We love tools! We love technology! The best business strategies are inspired by both of these. But, implementing and applying new goals can sometimes be lost in the fast-moving pace of bright and shiny, and we can lose focus. As the old Robert Burns quote says “The best laid plans of mice and men go awry.”
So, for Week 3, of 10 Weeks and 10 Strategies, we will be using a classic business tool that provides 4 steps to quickly assessing where you should be setting your NEW goals of 2013. This will involve some critical thinking skills, so if you aren’t up for the challenge, you might want to move on.
Tips: Print the downloadable PDF to work on, or use this as a whiteboard brainstorming session:) This is meant to be a quick tool, don’t over analyze!
The S.W.O.T. Analysis: Strengths, Weaknesses, Opportunities and Threats in your real estate business
The basics: In business we all have strengths and weaknesses, these are internal to your business. We also have threats and opportunities; these are the external factors. When you step back to answer what these are, you can uncover some amazing things about you and your business, that can help you prioritize and focus your efforts on the areas that will provide the most ROI for you, and your business. For example; should all your focus be on social media? What is having a bigger pay off; online activities or offline?Build on what you do well; learn from what you don’t
Strengths:
- What do you do better than your competition? (social media presence? better video marketing?)
- What do your colleagues, team members, clients see as your strengths? (knowledge of the market? tech-savvy? great at using the phone?)
- What is your best personal strength?
- What factors help you get the listing, sell the home, or close the deal?
Weaknesses:
- What could you improve?
- What service could you add to stand out in your market? Be a paperless agent?
- What should you delegate to someone else?
- What should you avoid doing?
- Is there something your competitors are doing better?
Opportunities:
- Is there a trend with your buyers and sellers that you can act on? Lifestyle changes? Use of social media? Reviews and feedback websites?
- Is there an area that you stand out in in your market that you can really become the expert in?
- Is there an untapped resource you can utilize more? (relationships with local businesses? New networking possibilities?)
Be proactive, not reactive
Threats:
- Is technology threatening your market position?
- Are there more tech-savvy agents accomplishing more in year?
- What are your obstacles to achieving your goals?
- What is happening in the real estate industry? Nationally? Regionally?
- How do these threats affect your strengths and opportunities?
It’s time to set some goals. Prioritize your goals based on what you’ve learned, and add them to your weekly, monthly and yearly goals. Set some milestones to have each goal implemented and break them down into implementable steps. You’ll have some built-up excitement and momentum going into 2013, and some awesome clarity! One app I love for finding new exercises for business strategizing is Mindtools.com
I’d love your thoughts and to know one goal you are implementing next year, leave us a comment! Did you miss Week 1 or Week 2? << There ya go! Until next week!
Tag Archives: South Salem Homes for Sale
Zillow’s ‘social CEO’ sounds off on Twitter, company’s future | South Salem NY Real Estate
HUD: FHA does not need immediate Treasury rescue | South Salem NY Homes
Atlanta Fed graphs show regional housing demand outstrips mortgage financing | South Salem Realtor
Even though mortgage brokers and homebuilders report stronger home sales in the Southeast, mortgage financing remains short of demand in the region for October, according to senior analyst Whitney Mancuso of the Federal Reserve Bank of Atlanta.
With the housing market in Southeast bumping along the bottom for a long time, the increase in sale gains and new home sales on a year-over-year basis indicates the market is turning positive. The lack of financing, however, does remain a headwind.
Click on the graph for October homes sales for builders and brokers compared to the previous year.
The availability of mortgage finance for homebuyers in the market was more than 50% short of demand, according to builders and brokers in the region.
Click on the graph to view accessibility of mortgage finance in the market.
Available credit also fell short of demand in regards to accessing finance for construction development. More than 80% of homebuilders perceived construction development challenging as a result of credit shortfall.
Click on the graph to view the construction development finance in the market.
Home inventories continue to decline from a year-over-year basis, with home prices increasing in October. This also indicates that home prices improved from last year. As a result, homebuyer traffic is ahead of last year levels and is expected to rise throughout the rest of the year.
Click on the graph to view homebuyer traffic levels compared to a year ago.
