Daily Archives: June 25, 2012

Valid mortgage price quotes do exist | Waccabuc NY Real Estate

“How many lenders must I shop to be certain I receive a competitive price?”

If you have access to valid price quotes, three is usually enough. If you don’t have access to valid price quotes, you won’t get a competitive price no matter how many lenders you solicit.

Valid prices are prices that the lender would be willing to commit itself to at the time the price is quoted. Differences in valid prices posted by different lenders are small, which is why you don’t have to shop many lenders. The reason is that 95 percent of all new mortgages today are either sold to Fannie Mae and Freddie Mac, or insured by FHA or VA, so that the federal government assumes virtually all of the risk.

The residual risk to the originating lenders, that they might be required to buy back loans or, at an extreme, lose their right to originate, is small and does not result in large price differences between them. Some lenders are more efficient than others, but price differences from this source are also small.

The challenge faced by mortgage borrowers who want to shop is that most price quotes are not valid, and soliciting them is a waste of time. Invalid prices can be quoted to shoppers with impunity because shoppers can’t say, “Yes, I’ll take it,” until the information upon which the price is based has been confirmed, by which time the market will have changed.

Valid mortgage price quotes meet all of the following conditions:

They come from the internal pricing system of the lender, which I call their “posted prices,” with no intermediation from loan officers. Loan officers are not bound to quote posted prices, and it is common for them to quote prices below the posted price, called “lowballing,” in order to induce shopping borrowers to commit to them.

They are fully adjusted for all loan features that affect the price, such as credit score, type of property, purpose of loan, down payment, etc. The list is a long one. If anything that affects the price is left out, the lender assumes whatever generates the lowest price, which may or may not hold up.

For example, many lenders price loans without asking whether the borrower wants to escrow taxes and insurance. If in fact the borrower does not want to escrow, the price will have to be raised.

They include all price components. This means not only the interest rate and points but also other lender fees that are often left out of price quotes.

They are current as of the time of the quote, not as of the day before. The borrower shopping several lenders must do so on the same day, and to be safe within the same hour of the day, since prices are sometimes adjusted during the day.

Valid price quotes are available on the Internet if you know where to look. Every mortgage lender has a website, but few provide valid prices on them. Most are designed to entice shoppers to identify themselves so that they can be contacted by a loan officer who will give them a sales pitch.

But some lenders provide valid prices on their sites while allowing shoppers to remain anonymous until such time as the shopper elects to contact the lender. These include the seven Upfront Mortgage Lenders that I identify on my website. Shopping them is doable, if a bit of a chore, because each site is programmed differently and the shopper must visit each on the same day to extract the desired price data.

Much the better way to shop is on a multilender website where the site maintains valid prices for multiple lenders, which it presents in one single format for easy comprehension and comparison. There are three of those: mortgagemarvel.com; zillow.com; and mtgprofessor.com, which is mine.

Don’t confuse multilender sites with lead generation sites, such as lendingtree.com and lowermybills.com, which do business with hundreds of lenders. These sites do not collect price data from lenders. Rather, they collect financial information including Social Security numbers from shoppers, which they sell as leads to lender clients.

These lead generation sites first identify the lenders who have indicated an interest in the particulars of a lead, and they sell the lead to the three or four lenders who will pay the most for it. The shopper then gets sales pitches from three or four loan officers who are under strong pressure to lowball the price because that is often the way to win the deal.

Pros and cons of an in-house sale | Katonah NY Real Estate

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Maximum exposure of your home to as many prospective buyers as possible is the way to sell for the highest price and best terms for your needs. So why do some sellers agree to an in-house sale without the benefit of a marketing campaign?

An in-house sale is a sale in which the listing broker also represents the buyer in the sale. This means that the sellers’ broker doesn’t have to share the commission paid by the sellers with another broker that represents the buyers. This is referred to as double-ending the deal.

It’s clear that the listing broker benefits from representing both sides of the transaction by retaining the entire commission. However, does an in-house sale benefit the seller who is usually paying the commission?

