Tag Archives: South Salem NY Real Estate
Metrics to Evaluate Your Success in YouTube Beyond Video Views | South Salem NY Real Estate
There are a couple of ways that you can gauge how effective and successful your online video content really is. A lot of people focus on video views for that (we’ve debated the value in views before), but that may not be the best way to really evaluate how your content is performing on the web. For this week’s Creator’s Tip we cover some other important ways and metrics you can look at in order to evaluate how well your video content is performing.
Going Beyond Video Views – YouTube Performance Metrics:
1) Audience Retention – Average Length & Proportion Watched
For example, you have a video that’s three minutes long, but after 34 seconds into your video you’re seeing, everyone dropping off the radar. Would you call that a successful video? Even if you have a million views, but only like 100 of them get past the first minute, would that be? I don’t think that would be a successful video.
Paying attention to how long your average viewer is watching your video is actually really important (especially now given the fact that YouTube just changed their search algorithm to focus on this). You can find that in the analytics of your YouTube channel. For each specific video it will give you a graph, both on your absolute retention for this video in total, how many people are still watching at various points throughout the video.
It also gives you more general comparisons to all other videos on YouTube that are similar length. How does your video compare against all those other videos?
3) Engaging Content? – Views in Relation to Subscribers
Don’t just look at the number of views you’re getting total. Look at the number of views you’re getting in relation to how many subscribers your channel has. For example, if you have 100 subscribers and you’re getting an average of 100 views per video, you’re making some pretty darn good content. Now you just need to grow and get some more subscribers. If, however, you have a million subscribers and you’re only getting 100 views, then you’re making some really junky content. Looking at that ratio can be really important and telling for how engaging your content is.
Look at the rate of how many subscribers you’re earning from each particular video. If you have one and you’re just picking up ten subscribers out of 100 views, and that’s kind of your average, what can you do to increase that? When you see that you have a video that maybe you have a ratio of half your views, which may never happen, but if you have half your views converted into new subscribers, for example, you had a video of 100 views and you got 50 new subscribers off of it, then that would be like a really successful video. That is way more valuable to you than getting, like, a viral video even, with a million views. As long as then you get 500,000 subscribers, then that’s even better.
3) Ratio of Views to Number of User Interactions
This is really the key for determining how successful your video might be. Interactions like you’re getting comments, you’re picking up new subscribers, or people are clicking that like button, all those types of things. Are they going to your channel? Are they checking out other video content of yours? All that kind of stuff you can see in your analytics of your YouTube channel, and kind of determine how engaging your content is. If someone just watches one of your videos, and then maybe they watch it as an embedding on Facebook, or just leave completely, you know that’s probably not as successful a video. Even if it gets lots of views, if it’s not pulling people into your content to check out more of your stuff and engage with you and your stuff in some sort of way it isn’t successful.
For another example, our videos here right now average around 1,000 views on a regular video. We usually have over 100, sometimes 200 comments after a couple of weeks of these videos being published. This is really good, because it’s good to engage with your viewers. I’m part of another channel that might get, 10,000 views easily per video, but they only have, 50 comments. I would say even though that one’s got way more views, the first channel is way more successful in terms of engaging an audience. Look at some of the other stuff, not just purely views.
4) Elicit Emotion? Ratio of Shares to Number of Views
Another thing that goes into measuring how successful your video is, is if it elicits enough emotion and value in your viewers for them to feel compelled to share this online in their social networks. Let’s not just look at the pure number of shares you get, but look at the number of shares in relation to how many views that you have. Look at that ratio. If a video that gets half a million views only gets like 100 shares, that’s probably not doing as well, in this regard as if your video has 1,000 views but you get 100 shares. That’s a way more viral video than the other one, because viral videos are determined by how much their shared in relation to the number of views that they have.
There are a couple of ways you can check sharing that’s going on around your video content. One is just to look in the YouTube analytics. It’ll give you there a little graph and then some statistics of how your stuff is being shared. You can also go to Topsy if you just want to see what people just copy and pasted the URL and Tweeted it rather than clicking on the share button underneath your video and shared it. You can go to Topsy and look at exactly how many people Tweeted it from there. It’s kind of a rough estimate, actually. It’s not exact. You can see some of that there and some of the Facebook things. It’s not very great at Facebook since a lot of Facebook is private, but you can get an idea of how your stuff is being shared through those two sources.
