In fact it is now the second largest social media network behind Facebook after only launching just over two years ago.
So what should you do?
To answer that question, here’s a list of some of the most common mistakes users make on the network. Examine these errors and avoid them, and you set yourself up to be ahead of the pack.
1. Not Optimizing Your Profile
Completing your profile is Google+ 101.
When you add your name, bio, photo and other information, you let other users know who you are and how to identify you. This not only encourages connection, but it also reinforces your brand. To make the most of your profile, optimize it with keywords relevant to your industry. Likewise, include relevant links throughout your About page, from the “introduction” to the “website” section.
Look at my profile as an example:
- Completed tagline
- Keyword-rich introduction
- Contact information
Also optimize your profile by listing all the of the sites where your writing or content appears.
2. Never Posting
You gain the most exposure on Google+ when you post regularly.
Fresh content keeps you current in the feeds of contacts and makes you seem relevant, as is shown in the feed below. Likewise, regular posting benefits search engine optimization, improving your results when users search for content related to what you share.