Daily Archives: December 9, 2012

Using YouTube as an Effective Marketing Tool | Pound Ridge Real Estate

There are plenty of companies that effectively use many different kinds of social media. Whether it’s interacting with customers on Twitter, or posting interesting information on Facebook, lots of companies do a great job of keeping customers engaged. Often though, many companies fail to use YouTube as a marketing tool. It’s perplexing, because there are so many plusses to having a YouTube account yet so many marketing departments fail to use YouTube. Whether you’re a small company or a large one, using YouTube as a marketing tool can increase revenues and create more customer loyalty. If you’re considering integrating YouTube into your marketing plan, consider the following to make sure it is effective.

Interacting

Just like Twitter or Facebook, YouTube can be a great and creative way to interact with your customer base. Some companies have integrated full on interactive YouTube campaigns to answer customer’s questions and provide witty comments. Old Spice even hired an actor to answer YouTuber’s questions, and created videos with real responses to user submitted questions.

If you get creative, YouTube can essentially replace the frequently asked questions section on your website. You can use YouTube to directly respond to user’s questions and have a large database full of answered questions. This will also make your company appear more personal, as there is somebody visually answering a question.

Explanations

Use YouTube as a way to explain the different products or services your company offers. You can use it to physically demonstrate a product so your customers can see exactly how a certain product is used. You can easily show the difference in products by using YouTube to highlight each of your products. For example, if your company offers Free Music Downloads, produce videos of the different types of subscriptions that you offer and how to access each one. Make it very clear in your videos on how your product is different than others on the market, and the advantages your product offers.

Playlists

Creating playlists on YouTube, whether composed of your own videos or someone else’s, is a great way to get your company increased visibility on the Internet. Try to find videos related to your business that don’t have millions of views, so the content is fresh to viewers. If you make effective playlists, people will associate your playlists with your videos and your company, and you’ll start seeing more views on your videos. The more views you get, the better chance you have of growing your customer base.

Responses

Aside from creating different kinds of videos and putting them on YouTube, interacting with other companies or YouTubers with video responses is a great way to increase your online presence. If you create a particularly interesting response or offer a different point of view, people will be directed to your company’s YouTube channel and will view your other videos. Make sure you are strategic in the way that you target your responses; keep them relevant to your industry and only comment on popular videos. You’ll start to be recognized in the YouTube community, and you’ll see the views on your videos go up.

Luxury Prices Fall Despite Tight Inventories | Bedford Corners Real Estate

Though inventory shortages began at the lower price tiers, tight inventories have worked their way up to the luxury levels in the past two quarters.  Expensive homes are selling faster than they were a year ago but third quarter prices are down in many markets compared to a year ago.

The median luxury property is taking nearly 200 days to sell this week, far above the 5.4-month supply for all price ranges.  However, this is the time of year when inventories traditionally increase, especially in the upper price tiers.  Last year in December, the Institute for Luxury Home Marketing reported that homes in its market profile were spending an average of 231 days on market and luxury properties in all markets it tracks were averaging 215 days on market at the end of the year, a year-long high.

During the spring buying season, luxury homes were selling much faster.  Days on market for luxury homes fell to 120 days, down from 155 days at the outset of the buying season in February.

Luxury agents and brokers around the country report brisk activity up to the onset of the holiday season, an indication that demand is strong.  Tighter inventories are not translating into higher prices at the million dollar plus end of the spectrum, however.

In the Hamptons, Town and Country Realty reports the greatest gain in third quarter activity was in the $3.5 million to $4.99 million price range and the only price range to see a statistical decline was the $5 million to $9.9 million range.  Total number of sales in the Hamptons was up 17 percent.

Luxury home sales in the Denver metro area almost doubled in October compared to October 2011, according to John Rebchook of Inside Real Estate News, citing a report by Coldwell Banker Residential Brokerage.  However, the median sale price $1.31 million of a luxury home closed last month in the Denver market was off 4.8 percent from October 2011 and 3.9 percent from September.  Homes also sold at a much faster pace year over year and sellers on average received a higher percentage of their asking price.

