There are a couple of ways that you can gauge how effective and successful your online video content really is. A lot of people focus on video views for that (we’ve debated the value in views before), but that may not be the best way to really evaluate how your content is performing on the web. For this week’s Creator’s Tip we cover some other important ways and metrics you can look at in order to evaluate how well your video content is performing.
Going Beyond Video Views – YouTube Performance Metrics:
1) Audience Retention – Average Length & Proportion Watched
For example, you have a video that’s three minutes long, but after 34 seconds into your video you’re seeing, everyone dropping off the radar. Would you call that a successful video? Even if you have a million views, but only like 100 of them get past the first minute, would that be? I don’t think that would be a successful video.
Paying attention to how long your average viewer is watching your video is actually really important (especially now given the fact that YouTube just changed their search algorithm to focus on this). You can find that in the analytics of your YouTube channel. For each specific video it will give you a graph, both on your absolute retention for this video in total, how many people are still watching at various points throughout the video.
It also gives you more general comparisons to all other videos on YouTube that are similar length. How does your video compare against all those other videos?
3) Engaging Content? – Views in Relation to Subscribers
Don’t just look at the number of views you’re getting total. Look at the number of views you’re getting in relation to how many subscribers your channel has. For example, if you have 100 subscribers and you’re getting an average of 100 views per video, you’re making some pretty darn good content. Now you just need to grow and get some more subscribers. If, however, you have a million subscribers and you’re only getting 100 views, then you’re making some really junky content. Looking at that ratio can be really important and telling for how engaging your content is.
Look at the rate of how many subscribers you’re earning from each particular video. If you have one and you’re just picking up ten subscribers out of 100 views, and that’s kind of your average, what can you do to increase that? When you see that you have a video that maybe you have a ratio of half your views, which may never happen, but if you have half your views converted into new subscribers, for example, you had a video of 100 views and you got 50 new subscribers off of it, then that would be like a really successful video. That is way more valuable to you than getting, like, a viral video even, with a million views. As long as then you get 500,000 subscribers, then that’s even better.
3) Ratio of Views to Number of User Interactions
This is really the key for determining how successful your video might be. Interactions like you’re getting comments, you’re picking up new subscribers, or people are clicking that like button, all those types of things. Are they going to your channel? Are they checking out other video content of yours? All that kind of stuff you can see in your analytics of your YouTube channel, and kind of determine how engaging your content is. If someone just watches one of your videos, and then maybe they watch it as an embedding on Facebook, or just leave completely, you know that’s probably not as successful a video. Even if it gets lots of views, if it’s not pulling people into your content to check out more of your stuff and engage with you and your stuff in some sort of way it isn’t successful.
For another example, our videos here right now average around 1,000 views on a regular video. We usually have over 100, sometimes 200 comments after a couple of weeks of these videos being published. This is really good, because it’s good to engage with your viewers. I’m part of another channel that might get, 10,000 views easily per video, but they only have, 50 comments. I would say even though that one’s got way more views, the first channel is way more successful in terms of engaging an audience. Look at some of the other stuff, not just purely views.
4) Elicit Emotion? Ratio of Shares to Number of Views
Another thing that goes into measuring how successful your video is, is if it elicits enough emotion and value in your viewers for them to feel compelled to share this online in their social networks. Let’s not just look at the pure number of shares you get, but look at the number of shares in relation to how many views that you have. Look at that ratio. If a video that gets half a million views only gets like 100 shares, that’s probably not doing as well, in this regard as if your video has 1,000 views but you get 100 shares. That’s a way more viral video than the other one, because viral videos are determined by how much their shared in relation to the number of views that they have.
There are a couple of ways you can check sharing that’s going on around your video content. One is just to look in the YouTube analytics. It’ll give you there a little graph and then some statistics of how your stuff is being shared. You can also go to Topsy if you just want to see what people just copy and pasted the URL and Tweeted it rather than clicking on the share button underneath your video and shared it. You can go to Topsy and look at exactly how many people Tweeted it from there. It’s kind of a rough estimate, actually. It’s not exact. You can see some of that there and some of the Facebook things. It’s not very great at Facebook since a lot of Facebook is private, but you can get an idea of how your stuff is being shared through those two sources.
Tag Archives: South Salem NY Homes for Sale
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30-Year Fixed Mortgage Rate Holds Steady | South Salem NY Real Estate
Mortgage rates for 30-year fixed mortgages remained flat this week, with the current rate borrowers were quoted on Zillow Mortgage Marketplace at 3.26 percent, unchanged from this same time last week.
The 30-year fixed mortgage rate hovered between 3.18 and 3.28 percent for the majority of the week, dropping to the current rate this morning.
“Last week, rates moved down slightly after the weak jobs report but remained essentially flat after Monday’s stronger-than-expected retail sales figures,” said Erin Lantz, director of Zillow Mortgage Marketplace. “Although this is a fairly busy week for U.S. economic data, we expect rates to remain in this low range as the market awaits the European Union Summit on Thursday and looks for positive news that might offset renewed uncertainty about the health of the European economy.”
Additionally, the 15-year fixed mortgage rate this morning was 2.64 percent, and for 5/1 ARMs, the rate was 2.59 percent.
What are the rates right now? Check Zillow Mortgage Marketplace for up-to-the-minute mortgage rates for your state.
*The weekly rate chart illustrates the average 30-year fixed interest rate in six-hour intervals.
