Tag Archives: South Salem Homes

How to Target Only Your Customers With Facebook | South Salem Realtor

What if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand’s image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

You can target the customers on these lists with your Facebook advertising, whether they are your current fans or not.

Instead of agonizing over demographics, precise interests and Partner Category targeting in an effort to reach your ideal audience, all you need to do is upload your customer list to Facebook. Facebook then matches up email addresses, for example, with the email addresses of users on Facebook.

Not all of the email addresses you collect are directly related to an email address of a Facebook user. Facebook tends to match up between 30-50% (sometimes more, sometimes less), depending on the quality of your list.

Once this list is generated in Facebook, you have a Custom Audience you can use in your advertising.

Hottest Digs of June 2013 | South Salem Real Estate

With summer in full swing, Zillow Digs users were inspired to create an oasis fit for a staycation this June. Check out what you and your friends Dug the most:

No. 10

Zillow's Hottest Digs of the Month for June 2013

Previously cluttered, this laundry room gets an perky update with a coat of bright green paint.

Zillow Digs User 1

No. 9

Zillow's Hottest Digs of the Month for June 2013

Natural elements, such as this intricate stone backsplash and wood cabinetry, work in tandem to create a kitchen space that feels simultaneously rustic and fresh.

Zillow Digs User 2

No. 8

Zillow's Hottest Digs of the Month for June 2013

It’s a hit! This transitional garden area makes a comeback this month as summer blooms across the nation. When asked to describe this project, Zillow Digs architect Rick McDermott said, “…The homeowners have transformed it into a beautiful lush shade garden.”

Zillow Digs User 3

 No. 7

Zillow's Hottest Digs of the Month for June 2013

Vacation season has arrived and this tropical-inspired bedroom has Zillow Digs users dreaming of their own paradise by the sea.

Zillow Digs User 4

No. 6

Zillow's Hottest Digs of the Month for June 2013

Zillow Digs designer Beth Whitlinger created a seamless flow between this sumptuous marble kitchen and full-size dining area, complete with a window seat for after-diner star gazing!

Zillow Digs User 5

No. 5

Zillow's Hottest Digs of the Month for June 2013

Floor-to-ceiling windows offer an affordable lighting solution during daylight hours, while a medieval-inspired chandelier boosts this living room’s rustic ambiance post-sunset.

Zillow Digs User 6

No. 4

Zillow's Hottest Digs of the Month for June 2013

No need for cheesy Yule Log videos. This dual fireplace/TV wall offers the best of both entertainment worlds.

 

Hottest Digs of June 2013 | Zillow Blog.

The Real Estate Market Meets the Internet: How Zillow Came to Be (Z) | South Salem Real Estate

The Fool is exploring Seattle. Today, CEO Spencer Rascoff introduces us to Zillow  (NASDAQ: Z  ) , telling us how the online home and real estate marketplace works, what he considers its greatest strengths, and what investors should know about it.

 

Spencer recounts how the idea for Zillow was born of his time at Expedia, and how far the company has come since then. He also offers some insight on what investors should look for when evaluating any tech company.

 

The Real Estate Market Meets the Internet: How Zillow Came to Be (Z).

South Salem sales up 7% – Prices down 16% | RobReportBlog

South Salem NY Real Estate ReportRobReportBlog
20136 months ending 7/82012
29Sales27
$500,000.00median sold price$600,000.00
$180,000.00low sold price$185,000.00
$925,000.00high sold price$1,325,000.00
2404average size2688
$237.00ave. price per foot$239.00
211ave days on market254
$546,043.00average sold price$629,575.00
96.26%ave sold to ask94.01%

 

 

South Salem sales up 7% – Prices down 16% | RobReportBlog.

5 reasons it’s still a great time to buy a house | South Salem Real Estate

After years of sluggish sales and false starts, the real estate market is on a tear this summer, with prices posting double-digit gains every consecutive month since April.

 

Prices have increased so much so quickly in some markets that a few experts are already crying “bubble.” There’s no doubt that the bottom has passed.

Tight inventory and climbing prices have created a seller’s market in most places and realtors are reporting bidding wars in the hottest markets — but that doesn’t mean there’s not opportunity out there for home buyers. “Just because it would have been cheaper to buy a home six months ago, doesn’t mean it’s not a good time to buy one now,” says Trulia housing analyst Jed Kolko.

 

That’s good news for the 68% of renters surveyed in March by JP Morgan Chase, who said they wanted to buy a home. It may be risky in today’s market for home flippers looking to purchase and sell a home quickly for profit. But for those retail buyers who want to buy and live in a house for five or 10 years, here are five reasons to act now:

 

1. Home prices are still rising

The massive gains seen over the past few months make it easy to forget that housing only bottomed out last year, hitting its lowest level in March 2012. While recent prices increases aren’t sustainable, there’s plenty of room for home values to climb. Even with four months of improvement, prices remain about 26% below their 2006 peaks.

