Daily Archives: March 7, 2011

How to set up a Facebook Fan Page custom tab in less than 7 minutes | Email Marketing Strategy – Blue Sky Factory Blog

In this 7 minute screencast, I walk through (albeit very quickly) the steps needed to create a Facebook custom tab for a Fan Page for Publicaster’s email marketing opt-in form. It goes by quick, so if you’d like a slower-paced tutorial, be sure to check out the blog post about it instead.

Christopher S. Penn
Vice President, Strategy and Innovation, Blue Sky Factory

Blue Sky Factory 16 Tips Social Sharing eBook

At Blue Sky Factory, we strongly believe that, if used properly, email marketing and social media go together like Batman & Robin. If effectively implemented, email marketing can power social media and social media can power email marketing.

Good news! We have an eBook that provides 16 tips to use email and social together.

What are you waiting for? Download the eBook now!

This entry was posted on Friday, March 4th, 2011 at 2:55 pm and is filed under email marketing, facebook, List Management, Social Media, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Using Your QR Code in Lewisboro NY | Lewisboro NY Homes – Robert Paul’s blog | Bedford NY Real Estate

Qr quote by robert paul

 

Nearly every year since 1994 has been hyped as the year that QR codes pierce the mainstream, but in 2011 the hubbub is finally reaching a fever pitch.

This is thanks to a confluence of factors: Critical mass in smartphone penetration, a large installed base of many barcode-scanning apps, and an approaching social tipping point of awareness. QR codes are finally becoming an effective tool for driving offline-to-online interactions at scale.

Combine this with the fact that enhancing real world promotions in music, film and brand marketing is among the best applications of this technology, and next month’s SXSW has the potential to be the breakout event for QR codes in America.

Unfortunately, many well-intentioned early adopters will waste the opportunity by not delivering enough value or making some very simple mistakes.

I’ve spent nine months isolating the best practices and highest converting use cases specific to these applications. Taking over where Jamie Turner left off with his post on the 10 commandments for marketers using 2D codes, below is a “brass tacks” breakdown of the minimum value each marketer needs to offer to be successful.

What Should My QR Code Do?

It should direct users to a mobile-optimized webpage with functionality tailored to your audience and application. Below are recommendations based on the calls-to-action that we’ve seen achieve the highest engagement. You’ll notice the following themes recur: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance.

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Bedford Hills NY Landlords Can Check Potential Tenants On-Line | Bedford Hills NY Homes – Robert Paul’s blog | Bedford NY Real Estate

02/21/2011

Bedford Hills NY Landlords Can Check Potential Tenants On-Line | Bedford Hills NY Homes

 

How to Run an Online Background Check for Free

By Sarah Jacobsson Purewal, PCWorld

I know what you're thinking–but hear me out. Plenty of reasons for doing an online background check exist, and not all of them are sketchy.

In fact, everyone should do at least one online background check on–you guessed it–themselves. After all, if you can find out sensitive information about yourself with a little (free) online sleuthing, there's no telling what employers, stalkers, and ex-girlfriends or -boyfriends will be able to uncover.

So here's how to do a thorough online background check without dropping any cash.

If You Know Your Target's Name

If you know name of the person you're looking for, the first places you should check are the usual venues–good old search engines and social networks. Google, Facebook, LinkedIn, and Twitter are all good stepping-stones for discovering valuable information about people.

Google is your first stop for a DIY background check. (Click for full-size image.)

Google is your first stop for a DIY background check. (Click for full-size image.)Remember to use advanced search techniques when looking people up on Google or other search engines. Just enclosing your search terms in quotation marks will help immensely in weeding out noncorrelated or irrelevant search results. If the person you're searching for has a common name, you should also add any information you know about them after the quotation marks. For example, if I search for "sarah jacobsson purewal" pcworld, I'm going to get more details about the Sarah Jacobsson Purewal who writes for PCWorld, helping to narrow my search down a bit.

Use any information you know about this person, including places of work, types of work, schools they've attended, cities they've lived in, and the names of other people they know. You can also use site-specific searches if you're looking for someone within a school or business. For example: site:pcworld.com "sarah jacobsson purewal" will give a list of search results found only in the PCWorld.com domain.