Top 10 Social Networking Sites by Market Share of Visits | South Salem NY Real Estate
Where the Presidential Nominees Stand on Housing | South Salem NY Homes
30-Year Fixed Mortgage Rate Holds Steady | South Salem NY Real Estate
Mortgage rates for 30-year fixed mortgages remained flat this week, with the current rate borrowers were quoted on Zillow Mortgage Marketplace at 3.26 percent, unchanged from this same time last week.
The 30-year fixed mortgage rate hovered between 3.18 and 3.28 percent for the majority of the week, dropping to the current rate this morning.
“Last week, rates moved down slightly after the weak jobs report but remained essentially flat after Monday’s stronger-than-expected retail sales figures,” said Erin Lantz, director of Zillow Mortgage Marketplace. “Although this is a fairly busy week for U.S. economic data, we expect rates to remain in this low range as the market awaits the European Union Summit on Thursday and looks for positive news that might offset renewed uncertainty about the health of the European economy.”
Additionally, the 15-year fixed mortgage rate this morning was 2.64 percent, and for 5/1 ARMs, the rate was 2.59 percent.
What are the rates right now? Check Zillow Mortgage Marketplace for up-to-the-minute mortgage rates for your state.
*The weekly rate chart illustrates the average 30-year fixed interest rate in six-hour intervals.
September home prices jump as Bay Area housing market shows strength | South Salem NY Homes
How Evil Is Your Smartphone? | South Salem NY Homes
In a recent post, ReadWriteWeb’s Adam Popescu vowed to boycott Apple due to its association with Foxconn, the Taiwanese contract manufacturer infamous for sowing despair among its workers. Reading the article, I had to ask myself: Did the maker of my smartphone – a RIM BlackBerry – also help drive workers to suicide? Did it release toxic pollutants into the environment or fuel wars in places far away from its head offices? So I set about looking for the world’s most ethical smartphone. What I learned surprised me.
Participants in the comment thread below Popescu’s article were quick to point out the many electronic products that can be traced to Foxconn. The company’s factories churn out devices for Amazon, Microsoft, and Samsung. In a related Skype chat, ReadWriteWeb editor Ted Greenwald commented that there are no ethical gadgets, period; their manufacture and use are not sustainable, he argued.
Okay, maybe there are no ethical smartphones. But some must be better than others, right?
Ethical Consumer, a UK organisation “researching and recording the social and environmental records of companies” since 1989, is a leader in evaluating products for their impact on human rights, animal rights, the environment, and other factors that might fall under the heading “ethics”. Its report on smartphones isn’t very positive, in general. It awards points from a possible score of 20, and nobody scores more than 10.5.
That said, I was happy to find that my BlackBerry appeared near the top of the heap, just below Amplicom (a maker of cordless phones that doesn’t offer a smartphone as far as I can tell.)
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BlackBerry fell considerably short – behind Apple, Nokia, Toshiba, LG and Samsung – in waste management and the level of toxins in the production process. RIM never filed an environmental report, so Ethical Consumer gave the company a 0 in those areas. BlackBerry’s failures in the green category, however, were enough to bouy its score compared to that of other mobile manufacturers.
The 38 page report by Ethical Consumer is extensive, and includes goodies like: Samsung has ties to human rights abuses in the Congo – as does Toshiba, Motorola and Sony – and Sony has raised flags among animals rights groups for abuses including killing a goat at a promotional party. Several female Nokia factory workers in Thailand had to be hospitalized for severe lead poisoning in 2006, after they were told lead wasn’t harmful. Workers had to buy their own protective gear, like gloves and face masks, and were told to drink a carton of milk a day to remove the birth-defect causing toxin from their bodies. (Milk does not, in fact, help you pee out lead.)
CrackBerry Supports Human Rights
If we are judging how ethical a smartphone is based on its treatment of workers, BlackBerry is near the top. Incidentally, RIM’s report is surprisingly free of negative human rights indicators: no riots, no illnesses, nothing. The worst things about RIM, according to Ethical Consumer, was its failure to file an environmental report and that it had a factory in a repressive regime, namly China.
RIM has (or used to have) factories in Canada, United States, Hungary, Brazil, Asia, and Mexico, where my BlackBerry says it was made in. After a casual disassembly, the small electronic parts in my phone reveal they come from China or Korea, but further information on exactly where and what factory is hard to find, as RIM is notorious for its lack of transparency. According to a 2009 Bloomberg article, “RIM’s five biggest suppliers account for almost 90 percent of its production costs,” suppliers that operate mostly in China. BlackBerry still beats the Android and especially Apple on this factory issue, however, because riots and suicides at RIM factories are unheard of (so far).