HOUSE HUNTING TIP: Real estate brokers have a fiduciary duty to their clients to put the clients’ needs above others in the transaction, even their own interest in earning a commission. A fiduciary duty is the same duty attorneys owe their clients. When a listing is sold in-house before being exposed to the market, this could represent a breach of the broker’s fiduciary duty to put his client’s needs first.

There may be special circumstances that weigh in favor of a quiet sale without market exposure.

For example, years ago a bed-ridden elderly woman in an upscale Oakland, Calif., neighborhood needed to move to a retirement facility, but she couldn’t do so until the house was sold. She specifically requested that her broker not list the property on the MLS and that there not be a lot of foot traffic through the house. It was in her best interest to handle the sale this way even though she might have sold for a higher price had she been able to move out first, have the house fixed up and then give it full market exposure.

Most sellers, however, need to maximize the proceeds from the sale of their house, which usually can’t be achieved without an aggressive marketing campaign. This should minimally include submitting your listing to the multiple listing service; Internet advertising including a lot of good photos on sites like Realtor.com; and an open house for real estate agents. Public open houses can also be effective. All of these activities drive prospective buyers to your home.

Inventories of homes for sale are much lower now than they were last year at this time in many areas of the country. Effective market exposure can result in multiple offers and higher selling prices. An in-house sale would deprive you of this opportunity.

Buyers who buy a listing before it hits the market often think they’re getting a good deal because they avoid multiple-offer competition in a low-inventory market. One of the downsides of in-house sales is that without testing the market it’s impossible to know if the buyer is paying too much or the seller is receiving too little.

In order to make sure that you’re not pressured by your broker to sell in-house before your listing has received a healthy marketing effort, make sure you select your broker carefully. Find out if a broker you’re considering has a policy of pushing in-house sales on sellers. Work with a company that believes that client satisfaction is more important than market share, one that’s interested in your repeat and referral business for a job well done.

Sellers who find they are being badgered into accepting an in-house deal once they’re on the market should remember that they are the boss, not the broker. Your broker should counsel you on accepting or countering the best deal for you. If that’s not the case, insist that the broker follow your command.

THE CLOSING: Never forget that your broker works for you.

International Sales: A Niche Market | Bedford Hills Real Estate

The international home sales market remains a niche market.

  • 88% of Realtors® with international sales reported working with fewer than five international clients in the 12 months ending March 2012, based on survey results for the 2012 Profile of International Home Buying Activity. About 27 percent of Realtors® had transactions with international clients who purchased or did not purchase a property.
  • Although Realtors® on the buyer-side of transactions frequently use specialized skills in working with a relatively large number of international clients in a given year, on the seller side of the transaction, it is not unusual for a Realtor® to have relatively few international clients in a given year.
  • Cultural and language affinity and knowledge relating to immigration, international financial transactions, exchange rates, buyer preferences and legal restrictions and requirements are reported by Realtors® as important to a successful closing.

Jobless Claims News for the Bedford New York Real Estate market

In each Economic Update, the Research staff analyzes recently released economic indicators and addresses what these indicators mean for REALTORS® and their clients. Today’s update discusses unemployment insurance claims and home prices.

  • Initial claims for unemployment insurance are moving in the wrong direction, with more people needing unemployment checks.  The latest figure, though not good, still implies net job creation in the economy.
  • A total of 387,000 initial claims were filed, following the previous week’s upward revised claims estimate of 389,000. This is the 4th week that the 4-week average has been rising.
  • In normal economic times, initial jobless claims hovered at around 300 thousand while the generated about 200 thousand jobs monthly.
  • If claims moves up to 400,000 (as it is doing now) we will see modest job gains.  If the figure rises above 450,000 then the economy would on net be losing jobs.
  • In separate housing news, aside from home sales figures as reported by NAR, the home price index is rising at a faster pace according to new government data.  According to FHFA, home prices rose 0.8 percent in April and are higher by 3.0 percent from one year ago.  The Mountain states are booming with 6.5 percent gain.  This index essentially uses the same formula as Case-Shiller, so other home price measurements in the upcoming months will also show healthy and accelerating home price gains.  Low inventory also bodes well for future home price growth.

