Category Archives: Bedford Corners NY

How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools | Bedford Corners NY Real Estate

Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply reengineer the whole value chain of their companies or clients, based on Social Business ideas.

We thought that “Listening“, the core activity of Social Media, could be handled, and that everything was already forecast for this practice. A lot of Conversations Analysis tools still ask users to set up queries, based on key-words. Once this work is done, you can then pick up categories, fine-tune your analysis, generate widgets to better understand your landscape etc.

This is a methodology which cannot work alone anymore. There’s a fantastic bias which now needs to be solved: it supposes that people express themselves through words, sentences and syntax.

This is absolutely wrong, at least in terms of semiotics.

Most of the “real” conversations are now happening on Tumblr, Pinterest or Instagram. It’s a blast in terms of methodology, as key-words are not always added to snapshots or videos by users. Because users fundamentally don’t care to add specific tags: the relevant context is for instance where they are at the moment, and maybe who are with them.

Digital analysts must now do a hell of a job to really identify emerging trends, genesis of ideas or influencers. They must get data from geolocation services as Foursquare; they must work with strong strategic planners to better understand what are the new digital journeys; they must understand from which device a photo has been taken; they also need some design knowledge.

At the moment, no one really gets a rational overview of what’s going on in these networks, in terms of meanings.

First for management reasons:

  • PR agencies are not all connected to strong networks of planners, whereas they try to identify the best influencers for their clients
  • Strategic planners are not all digital-savy, so as most of the semiotics work cannot be pre-tested with digital realities
  • Digital analysts, focusing on Social Media, sometimes lack a global understanding of brand management
  • Data analysts sometimes focus too much on digital usages without connecting it to a PR approach
  • brands have so many things to deal with that they still delegate a lot of their reputation to third-part providers which don’t mutualize a global strategy

Second because of our own digital culture:

  • Most of the Tumblr users want to remain anonymous, and that’s the essence of this network
  • As digital experience is reaching a new fringe with our real lives, the social design of applications helps us shape new walls. Think about your home: visible from the outside, complicated to get into if you’re not introduced

And that’s a missed opportunity for brands. So what’s next for Social Media monitoring? Few hypothesis:

  • A growing number of platforms directly ask users to subsribe to diverse polls or contests, like Fan machine. You can then, on a regular basis, pre-test some insights, to a relevant community, thanks to an upload of photos or contributions. If the passive listening is not perfect, maybe a more active one could be. Media do it pretty well, as they’re used to work with their readers: it’s a direct way to get useful information
  • Some start-ups are now analyzing photos on Instagr.am, trying to better understand emotions, and how it relates to brands. It’s stilll very new, but brands could find a great interest in getting this kind of insights (when does one publish a Diet Coke picture in France?)
  • The revenge of plaftorms: as Twitter is closing its doors, other platforms could also try to sell themselves some analytics features, based on meanings, directly to brands. It could be a great source of revenue, out of classic advertising.
  • The come-back of intuitive analysts. Yes, it’s something we’ve been denying a lot, because of a clear aggressivity towards madmen: good advertisers are first people who have a good industry knowledge + a good intuition. We use to talk about a “brand culture”: maybe we should hire specialised Social Media Analysts, as we used to hire advertizers specialized in a specific area

Latest Housing Affordability Index Data | Bedford Hills NY Real Estate

The recent Existing Home Sales release published showed a  sixth consecutive month of single-family home prices higher than a year ago. What does this mean for affordability? The answer may surprise you.

The August Existing Home Sales release published in late September showed a strong rise in home prices from a year ago – 10.2 percent for the median priced existing single-family home sold. This news is reassuring for owners who can expect that wealth they have accumulated in their property will maintain or increase, but at first glance this seems to be troubling news for potential buyers who have not purchased a home yet. Have they missed the best time to buy?

The Housing Affordability Index offers some reassurance for these would-be buyers. As it turns out, the Housing Affordability Index suggests that the national median priced home was actually more affordable for the median-income family in August 2012 than it was in August 2011 even though home prices are up.

How is this possible? While prices are up compared to one year ago, mortgage rates are nearly a percentage point lower and incomes are up. In fact, the release of American Community Survey data on family incomes led to a slight upward revision of 2011 income and a subsequent slight increase in NAR’s projections for 2012. If you’re surprised to hear that, it may be because you heard about a decline in REAL family income as measured by the Census bureau. Nominal family income, the data used in this series that measures dollars actually earned in 2011, actually rose by 1.4 percent from 2010 to 2011.

