Are you interested in learning more about advertising on Twitter?
Have you followed the latest on Twitter ads?
Twitter has many paid options to help you gain more exposure.
Keep reading to discover three ways to use Twitter ads to grow your business.
Why Twitter Advertising?
When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.
While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.
In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.
#1: Gain Visibility With Promoted Tweets
One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.
This can be a great way to get a specific message about your products and services at the top of your potential customers’ Twitter feed. It can also be used to promote engaging content created by your business to boost authority in your industry.
To promote a tweet, you need to go to the Twitter advertising section and sign in with your usual Twitter username and password. If it’s your first time there, you’ll be asked to select your country and time zone.
Twitter advertising is currently available in the United States, United Kingdom, Canada and Ireland. For those who have used Twitter advertising before, you can click the New Campaign button to start a new advertising campaign.
National brands and advertising agencies in 18 other countries including Australia, Brazil, France and Italy can fill out a form to speak with an advertising specialist.
Next, choose New Promoted Tweets Campaign. Then you’ll answer a series of setup questions about your campaign, starting with the campaign name and duration.