Category Archives: Bedford Corners NY

Optimize your real estate brand with Instagram video | Bedford Corners Real Estate

As a real estate agent, what could you do with 15 seconds? With the latest update, Instagram 4.1 is opening some creative doors for its users by allowing video uploads directly from your library. Here are some great examples:

Coldwell Banker I love this from Coldwell Banker. A combination of a live video introduction and still shots from a home featured in Payson, Ariz., make this 15 seconds enjoyable and definitely recognizable as the CB brand.

Anne Jones I admire what Anne is able to capture with Instagram and now that video keeps getting better, I can’t wait to see more from the Tacoma area!

– See more at: http://www.inman.com/next/optimize-your-real-estate-brand-with-instagram-video/#sthash.wiMd5fxN.dpuf

Housing recovery continues to heat up | Bedford Corners Real Estate

Despite all odds against the housing recovery, the market is steadily improving and housing experts do not expect the sector to lose its momentum any time soon.

Regardless of an inadequately housing supply, rising home prices reacting to strong demand and difficult lending environment, market expectations remain bullish on housing.

Nonetheless, housing is in its early stages of recovery and panelists at the Bipartisan Policy Center’s conference believe it’s not time for the Federal Reserve to take their foot off the bond-buying gas pedal just yet.

“There is a cyclical and structural nature to the problem,” explained Paul Weech of Housing Partnership Network.

He added, “We haven’t solved for the underlying structural problem and if we revert back to the norm, we still have millions of homes trying to get back in the full market recovery.”

One of the major factors still impacting the housing market is underwriting standards.

Fannie Mae senior vice president and chief economist Doug Duncan pointed out that there is a high correlation between the business cycle and the credit cycle, which will ultimately lead to an established fixed floor of the credit box.

“If in the regulatory process we can establish a fixed floor then we’ll change fundamentally the level of housing,” Duncan explained.

Looking to the future state of housing, experts agreed that immigration will play a significant role in the housing recovery.

Data taken from 2012 and estimated through 2050 shows that the economy will have 15 million less workers if the immigration rate continues, meaning less people in the housing market and less people paying into their entitlements, Duncan noted.

Another group of Americans that will affect the future of housing is the baby boomer generation, which is the fastest growing age group.

Many have a desire to remain in a home, but want to be mobile. As a result, homebuilders are trying to find new ways to accommodate these needs as well as attract first-time homebuyers to market.

Conine Residential Group president Kent Conine explained that homebuilders are introducing new innovations and productions into the marketplace.

For instance, Conine is in the process of developing a system in which seniors sell their current homes and downgrade to plain vanilla property, which will allow them to travel, while still maintaining a home.

 

read more…

http://www.housingwire.com/articles/26155-housing-recovery-continues-to-heat-up

 

Bedford Corners Weekly Real Estate Report | RobReportBlog

Bedford   Corners NY Weekly Real Estate Report8/13/2013
Homes for sale47
Median Ask Price$1,525,000.00
Low Price$525,000.00
High Price$12,000,000.00
Average Size5036
Average Price/foot$471.00
Average DOM141
Average Ask Price$2,605,957.00

Are July Prices Signaling the New Normal? | Bedford Corners Homes

While extremes continue in some markets, the national trend in Clear Capital’s July data is moderation as markets at both ends of the spectrum stabilize and return to historic patterns.  Has the New Normal arrived?

Clear Capital reports that national home prices gained 9.3 percent over the last year and 1.6 percent over the last quarter. Yet national home prices remain 33.4 percent below peak values.

Regional yearly gains were led by the West’s 17.8 percent, while the Northeast trailed with 4.8 percent growth. The Midwest and the South continued to closely track, with yearly gains of 7.5 percent and 7.6 percent, respectively.

The top 15 performing metro markets, exhibited impressive yearly gains, with average growth of more than 20.0 percent. 14 metros posted yearly gains above 15.0 percent.

Las Vegas yearly gains grew to 31.2 percent, the first metro to surpass 30.0 percent since the start of the recovery. Quarterly gains of 4.3 percent, the strongest of all the metros, signal this metro could retain its number one spot over the near-term. While Las Vegas leads the recovery, its median price of $145,000 ranks it below 35 of the top 50 markets. This suggests low price points are in part driving Las Vegas’ gains. Conversely, San Jose has seen gains of 26.0 percent over the year, despite its high median price of $710,000, an indication that demand is fueled by a strong local economy. As such, these two markets will likely see a variance in their trends moving forward.