Since the Housing Affordability Index factors in the effect of house prices AND income and mortgage rates, it is the case that nationally, the median priced home is more affordable to the median income family than it was a year ago. At 185.0, the Housing Affordability Index shows that the median income family earns 85 percent more than the income needed to qualify to purchase the typical home that was sold in August. Regionally, affordability is improved over one year ago in every area except the West, where the more than 15 percent year-over-year price gain offset more moderate income gains and the benefit of lower mortgage rates. Still, even in the West, the median income family earns at least 40 percent more than is needed to qualify to purchase the median priced existing home. Check out the data release here.

The Housing Affordability Index calculation assumes a 20 percent down payment and a 25 percent qualifying ratio (principle and interest payment to income). See further details on the methodology and assumptions behind the calculation here.

The 7 Habits of Highly Ineffective Bloggers | Bedford Corners NY Real Estate

The advice on how to be “the effective guy” is just so common online that it starts to get boring … You know, reading yet another article on how to be a great blogger and all…

So why not take a different approach and consider the seven habits of highly ineffective bloggers instead?

If you think that it’s a joke, it isn’t. If you look around in the blogosphere I’m sure you’ll find tons of bloggers who fit this description perfectly. In fact, I bet that you’re guilty of one or two of these habits as well (I know I am).

Habit 1. Not proofreading

This is the first sin bloggers make. I know that crafting a nice blog post takes time. You need to do your research, prepare the resources, and finally write the thing using a number of relevant links and keep all the SEO optimizations in mind … there’s really a lot to do.

In all this commotion, it’s easy to overlook one simple thing: proofreading. The fact is that proofreading is one of the most important phases of crafting a blog post. Without it, you’re not using the potential of your post effectively—some readers will simply be discouraged with all the grammatical errors you’ve made.

My advice is this: proofread your posts at least once. In addition, use a plugin like After the Deadline for some extra help (it provides automatic proofreading).

Bonus tip: There’s one more trick I want to share with you. I’ve found that I get much better results when it comes to the quality of my writing if I write a post one day, and then edit and proofread it the next day.

Habit 2. Not networking

Did you know that 80% of your blog’s success depends on the people you know, not on the content you write? You didn’t? That’s because I made that statistic up!

Whatever the stats, I’m sure the benefits of reaching out to your fellow bloggers are pretty clear to you. Building a successful site is always easier if you have someone you can contact for help, or for a joint venture proposition.

Treat your blog like business. The more quality business partners you have the better. Networking in the blogosphere isn’t even difficult. It all starts with a simple email that says hi.

Habit 3. Not using offline blogging tools

These days, I’m all about offline blogging tools. One particular tool, actually. It’s called Windows Live Writer. What’s great about it is that it allows you to create an optimized blog post offline, and then send it to any WordPress blog you want.

Let’s face it: you won’t have internet access at all times. Maybe you’re staying in a cheap hotel, or visiting your family over the weekend, or some other scenario. If you want to be effective, you have to have a way of creating a post even if you’re offline.

I know that the standard way of doing this is through Microsoft Word or some other text processor, but they are not very good at providing WordPress-ready formatting. Windows Live Writer is great in this regard—give it a go.

Habit 4. Not staying on topic

Going off topic makes you highly ineffective. And the reason is that your readers have come to your site to read a very specific piece of information. They’ve seen a headline, or a search engine listing, and clicked on it. Now, if you decide that you want to change the direction mid-post, they’ll simply leave.

Over time, such practice will make you really ineffective at writing about the things you wanted to write about. You’ll always get distracted at some point and talk about other things. This is something you really need to be wary of.

The simple advice is this: if you fail to stay on topic, your readers will get confused and leave.

Habit 5. Not promoting your stuff

Writing and publishing the post is usually only half the job. If you want to make it really popular, good content won’t be enough, you also need to spend a fair amount of time on promotion.

And by promotion I don’t necessarily mean spending money on ads and reaching out to investors. Just a couple of clicks on some social media share buttons might be enough, or sending an email update to your subscribers, or notifying your StumbleUpon friends and contacts, and so on.