Due to declining profits, RIM recently shut down one factory in Canada and one in Hungary, countries with strict labor laws and therefore high wages and good working conditions. There is nothing to indicate that RIM’s failure to dominate the market like it once did is due to its adherence to fair labor laws. Rather, RIM’s decline is a result of mismanagement and lack of innovation leading to low demand.
If RIM Can Do It, Why Can’t Apple?
Apple and its Android competitors don’t have RIM’s problems. So why are they still relying on Foxconn? Apple is incredibly profitable – reputedly the most profitable company of all time.
Apple set the smartphone standard and turned us into a touchscreen society. Why can’t it set the standard in labor conditions? Sources in the know say Apple would love to have its factories closer to home anyway to keep an eye on quality control. According to Ethical Consumer, Apple has been providing unsafe conditions to its overseas factory workers since 2008 and using factories in 10 countries classified as “oppressive regimes” since 2006.
Until Apple moves its manufacturing operations closer to home and/or makes a commitment to setting high standards for its labor practices, I will keep using and loving my BlackBerry despite ridicule from the Apple snobs and Android fanatics. I eagerly await RIM’s upcoming BlackBerry 10 phones.
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Three Amazing Ways Social Media is Changing the World | South Salem NY Real Estate
The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Specifically, there are three areas that energize and inspire me!
The democratization of opportunity
A few months ago I had the most uplifting talk with Xavier Damman, the mastermind behind Storify. As a teenager he started working on his idea for a new business by coding in his small apartment in Belgium. He didn’t have a formal education in building a business — in fact, he didn’t have any business experience at all! So he just got to work, teaching himself how to code through free resources on the web and “googling” himself through any roadblocks he faced.
After months of faith and hard work, he had built a meaningful business, attracted Silicon Valley funding and was making his vision come true at the age of 22.
To me, this is so wonderful and amazing! When I was young, to start a business, you had to actually make something. You needed assets, funding and some way to tap into the traditional business infrastucture. Those business barriers have been destroyed, unleashing an unbelievable amount of inspiration and creativity.
We’re in the first generation where our children are the experts. I recently visited a new free, global movement called Coder Dojo (post forthcoming!) that is teaching elementary school children how to create software and apps. This energy, this opportunity, can change the world. The future is something to be achieved, not just an inevitable result of your family’s economic conditions or the university you attended.
Economic power is shifting from those who control to those who share.
Social media as a global unifier
There are now close to 1 billion people registered on Facebook and half of them use it everyday. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Can you name any product in history that has that kind of market penetration?
So the world is slowly being unified in one small way through these social platforms. No matter our religion, economic status, political beliefs, or the color of our skin, the Net Generation loves to share favorite apps, complain when Twitter is down, and debate the latest Facebook innovation.
Of course there are still pockets that are left behind. Some people may simply be slower adopters of technology. Some regions of the world may not yet have access to the Internet or oppressive governments limit their citizens ability to connect. But this is changing. The debate is now turning toward the consideration of access to the Internet as a basic human right. Think about the power of that! Could there be a day in our future where nearly every person on earth is united by this pulsing, creative, liberating beam of electrons?
Yes, the social web is filled with spammers and cat jokes but let’s not take for granted how far we have come in connecting global voices in such a short period of time!
The hive of solutions
The social web gives me hope for true, meaningful progress on difficult global issues and re-building a better world.
One only needs to look at the mess that is Washington DC to realize that millions of people are needlessly suffering because of political rancor. In general, our universities reward professors for consistency and longevity instead of flexibility and innovation. Many of our largest and most important companies are straining to remain relevant in a digital world through leaders who cannot open a Twitter account. None of these traditional sources of problem-solving and power can keep up with and respond to the pace of the world today.
Thankfully, there is another option — our collective, networked intelligence. Perhaps our most glorious hope is that the social web can self-organize to solve problems. The web is clumping into hives of experts who are organized by the problems themselves instead of company silos, national boundaries, or political appointment.
Innovation, education, solutions for urban decay, international diplomacy, health issues, cracking highly complex technical problems — almost every significant human problem is being debated and, and I believe, will eventually be solved by passionate experts wherever they live.