The results posted are based on responses from 58 residential brokers and 25 homebuilders throughout the region, according to the Atlanta Fed’s SouthPoint blog.
via housingwire.com
Arizona’s Economy, Real Estate Market Improving | South Salem Real Estate
The Arizona economy is in recovery mode, with home prices on the rise and construction activity moving higher. Real GDP should grow at an above-average 2.5 percent this year, and hold that momentum into 2013 as the housing recovery strengthened according to the State Monitor Report by BMO Capital Markets Economics.There is increasing evidence that the housing market has stabilized. According to the S&P Case-Shiller Index, prices in Phoenix plunged 57 percent before bottoming last September, but they have surged nearly 20 percent.
This upward movement comes amid a significant drawdown in the months’ supply of homes available for sale, to just 2.3 percent in Q2, or back to pre-recession levels. Arizona suffered a deep housing recession, but upward price momentum is quickly alleviating the relatively high stress on the Arizona market.
Pinterest Business pages for real estate: an overview | South Salem NY Real Estate
By now you’ve probably noticed that Pinterest has introduced business accounts. Not much is new, but now there’s an easier transition if you’re a business versus an individual person. It doesn’t look as if there are any added SEO or analytics at this point, but in my opinion, it’s definitely a step in the right direction for this popular social media platform.
In terms of business, imagine the more businesses that join Pinterest and how large this community will grow and be willing and able to share your content. This will be a huge source of reach and growth for businesses alike. Think of it as a vision board for potential clients, not just yourself.
There are new terms of service too so make sure to check those out if you’re thinking of starting a business page or converting from a personal account.
Pinterest also gives a handy list of best practices to consider when you convert to your business page:
- Verifying your website
- Creating inspiring boards
- Sharing your business values (what you care about)
- Highlighting specials
- Celebrating seasons and holidays
- Adding a personal touch
- Take the time to write a good description
- Link to useful webpages
- Collaborate with other pinners (perhaps someone in your community or on your team)
- Ask questions
- Promote your pins on other social media sites
- Add the Pinterest follow and share button
- Create Pinterest tabs on other social media sites
Like any personal Pinterest account, businesses have access to the newly released secret boards. The possibilities are endless – get creative with it. Don’t forget to check out the Goodies section too. The Board Widget looks like an awesome feature you can put up on your website.
44 Reasons Why You Should Use Social Media for Your Personal and Business Brand | South Salem Realtor
Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really.
For hundreds of years expressing yourself and displaying your passion and talents was confined to writing, drawing or painting on a piece of paper and then begging a publisher or someone of influence to tell the world or publish your work or display it.
It took time, money and often access to powerful social and business networks. Being rich or royal was often a prerequisite to being noticed. It also took a lot of time with death often happening before fame kicked in. Many musicians and artists didn’t achieve fame until centuries later.
Artists and creatives often needed access to kings and queens and their benevolent attention to break through the barrier of anonymity.
Gatekeepers to Fame and Influence
Television, radio and modern mass media made it easier to be discovered and break through the influence glass ceiling. In reality it still required money and other people’s networks and the new kings and queens were now the journalists, editors and media moguls. They were the new gatekeepers to fame and influence.
Blogs, social media and social networks have turned this traditional and glacial model of influence, attention and self expression on its head. It is mobile, multimedia rich and its free. The power is now in your hands.
The challenge now is not having access to the media because social media has provided the tools and means to take control. They are now Your” media and you have control. You just need the passion and the motivation to make it happen.
The “real” challenge now is breaking through the conversations and clutter of billions of personal publishers in an increasingly online world.
Why Use Social Media?
So why you should you blog, create valuable content and build networks on social media? Is social media just about being superficial or is it much deeper than that? Social media has touched something in human consciousness that goes beyond just online conversations. It has provided a global connectedness that is culture and nation changing. It has given us as individuals control over our lives and how we express ourselves.
That is what is exciting.
The power of media now resides in your hands and everyone can express themselves to the world and carve out and create their own corner of influence.
The democratization of media that is social media, allows everyone to express themselves globally in full color and rich multimedia. No longer do you need to beg a book publisher for access. You can now self-publish and place your book in the Amazon or Apple book store.
