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South Salem NY Real Estate | The birth of modern suburbia | Inman News
The birth of modern suburbia
Levittown served as model for U.S. housing, communities
Cover image courtesy of Dancing Traveller Media.
During the dog days of this past summer, The Arizona Republic newspaper published a multipart essay on the growth of Phoenix. The headline over the first entry screamed with large print: “A City Explodes: Post WWII Housing Boom Pushed Phoenix Into a Mega Metro.”
I had to chuckle when I perused the article, because it was all so Johnny-come-lately to me: I was lucky enough to have grown up in America’s first modern suburb, Levittown, N.Y., an adventurous, groundbreaking development that paved the way for places like Phoenix to grow into huge metroplexes.
The timing of The Arizona Republic’s story was particularly ironic because, as the series was unfolding on the pages of my morning newspaper, I was enjoying the success of having published my fifth book, “Growing Up Levittown: In a Time of Conformity, Controversy and Cultural Crisis.”
I, too, was revisiting the postwar housing boom, but in the form of a memoir and social history.
In the midst of a housing crisis most Americans never experienced before, I suppose, a lot of us have been wondering how we got here — to this moment in history.
To understand the mess we are currently in, we need to have a basic understanding of our housing history. And that all begins on the potato farms of Long Island where the small community of Levittown was to be built.
–Steve BergsmanTo understand the mess we are currently in, we need to have a basic understanding of our housing history. That all begins on the potato farms of Long Island, where the small community of Levittown was to be built.
Most Americans now live in one type of suburban development or another, so it seems almost unfathomable that the concept of the suburb as we know it today is really a relatively recent phenomenon in American history.
Vast expanses of single-family homes beyond urban cores didn’t come into existence until after World War II, and the development of such basic housing staples might have taken even longer to arise if it weren’t for the drive, ambition and huge leap of faith of one man: William Levitt.
Levittown came into existence due to three factors:
- demand;
- easing of credit; and
- singular vision.
During World War II, new-home construction had come to a complete halt because raw materials were needed for the military effort. When the war ended, hundreds of thousands of servicemen and women, many newly married with children on the way, had no place to live but with parents.
The U.S. government realized housing was going to be a major problem and set in motion a series of reforms to make mortgage loan guarantees and easier credit available to veterans.
Starting in the mid-1940s, before the close of World War II, Congress began passing a series of mortgage financing innovations that would make it easier for veterans to buy homes.
The original Servicemen’s Readjustment Act of 1944 put in place a loan guaranty program. At the time, the sentiment among lawmakers was that government should provide a means whereby veterans could obtain favorable credit, which would permit them to shelter their families.
Subsequent bills liberalized mortgage credit, with a big push coming in the Housing Act of 1950. That law made a number of important changes including stretching the maximum maturity of loans to 30 years.
All this still wouldn’t have made much of an impact if William Levitt hadn’t devised a way to apply industrial mass production techniques to the housing problem.
Prior to the advent of Levittown, home construction was generally a singular, custom product, but Levitt created the first housing development by clearing old potato fields and building thousands of homes in one swoop.
A development with so many homes going up at one time (eventually 17,000 homes were constructed in Levittown) was such an unusual concept that it was immediately attacked by critics, who assumed Levitt was building shoddy product.
But that wasn’t the case at all. Levitt pioneered so many standards still used today: no basements; all homes constructed on concrete slabs; radiant heating coils built into the concrete; all copper plumbing (best product at the time); pre-installed modern appliances; and integral use of Sheetrock.
Probably the biggest criticism of Levittown was that all the homes looked alike. Indeed, there were just a limited number of models, but even when I moved there in 1954, so many of the homes were already customized and everyone planted trees, bushes and gardens idiosyncratically so that the homes really didn’t look the same anymore.
It didn’t stop the critics. Lewis Mumford, one of the great intellectuals in urban planning and the history of cities, simply couldn’t abide Levittown. In one of his many blasts, he wrote:
“A multitude of uniform, unidentifiable houses, lined up inflexibly, at uniform distances on uniform roads, in a treeless common waste, inhabited by people of the same class, the same incomes, the same age group, witnessing the same television performances, eating the same tasteless prefabricated food, from the same freezers, forming in every outward and inward respect to a common mold manufactured in the same central metropolis.”