In Lake Tahoe, homes under and over the million-dollar mark both experienced significant increases in sales (37 and 33 percent, respectively) while overall prices fell around the lake. The median price of a home in Lake Tahoe is $330,000 (down 11 percent) and the average price is $538,289 (down 15 percent), according to Chase international.

Overall there was a 49 percent quarter-over-quarter and 39 percent year-over-year improvement in Lake Tahoe-area home sales, according to Better Homes and Gardens Mason-McDuffie Real Estate. In the third quarter, 122 homes changed hands, up from 82 homes sold in the second quarter and 88 homes sold in last year’s third quarter. In another sign the market is recovering, the average number of days a home was on the market before attracting a contract to purchase declined from 162 days a year ago to 101 days in this year’s third quarter.

In the greater Truckee area, the median price of a single-family detached home declined slightly from $451,129 in the second quarter to $450,083 in the third quarter, although it was up 3 percent from $437,261 in the third quarter of last year as the local real estate market continued to show signs of a recovery. Locally, a change in the mix of homes sold boosted the median sales price in Donner Lake by 50 percent year over year while low inventory pushed sales prices slightly higher in the Town of Truckee (+12% for the quarter and +7% for the year) and the Glenshire Area (+4 percent for the quarter and +3% compared with a year ago).

In Atlanta, while most of the real estate market is enjoying a nice rebound this year, luxury real estate is going backward. Sales of $2 million-plus single family detached resale homes are down 33 percent from 2011 (33 sales in 2012 vs. 49 during first 10 months of 2011) while sales of $3 million plus homes are down 67 percent (5 sales in 2012 vs. 15 in 2011). The average sales price for $2 million-plus homes is down 11 percent from 2011, while the average for $3 million-plus is up 1 percent. There are 112 single family detached new and resale homes in Buckhead currently on the market that are priced more than $2 million, which translates at the current rate of sale to a nearly four-year supply, according to Beacham and Company Realtors.

New York City is suffering from an acute lack of inventory throughout the sales marketplace, according to Warburg Realty.  Foreign money is snapping up the high and mid-priced condominiums all over Manhattan. But the profound shortage of inventory which has developed in the co-op market defies expectations. Throughout the city, resident New Yorkers are hamstrung month after month in their new home searches. At $20 million, at $10 million, at $5 million, at $1 million – few new listings appear. The customers, hoping that there is still seasonality in the market ask, “Won’t there be a lot more inventory hitting the market in September?” Sadly, the answer was no. Many of these customers asked the same questions in April. There was no major spike in inventory in the spring and not much more in the fall. And we don’t anticipate one any time soon, at least not on the resale side, not even with the almost certain increase in the capital gains tax burden for sellers looming on the 2013 horizon.

Short Sales Overtook REO Sales in Q3 | Chappaqua Real Estate

For the first time ever, sales of properties in some stage of foreclosure (pre-foreclosure sales) outnumbered sales of bank-owned properties (REO) in the third quarter, as short sales continue to gain market share at the expense of REO and sales of completed foreclosures at auction.

Pre-foreclosure sales, largely short sales, increased 22 percent from the second quarter and were also up 22 percent from the third quarter of 2011, while the average sales price decreased 3 percent from the previous quarter and was down 5 percent from a year ago, according to RealtyTrac. A total of 98,125 pre-foreclosure sales occurred during the quarter compared to a total of 94,934 REO sales.

By contrast, REO sales increased 19 percent from the previous quarter but were still down 20 percent from the third quarter of 2011. A total of 193,059 U.S. properties in some stage of foreclosure or bank-owned (REO) were sold during the third quarter, an increase of 21 percent from the previous quarter, but still down 3 percent from the third quarter of 2011. Foreclosure-related sales accounted for 19 percent of all U.S. residential sales during the third quarter – down from 20 percent in the previous quarter but the same level as in the third quarter of 2011.