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How Evil Is Your Smartphone? | South Salem NY Homes
In a recent post, ReadWriteWeb’s Adam Popescu vowed to boycott Apple due to its association with Foxconn, the Taiwanese contract manufacturer infamous for sowing despair among its workers. Reading the article, I had to ask myself: Did the maker of my smartphone – a RIM BlackBerry – also help drive workers to suicide? Did it release toxic pollutants into the environment or fuel wars in places far away from its head offices? So I set about looking for the world’s most ethical smartphone. What I learned surprised me.
Participants in the comment thread below Popescu’s article were quick to point out the many electronic products that can be traced to Foxconn. The company’s factories churn out devices for Amazon, Microsoft, and Samsung. In a related Skype chat, ReadWriteWeb editor Ted Greenwald commented that there are no ethical gadgets, period; their manufacture and use are not sustainable, he argued.
Okay, maybe there are no ethical smartphones. But some must be better than others, right?
Ethical Consumer, a UK organisation “researching and recording the social and environmental records of companies” since 1989, is a leader in evaluating products for their impact on human rights, animal rights, the environment, and other factors that might fall under the heading “ethics”. Its report on smartphones isn’t very positive, in general. It awards points from a possible score of 20, and nobody scores more than 10.5.
That said, I was happy to find that my BlackBerry appeared near the top of the heap, just below Amplicom (a maker of cordless phones that doesn’t offer a smartphone as far as I can tell.)
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BlackBerry fell considerably short – behind Apple, Nokia, Toshiba, LG and Samsung – in waste management and the level of toxins in the production process. RIM never filed an environmental report, so Ethical Consumer gave the company a 0 in those areas. BlackBerry’s failures in the green category, however, were enough to bouy its score compared to that of other mobile manufacturers.
The 38 page report by Ethical Consumer is extensive, and includes goodies like: Samsung has ties to human rights abuses in the Congo – as does Toshiba, Motorola and Sony – and Sony has raised flags among animals rights groups for abuses including killing a goat at a promotional party. Several female Nokia factory workers in Thailand had to be hospitalized for severe lead poisoning in 2006, after they were told lead wasn’t harmful. Workers had to buy their own protective gear, like gloves and face masks, and were told to drink a carton of milk a day to remove the birth-defect causing toxin from their bodies. (Milk does not, in fact, help you pee out lead.)
CrackBerry Supports Human Rights
If we are judging how ethical a smartphone is based on its treatment of workers, BlackBerry is near the top. Incidentally, RIM’s report is surprisingly free of negative human rights indicators: no riots, no illnesses, nothing. The worst things about RIM, according to Ethical Consumer, was its failure to file an environmental report and that it had a factory in a repressive regime, namly China.
RIM has (or used to have) factories in Canada, United States, Hungary, Brazil, Asia, and Mexico, where my BlackBerry says it was made in. After a casual disassembly, the small electronic parts in my phone reveal they come from China or Korea, but further information on exactly where and what factory is hard to find, as RIM is notorious for its lack of transparency. According to a 2009 Bloomberg article, “RIM’s five biggest suppliers account for almost 90 percent of its production costs,” suppliers that operate mostly in China. BlackBerry still beats the Android and especially Apple on this factory issue, however, because riots and suicides at RIM factories are unheard of (so far).
Due to declining profits, RIM recently shut down one factory in Canada and one in Hungary, countries with strict labor laws and therefore high wages and good working conditions. There is nothing to indicate that RIM’s failure to dominate the market like it once did is due to its adherence to fair labor laws. Rather, RIM’s decline is a result of mismanagement and lack of innovation leading to low demand.
If RIM Can Do It, Why Can’t Apple?
Apple and its Android competitors don’t have RIM’s problems. So why are they still relying on Foxconn? Apple is incredibly profitable – reputedly the most profitable company of all time.
Apple set the smartphone standard and turned us into a touchscreen society. Why can’t it set the standard in labor conditions? Sources in the know say Apple would love to have its factories closer to home anyway to keep an eye on quality control. According to Ethical Consumer, Apple has been providing unsafe conditions to its overseas factory workers since 2008 and using factories in 10 countries classified as “oppressive regimes” since 2006.
Until Apple moves its manufacturing operations closer to home and/or makes a commitment to setting high standards for its labor practices, I will keep using and loving my BlackBerry despite ridicule from the Apple snobs and Android fanatics. I eagerly await RIM’s upcoming BlackBerry 10 phones.
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Billy Bob Thornton Lists Beverly Hills Home He Shared With Angelina Jolie | South Salem NY Real Estate
His marriage to Angelina Jolie only lasted three years, but Billy Bob Thornton lasted much longer with the home he shared with his former wife.
The “Sling Blade” screenwriter and star stayed on for another nine years before listing the Spanish-style home at 801 N Roxbury Dr, Beverly Hills, CA 90210 for $9.995 million. Thornton’s home has been on the market two days and is being shown by appointment only.
According to the Los Angeles Times, Thornton and Jolie purchased the 11,000-square-foot home in 2000 for $3.75 million from Guns N’ Roses guitarist Slash. The blood-bonded couple split in 2003, but the quirky actor/writer/blues musician stayed around, making use of the property’s 9-bedroom, 10-bathroom sprawl and its in-home recording studio.
In addition to a grand, two-story living room, enormous dining room and kitchen, the compound includes a pool, tennis court, paddle tennis court, gym and library.
Billy Bob has moved on in love, too. While Angelina and her fiance, Brad Pitt, have six kids, Thornton has one daughter with longtime girlfriend Connie Angland, whom the five-times-married Thornton said he will try to not marry to avoid jinxing the relationship.




There are a couple of ways you can check sharing that’s going on around your video content. One is just to look in the YouTube analytics. It’ll give you there a little graph and then some statistics of how your stuff is being shared. You can also go to 