Here are a few reasons why you should tap into the power of social media that may resonate with you. This may motivate you to take control of your life and business with the new world of online publishing and marketing via blogs and social media networks.
- Turn your passion into a business
- Take control of your life
- Take control of your publishing
- Take control of your marketing
- Become a thought leader
- Travel
- Be paid to speak
- Become influential
- Make a difference
- Leave a legacy
- Build trust
- Earn respect
- Build an online asset that will show up in Google search results for years
- Build a business online
- Create independence
- Meet cool and influential people both virtual and face to face
- Grow your own network of influence
- Open up business opportunities
- Accelerate the rate of growth both personal and business
- Become well known or even famous
- Be wanted and even demanded
- Be valued
- Develop self respect
- Turn your life form ordinary to extraordinary
- Become an author
- Change people’s lives
- Change your own life
- Grow
- Be able to leap out out of bed instead of crawl
- Learn more about passion instead of just showing up
- Gain energy
- Learn more about yourself through self expression
- Leave your day job behind
- Fire your boss
- Make your mum proud
- Make your friends jealous
- Put a smile on your face
- Put a spring in your step
- Discover skills you didn’t know you had
- Sing in the car or shower
- Find purpose in your life
- Overcome the fear of public speaking
- No longer have to worry about the fear of rejection
- Connect to global markets
What About You?
How has social media changed your life or business? Has it been transformational?
Do you think that the social web is the biggest change to self expression, influence and publishing since the printing press 500 years ago?
What have I left out?
Look forward to your feedback in the comments below.
Private-market mortgage delinquencies reverse course and increase | South Salem NY Real Estate
Strong sales and tight inventory boost home prices | South Salem Real Estate
A combination of rising sales and the lowest inventory in six years helped existing-home prices post annual gains for the eighth month in a row in October, the National Association of Realtors said today.
Sales of existing homes were up 2.1 percent from September to October and 10.9 percent from a year ago, to a seasonally adjusted annual rate of 4.79 million.
At $187,600, the national median price for all housing types including single-family homes, townhomes, condominiums and co-ops was up 11.1 percent from a year ago. The national median price last posted eight consecutive months of annual gains before the crash — from October 2005 to May 2006.
Also released today, a survey by the National Association of Home Builders showed builder confidence rose in November for the seventh month in a row to its highest point since May, 2006.
Rising home prices are boosting home equity, and NAR Chief Economist Lawrence Yun thinks the improvement could be even greater next year.
“Rising home prices have already resulted in a $760 billion growth in home equity during the past year,” Yun said in a statement. “Given that each percentage point of price appreciation translates into an additional $190 billion in home equity, we could see close to a $1 trillion gain next year.”
NAR estimated there were 2.14 million existing homes listed for sale at the end of October, a 5.4-month supply at the current sales pace. That’s the tightest inventory since February 2006, when the months’ supply of homes stood at 5.2 months.
October’s inventory is down from a 5.6-month supply in September, and represents a 21.9 percent decline from the 7.6-month supply that existed a year ago. Many analysts view a six-month supply of housing as an even balance between buyer and seller demand.
Homes were on the market for a median of 71 days in October, down 26 percent from a year ago when the time to sell an existing home took a median of 96 days.
First-time buyers accounted for 31 percent of purchasers in October, down from last October’s 34 percent.
Distressed homes accounted for 24 percent of all existing-home sales in October — down from 28 percent last October — with an even split between foreclosures and short sales. Foreclosures and short sales sold for 20 percent and 14 percent, respectively, below market value.
All-cash deals accounted for 29 percent of October’s sales — the same as last year and a percentage point higher than September. Investors accounted for 20 percent of existing home sales in October.
Existing-home sales, October 2012
Seasonally adjusted annual rate 4.79 million % change from October 2011 +10.9% % change from September 2012 +2.1% National median price $178,600 % change from October 2011 +11.1% Unsold inventory (months’ supply) 5.4 Share of all-cash buyers 29% Share of investor buyers 20% Share of first-time buyers 31% Share of distressed sales 24% Source: National Association of Realtors
All U.S. regions saw existing-home sales and prices swell in October from a year ago. The Midwest leading the way with an 18.1 percent year-over-year increase to an annual pace of 1.11 million units and a median price of $145,600, up 10.6 percent from last October.
