Tag Archives: South Salem Homes

4 Reasons Why Online Video Is Compelling & Persuasive | South Salem NY Real Estate

Why is online video so compelling compared to text?

I’ve been in my video studio working on my new online video course (Designing For Engagement). It’s a lot of work to create my online video courses (through Udemy.com), but it’s also fun to work on them, and it’s exciting to have people taking and enjoying the courses.

It got me thinking again, about why online video is so compelling as a medium, and so while I was in the studio I made this short video “4 Reasons Why Online Video Is Persuasive”:

 

 

Here are the 4 reasons:
#1: The Fusiform Facial area makes us pay attention to faces
#2: Voice conveys rich information
#3: Emotions are contagious
#4: Movement grabs attention

What do you think? Do you find online video more engaging than reading text? Why do you think it is (or isn’t)?

 

How—and Why—to Make Your Blog Print-friendly | South Salem Realtor

When crafting your blog, it is easy to neglect how it might look to someone who wants to print your articles and posts.

After all, with huge monitors, smart phones, tablets, and the bevy of other ways people can access your content, who’d want to print it out on a piece of paper like it’s 2004?

Well, it’s the hallmark of a good designer to not assume how someone will want to digest what you have to offer, and it’s so easy to make your blog print-friendly that there is really no reason not to.

You’d be surprised by how many people will choose to print useful articles, especially if they contain some useful information that they would like to refer to when they’re not near a computer.

Printing from scratch

For the code-skittish, there are some special tools and plugins you can use to help get your print-ready blog set up, and we’ll get to those shortly. If you want to customize it exactly how you want—for example, adding a print-only message to the bottom of the page—the best way to do it is coding it yourself with CSS.

Start in the file called header.php in your theme, and look for the line below:

<link rel=”stylesheet” href=”<?php bloginfo(‘stylesheet_url’); ?>” type=”text/css” media=”screen” />

That line tells the browser what style it should use based on the way the user is viewing the page. Most of the time, it will be viewed on a screen. Below that line, add this one:

<link rel=”stylesheet” href=”<?php bloginfo(‘template_directory’); ?>/print.css” type=”text/css” media=”print” />

This directs the browser to use a different stylesheet, called print.css, if the content is being printed. Of course, print.css does not exist yet, so open up your favorite text editor and save a new file called print.css, dropping it into your theme’s directory (the same place you can find your theme’s main stylesheet).

If someone is printing your article, they want just the content of the article. Excessive images that don’t add real value to the content usually wreak havoc on printers and ink supplies, so you’ll want to remove your site’s header, menus, and advertisements (you won’t be making any cash from printed out Internet ads, anyway).

How can you do this? Take a look at your page code, and find the div id of the section you would like to remove (e.g. <div id=”comments”>). Then, simply add the following rule to your print.css file:

#comments {display:none;}.

The reader wants the article formatted to fit the piece of paper it is being printed on, so scrap any sidebars and footers that might cause unnecessary white space and extra pages.

Finally, remove anything that a reader of a printed sheet cannot use. This includes comment sections (as we’ve just seen), navigation bars, and anything else that requires some sort of user action, like related articles links.

You can test your stylesheet as you modify it using your browser’s print preview function. Just keep removing stuff until it looks like something you’d want to come out of the printer!

Using tools and plugins

WordPress and Blogger are the two most popular blogging platforms, and for those who are not comfortable digging into code and writing a stylesheet themselves, both platforms have plugins that can quickly get you a serviceable print-ready page for every article on your blog.

For WordPress, the easiest option is WP-Print.

A very simple plugin, it gives you a few basic options about how your print page should look, including which links to include, what images should stay in the page, how to handle videos, and an option for a disclaimer.

Your user will simply see a Print button next to your articles exactly where they expect it to. Some other, more complicated tools might offer other functionality, such as printing a page to a PDF, emailing it to friends, or integration with social media like Twitter and Facebook.

If you run a Blogger site, the website printfriendly.com asks you to make a few simple choices, such as the appearance of your Print button and the inclusion or exclusion of features like email and PDF printing. It then gives you a link to download a Blogger widget you can install directly on your site, as well as code you can copy and paste directly where you want the button to show up.