Mumford expected Levittown to become a suburban slum. Instead, it became the prototype for the America of the future.
Today, Levittown is a quiet, leafy suburb. The blue-collar workers who originally settled in the first Cape Cod models of 750 square feet have given way to white-collar workers, and many homes have been expanded to twice the original size.
The little Levitt house that cost less than $8,000 to own back in 1949 now sells above $300,000, taking into account the deflationary effects of the current recession.
Although the New York metropolitan area was hit hard by the financial downturn of two years ago and the ongoing housing slump, I recently visited www.foreclosure.com to tally the number of foreclosures in Levittown.
There weren’t any.
Author’s note: Special to Inman News readers, you can purchase the “Growing Up Levittown: In a Time of Conformity, Controversy and Cultural Crisis” e-book for $5.99 (a 25 percent discount off the list price) by entering discount code ZX59A at the following website: Smashwords.com/books/view/76878.
South Salem NY Realtor | Surge in default notices portends more REOs | Inman News
Surge in default notices portends more REOs
RealtyTrac: Foreclosure activity sees monthly rise in August
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Foreclosure activity fell for the 11th straight month on a yearly basis in August, but rose compared to July, according to the latest monthly report from foreclosure data site RealtyTrac.
A total of 228,098 properties nationwide received foreclosure filings (including default notices, auction sale notices or bank repossessions) last month, down nearly 33 percent from August 2010, but up 7 percent from July, the report said. The nation’s foreclosure activity rate was 1 in 570 housing units in August.The increase in foreclosure activity was driven by a 33 percent jump in default notices — the biggest monthly increase since August 2007, the report said. Such notices rose to a nine-month high of 78,880 in August, though they remained 18 percent below year-ago levels.
At least three states saw particularly high monthly increases in default notices: New Jersey (42 percent), Indiana (46 percent), and California (55 percent).
“The big increase in new foreclosure actions may be a signal that lenders are starting to push through some of the foreclosures delayed by robo-signing and other documentation problems,” said James Saccacio, RealtyTrac’s CEO, in a statement.
South Salem NY Real Estate | Facebook Dominates All Other Websites in Third Quarter | Search Engine Journal
South Salem NY Homes | Your Conversions Are Falling. What Now?
A significant drop in you conversion rate can send up a red flag quickly. Chances are, your
client will be calling you as soon as they log into their analytics. If conversion rate goes down, so do sales. Not to mention that your cost per sale rises.
But don’t panic.
It’s almost inevitable that your site or your client’s site will malfunction at some point. Whether it’s your fault, your developer’s or your client’s, it’s important to have a disaster plan to minimize recovery time. Here’s a guide that you can use to figure out what is wrong ASAP.
What Items To Examine:
Traffic Sources – New traffic sources can play a large role in your overall conversion rates. A new source with a huge amount of traffic can easily sway your conversion rate both positively and negatively. Prior to adding the traffic, set expectations with the stakeholders. Tell them that performance metrics will fluctuate.
You also need to look at your current traffic sources. Second-tier engines frequently add and remove publishers to their networks, causing performance fluctuations.
Page Load Speed – This can be a big factor in your conversions. A longer conversion process requires a minimal load time because people are impatient. Watch the exits and exit rates for pages in your conversion process for signs that pages are loading too slowly. Frequent QA of your conversion path will pay big dividends.
Search Queries – Examine inbound search queries for irrelevant search terms that result in bounces. Query-mining should be done for both organic and paid traffic.
Google can be very liberal with its broad-match keywords, and you could get matched to irrelevant terms. Query for new negative keywords weekly. The same is true for organic keywords. A jump in ranking for an irrelevant search term will probably hurt performance.Broken Links – A lot can go wrong when you present the opportunity to convert across your entire site. For example, broken links can occur when your site is updated or when your dev team makes changes. Run broken-link tools frequently to stay on top of this.
Targeting Changes – Have there been any major changes in the targeting options of your search or display campaigns? It’s easy to mistakenly change key settings when uploading, editing or copying campaigns from one place to another using tools like Adwords Editor or Adcenter Desktop. It’s a best practice to always log into Adwords or Adcenter and review your campaign settings to make sure there was no error during upload.