Despite some effects of Hurricane Sandy, the Northeast saw home sales increase 13.7 percent from a year ago to a yearly pace of 580,000 units, with median prices up 4.6 percent, on an annual basis, to $232,600. The annual pace of sales dropped 1.7 percent in the Northeast from September — the only region to see a monthly drop.
NAR anticipates that Hurricane Sandy will continue to influence the region’s housing market in coming months. “We expect an impact on Northeastern home sales in the coming months from a pause and delays in storm-impacted regions,” Yun said.
Existing-home sales in the South were up 11 percent to an annual pace of 1.92 million units from October 2011. Median sale prices were up, too, to $152,200, 8.2 percent above last October’s median price.
In the West, sales were up 3.5 percent from a year ago to an annual rate of 1.18 million units, and median prices jumped 21.2 percent from last October to $242,100, the largest yearly proportional price jump of any region.
FHA’s $16.3B deficit raises specter of taxpayer bailout | South Salem NY Real Estate
A fund used to support the Federal Housing Administration’s single-family mortgage and reverse mortgage insurance programs ended fiscal year 2012 with a $16.3 billion deficit, according to an annual report submitted to Congress today.
The shortfall raises the specter that the agency will require a taxpayer bailout next year for the first time in its 78-year history.
In order to avoid a bailout, FHA will raise annual insurance premiums, sign off on more short sales, streamline sales of foreclosed properties, offer “deeper levels” of payment relief through its loss mitigation program, expand sales of delinquent loans, and, for new loans, reverse a policy instituted in 2011 that canceled required premium payments after loans reached 78 percent of their original value.
Next year, FHA plans to raise the annual insurance premium paid by borrowers on an FHA loan by 10 basis points, or 0.1 percent, which is expected to add $13 a month to the average borrower’s monthly payments.
The agency has also vowed to expand its sales of delinquent loans under its Distressed Asset Stabilization Program, committing to sell at least 10,000 such loans per quarter over the next year. Because such sales require investor purchasers to delay foreclosures for a minimum of six months, they represent an opportunity for borrowers to possibly avoid foreclosure while reducing FHA’s costs, according to the U.S. Department of Housing and Urban Development (HUD), of which FHA is a part.
The FHA has been hard-hit by defaults from housing bubble-era loans made from 2005 and 2008, with future losses estimated at $70 billion for loans made in 2007, 2008 and 2009 alone.
The agency has taken steps to strengthen its capital reserves in recent years, including raising mortgage insurance premiums three times in 2010 and again earlier this year. The agency has also tightened credit standards and prohibited seller funding of buyer down payments, a practice the agency now estimates will cost it more than $15 billion on loans issued before 2009.
“While the loans made during this administration remain the strongest in the agency’s history, we take the findings of the independent actuary very seriously,” said FHA Acting Commissioner Carol Galante in a statement.
“We will continue to take aggressive steps to protect FHA’s financial health while ensuring that FHA continues to perform its historic role of providing access to homeownership for underserved communities and supporting the housing market during tough economic times.”
In today’s report, the FHA said its capital reserve ratio, which measures reserves in excess of what’s needed to cover projected losses over the next 30 years, had dropped to -1.44 percent from an already slim 0.24 percent in 2011. Congress requires the agency to maintain a 2 percent ratio — a mandate the FHA now projects it will meet in 2017, up from 2014 in last year’s projections.
HUD said this year’s deficit “does not mean FHA has insufficient cash to pay insurance claims, a current operating deficit, or will need to immediately draw funds from the Treasury.” The deficit, calculated by an independent actuary, also does not take into account an estimated $11 billion in capital accumulation expected by the end of fiscal year 2013.
“Coupled with the $11 billion in additional capital from expected new insurance guarantee volumes in fiscal year 2013, we believe it is possible to return the (fund’s) capital ratio to a positive level within the year, and reduce the likelihood that FHA will need to call upon the Treasury for any special assistance this fiscal year,” wrote HUD Secretary Shaun Donovan in the report.