Looking good … in print!

In the end, whatever method you choose, you will have an attractive print-friendly version of every page on your site with only a few minutes’ work.

It might not be the most used feature you ever offer, but for the occasions when a visitor does want to print out something you wrote, they will undoubtedly appreciate that you spent the time to accommodate them.

CoreLogic: Prices Rose 7.9 Percent in 2012 | South Salem Realtor

December 2012 home prices are expected to rise by 7.9 percent on a year-over-year basis from December 2011 and fall by 0.5 percent on a month-over-month basis from November 2012 reflecting a seasonal winter slowdown, CoreLogic said today.

Excluding distressed sales, December 2012 house prices are poised to rise 8.4 percent year-over-year from December 2011 and by 0.7 percent month-over-month from November 2012, according to the CoreLogic Pending HPI.

Home prices nationwide, including distressed sales, increased on a year-over-year basis by 7.4 percent in November 2012 compared to November 2011. This change represents the biggest increase since May 2006 and the ninth consecutive increase in home prices nationally on a year-over-year basis. On a month-over-month basis, including distressed sales, home prices increased by 0.3 percent in November 2012 compared to October 2012. The HPI analysis shows that all but six states are experiencing year-over-year price gains.

Excluding distressed sales, home prices nationwide increased on a year-over-year basis by 6.7 percent in November 2012 compared to November 2011. On a month-over-month basis excluding distressed sales, home prices increased 0.9 percent in November 2012 compared to October 2012. Distressed sales include short sales and real estate owned (REO) transactions.

“Housing was one of the past year’s biggest surprises. Even without significant gains in income, housing mounted an impressive recovery in 2012,” said CoreLogic Chief Economist Mark Fleming. “While the economy is strengthening, there is more to be done. For example, concerns remain around structural unemployment and the falling labor force participation rate.”

Highlights as of November 2012:

  • Including distressed sales, the five states with the highest home price appreciation were: Arizona (+20.9 percent), Nevada (+14.2 percent), Idaho (+13.8 percent), North Dakota (+11.3 percent), California (+11.1 percent).
  • Including distressed sales, the five states with the lowest home price depreciation were: Delaware (-4.9 percent), Illinois (-2.2 percent), Connecticut (-0.5 percent), New Jersey (-0.5 percent) and Rhode Island (-0.3 percent).
  • Excluding distressed sales, the five states with the highest home price appreciation were: Arizona (+16.5 percent), North Dakota (+12.9 percent), Nevada (+12.6 percent), Hawaii (+11.6 percent) and Idaho (+11.6 percent).
  • Excluding distressed sales, this month only two states posted home price depreciation: Delaware (-3.5 percent) and Alabama (-2.2 percent).

Real Estate Q&A: Lessons Learned | South Salem Realtor

Each month, San Diego State University lecturer and Zillow Blog contributor Leonard Baron will answer two questions from readers regarding buying, selling and investing. Have a question? Send it to Leonard@ProfessorBaron.com

Real estate lessons learned

Hi Professor — I enjoy reading the guidance you give in your Zillow blog and writings. I’m just getting started in learning about real estate investing, and I wanted to know more specifics about some of those “hard lessons” you’ve learned. Andrea R., Des Moines, IA

Hi Andrea — Oh there have been so many! Real estate is truly a business that we learn as we go. Where do I start? None of these will I ever do again:

  • Fixer-uppers: It seems like it will be fun and profitable to buy a fixer-upper and fix it up! It’s not. There are too many buyers chasing these, so the prices get pushed above what they are worth. Plus it always costs a lot more to renovate and takes a lot longer than you anticipate. Plus you have to pay for all the cost overruns right out of your own pocket. Some people can make these work, but I suggest leaving the fixers to the contractors who are skilled and in the business of renovating properties.
  • Prize, negative cash flow properties: I own a really nice beach property that I bought 10 years ago. I didn’t know that rents in prize areas are way too low for the prices the properties command. I’m just breaking even — almost — on the rent, less expenses, after a decade. Moderately priced properties can be cash-flow positive from year one. Buy those!
  • Vacation rentals: These are the worst. You’ll hear people say the monthly income pays the entire year’s mortgage, which may be true. The problem is there are all kinds of other expenses, and those expenses as a portion of rental income can approach 80 percent, just like a hotel. A normal rental property is typically 35-40 percent.
  • Land investment: Land is 100 percent speculative. Buy assets that pay rental income, dividends or interest, and skip assets where you don’t get some cash return back along the way.

