Social media is now one of the most important parts of any marketing strategy, with Facebook and Twitter being the most prominent platforms and a great way to continually promote your brand. But for a small business, managing the day-to-day operations can be a full time job, so it can be a challenge to stay active and engaged. With Twitter, it is important to tweet, retweet, reply, mention, promo, and direct message—and that’s just on one social media platform! Luckily, tools like Timely help you automate tweets, which is an effective ways to maximize your time and social media presence. Here are five more reasons why scheduling your tweets is a no-brainer.

1) Save Time

With so much to do and think about, tweeting throughout the day is likely the last thing on your mind. Scheduling your tweets allows you to spend a few minutes prepping everything you want to say, and the rest of the day taking care of business.

2) Get More Exposure with Less Effort

Not only can scheduling your tweets save time and effort, Timely also schedules your tweets for maximum exposure. Have an important announcement that you want to save for peak hours? No problem. Want to make sure followers in different time zones get the message at the right time? Done.

3) Give Your Audience a Break

Not only is scheduling tweets useful for you, you’re also doing a good deed for your followers. A clogged feed of back-to-back tweets can annoy your fan base and maybe even cause some of them to drop off. But spacing out your tweets throughout the day offers well-paced interaction that keeps them engaged.

4) Craft Your Message

Staying relevant on Twitter is often confused with posting a lot. In reality, as with many things, quality over quantity wins out. Scheduling tweets lets you craft thoughtful content that contributes to your larger brand goals, rather than just tweeting for the sake of tweeting.

5) Increase Your Social Presence

If you’d like to be more active on Twitter but your posts are sporadic and irrelevant, scheduling tweets will help solve that problem. Not only will you create a consistent presence, you will also help your overall social reputation. Scheduling tweets can help increase your Klout score, which gauges how much influence you have in the social sphere.

At the end of the day, scheduling tweets is a great way to minimize effort and maximize results. So do yourself—and your followers—a favor by taking advantage of the tools at your disposal.