Also, this is where your network of contacts comes into play again (mentioned earlier). If you have some friends in the blogosphere, you can let them know whenever you publish something really valuable (your pillar content).

Habit 6. Not writing guest posts

Every website you know of—every single one of them—became popular because of some other website. There’s not one website online that became popular on its own (no, not even Google or Facebook).

The key to success, then, is to get featured on other websites. There are two possibilities here:

  1. The difficult one is to do something remarkable and get mentioned naturally.
  2. The easier one is to write a guest post and offer it for free in exchange for a link.

I really can’t emphasize this enough, but guest blogging is the cheapest and the best way of building your brand online. If you think that you don’t need to do any guest blogging, then you are not utilizing your full potential as a blogger.

Habit 7. Not doing SEO

I know some people say that SEO is dying. Mostly, this attitude is the result of the recent updates like Penguin, which killed a number of legitimate websites and online businesses just because they were building quality (yes, you read this right, quality) backlinks.

This whole situation makes the SEO game a lot harder, but it doesn’t mean that you should leave it completely. The fact is that one thing surely won’t change anytime soon: Google will still remain the main provider of traffic online, and if you want to get a piece of this traffic, you’re going to have to learn how to be up-to-date with the best SEO practices and implement them in your blog.

Make sure to pay attention to the popular SEO blogs and also the official Google webmaster central blog.

Are you guilty?

This concludes my list of 7 habits of highly not effective bloggers. Feel free to tell me what you think, and admit how many of these habitds you’re guilty of. Be honest—I know I’m doing at least two myself!

Diane Keaton Adds New Book Called ‘House’ to Her Housing Collection | Bedford Hills NY Real Estate

A Kinderhook, NY house featured in Diane Keaton’s new book. Source: The New York Times

Source: Rizzoli

Serial house flipper Diane Keaton, who has also been known to light up the big screen and fashion pages with her uniquely quirky style, has a new book.

It’s called “House,” and the coffee-table offering by arty book purveyor Rizzoli doubles down on Keaton’s outsized reputation as a housing connoisseur, which we have blogged about time and again, thanks to her perfectionist precision in buying, restoring and selling homes built by renowned architects such as Wallace Neff and Ralph Flewelling.

Keaton’s flipping work includes the magnificent 1927 Spanish colonial in Beverly Hills that she restored then sold. According to the Los Angeles Times, that home was later used as the set for the pilot of the show “The New Normal,” whose co-creator Ryan Murphy had bought the home from Keaton. The Academy Award-winning actress’s influence was felt in designing the studio sets for the series:

Production designer Tony Fanning said Keaton, a well-known preservationist, was a big factor on the Monterey-influenced interiors. ‘She inspired me,’ Fanning said. ‘Her book California Romantica: Spanish Colonial and Mission-Style Houses really shows her love for, and understanding of, how clean and stark and minimal the interiors are meant to be.”

Diane Keaton and her collection of clown paintings. Source: Parade

In between all her own buying and selling, including her latest home in Pacific Palisades that she purchased earlier this year for $5.75 million, Keaton had time to produce the new book, which came out this week.

In “House,” Keaton showcases high-concept houses where repurposed existing structures are key elements or where new houses take their cue from iconic architectural forms.

In an interview with The New York TImes Magazine, Keaton says her love of old homes has not changed: “What’s fun about this particular book is to see who’s working now and what they’re doing with modern structures. These houses are very charming to me.”

Like all things Keaton, the homes and structures she features in “House” could be construed as a kooky woman’s penchant for architectural oddities. However, it doesn’t take too long to realize that she has a keen and disciplined eye that takes account of the offbeat or idiosyncratic only to affirm those elements as essential to American taste, design and, ultimately, culture.

A home in Sagaponack, NY designed by Annabelle Selldorf is included in Keaton’s new book. Source: The New York Times.

Why Prize Investment Properties Are No Prize | Bedford Corners NY Real Estate

Here’s a little real estate investing secret that few rental property investors know: The fancier and more prize location of a property, the worse the cash flow. In fact, most “prize” properties are going to have negative cash flows. And that’s not a smart way to invest your hard earned cash equity dollars.

