama vs Mitt Romney
Be sure to create some videos that leverage events and trends that are hot topics and relevant now – also known as tent-pole programming.6) A Dramatic Surprise on a Quiet Street
Marketing videos do not need to be typical or boring. If you are using video to marketing your brand, provide compelling content first and then attach your brand to it. This will give you a higher likelihood of reaching viewers than sticking with the standard marketing gimmicks.7) Why You Asking All Them Questions
Be consistent with your videos. Regularly provide your viewers with content that speaks to your channel, brand and messaging.8) Dubstep Violin Original – Lindsey Sterling
Collaborate more. Contact other YouTube creators who have skills and talents you do not and combine both your audiences and your abilities to create something original you couldn’t create on your own.
9) Facebook Parenting: For the Troubled Teen
Create content that reaches your audience on a personal level and creates an emotional connection.10) Felix Baumgartner’s Supersonic Freefall from 128K
Look at utilizing Google+ Hangouts for more videos. Create good pre-event buzz and allow your audience to engage with you live.QUESTION: What lessons did you learn from the top viral videos of 2012?


















9) 