Searching Your Social Networks

Social networks are fantastic sources of information–and it's all completely self-volunteered. This is why social networks are particularly handy for employers–because if it's on your Facebook page, it's not only information about you, it's information you've chosen to share with the world.

Facebook is indisputably the social networking standby–no surprise, as it boasts 500 million users. You can search for people by name and e-mail address, and modify the results by location, school, and workplace. If nothing shows up, they may have made their profile private and unsearchable.

If that's the case, you can do a site-specific Google search, and any public pages or groups they may have commented on will show up. For example, my personal Facebook profile is private and will not show up in Facebook search results, but if you type site:Facebook.com "Sarah Purewal" into Google, you'll see that I have commented on PCWorld's Facebook page. You can now see my profile picture, as Facebook doesn't allow users to make this private, even if you still can't search for me using Facebook's search.

Alternatively, you can use Openbook.org to search across Facebook's public pages (including status updates) for any search string you want and find search results listed with names, profile links, and pictures–perfect for your background check.

Other social networking sites, such as LinkedIn and Twitter, are also worth a look. LinkedIn usually reveals much less information about a user, because it's primarily a work-oriented social network. However, it is an excellent place to verify user's résumés and work histories (though, of course, a user can lie on his or her LinkedIn profile very easily).

Twitter is a different type of social network. Unlike Facebook and LinkedIn, Twitter asks for very little identifying information from their users. Thus, you'll often find people's Twitter accounts via their Facebook or LinkedIn pages–not necessarily by searching Twitter. Twitter can still give you a wealth of information, though it's more likely to give you an insight into their personality, interests, and style, rather than information you can use to find their address or phone number.

Find the Basics: Phone Number and Address

Okay, so you've Googled your target and discovered all of their sordid beer-bong photos on Facebook, but what you really want is to be able to contact them. How can you get their phone number and address?

Look up phone numbers with ZabaSearch.

Look up phone numbers with ZabaSearch. (Click for full-size image.) ZabaSearch is a fairly accurate phone number lookup service. It offers a free way to look up people's phone numbers (you can narrow it down by state), along with premium services for reverse phone number and social security number lookups. I say "fairly accurate" because while ZabaSearch's database includes listed and unlisted numbers, it's hit-or-miss when it comes to cell phone numbers–and who doesn't have a cell phone these days?

WhitePages.com also offers a free phone number lookup, and throws in an address to boot. WhitePages appears to update its database more frequently, as it found a recent address change of mine that ZabaSearch missed (within the last year). However, it does not list unlisted numbers. WhitePages also offers a premium, reverse phone number lookup, and will show you the location of the phone. Of course, this is simply the location of the phone's origin, and is based on the phone's area code–when I look up my phone number, for example, it says my phone is likely located in Conway, South Carolina. (This is incorrect, as my phone is currently located in California, but my phone's area code is from South Carolina.)

Criminal and Public Records

Finding an address or phone number is child's play. Only when you're looking for criminal and public records do things start to get interesting. If you want to know if your hot coworker has ever been divorced, or if your neighbor might be running a drug ring out of her apartment, this is how you can find out.

 

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Fix An Underwater Mortgage Loan in Armonk NY | Armonk NY Homes – Robert Paul’s blog | Bedford NY Real Estate

Underwater mortgage by robert paul

 

I was recently interviewed on a news program, on which I was asked for my learned response and advice to a highly outraged homeowner. This gentleman had purchased a home for roughly $1.5 million, near the peak of the San Francisco Bay Area housing market, circa 2007.

Having watched uber-low interest rates come and, most recently, threaten to go, maybe for good, he decided that it was the right time — economy slightly up, income good, credit good, mortgage soon to adjust, and rates still very, very low, though on the rise — to take his lender up on its frequently mailed offers to refinance his mortgage for free.

The lender deemed him to be highly creditworthy but, alas, his home appraised at right under $1 million — more than $500,000 below what he paid for it a few years ago.

This appraisal caused this homeowner no end of outrage, as you might expect. And in this way, he was no different from so many other homeowners across the country who have tried to refinance or, what's worse, to sell their homes and had their application rejected or their transaction threatened (or even killed) by a low appraisal.

As we all know by now, in real estate a home is worth only what someone is willing to pay for it. So, appraisers' opinions of value are based on what a real buyer actually paid for similar, nearby homes that sold recently (comparable sales, or "comps" for short).

