Daily Archives: October 28, 2013

Appreciating Values Make it Easier to Move | Katonah Real Estate

One in three Americans would consider moving to another state in the next one to two years for financial as well as lifestyle considerations, according to a new survey by ERA Real Estate

“While U.S. unemployment has declined and real estate values have been on the rise, many Americans who met with financial challenges during the last five years may be looking to make a change by moving to a new job market,” said Charlie Young, president and CEO of ERA Real Estate.  “That not only makes good financial sense, but would likely increase their quality of life.”

For those consumers who would consider relocation, the primary financial drivers are better job opportunities and a lower cost of living, while curiosity about new places and better weather were equally important in the lifestyle consideration set.

For those who were not interested in a major move, 72% of respondents reported it was because they were happy living in their current local market.

With U.S. Census data pointing to increased “migration” – the number of people who moved out of state or region in 2012 increased 6 percent over 2011 – and ERA brokers citing an increased interest in self-directed relocation, ERA Real Estate partnered with HGTV to dig deeper into the American appetite for relocation.

“As the overall economy and job market improves, people are more likely to consider a major life change that is on their terms, not because they have to,” said Dr. Leslie Reiser, a behavioral expert who worked with ERA Real Estate to understand consumer psychology, attitudes and behavior surrounding relocation.

Moving to a market with better job prospects, a lower cost of living and better weather appears to be favorable to prospective house-hunters, even if it means leaving family and friends behind.

In addition to the consumer survey with HGTV.com, ERA Real Estate also conducted a national survey of its real estate brokers, who cited an improving economy and real estate market as the main reasons that their clients find relocating out of their local market today more attractive than it was 2 to 3 years ago. Other findings include:

  • About two-thirds (63%) of ERA brokers reported that homebuyers and sellers are more open to the idea of moving to a new area, outside of their current local market

 

http://www.realestateeconomywatch.com/2013/10/rising-values-make-it-easier-to-move/

 

How to apply PR strategies to improve your company’s SEO | Chappaqua Realtor

Public relations and SEO have always been destined to converge.

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. The only difference is that we operate in the digital sphere, and we measure these relationships through links, social signals, and other trust indicators. In the past, many SEO strategists focused on building a high volume of low quality relationships to get their company’s names out to the Web. Times have changed.

As Google’s ability to distinguish the quality, intent, and relevance of a link improves, SEO strategists need to start thinking more like PR professionals. Rather than “manufacturing” and “building” links, the SEO process should be more about the cultivation of key human relationships, and reacting effectively to real-time PR opportunities.

What can we learn?

PR has always been a multifaceted discipline. The techniques that PR professionals use to generate positive press are numerous and diverse. That said, there are three key areas of crossover that, if mastered, will help us all learn from the PR experts and improve your company’s SEO.

1. Content, content, content

This should come as no surprise since content has been one of the fundamental pillars of traditional PR for years. If you create content that is topical, timely, and can spark an interest in your target audience, it will get picked up.

So, what types of content can you use to create opportunities for positive PR, and what SEO value do they have? Do photos on a GMB listing really matter? Sure, we should be posting slideshares, videos, images, and blog articles provide outreach to our target audience. To be honest, most people are getting pretty good at it now. The key factor when you are planning and producing your content is to always think about the PR opportunities it might be able to create.

Try Quick Hoops — Easy-to-Make Mini-Greenhouses | Armonk NY Homes

Gardeners through the ages have tried to extend summer. A sheltered  area in a winter vegetable garden used to protect plants from cold and wind can  often take plants past their normal season. Even the south side of a board fence  or a thick hedge, blocking the cold north winds, will provide a slightly more  benign climate. Old-time gardeners took advantage of these warm, sheltered spots  to keep the fresh harvest going as long as they could in their winter  gardens.

Quick Hoops

Harvesting winter fare is so satisfying that, after you try it, you’ll  probably want to extend your repertoire. But adding more cold frames to winter  gardens means more time and money spent acquiring them. That’s why we came up  with simpler, lighter, and less expensive structures we call quick hoops.  They’re just sheets of clear plastic or row cover material supported by 10-foot  lengths of pipe, bent into half circles and poked into the ground. Quick hoops  look like 3-foot-tall mini-greenhouses.

You can use two types of pipe material to build quick hoops. One is plastic  electrical conduit, which is cheap, lightweight and easy to bend by hand. This  option is fine in areas that receive no more than a few inches of snowfall. But  to support the amount of snow we get in Maine, we needed 1/2-inch galvanized  metal conduit, sold as “EMT” at most hardware stores. In addition to its  strength, the advantage of EMT is that, after bent, it holds its shape  permanently.

To give EMT a curved shape, bend it around a quick-hoop bending form. You  bolt the form to the top of a large, flat surface such as a sturdy picnic table.  You just insert one end of the pipe, pull it against the curved surface of the  form, slide it in farther, and pull again until you achieve the desired shape.  The form itself is reasonably priced and could even be purchased by a group of  friends and made available to everyone for use in year-round gardening. (Bending  forms are sold by Johnny’s Selected Seeds.)

If you take a 10-foot length of EMT and bend it into a half-circle bow, it  will have a 6-foot diameter. That 6-foot width will cover two of our  30-inch-wide beds with a 1-foot path between them. We make 10-inch-deep holes  with an iron bar on either side of the two beds, and insert the ends of the  conduit into them, placing one of these conduit bows every 5 feet along the  beds. Just three bows will cover a 10-foot-long area.

Then, we drape a 10-foot-wide piece of floating row cover material over the  bows. This spun-bonded, white polyester fabric lets in water and light, conveys  up to 4 degrees of frost protection and excludes insect pests. We cut it long  enough so that it can drape down to the ground, plus about 2 feet at the ends of  the structure. We then secure the edges of the row cover around the perimeter of  the structure with sandbags. These can be recycled plastic bags filled with  soil. Be gentle with the row-cover fabric, but try to secure it without any  slack so the wind is less likely to catch it and blow it around in your winter  vegetable garden.

Clearly, you can plant much more ground under quick hoops than under a cold  frame, and you can also grow and protect taller crops for more extensive winter  gardening. You might start seedlings in one covered bed and grow early salads in  another. Because spun-bonded floating row cover is self-venting, there’s no need  for automatic arms to prevent overheating. And the row cover lets in both  sunlight and water. Access to the crops is achieved by removing the sand bags  and folding back the cover.

Another trick is to add a layer of clear plastic over the row cover for extra  protection during extremely cold weather in winter gardens. With added plastic  in place on mini-greenhouses, you can overwinter crops such as spinach, lettuce,  and onions without worrying about the snow load, which can rip row-cover fabric.  The plastic layer can be held down with sandbags along the perimeter and ends,  just as with the row cover. But, because we live in a windy area, we also use  form-fitting plastic clips to secure the plastic to the bowed pipes. When the  temperature inside quick hoops can rise to 75 degrees Fahrenheit, you’ll need to  vent the plastic by opening the ends, or remove it entirely so only the  underlying row cover material remains.

 

 

 

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