 

The chief driver of price gains is constrained supply, reflecting modest homebuilder activity; dwindling foreclosures; and continued foot-dragging by potential sellers who are waiting for prices to improve even further. Total housing inventory at the end of May rose 3.3%, to 2.22 million existing homes available for sale, which represents a 5.1 months’ supply at the current sales pace, down from 5.2 months in April, according to the National Association of Realtors. Listed inventory is still 10.1% below a year ago, when there was a 6.5-month supply.

 

Going forward, price increases will vary by region, while prices nationally are expected to see more modest increases of an annualized 3.9% per year through 2017, according to CoreLogic.

 

2. Rates are low by historical standards

Rates, currently at about 4.6%, have climbed a full percentage point since May — but they’re still lower than they were just two years ago and far lower than their long-term average of about 8%. “In the history of America, a 30-year mortgage at less than 5% is a gift,” says Mark Dotzour, chief economist at Texas A&M’s Real Estate Center. “It’s not supposed to be that way, and rates are only that low because of extraordinary monetary policy.”

 

Economists don’t expect the recent surge to continue. The Mortgage Bankers Association predicts rates will remain close to current levels through the end of next year.

 

5 reasons it’s still a great time to buy a house- MSN Money.

The Strokes’ Nick Valensi & Wife Amanda de Cadenet List Home | South Salem Real Estate

Does a home once showcased on a TV talk show help with a sale? It depends on the home, of course, but in the case of this New England-style traditional, the TV fame is just one more feature added to a list of amenities.

Located at 12701 Hortense St, Studio City, CA 91604, the home is currently owned by The Strokes’ lead guitarist Nick Valensi and wife Amanda de Cadenet, host of Lifetime’s “The Conversation.” The TV show is filmed in the residence, with the British actress and photographer interviewing Lady Gaga, Rita Wilson, Portia de Rossi and Gwyneth Paltrow, among others. Valensi and de Cadenet have it on the market for $1.799 million.

“An ideal buyer is a family with kids who love the proximity to Studio City’s best park and new library,” said listing agent Craig Knizek of The Agency. “It’s a wonderful neighborhood to walk your dog [or] have kids ride a bike past friendly neighbors.”

According to property records, Valensi and de Cadenet bought the home for $1.3 million in 2011. Built in 2009, the 4,000-square-foot house has an open floor plan, with the family and living rooms centered around a chef’s kitchen with center island. The 5-bedroom house includes a main-floor guest suite, and the space above the garage has been permitted for a 2-bedroom guest apartment. Currently, Valensi is using the space for his music. The walkable residence is filled with top-of-the-line finishes and tucked away behind every celebrity’s favorite feature: high-privacy hedges.

“A unique attribute about the house is what it retains from your own treasured past — memories of how you grew up and felt comfortable and safe,” Knizek said.

 

The Strokes’ Nick Valensi & Wife Amanda de Cadenet List Home | Zillow Blog.

New Google+ Website Plugins: This Week in Social Media | South Salem Realtor

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Launches New Plugins for Your Website: Google+ launches “a bunch of new plugins that help visitors to connect with you on Google+, directly from your website.”  There’s an updated Google+ Follow plugin and updated badges for your Google+ Profiles and Pages.  You can now also create a badge for your Google+ Communities.

Check out the updated Google+ Page badges.

LinkedIn Adds the Top Requested Features to Their Mobile App: LinkedIn has “added the top requested features — the ability to search for jobs, companies, groups and people on-the-go. In addition they have added a few tips to help you be more productive from wherever you may be working.”

With LinkedIn mobile, you can now find and discover people, jobs and groups.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

How are the Facebook Hashtags going for you so far?

Are you drowning in social media?

Facebook Announces a New Review Policy for Pages and Groups: Facebook will “implement a new review process for determining which Pages and Groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted.”

For example, Facebook “will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content [content that does not violate (current) community standards]. Prior to this change, a Page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content.”

Twitter Decides Auto-Follow-Back Is Now Taboo: SocialOomph reports that “Twitter changed their terms of service and outlawed automated following back of people who followed you first.”

Bing Integrates Search Prevalence Into the Klout Score: Klout announces “the official integration of Bing search results into the Klout Score.” This means that “the number of times you are searched for on Bing will now contribute directly to your Klout Score.”

 

New Google+ Website Plugins: This Week in Social Media | Social Media Examiner.

Antique Homes Are Popular Again In Westchester | South Salem NY Homes

Antique homes are making a comeback on Westchester’s real estate scene, especially among houses built before 1900.

Many homebuyers are looking to these homes because of their history, unique layouts, and to cultivate old-fashioned pursuits such as gardening, knitting, and even raising chickens. One Westchester real estate office,Douglas Elliman, has more than a dozen historic listings on the market in Westchester.

In Chappaqua, a 1740 red Colonial on King Street is listed for $1.39 million. Nestled on just under 3.5 acres, the 5-bedroom, 4-bath home has been updated to include a dishwasher, eat-in kitchen, central air conditioning, and updated electrical systems, while still maintaining its antique charm. The nicely landscaped grounds feature extensive stonework, perennial, and vegetable gardens. There is also a pool and a two-car detached garage.