Civilization is being rebuilt through networked intelligence. We are being mobilized and we are all on the same side — a better world.
12 steps to winterize your home | South Salem NY Real Estate
Autumn image
The leaves are turning, the mornings are getting chilly, and winter isn’t too far away. It’s time once again for my annual checklist of important things that I recommend you do to get your home ready for the coming change of seasons.On the inside
__ Check smoke detectors: Change your smoke detector batteries, and check for proper operation. Also, check the date on the bottom of the smoke detector. Smoke detectors have a life span, and if yours is more than 10 years old, it may not work properly in a fire, so replace it with a new one. Also, make sure you have a smoke detector at each sleeping room, and one centrally located on each level of the home.
__ Install a carbon monoxide detector: If you have a furnace, fireplace, water heater, or other appliance that’s fueled by propane or natural gas, or if you have an attached garage, install a carbon monoxide detector. They just plug in, and you can get them inexpensively from most home centers and other retailers. If your existing carbon monoxide detector is more than 5 years old, replace it with a new one.
Article continues below___ Check gas appliances: Speaking of gas appliances, consider having your utility company or heating contractor inspect flues, fittings, and other components of your natural gas or propane appliance and heating systems for potential problems.
___ Change furnace filters: Always put in new furnace filters in the fall. It’s a simple and inexpensive way to add to your home’s efficiency and your family’s comfort.
___ Check and seal heating ducts: Crawl a little, save a lot. Check the ducts in your attic, basement, and crawl space for gaps between ducts and fittings, and seal them with a quality metallic tape, not regular duct tape, which doesn’t last. Also, check to be sure that all of the ducts are off the ground and adequately supported.
___ Check insulation levels: Increased insulation can make a huge difference in both your comfort and your heating bills, so don’t put off having your insulation levels inspected. Call your local utility company or building department to learn what levels are optimum for your area. Check the attic, underfloor, kneewalls, skylight shafts and ductwork. Upgrade underinsulated areas as needed, either as a do-it-yourself project (home centers and hardware stores have all the supplies you need) or with the help of a licensed insulation contractor.
On the outside
___ Check the roof: A roof that leaks not only has the potential to cause significant structural damage, it also wets insulation, which causes a drop in the insulation’s ability to resist heat loss. Examine roofing shingles and flashings, and repair or replace them as needed. It’s much easier and safer to take care of these problems now than during winter’s ice and rain.
___ Seal masonry surfaces: Apply a sealer to concrete driveways and walkways, brick patios and other exterior masonry. Masonry sealers prevent water from penetrating into cracks and crevices where it can freeze and cause serious damage. You can find sealers at home centers, paint stores and masonry supply retailers. Apply with a brush, roller or sprayer.
___ Check weatherstripping: Gaps around doors and windows waste expensive heated air and create chilling interior drafts. Check and replace or adjust weatherstripping and door sills to create an airtight seal. Everything you need can be found at home centers, hardware stores and many other retailers.
___ Handle yard chores: Many plants require pruning this time of year, and lawns should be fertilized with a fall/winter fertilizer to feed them through the winter and get them ready for a fast green-up when spring returns. Clean up all your yard tools and put them away for the season.
___ Close foundation vents: You should have opened your foundation vents for the summer to allow any accumulated crawl space moisture to escape, so now’s the time to close them up again for winter freeze protection. Also, install exterior faucet covers.
___ Trim trees: Overhanging trees deposit debris on your roof, scrape and damage shingles, promote the growth of mildew, and, worst of all, have the potential for devastating damage if they snap during a wind storm. Consider having a professional tree service inspect overhanging trees, and safely cut them back as needed.
Remodeling and repair questions? Email Paul at paulbianchina@inman.com. All product reviews are based on the author’s actual testing of free review samples provided by the manufacturers.




There are a couple of ways you can check sharing that’s going on around your video content. One is just to look in the YouTube analytics. It’ll give you there a little graph and then some statistics of how your stuff is being shared. You can also go to 




So the world is slowly being unified in one small way through these social platforms. No matter our religion, economic status, political beliefs, or the color of our skin, the Net Generation loves to share favorite apps, complain when Twitter is down, and debate the latest Facebook innovation.
Thankfully, there is another option — our collective, networked intelligence. Perhaps our most glorious hope is that the social web can self-organize to solve problems. The web is clumping into hives of experts who are organized by the problems themselves instead of company silos, national boundaries, or political appointment.
