Daily Archives: February 25, 2013

6 Tips on How to Use Twitter’s New Vine Video App for Marketing | Bedford NY Real Estate

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Twitter is underwhelming at 140 characters. Any sane person would say “What do you do with that?”6 Tips on How to Use Twitter's New Vine Video App for Marketing

Why limit yourself to so few words when there is a dictionary and an encyclopedia available and limitless communication at your disposal.

Its brevity is both an enigma and its charm. It has been its weakness and strength due to that simplicity.

Keeping it simple is not without success precedent.

One of the most successful children’s books of all time was written with only 50 words. It was a challenge thrown down to Dr Seuss by his editor when he was about to write his  next book “Green Eggs with Ham“. To put this in perspective the previous book by Dr Seuss “The Cat in the Hat”  was written with 236 words.

Simple is good.

The history of short and simple

Just over twenty years ago on December 3, 1992 the message “Merry Christmas” was sent by software engineer Neil Papworth to the Vodafone director Richard Jarvis.

That was the world’s first text message. It was short and it was simple.

Who would think that 20 years later  that:

  • 6  billion messages would be sent every day in the USA
  • 2.2 trillion texts would be sent every year in the USA
  • 8.6 trillion SMS messages would be created every year around the planet
  • Text messaging would be a $150 billion a year industry

It is the messaging of choice for most teenagers. The adults have also realized its time saving capabilities.

People have also understood that having a conversation is maybe not something you always want to do.

Twitter wants to transform video messaging

Twitter has just announced a smart phone app called “Vine” that allows you to take a video that is limited to 6 seconds and continues to loop.

It is not alone with the idea.

There are competing apps called Viddy and Tout that do much the same.

So what can you do with a 6 second video and it raises this question again.

Why bother?

Maybe we shouldn’t be so quick to put the boot in. Twitter took texting to a new level and put it on steroids. Maybe a short and simple video is enough to get a powerful message out that is memorable.

Is less more?

How could you use Vine for marketing?

Viddy thinks that 15 seconds is the right length for a video short message while Vine has chosen 6 seconds. Maybe there is some science behind both but let’s look at some possible ideas for marketing with a short video.

Here are 6 ideas:

1. The brand elevator pitch

Want people to understand what your brand is all about. The elevator pitch is where you wrap it up in one sentence or two. 6 seconds is maybe enough.

How could you make it visual and viral.

2. Product demonstration

One to two minute video reviews of products in your online store are now maybe too long. Why not experiment with six seconds?

3. Launching a new product or service

Explain your new product in six seconds if you can. (If you don’t then use YouTube). Maybe your messaging will  get better as you learn to communicate the key features and not the unnecessary.

4. Give your brand a personality

Social media allows and wants you to give your brand a personality. Use Vine to make it real and authentic. Make it quirky or innovative.

Many brands want an image that goes beyond bland.

5. Marketing a promotion

Use a 6 second Vine video to market a new promotion. This could  be a new book, song or  a movie or even an event. How long do you need to communicate something new. Remember the power of simple.

6. Announcing a special offer or discount

50% off. How long does it take to announce that special offer for your clothing store?  Make it visual, aural and shareable.

If you want to look at how 15 businesses are using the Vine video app for their brand. Check out this post over at Hubspot.

What about you?

How do you think you could use a six second video on Vine to market your business and brand? Do you even want to?

Do you think this idea will stick or do you think it is a fad?

Look forward to your comments below. Tell us your thoughts and ideas.

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via jeffbullas.com

Hottest Market Sales Going for a Premium Over List Price | Pound Ridge Real Estate

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How long has it been since you heard the words “sold at a premium over list price?” For the past six years, sales prices ended up somewhere south list prices by at least five percent. Now, in the markets where the recovery is hottest, sellers are increasingly experiencing multiple bid scenarios and buyers are pre-empting the competition with offers over list price that stir up memories of the boom years.

Last month 13 percent of all Realtors participating in the National Association of Realtors’ Realtors’ Confidence Index reported they had at least one sale above the asking price in the previous month. The percentage rose slightly from December, the first month that NAR asked its members about sales at a premium above asking price. Realtors reported some 12 percent reported sales with prices above list price.

According to Pro-Teck Valuation Service’s Home Value Forecast, median sales prices have overtaken list prices in at least one market, San Francisco, and are close to doing so in Sacramento and Seattle.

Reports from Realtors across the country confirm that sales at a premium over asking price are still very unusual and limited to hottest markets.

“This is pretty normal in the San Francisco Bay Area. The shortage of inventory and the fact that there are so many potential buyers leads to multiple offers. I wrote one last week where there were 14 offers on a home. The seller would not consider any offers until the home had been on the market for 5 days. We came in third on that one, where we wrote just $20,000 above list price,” reports a Bay area local broker.

Offers over list price can backfire, according to Elizabeth Weintraub of Sacramento. “An overpriced offer is especially a huge problem on a Sacramento short sale. Let me illustrate for you. Say, a home is listed at $200,000, and the comparable sales over the past 3 months justify a price of $195,000. With the way the seller’s market is moving in Sacramento, $200,000 is a reasonable price 60 to 90 days later when the approval is likely to be received. Along comes Mary Home Buyer who offers $220,000. If the seller accepts that offer, it’s a long shot that it will appraise by Mary’s lender.

“So, down the road, we get the approval letter from the bank at $220,000. Mary’s lender’s appraiser comes in at $200,000. We then go back to the bank, and maybe there are two lenders so now we have to ask 2 banks to adjust their approval letter. The primary lender refuses. Nope, that bank wants $220,000. The bank might feel we can put it back on the market and find a cash buyer for $220,000, some cash buyer who won’t rely on an appraisal. The deal blows up.,” she said.

via realestateeconomywatch.com