This particular gentleman differed from the average homeowner in that he was a physician, a scientist of sorts. So he had gone online, pulled his own "comps" and run his own spreadsheet analyzing what the home's value should have been (he thought).

 

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Heating Costs Rocket Higher in Bedford Corners NY | Bedford Corners NY Real Estate – Robert Paul’s blog | Bedford NY Real Estate

Heating oil by robert paul

 

 

Bitter cold and repeated heavy snowstorms helped make winter in the Northeastern U.S. particularly brutal this year. Adding to the chills were soaring prices for heating oil that are likely to be the highest on record.

By the time the six-month-long winter heating season is over, the average homeowner in the Northeast will have laid out $2,431 for fuel to fire boilers and furnaces, Reuters reported, citing data from the U.S. Energy Information Administration, which provides forecasts of energy costs. The amount is about $200 more than the Energy Department predicted in October — and almost $500 more than the average just a year ago.

Temperatures were indeed colder than average in December and January, but that's not the source of the high price for heating oil. “rising oil prices, not colder weather, have been the primary cause of the increase in forecasts of average winter season heating expenditures for households heating with oil," the EIA said in its statement.

The price of heating oil rose to $90 a barrel this month, up from $78 in October, Reuters noted. That rise pushed the average retail price for residential heating oil to $3.59 a gallon this week, up 73 cents from a year earlier, the EIA said.

Demand Is Down, But Not Prices

The increase in the cost of heating oil as crude prices have steadied or fallen in recent days is a conundrum, says Josh Garrett, managing editor of HeatingOil.com a Manhattan-based information service for both dealers and consumers.

With healthy supplies of heating oil and rising temperatures in the Northeast, prices have little reason to remain at such high levels, Garrett says. Mild weather in recent days has lowered demand 20% from levels typical for this time of year.

Garrett offers no predictions about where heating oil prices will go as the Northeast heads into the final six weeks of the heating season. "I'm at a loss," he says. Prices should slide lower because supplies remain high. But, he adds, that's been true the entire season, and plentiful stores of heating oil haven't had much effect on lowering prices.

Budget Cuts Target Home Heating Assistance Program

Sustained high prices for home heating oil raise the specter of fewer people being able to afford to keep their homes warm come next heating season. That will be especially true if cuts to the federal Low Income Home Energy Assistance Program are implemented.

As part of his draft budget released last week, President Obama targeted $2.5 billion in cuts to the $5.1 billion program that helps low-income households with energy costs. Obama justified the cuts by noting that the price of natural gas, a dominant heating source nationwide, has fallen steadily in the last two years.

But that's not true for heating oil, says Garrett, in a blog post at HeatingOil.com. After hitting their highest levels ever in the summer of 2008, crude oil prices crashed along with the economy in late 2008 and early 2009, making heating oil "quite affordable." Since then, however, prices have risen sharply, doubling during the slightly more than two years since Obama took office and rising 38% in the last year alone.

Garrett doubts that the proposed 50% cut in LIHEAP funding will make it into the final budget, noting that strong negative reactions from constituents and lawmakers "will translate into a much less severe cut." Legislators from Maine to Maryland, regardless of party, will work together during budget negotiations to ensure that the cuts to the program aren't made, he says.

"They realize this is a huge issue for their constituents," says Garrett, "and they're definitely not going to stand idly by and let the program get gutted."

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Armonk NY Real Estate Down 20% | RobReportBlog | Armonk NY Real Estate Report – Robert Paul’s blog | Bedford NY Real Estate

 

Armonk NY Real Estate Down 20%  |   RobReportBlog 

Windmills-of-armonk-by-robert-paul

 

Armonk NY Real Estate Report

 

Armonk NY home sales are down 20% ending today over the last six months compared to the same six month period in 2010.  An Armonk NY Real Estate double dip. 

Prices are up 5%.  The median has gone from $983,000 last year to $1,038,280 this year.