“While July home prices continue to ramp up throughout the country led by Las Vegas posting more than 30.0 percent yearly growth, let’s not forget a healthy recovery means moderation as the new normal takes hold” said Dr. Alex Villacorta, vice president of research and analytics at Clear Capital. “Over the last half of 2013, we continue to call for a moderation in home price trends. A rising price floor will dampen some potential homebuyers’ appetites, particularly as recent gains bring many markets back into pre-bubble equilibrium. In other words, homebuyers are starting to adjust to the new normal, where steep discounts from the peak are not as attractive as they once were. Having said that, if housing inventory continues rising, it should help alleviate some of the recent pressure on prices, as well as homebuyer’ confidence in the market’s health overall.

 

 

read more…

http://www.realestateeconomywatch.com/2013/08/are-july-prices-signaling-the-new-normal/

 

How the Top 100 Global Brands use YouTube for Marketing | Bedford Corners Realtor

Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using the platform.  From these findings, Pixability was able to derive some lessons that all marketers can use.  And they studied everything: what are brands doing with multiple channels, how they used social media, were they properly targeting the ads, did they post consistently, do some brands have channels that are basically dormant, and so on.  What are the best brands doing on YouTube?  Read on.

Top 100 Brands & YouTube: Key Takeaways

Here’s something that has probably been said on this site more than any other thing:

1. Post content consistently.

The most successful brands publish 50 percent more videos per channel than the least successful ones.  They do it on a regular schedule.

2. Take YouTube SEO seriously.

Citing its place as the 2nd-largest search engine in the world, behind only its parent company Google, Pixability says discoverability is key.  YouTube SEO is very different from traditional SEO, and Google favors web pages with YouTube embeds.  The best 25 percent of brands optimize their videos properly, utilizing more playlists and tags than the bottom 25 percent.

3. No need for overproduction.

The best brands produce a variety of content.  This goes back to what Baljeet Singh said when referring to one of the biggest myths on YouTube.

4. Always On

The top brands integrate their video strategy with their offline strategy.  17 of the top 100 brands use less than 50 percent of their channels.  Brands should not be afraid to create web series for limited, but highly engaged audiences.

5. Put your brand on everything where it makes sense.

The top brands put the logo in the video and in the metadata.  Why is putting it in the video important?  Because people aren’t always watching your content on your channel.  The regular watch page on YouTube and any embed isn’t likely to have your branding anywhere, so use it where you can.  But don’t go overboard and start sticking it in so many places that you create brand fatigue.



Source: How the Best – Top 100 Global Brands use YouTube for Marketing http://www.reelseo.com/top-100-brands-youtube/#ixzz2bi8l6xqm 

 

 

How the Best – Top 100 Global Brands use YouTube for Marketing.

Australian House Prices Jump Most in 3 Years on Rate Cuts | Bedford Corners Homes

Australian house prices rose by the most in more than three years in the second quarter as home buyers responded to a series of interest rate cuts by the central bank since November 2011.

Home prices across Australia’s eight major cities jumped 2.4 percent in the three months to June 30 after a revised 0.8 percent gain in the first three months of the year, according to an index of established homes released by the statistics bureau. The rise was the biggest since the first quarter of 2010, beating the median estimate of 15 economists surveyed by Bloomberg News of a 1 percent increase, and sent the index to the highest level since it was established in March 2002.

 

The Reserve Bank of Australia, which today continued its easing cycle with a 25 basis-point cut of its benchmark interest rate to a record-low 2.5 percent, is rebalancing the economy toward industries including residential construction as the mining investment boom fades. The cuts have boosted housing demand, with the number of homes available for sale in the biggest cities falling 2.5 percent in July from a year ago, according to real estate data provider SQM Research Pty.

“This is further confirmation that the housing market is starting to stir,” said Matthew Hassan, senior economist at Westpac Banking Corp. (WBC) “Lower interest rates have been the key catalyst, with the improvement in June, July and August coming after the last interest rate cut in May.”