Ask me again in a few months, and I’ll throw more mistakes onto the above list!

Selling one property to buy another

Hi Leonard — I am thinking about selling an investment property I have to buy another. The current one is a good property, pays me nice cash flow, has plenty of equity and has done well for me. But I want to sell and buy something bigger. Can I do a 1031 exchange. Bob M., Los Angeles.

Yes Bob, you can. But I’m wondering why you would. If you have a great property, that you know well, and it’s doing well, keep it! If you sell, even if you do a 1031 tax-deferred exchange, you’ll spend about 10 percent of the property value in transaction costs, so that equity is wiped out. Keep it! If you want to buy more real estate, find out about a cash-out refinancing on the existing one so you can add another property to your portfolio while keeping the great one you have.

Also, 1031 exchanges are complicated, and you have to be on tight timing. I’ve seen many people sell one property and rush to buy another one — even though it’s a really bad property — because that is the only one they can purchase in the IRS-allowed time frame, and their only goal is to avoid paying taxes. So they sell a good property to buy a real dog.

To summarize, if you have a good property, keep it!

South Salem 2012 sales rise 23.5% – Prices down 2.6% | RobReportBlog

South Salem 2012 sales rise 23.5% – Prices down 2.6%  | RobReportBlog

South Salem NY Sales
2012 2011
63Sales5123.50%UP
$575,000.00Median Price$590,822.002.60%DOWN
$185,000.00Low Price$191,000.00
$1,557,000.00High Price$2,000,000.00
2842Ave. Size2583
$232.00Ave. Price/foot$234.00
235Ave. DOM198
93.66%Ave. Sold/Ask94.45%
$652,715.00Ave. Sold Price$590,821.00

Mortgage-Bond Yields Soar to Highest in Four Months on QE Doubt | South Salem NY Real Estate

Yields on mortgage securities that guide U.S. home-loan rates jumped to the highest in almost four months as the minutes of a Federal Reserve meeting signaled the central bank’s bond buying may end this year.

A Bloomberg index of yields on Fannie Mae-guaranteed mortgage bonds trading closest to face value rose 0.07 percentage point to 2.34 percent as of 3 p.m. in New York, the highest since Sept. 12. That was the day before the central bank announced plans to add $40 billion more of government-backed home-loan securities to its balance sheet each month.

Fed policy makers said they will probably end their purchases of the debt and $45 billion of Treasuries each month sometime in 2013, with Federal Open Market Committee members divided between a mid- or end-of-year finish, according to the record of its Dec. 11-12 gathering released today in Washington. That assessment of its so-called quantitative easing, or QE, program was a “big surprise” to the bond market, according to Jim Vogel, a debt analyst at FTN Financial in Memphis, Tennessee

Higher bond yields “point to the Fed’s very real QE dilemma,” Vogel said in a note to clients. “When it signals an end to QE, higher rates could endanger the very recovery that is improving the labor market conditions. Look no further than how many bullish economic forecasts for 2013 lead with a better housing market.”

Yields on the Fannie Mae bonds widened about 0.03 percentage point relative to an average of five- and 10-year Treasury rates, to 0.99 percentage point, according to data compiled by Bloomberg. That’s 0.01 percentage point less than the average during the past three months, and up from a record low of 0.55 percentage point on Sept. 25.

The Fed minutes were “somewhat bearish” for spreads and an end to its buying in the third quarter may mean they “find a floor at current levels,” Nomura Securities International analysts led by Ohmsatya Ravi wrote in a note. “Most” traders and investors had been “expecting the Fed’s purchase program to continue at least until the end of 2013,” they said.