Category Archives: Bedford Corners NY

Crowdfund your real estate costs | Bedford Corners Real Estate

Elizabeth Kulik and Barry Barovick, along with Jason Kulik, recently launched ProHatch, or what they call a crowdfunding incubator. It’s not the first crowdfunding website out there, as the better-known Kickstarter and Indiegogo are already senior companies in the space for “crowd” financing.

One of the major differences between ProHatch and those that have launched before is that Elizabeth Kulik and Barovick are longtime veterans of the real estate industry, both having been in the C-suite of Grubb & Ellis, with Barovick at one time holding the title of CEO.

Although ProHatch offers crowdfunding services for a number of different services and industries, one of its focuses is real estate, which is, of course, a subject near and dear to the hearts of Kulik and Barovick.

I recently spoke with the two, asking how crowdfunding could change the way real estate would be financed in the future.

B2B Pinterest Social Media Marketing: 40 Ideas To Get You Started | Bedford Hills Realtor

Are you interested in using Pinterest as a part of your social media marketing strategy? Fifteen percent of Internet users are on Pinterest, making it almost as popular as Twitter, with 16% of internet users. The visually driven social network is known for driving referral traffic. As of September 2012, it was the fourth largest traffic driver worldwide.

Before you start pinning, we recommend evaluating what your Pinterest strategy goals are. Once you know where you’re going, it’s time to start pinning. This is not the time to reach a dead-end. You’ve decided your goals and you’re ready for action. Here are some ideas to fuel your Pinterest blast off.

Ready, set, pin (images of):B2B Pinterest Social Media Marketing: 40 Ideas To Get You Started image Rocket 225x300

Your People

1. Your employees

2. Your clients

3. Your clients’ brands

4. Your clients’ products or service

5. Videos introducing your employees

What You Do

6. Your products

7. Your products in action

8. Your work

9. Your work process (think stages or before and afters)

10. Videos of your product or service in action

11. A photo from a positive review of your product or service

12. Graphics from your latest blog post

13. News articles featuring your product or service

14. How-to videos for your product

15. Interesting graphs from your sales presentations or marketing materials

16. Helpful diagrams and images from your sales presentations or marketing materials

17. Anything valuable in image form from sales presentations or marketing material

Your Industry

18. Industry events

19. A visualization of the current state of the industry

20. Interesting statistics relevant to your industry (in a graphic format)

21. A blog post from an expert in your industry

22. Videos explaining industry trends

23. Videos of the latest industry news

24. Videos of the latest industry events

Company Culture

25. Your workplace

26. The office summer party

27. The office Christmas party

28. Office birthday celebrations

29. Any office celebration or amusing happening

30. The office pet (think Ziggy)

31. What inspires you in the office (art or other pieces of motivation)

32. A video tour of your office

Resources

33. A helpful checklist

34. Helpful infographics

35. Books you are currently reading

36. Books you plan on reading

37. Tools you use that are helpful in doing your job

38. Others’ work you admire

39. Powerful quotes from thought leaders

40. A podcast from an industry expert

What do you think are the most powerful images for B2B marketers to share on Pinterest?

Author: Lindsey Weintraub     Lindsey Weintraub on the Web Lindsey Weintraub on Facebook Lindsey Weintraub on Twitter Lindsey Weintraub on LinkedIn Lindsey Weintraub RSS Feed

Lindsey is the Social Media Strategist at ParkerWhite Brand Interactive. ParkerWhite is a San Diego branding and digital marketing agency that delivers branding, digital marketing, web development & integrated marketing with ROI…. View full profile

This article originally appeared on ParkerWhite Brand Interactive and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

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Why brokers’ attempts to woo agents fall flat | Bedford Corners Homes

The recruiting emails and postcards continue to arrive in my mailbox and inbox from a variety of real estate companies.

Business is better now, and let’s face it: The brokerage with the most agents selling real estate wins.

Most are offering low fees and “cutting-edge technology.” That can’t really compete with what I have now, which is free (or at least cheap) cutting-edge technology, and NO fees.

Low fees and free technology doesn’t seem like an unusual, or even an attractive, value proposition. It doesn’t make me want to run out and sign up. But that is how several brokerages advertise themselves to me.

Staten Island Sandy victims can repair with eye on energy efficiency | Bedford Corners NY Homes

NYSERDA conference.jpg Sharon Griffiths of the the New York State Energy and Research Development Authority said, “We are excited to work with Staten Island to help you become green.”  

STATEN ISLAND, N.Y. – The state has partnered with a not-for-profit group to restore energy efficiency to eligible low-income Staten Island homes damaged by Hurricane Sandy.

While some homeowners have started – and in some cases finished – repairing their homes, many others are still living with severely damaged basements, eroded pipes and waterlogged walls.

Now, the New York State Energy Research and Development Authority’s (NYSERDA) EmPower New York program has enlisted the Community Environmental Center (CEC), a Queens nonprofit that brings energy efficiency to New York City residents, to assist with post-Sandy relief efforts for low-income homeowners in storm-battered areas in the city, including Staten Island.

“There are enormous needs in these communities, which Governor [Andrew] Cuomo is addressing through a number of efforts,” said Francis J. Murray Jr., president and CEO of NYSERDA. “EmPower NY is one way that NYSERDA can help.”

Through the initiative, CEC and EmPower NY will provide certain energy-efficiency services at no cost, including insulation, heating system upgrades, high-efficiency lighting, carbon monoxide testing, the replacement of inefficient refrigerators and freezers with high-efficiency models, and strategic air sealing to keep out the winter cold.

“This program can help people affected by the storm by providing insulation for their walls and roofs, energy-efficient refrigerators, and heating systems upgrades,” said Richard Cherry, CEC president. “We hope to bring additional comfort and energy efficiency, so these New Yorkers can continue to get on with their lives.”

To qualify for the program, homeowners must earn at or below 60 percent of the state median income, which is:

  • $25,656 for households with one person;
  • $33,552 for households with two people;
  • $49,436 for households with four people.

EmPower doesn’t provide funding for repairs paid for by the Federal Emergency Management Agency (FEMA), insurance or other programs. But in cases where program reimbursements don’t cover the full cost of repairs or high-efficiency equipment, EmPower can pay the additional cost, provided the work is performed by a participating EmPower contractor.

Low-income home owners who wish to apply for EmPower NY assistance can call Community Environmental Center at 718-784-1444 or e-mail Carol Wiggins at cwiggins@cecenter.org.

Slight opening of credit spigot aids housing outlook | Bedford NY Real Estate

By Christina Mlynski

• March 4, 2013 • 4:29pm