“Antique homes are really in vogue right now because they appeal to people who want an authentic living experience. Some people like the new turn-key look, but we are seeing that people are also really adamant about living in a highly unique space with a sense of history that echoes the values of a bygone, simpler time,” said listing agent Nancy Strong. “Westchester is steeped in history, and we are lucky to be ahead of the trend when it comes to antique house hunting.”

 

Antique Homes Are Popular Again In Westchester | The White Plains Daily Voice.

NAHB to Critic: We’re Right for Wanting Lead-Paint Rule Reform | South Salem Real Estate

NAHB Remodelers chairman Bill Shaw sent the following to REMODELING today regarding a letter to the editor from Wayne Baruch that we entitled: “Why NAHB, Inhofe Are Wrong About Lead-Paint Rule.”

In response to Wayne Baruch’s letter published in this magazine on June 21, Mr. Baruch does not understand the reasonableness of the opt-out provision that the National Association of Home Builders (NAHB) supports and I testified to Congress about. Since the regulatory process began, NAHB has been involved in making this workable for remodelers but most importantly crafting a rule that protects children and pregnant women from lead hazards.

The bills NAHB supports, S. 484 and H.R. 2093, would reinstate the opt-out, permit emergency renovations to help families after disasters, and allow remodelers to correct paperwork errors.

The removal of the opt-out provision dismantles everything that the EPA included in its original 2008 RRP rule to ensure that it would not be overly costly to small businesses and inadvertently places home owners and their families at risk of exposure to lead.

As the costs of complying with the rule without an accurate lead test are revealed, homeowners balk at the price and opt to do the work themselves or not at all – both of which increase the chances of lead exposure if lead paint is present.

As many professional remodelers who comply with the rule can attest, they are being underbid by ‘fly-by-night’ contractors who are not certified or properly trained. Consumers who hire these contractors are risking the health of their family. This serves neither those rule-abiding remodelers like the people who attend Mr. Baruch’s RRP classes nor the intent of the rule.

The unavailability of an accurate test kit, which EPA promised by September 2010, is a major problem. NAHB has urged EPA to support the introduction of an accurate test kit for years because the current EPA approved test kit has such a high percentage of false positives that many projects are being completed under the RRP guidelines when in fact no lead exists. This puts an additional and unnecessary financial burden on the consumer and contractor and leads to the risky scenario involving untrained, fly-by-night contractors or DIY demolition.

Under the rule, if a pre-1978 home is tested and the results indicate there is no presence of lead-based paint, the contractor can bypass RRP compliance. NAHB supports this reasonable component to the rule, but it also hinges on the existence of an accurate testing kit.

 

NAHB to Critic: We’re Right for Wanting Lead-Paint Rule Reform – Lead-Safe Practices, Legislation, Remodeling – Remodeling Magazine.

Remembering The Granddaddy Of Miami Hotels, The Royal Palm | South Salem Real Estate

Painted in ‘Flagler Yellow’ with white trim, green shutters, and a red mansard roof, Henry Flagler’s Royal Palm Hotel, along with Flagler’s railroad, was for many years the reason for Miami’s existence. Originally containing 350 rooms when it opened on January 16th, 1897, with an additional 100 for servants, the six story hotel would grow another huge wing before the rambling wood structure was eventually deemed a fire hazard and demolished in 1930.

Almost as grand as Flagler’s Royal Poinciana Hotel in Palm Beach, the Royal Palm was fabulously posh and established the basic elements of the city’s identity that really have held up, more or less, until today. Just as the Royal Palm was, Miami is still a tourist mecca. As the Royal Palm was, Miami is still a playground of the rich. The Royal Palm, with its 578 foot long veranda, gardens, and location on the mouth of the Miami River, celebrated Miami’s natural environment, and the pleasure of being outdoors in the winter months. The Royal Palm established the winter months as Miami’s high season. The Royal Palm’s location became the center of Downtown Miami, on the north side of the river, right up against the bay. The hotel’s outdoor pool, rudimentary by today’s standards, was a hot amenity, featured in many postcards,

For many years after its demolition, the site sat empty as surface parking lots, its lush grounds turned over to Bayfront Park, its marina still in operation where the Related Group’s One Miami condo towers are today. The DuPont family built the DuPont Plaza Hotel on part of the site in 1957, and the InterContinental was built on another part in 1982, but much of the rest remained empty, leading a 1996 Miami Herald article to suggest some thought the site was haunted. But rampant construction since then has filled up practically all the empty land. The last remaining bits of the hotel, a few steps of a veranda staircase and some bricks for decades buried under concrete and asphalt, recently were discovered by archeologists but, after documentation, will soon be buried again under a new tower. Aside from the park, and a few preserved worker’s cottages, just like that the Royal Palm Hotel, the granddaddy of all Miami Hotels, will be gone again.

 

Remembering The Granddaddy Of Miami Hotels, The Royal Palm – Hotels Week 2013 – Curbed Miami.