 

2011  Armonk NY Sales (last six months)

31  sold

$1,038,280  median price

$2,850,000   high price

$415,000  low price

3728  average size

$317  average price per foot

195  average DOM

94.35%  average sold per asking price

 

2010 Armonk NY Sales  (six months)

39  sold

$983,000  median price

$5,100,000   high price

$490,000   low price

4035   average size

$331  average price per foot

203  average DOM

90.97%  average sold to ask

 

 

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Home Inspection Required to Buy Bedford NY Home | Bedford NY Real Estate – Robert Paul’s blog | Bedford NY Real Estate

11/06/2010

Home Inspection Required to Buy Bedford NY Home | Bedford NY Real Estate

The purpose of a home inspection is to inform the individual buyer of the current condition of the home. The purchase contract the buyer and seller signed is contingent on the home inspection. A buyer will generally have the option based upon the inspection to; opt out of the purchase, ask for repairs or credit towards repairs or a purchase price reduction.
Hminspec1

It would seem that the importance of a good, thorough home inspection by a qualified home inspector like https://www.abelinspections.com.au/ is obvious. Never the less many home buyers do not adequately research the profession before hiring an inspector. Most people simply ask the price of the home inspection and availability of the home inspector when calling to hire an inspector. This is an extremely poor method in which to choose a home inspector. When buying a new car or furniture set would you merely go to the retailer and buy the lowest priced soonest available item? What would you most likely purchase and take home? In all likelihood a poor quality item that you will probably regret hastily purchasing.
Hiring a skilled professional home inspector is absolutely no different. Just like the example, a low priced, quickly available inspector may mean the same thing; poor quality. So what should a home buyer be looking for in a home inspector?
Licensing: Some states require home inspector licensing while others do not. In states that do require licensing ask for the inspectors’ FULL license number and write it down. This includes any letter type distinctions in front or in back of the number. This will help tell you if he is a fully licensed home inspector or an intern or apprentice.
Insurance: Does the home inspector carry Errors & Omissions and or liability insurance and can they provide proof of insurance upon request. Some states require insurance while others do not. Inquire as to the state insurance requirements and be sure the inspectors has the proper type and amount.
Training: Has the inspector had formal training from a recognized training school? State regulation in the home inspection profession is relatively recent (Many states still do not have licensing or regulation!), so formal training has been mostly optional. Many “old timers” were carpenters, electricians or builders and learned to perform home inspections “on the job”. However, there is no single trade that qualifies someone to move into the field of home inspection without extensive training.
 
Experience: This is can be a misleading qualification if the right questions are not asked. Years of experience are notas important as the total number of home inspections completed. In a 2005 national home inspection business operations study conducted by the American Society of Home Inspectors (ASHI), over 80 percent of respondents’ said they were full time home inspectors. Yet almost 40 percent said they perform less than 100 home inspections a year. This discrepancy may indicate that many home inspectors are working at other jobs or are semi-retired individuals. Be sure to ask how many inspections the inspector completes a year, at least 200 or over would be a good standard. It is also still important to ask overall years of experience and total number of home inspections.
Home-inspection-2

Continuing Education: Even well trained, experienced home inspectors must continually update their skills and knowledge. Licensing requires a minimal amount of continuing education for inspectors to renew their license. Look for home inspectors who go beyond the necessary minimum and spend the time and money to keep their skills current.
Association Membership:Home inspectors who have made the commitment of time, training, testing and money to belong to a reputable professional home inspection society are generally more committed to doing a high quality job for their clients. But be careful, not all home inspection organizations are equal. Some ask for little or no training, knowledge or experience to become a member, while others are very rigorous in their qualifications for membership. A membership logo means little; it’s what’s behind the symbol that counts. Inquire about and research this area fully, it will provide you with great insight into the home inspectors’ abilities and dedication to performing a top notch home inspection.
The Inspection: How long does the home inspection take? As previously mentioned short inspection times mean poor quality. A thorough home inspection on an averaged sized home, (1500-2500 sq. ft.) should last 2-4 hours. Also ask if the inspector would like you to attend the home inspection. If they say no, this should alert you that something is wrong with this particular company. A good home inspector should insist that you attend the home inspection if at all possible.
The Report: This is why you hire a home inspector, to provide written detailed information about the house. The first and most important question, when and how will you receive the report? On site, within 24 hours, a week, by email, regular mail or delivered by the inspector. What type of report does the inspector use, what is the approximate length of the report, are there pictures included? Be wary of short reports, 10 pages or less, and long report turn around times.

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