Seeing your conversion rate drop is never something you want to deal with, but it can happen. If you have your client on the phone looking for an answer, go through this checklist to rapidly diagnose the problem and get on with the recovery.
South Salem NY Real Estate | Real estate broker tosses out paper | Inman News
Real estate broker tosses out paper
From InmanNext
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Editor’s note: View the original article at InmanNext: “Working Paperlessly in the Mile High City.”
Andrea Altieri is managing broker of the Walters Team at Candlewood Realty in Denver, one of the Top Markets For Real Estate Agents, according to an Inman News Special Report.
As a discerning adopter of new technology, Altieri has kept the same ream of paper around for more than a year. Altieri shares her thoughts with InmanNext on staying savvy in a changing market and how a good old-fashioned financing offer still generates leads.
What is the No. 1 “tech challenge” you are faced with?
Keeping up with all of the changes and developments is my No. 1 challenge. I’m pretty tech-savvy and am faced with new choices practically every day. For example, I need a new laptop, but do I buy a tablet or a laptop? IPads don’t support some real estate apps yet, and they haven’t reached what I’d call a fully developed platform, so it’s a conundrum.
“It’s taken me a whole year to use up one ream of paper.”–Andrea Altieri Are you involved in social networking — i.e., Facebook and Twitter? If so, briefly tell us how you use it to build your business. If you are not, please tell us why.
Of course I am. Using Facebook, Twitter, LinkedIn, BranchOut, Google Plus and others are all part of my marketing strategy. The more my name gets out there with good information, the more I am considered an expert.Do you use tools to work “paperlessly,” like DocuSign or DotLoop? Why or why not? How important is that to you?
I use zipForm for contracts and an Adobe digital signature so I can work anywhere, “paperlessly.” I email everything and have an e-fax service. It’s taken me a whole year to use up one ream of paper.Tell us about your website and/or blog. How many leads do you generate from your site on a monthly basis? Is that an important part of your business?
Our Walters Team Real Estate website generates most all of our leads. It depends upon the month and the current economic news for how many leads we generate. It could be 10, it could be 50. People are still looking for properties, but investors are the market force.We have only a 6.6-month inventory in the Denver metro area because many folks aren’t selling, so I’m running into multiple-offer situations again.
How important do you feel content creation is to your business — i.e., social media posts, blogging and email newsletters? Do you create content yourself or do you outsource part of it?
I generate it when I can. Our team is also developing video webinars on current topical information. My (master’s degree) is in journalism, so I’m a pretty good writer.How do you balance your time? Are there any tools you use to make juggling everything easier?
Some days I don’t. Some days I just can’t be proactive because multiple people want multiple things. I just have to prioritize and do the best I can.What is the most important tech tool or app you use on a daily basis?
Virtual Office. It is a great, local MLS (multiple listing service) tool that allows me to generate reports and view properties easily and allows me to send them to my clients easily.What type of smartphone do you use? IPhone, Droid, Blackberry?
Droid.Do you use a tablet device? If so, how has it changed your business?
Not yet — I can tether my Droid to my laptop as a wireless hot spot, so I can work anywhere.What is a specific lead-generation campaign that you did in your local market that worked well, and why?
First-time-buyer financing with $500 down and 100 percent financing (with a credit score of 620 and above) offered by a local bank. It’s still available. (The bank) accepts alternative credit and doesn’t charge PMI (private mortgage insurance). Need I say more?
South Salem NY Real Estate Sales Up 43% – South Salem NY Home Prices Down 19% | RobReportBlog
South Salem NY Real Estate sales jump 43% | RobReportBlog | South Salem Home prices drop 19%.
South Salem rose from 23 sales in 2010 to 33 sales this year over the last six months, a 43% increase. The median price of a sold South Salem home dropped 19% to $505,000.
2011 South Salem NY Real Estate sales (six months)
33 sales
$505,000 median price
$2,000,000 high price
$265,000 low price
2509 average size
$247 average price per foot
178 average DOM
94.01% average sold to ask price
2010 South Salem NY Real Estate sales (six months)
23 sales
$625,000 median price
$1,027,000 high price
$310,000 low price
2589 average size
$257 average price per foot
198 average DOM
94.46% average sold to ask price