Pre-foreclosure properties sold for an average price of $191,025 in the third quarter, down 3 percent from the second quarter and down 5 percent from the third quarter of 2011. The average sales price of a pre-foreclosure residential property in the third quarter was 27 percent below the average sales price of a non-foreclosure residential property, up from a 25 percent discount in the previous quarter and a 19 percent discount in the third quarter of 2011.

The average REO sales price decreased 7 percent from the previous quarter but was still up 7 percent from the third quarter of 2011. REOs sold for an average price of $161,954 in the third quarter, down 7 percent from the second quarter but up 7 percent from the third quarter of 2011. The average sales price of a bank-owned home in the third quarter was 38 percent below the average price of a non-foreclosure home, up from a 33 percent discount in the second quarter but down from a 39 percent discount in the third quarter of 2011.

Homes in foreclosure or bank owned sold at an average price that was 32 percent below the average price of a home not in foreclosure, up from a 29 percent discount in the second quarter and a 31 percent discount in the third quarter of 2011.

Short sales of properties not in the foreclosure process increased 15 percent from the previous quarter and were up 17 percent from the third quarter of 2011. These non-foreclosure short sales accounted for an estimated 22 percent of all residential sales, bringing the total distressed sale share to an estimated 41 percent for the quarter. Non-foreclosure short sales prices in the third quarter fell short of the total amount of loans outstanding by an average of $82,312 per short sale. For all short sales, including non-foreclosure and in-foreclosure properties, the sales price was short of combined loan amounts by average of $94,896 per short sale.

“The shift toward earlier disposition of distressed properties continued in the third quarter as both lenders and at-risk homeowners are realizing that short sales are often a better alternative than foreclosure,” said Daren Blomquist, vice president of RealtyTrac. “However, the scheduled expiration of the Mortgage Forgiveness Debt Relief Act at the end of this year could stifle this trend toward short sales. If that law expires as scheduled, homeowners who agree to a short sale could see their income tax jump significantly because the portion of the unpaid loan balance not covered by the short sale proceeds will be considered taxable income in many cases.

Pre-foreclosure homes that sold in the third quarter took an average of 359 days to sell after starting the foreclosure process, up from an average of 319 days in the previous quarter and up from an average of 318 days in the third quarter of 2011.

Third parties purchased a total of 94,934 bank-owned (REO) residential properties in the third quarter, an increase of 19 percent from the previous quarter but down 20 percent from the third quarter of 2011. REO sales accounted for 10 percent of all residential sales during the quarter, the same as in the second quarter but down from 11 percent of sales in the third quarter of 2011.

Separately, Lender Processing Services reported yesterday that foreclosure starts declined significantly foreclosure starts over the last two months – down 21.9 percent in October and almost 48 percent on a year-over-year basis – leading to a nearly 7 percent drop in overall foreclosure inventory.

“LPS observed a drop-off in foreclosure starts in September that accelerated in October,” Blecher said. “This decline coincided with the implementation of new procedural changes outlined in the National Mortgage Settlement, which requires, among other things, that mortgage servicers provide written notice to borrowers 14 days prior to referring a delinquent loan to a foreclosure attorney. This has resulted in what is likely a temporary slowdown in foreclosure starts that we do not believe is indicative of a longer-term trend. However, we will continue to monitor this activity closely in the coming months.”

The LPS Mortgage Monitor reported that September loan originations were down, likely due to the shortened number of business days in the month. However, prepayment speeds (historically a good indicator of refinance activity) rebounded in October, and as such, LPS expects to see overall origination numbers pick up for that month. LPS also found that mortgage spreads remain elevated, averaging 197 basis points above the 10-Year Treasury rates, with interest rates consistent across all product types.

South Salem NY real estate sales up 39% – Prices up 6% | RobReportBlog

South Salem NY real estate sales up 39% – Prices up 6% | RobReportBlog

South Salem NY Real Estate Report  – last six months

2012

39    sales

$575,000   median sales price

$245,000   low price

$1,300,000  high price

2869   ave. size

$230   ave. price per foot

208     ave. DOM

$649,193   ave. sales price