Whether FHA actually ends up needing a bailout will be determined not by this report, but by a valuation of the fund made for the president’s budget proposal for fiscal year 2014 to be released in February. A final decision on whether to draw funds for FHA from the U.S. Treasury will be made in September.
This year’s report projections are less sanguine than last year’s because of changes in its economic modeling, lower interest rates that have spurred refinancings and yielded lower premiums, and lower expectations for home prices, which turned around later than projected this year. Appreciation estimates do not include home price improvements since June.
The Center for American Progress (CAP), which describes itself as a nonpartisan research and educational institute, said today’s news was “almost inevitable” after the FHA stepped in after the housing bubble burst and private capital fled the housing market.
“By living up to its congressional mandate to provide support to the housing market in hard times, the Federal Housing Administration not only funded home loans for 7 million families, but prevented even more catastrophic home price declines,” said Julia Gordon, CAP’s director of housing finance and policy, in a statement. “Such declines could have cost 3 million additional jobs and sent our economy spiraling into a double-dip recession.”
Gordon noted that FHA still has more than $30 billion to settle claims, but federal budgeting rules require the agency to hold enough capital to cover all claims over the next 30 years.
Debra Still, chairman of the Mortgage Bankers Association, agreed that FHA plays a crucial role in today’s market, particularly since the agency is nearly the sole backer of credit for first-time buyers with less than 20 percent down payments.
“These buyers are a necessary support for the housing market. While there is near-unanimous agreement that FHA’s role in the single-family housing market today is too large, we must remember that the housing market would be far worse off, today and in the future, without FHA,” Still said in a statement.
She added that MBA stands ready to work with policymakers to protect the fund and enable FHA to continue to perform its mission in the single-family market. She cautioned, however, that “ensuring the right balance” in forthcoming regulations defining rules for a qualified mortgage (QM) and a qualified residential mortgage (QRM) were important for future credit availability.
QM would establish standards for borrowers’ “ability to pay” the mortgages they seek, while QRM would establish certain baseline standards for safe underwriting and require lenders to retain a 5 percent minimum ongoing stake in any loans they originate that don’t meet QRM requirements.
“For example, a final QM rule could drive an even higher share of the single-family market to FHA if it is not carefully crafted to protect consumers while ensuring the availability of credit from private sources,” Still said.
“More broadly, the best medicine for FHA is a steadily growing housing market with stable home price appreciation, a less likely outcome if the rules cause lenders to increase cost or tighten qualification requirements for borrowers.”
The regulations are under the aegis of the Consumer Financial Protection Bureau (CFPB), which postponed action on both rules in June after protests from Realtors, builders, banks, unions and consumer groups. Under Dodd-Frank, the CFPB is required to issue the qualified mortgage rule by Jan. 21, 2013.
The FHA has repeatedly said it will not require a taxpayer bailout. The National Association of Realtors has supported that stance, and urged Congress not to take steps that might discourage homebuyers, such as raising FHA minimum down payment requirements.
Earlier this year, the FHA got some breathing room after receiving a one-time payment of almost $1 billion from a $25 billion national mortgage settlement with the nation’s five biggest loan servicers.
The government has since sued one of the loan servicers, Wells Fargo, for “hundreds of millions of dollars” due to alleged “reckless origination and underwriting of its retail FHA loans over the course of more than four years, from May 2001 through October 2005.” The bank claims that the lawsuit violates the terms of the $25 billion settlement and has asked a federal judge to throw the case out.











The Arizona economy is in recovery mode, with home prices on the rise and construction activity moving higher. Real GDP should grow at an above-average 2.5 percent this year, and hold that momentum into 2013 as the housing recovery strengthened according to the State Monitor Report by BMO Capital Markets Economics.There is increasing evidence that the housing market has stabilized. According to the S&P Case-Shiller Index, prices in Phoenix plunged 57 percent before bottoming last September, but they have surged nearly 20 percent.