Consider the options

Let’s look at an example. You want to buy about $500,000 worth of real estate, and with a 25 percent down payment plus costs, you’ll need about $150,000 in cash to close the deal. You have two choices:

  1. A swanky downtown San Diego condominium for $500,000, or
  2. Three nice moderately priced boring suburban $165,000 condominiums.

Now most people would think location, location, location and want to buy the prize downtown. That’s because their only investment criteria is that they want to buy real estate in hopes that it will go up in value. And the problem with that strategy is that they are totally missing the most important piece of rental property investing — the cash flows the property can produce.

Immediate cash flow

In reality, moderately priced cash flow positive condominiums are the best location, location, location, and here’s why.

A $500,000 downtown San Diego condo would probably generate negative cash flows of about $1,000 per month. That’s $12,000 per year — ouch — on a $150,000 cash investment or negative 8 percent return on the investment.

A moderately priced $165,000 suburban San Diego condo would probably generate positive cash flows of about positive $250 per month. Multiplied by three condominiums — so apples to apples on the $500,000 investment — is positive $750 per month. That’s positive $9,000 per year on a $150,000 cash investment, or positive 6 percent return on the investment.

See the difference? You can allocate your hard-earned $150,000 of equity into either a fancy prize property with negative cash flows of $12,000 per year, or into moderately priced properties with positive cash flows of $9,000 per year. That’s a difference of $21,000 per year on $150,000 equity investment into $500,000 of real estate.

Building wealth

If you’re hoping appreciation in value will make up the difference on your negative cash flow property, good luck with that. To be fair, over long periods of time, most real estate should appreciate in value about the same percentage each year. But as you can see, cash flows can be very different, and that’s where you earn your wealth!

You might assume that because rents increase and mortgages stay constant, the fancy prize property would turn positive one day. This is true, but it would take about 40 years until the fancy prize condominium owner really got their first dime of positive cash flow.

Think that through and pencil out your real estate deal before you take the plunge. Some properties are just much better wealth-building investments than others, primarily due to the cash flows.

What’s so great about having a mortgage? | Bedford Hills NY Realtor

DEAR BENNY: For the life of me I cannot fathom why all real estate people insist borrowers keep a mortgage going. My husband and I bought our house and paid it off in five years. Now, instead of getting a deduction off our taxes, we have our paychecks free and clear. I cannot see how paying $1,000 a month for 30 years would have been better. With that money in pocket we amassed nearly $1 million in savings. Here is what it allowed us to do:

  • We paid outright for my college education. No huge debt on graduation!
  • We bought two rental properties, which we also paid off within 10 years and now collect all of the rent. We pay only the taxes.
  • We bought a really nice boat that will be paid off in four years from the rents and no mortgage on our house.
  • We have traveled both the U.S. and Europe with our family.
  • We have put in a swimming pool.

When the market went nuts, we stayed in our 1,600-square-foot, three-bedroom ranch house. It is paid for, and no one can touch it, take it or foreclose on it. If we sold it today, we would still make a profit. My friends who got huge mortgages are truly strapped by their houses for now and for the foreseeable future. They lose sleep over it.

We saved hundreds of thousands of dollars in interest that we get to use as we see fit rather than handing it over to a bank.

I was able to stay home and take care of our kids for five years! All of this from the meager salaries of a teacher and enlisted sailor!

The mortgage deductions we “lost” would have recouped us about 28 cents tops on the dollars we put out. But we would still be under the payments all these years later, losing 72 cents per dollar. Why do you not see that? House rich and cash poor? How? Our paychecks and rents are money in the bank.

When my husband was without a job for a while, we never had to worry about losing the home we love. Nor did we have to worry about choosing to pay a mortgage or feeding our family. We had enough money left over each month to invest and save for retirement so that we don’t have to worry in the future. If we ever need nursing care, our kids can sell the house and not have to be burdened with paying for nursing homes, plus they will still inherit a nice chunk of money.

Unfortunately for my recently passed father-in-law, he followed the advice you all chorus. He was 88 years old and paying a mortgage. Well, the house went into foreclosure when we had to choose to either pay the mortgage or pay for his nursing home. With his severe dementia and being bed-ridden, his house became one more huge burden on my already stressed spouse. His entire “deduction” was less than a few thousand off his taxes. But, the cost to us was unbearable. So he lost everything by keeping up that deduction.