International Buyers of Residential Properties: Purchases by State | Pound Ridge Homes

Most states have at least a few purchases of residential properties by foreign buyers. However, according to the 2012 Profile of International Home Buying Activity, foreign buyers of residential properties are concentrated in four states: Florida, California, Texas, and Arizona, accounting for 51 percent of international clients. Florida has been the fastest growing destination of choice, accounting for 26% of international clients.

Why Video Sales Letters Rock | Bedford Corners NY Homes

I’m sure you have seen those ugly long online sales letters. You’d be surprised how well those pages perform in regards to sales. But in 2012 long text based sales letter are OUT! From now on it is all about the video sales letter.

Your business needs to go ahead and add some video sales letters to your site. Below is my 11 step action plan for implementing video sales letters into your business and web presence immediately.

1. Buy Keynote or Powerpoint.

I prefer to use Keynote for creating my video sales letters. Keynote is only $20 and it is one of my favorite pieces of software. Of course you can use Powerpoint too if you have a PC. (I absolutely love Keynote so I created an entire video training series about using Keynote in your business.)

2. Practice Creating a Few Sales Letters.

One great this about video sales letters is that while they can include shot video, they can also be 100% text based. This allows you to create them in your boxers with your 5 o’clock shadow, feature important screenshots, and keep production cost low.

Try these two practice video sales letters:

  1. Do a general intro of your website. This video will ideally be on the homepage. It will be 1-2 minutes long. In the video introduce yourself and introduce your business.
  2. The second video you need to make is a product specific video. No matter what your business I’m sure you offer different types of product. Well now is your opportunity to pitch your product. Explain why the visitor must buy the product immediately.

Creating these two videos will be a fantastic learning experience.

3. Upload Your Practice Video to Vimeo.

Vimeo videos tend to look more professional, in my humble opinion. Once the video is uploaded go ahead and practice embedded the video somewhere like your blog or a Squidoo site.

PRO TIP: The video needs to autoplay. Meaning when someone hits the page the video plays automatically. These video sales letters can be super powerful BUT if the user never clicks the play button you are screwed. Therefore avoid this issue by making the video autoplay.

4. Write Your Script for the real deal.

Anyone can create a video sales letter. But the pros write detailed scripts in order to make their videos super powerful. There are tons of articles about the “perfect” formula. Here is one. I recommend being yourself. Avoid using industry jargon or marketing-speak. BUT do read a few articles about the successful sales letter formula.

5. Create Your Homepage Video Sales Letter.

The goal of this video is simple. MAKE THE VISITOR TAKE AN ACTION.
Anything will help. You are just trying to reduce your bounce rate and get the person to scope out your site. Grabbing their email would be ideal.

6. Edit using iMovie or ScreenFlow.

You may or may not need to edit this video. If you do I recommend using iMovie or ScreenFlow. I personally use ScreenFlow.

7. Embed your sales letter on your homepage or landing page.

It’s show time. Embed the sales letter video and make sure to select the autoplay function when grabbing the Vimeo embed code.

8. Write the Script for Your Sales Page Video.

The first video is to get people engaging with your site whereas the second video is all about SELLING PRODUCT. This video can be shorter than the homepage video and tailored to the product you are pushing.

9. Create the Product Sales Letter Video.

By now you are a pro so just create it.

10. Embed it.

Enough said. (remember the autoplay) When embedding a video sales letter on your sales page, I suggest placing a buy now button directly below.

11. Add other sales videos throughout your site.

You can add a video on your About Us page, Contact page, or anywhere throughout your small business website. Maybe get creative and do a webcam video of your pretty face and integrate that with your text based sales videos. The sky is the limit here. Humans are used to seeing faces and hearing voices so video sales letters are much more intuitive than text based web pages.