Mortgage Rates

National Australia Bank Ltd. (NAB) said it will reduce its variable mortgage rate by 25 basis points to 5.88 percent from Aug. 12, following the central bank’s decision today. Westpac Banking Corp. and Commonwealth Bank of Australia (CBA) are reviewing their rates, and Australia and New Zealand Banking Group Ltd. will consider its loan rate on Aug. 9, according to the respective spokesmen at the banks. A basis point is 0.01 percentage point.

 

Australian House Prices Jump Most in 3 Years on Rate Cuts – Bloomberg.

Housing helps jobs with increased construction employment | Bedford Corners Real Estate

What’s happening in housing is often an indicator of what’s happening in the economy. According to a report released today by the Department of Labor, the economy created 162,000 jobs in July, missing forecasted estimates. In other words, housing is helping jobs more than jobs are helping housing.

Trulia (TRLA) Chief Economist Jed Kolko noted that, despite a slow quarter for construction activity, residential construction employment continues to outpace employment overall. Year-over-year, residential construction is up 4.5% — ahead of overall national employment growth of 1.7% — an indicator that housing is putting more jobs on the market.

From its previous peak, construction employment is down 38%, while construction activity has dropped 56% from its previous peak.

However, job growth remains slugging for young adults, who are key to household formation, and job growth remains behind normal numbers in the metros that were hit hardest in the housing bust, aka the job market isn’t improving enough to give a strong boost to housing demand.

 

 

Housing helps jobs with increased construction employment | 2013-08-02 | HousingWire.

Bedford NY area sales highlights | Chappaqua sales up 80% – Bedford up 17% | RobReportBlog

 

 

Sales
Armonkup 7%
Chappaquaup 80%
Pound Ridgedown 25%
Bedford Cornerseven
Bedford Villageup 17%
Bedford Hillsup 9%
South Salemup 7%
Katonahup 2%
North Salemup 11%
Mt Kiscodown 12%

3 Unique Ways to Use Pinterest for Business | Bedford Corners Realtor

Does your business have a clear Pinterest strategy?

Have you been struggling to figure out howPinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

tips for a winning strategy

Strategy plays a vital role in success on Pinterest.

#1: Increase Your Brand Authority

Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.

Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational informationto their followers while promoting their products in fun ways.

middle sister wines on pinterest

Middle Sister Wines.

You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.

Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.

Follow Middle Sister Wines’ lead and pin relevant and helpful resources. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you’ll continue to build trust, which could lead to increased customer loyalty and referrals from brand advocates.

 

3 Unique Ways to Use Pinterest for Business | Social Media Examiner.

Video Marketing For Real Estate Brokers Now Available Nationwide | Bedford Corners Real Estate

ARME Realty Media

ARME Realty Media

The real estate industry has had a very positive reaction to the video marketing portion of our services. By using keyword data to not only develop the content portion of the website, but we can develop the video portion as well.

Video marketing for real estate brokers in now available nationwide. ARME Realty.com, a real estate web design and development company located in Clearwater, FL has announced that they will be offering their video advertising package as an individual service to real estate brokers.

ARME Realty.com has been using video marketing as part of their web development strategy since they began developing websites for the real estate industry. The service is considered to be a very necessary part of creating a website that has all of the proper Internet connections.

“The real estate industry has had a very positive reaction to the video marketing portion of our services. By using keyword data to not only develop the content portion of the website, but we can develop the video portion as well. This allows us to create videos that show up on the first page of Google within 24 hours of being posted, and they will often climb to the top of the first page within a few weeks,” states Simon Landers, spokesperson.

Mr. Landers continues, “Video marketing for real estate brokers has a very interesting impact on the real estate industry because most of what individuals are looking for when they look at the pictures of homes is the aesthetics. If you have ever heard the term a picture is worth a thousand words, it is very true. Individuals have to like what they see about the home first, before they will even be interested in the more pertinent information, like how many bedrooms the house has.”

If you are a real estate broker and you are interested in learning more about video marketing for real estate brokers, and how ARME Realty.com can help please call (727) 459-8841 and speak with an agent.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Video Marketing For Real Estate Brokers Now Available Nationwide.