We are still dealing with the foreclosure almost two years later. If he had paid it off, we could have sold it for any amount and been done with it. My own mother, under the advice of a real estate banker, kept a huge line of credit mortgage on her home. Because my dad died, my mother is so burdened with the payments that she is about to walk away from her home of 35 years. Gee, maybe she should be glad she saved 28 percent on her deductions. All those thousands of dollars down a hole.

How do you all justify that logic? I have listened to it all my life and never understood it. Especially after living just the opposite and doing so much better. –Michele

DEAR MICHELE: Thank you for your very interesting observations and comments. You clearly have your life and your financial situation in good hands.

I am not sure that I have ever categorically written “don’t pay off your mortgage.” My message to readers (and clients) over the years is that everyone has different circumstances and different financial situations, and you have to tailor your plans accordingly.

In your case, you obviously did well and appear to be well off. But I have represented (and heard from) too many people who are not as well off as you. They live from day to day, worrying about where they will get the money to pay their mortgage, their real estate tax and their home insurance. They are the people who end up “house rich and cash poor.”

Let’s say you have $100,000 in your savings — not including retirement plans. Let’s also say that your mortgage is $100,000. If you pay it off, you have no savings left for that important rainy day. If you keep the savings, you at least are guaranteed to have sufficient money to make the monthly mortgage and pay the real estate tax should you lose your job or encounter other financial casualties.

However, I have also strongly recommended that homeowners should (if at all possible) start making additional payments on a monthly basis toward their mortgage. If you make the equivalent of one additional month’s payment per year, you will reduce a 30-year loan down to approximately 22 years.

And while I agree that saving 28 cents by way of a tax deduction doesn’t compensate for paying 72 cents’ interest every month, I still believe that under my recommendation, 28 cents’ saving is still a saving.

One final point: With interest rates so low nowadays (hovering in the very low 3 percent), why pay it off? One client recently told me, “I have such a low mortgage interest rate now that I will use my own savings for other investments.”

And, regardless of whether your home is free and clear or burdened with a mortgage, I strongly recommend that everyone obtain a home equity line of credit (HELOC). Typically, banks do not charge for setting this up, and you pay interest only on the moneys you actually borrow. It is a comfortable feeling to have that checkbook in your desk drawer just in case you need quick cash.

DEAR BENNY: My mom no longer wants the responsibility of homeownership. She no longer wants her 3,000-square-foot home and is willing to give it to me, as a gift, if I move in and care for her. If she transfers the title into my name, how will this impact my taxes? Or her taxes? Can she gift it to me for $1? –Anne

DEAR ANNE: You really have to discuss your situation with your own tax adviser, but let me provide you with a general response. Your mother can gift the property to you for zero dollars. However, there are taxable consequences for both of you.

Your mom has the right to gift you up to $13,000 this year completely tax-free. It has been reported that this will increase to $14,000 next year. Any gift over that amount must be reported to the IRS. So, for example, if the house is valued at $200,000, your mom has to advise the IRS of a gift of $187,000. This year the total gift exemption is $5.12 million. While your mother will not have to pay any tax on the gift, it will reduce the total exemption by the amount she reports to the IRS.

I seriously doubt this will be a real problem for your mother, unless she is a millionaire.

You, on the other hand, may have a tax problem. The tax basis of the donor (your mom) becomes your tax basis. So if your mom bought the property for $50,000 years ago and gifts it to you, your basis for tax purposes is $50,000 (I am ignoring any improvements she may have made since some improvements will increase basis.).

The house, in our example, is now worth $400,000. If you go to sell it, you may have to pay a large capital gains tax based on the difference between the $50,000 basis and the $400,000 selling price, less closing costs such as a real estate commission. This can be a large amount of money

Of course, if you will have lived and owned the property for two out of the five years before it is sold, you can exclude up to $250,000 of gain, or up to $500,000 if you are married and file a joint return with your spouse.

In general, I don’t think it’s a good idea for your mom to gift her property. If your mother really wants out, why not arrange to buy it from her for a price that is close to market value — less any real estate commission that does not have to be paid. Your mother can then cancel up to $13,000 of monthly payments each year ($14,000 next year) so in effect you will have gotten that gift.

Your mother may have to pay some capital gains tax, unless she can prove that she has owned and lived in the property for the two years before sale. In that case, she can exclude the gain as outlined earlier.