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7 Facebook Marketing Case Studies | Pound Ridge Realtor

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Learn some inventive ways to integrate Facebook into your social media marketing strategy.

7 Facebook Marketing Case Studies 7 Facebook Marketing Case StudiesEvery day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.

 HubSpot Facebook Marketing Case Study 7 Facebook Marketing Case Studies

HubSpot

The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to:

  • Lead fans to its Page and ultimately engage them with other content
  • Drive customer engagement and generate more leads

Results:

  • 71% sales increase from Facebook
  • 15% increase in ROI from Facebook
  • 39% increase in traffic coming from Facebook

Read the case study

 Corcoran Group Facebook marketing case study 7 Facebook Marketing Case Studies

Corcoran Group Real Estate

The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to:

  • Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”
  • Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent
  • Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities

Results:

  • 2x visitors now come from Facebook compared with its other advertising platforms
  • No. 2 in organic search results for Corcoran’s Facebook Page, second only to the brokerage’s own website
  • 6x higher reach for posts on days when ads are running
  • 10x more Page views of its Facebook Page when ads are running

Read the case study

 Canvas People Facebook marketing case study 7 Facebook Marketing Case Studies

Canvas People

The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to:

  • Increase fan engagement to build a dedicated Facebook community
  • Drive Facebook fans to purchase directly fromCanvasPeople.com

Results:

  • 3,959 individual transactions as a result of the Facebook campaign
  • 180,000 people liked the Canvas People Facebook Page
  • 1.5x return on investment on Facebook advertising
  • 10x page engagement increase based on the “People Talking About This” metric

Read the case study

 Luxury Link Facebook marketing case study 7 Facebook Marketing Case Studies

Luxury Link

The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to:

  • Offer a way for people to share luxury travel experiences and new featured destinations
  • Continue to grow revenue by offering relevant deals to its community

Results:

  • 100% increase in sales for travel packages coming from Facebook
  • 30% increase in site visits month over month from Facebook
  • 90% of the Facebook community who purchased travel packages were new Luxury Link customers

Read the case study

 

7 Facebook Marketing Case Studies | Pamorama | Social Media Marketing Blog.

Colorado foreclosure filings plummet | Pound Ridge NY Real Estate

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Foreclosure filings in Colorado dropped a dramatic 41.3% in the first quarter of 2013, the Denver Post writes.

Citing data from the Colorado Division of Housing, the publication noted that 4,571 foreclosure filings were reported, down from 7,785 a year earlier.

 

 

Colorado foreclosure filings plummet | HousingWire.

Mortgage rates will rise along with housing prices | Pound Ridge Real Estate

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Home prices and sales will continue to rise, but historically low mortgage rates will start to fade by the end of this year, according to the National Association of Realtors.

The D.C.-based trade group’s chief economist, Lawrence Yun, sees the gains in prices continuing at a rapid pace through at least next year.

“Double-digit price gains are within reach in 2013 because inventory is bounding near 13-year lows, but some relief to inventory will occur later this year,” he said.

NAR forecasts existing home prices will rise an average of 8 percent nationwide this year and 5 percent next year.

Mortgage interest rates will gradually rise this year and next, NAR predicts, with the average rate on a 30-year fixed-rate mortgage reaching 4 percent by the end of this year and 4.6 percent next year.

Freddie Mac said Thursday the average rate on a 30-year fix was 3.51 percent this week. Average 30-year rates hit a record low of 3.31 percent in November 2012.

 

 

Mortgage rates will rise along with housing prices – Washington Business Journal.

Facebook Advertising for Grown-ups | Pound Ridge Realtor

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Facebook is Maturing for Users and for Advertisers

Several members of the Find and Convert team recently attended the Social Fresh EAST Conference here in Tampa. We all came away with a lot of food for thought but the key takeaway that is still ringing in my ears, something we heard from more than one speaker at Social Fresh, is that Facebook has matured. It’s true! Since the release of Graph Search in January, Facebook has released several powerful new tools that give marketers new and exciting ways to reach hyper-targeted audiences with relevant, effective content like never before.

Facebook’s Audience has Matured

According to SocialBakers, the age of the average Facebook user, 29.53 in 2010, is now 30.11. But anecdotally, we know that teenagers have moved on to channels like Instagram, Kik, and Vine while older adults are warming up to social media and discovering Facebook. So, in terms of audience, we can say Facebook has “matured” and there is clear evidence that older users may be more likely to click through to an ad.

Facebook has Matured

Many Facebook users feared changes that would come when the company went public. For a while, it seemed as though Facebook wasn’t entirely sure where it was going. For anyone paying attention recently, however, Facebook seems to have found some direction. There are still grumblings about changes to the user experience and new types of advertising but the still-active users don’t seem to be giving up on Facebook quite yet. They’re talking about the changes…but they’re staying on Facebook to do it!

Facebook Advertising has Matured

As Facebook itself has matured from the wild, young start up to a large corporate entity employing over 4,600 people and responsible to its shareholders, they’re almost tripping over themselves to improve the user experience for business users as well. While there is a real danger in relying too heavily on Facebook advertising, neglecting engagement and undervaluing the power of organic reach, the tremendous potential Facebook now presents for advertisers cannot be ignored.

There are really three ways to advertise on Facebook:
• On the page with promoted posts and offers;
• In the Ads Manager with ads, sponsored stories, and promoted page posts;
• In the Power Editor with mobile ads, advanced targeting, and testing options.

Crawling and Walking

Promoting a Post from the Facebook Page

On-page ad creation gives the page manager very few options. You can specify a budget to reach users who already like your page and their friends. Unless your target audience truly includes anyone in the world, I do not recommend promoting or “boosting” posts from your page.

 

 

Facebook Advertising for Grown-ups | Find and Convert.

Pound Ridge NY Unsold Inventory Report | Pound Ridge Homes | RobReportBlog

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Pound Ridge NY Unsold Inventory Report  |  Pound Ridge Homes | RobReportBlog



80  unsold homes


21 sold last six months

22.85 months of unsold inventory


34 sold/pending/conditional contract

14.13 months of inventory

 

 

Pound Ridge NY Unsold Inventory Report | Pound Ridge Homes | RobReportBlog.

New Home Inventory Search Tool – Builders Update | Pound Ridge NY Realtor

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Realtors run into a myriad of different obstacles trying to sell newly constructed homes to their clients.
These hurdles can range from just finding accurate inventory data, to decimating the correct information to their buyers usually implementing a laborious process of cutting and pasting details.  Just attracting and capturing new home shoppers was a tedious process that most Realtors aren’t prepared for.Builders Update Logo
Lee Goldstein, COO of Builders Update, looks to change all of that with his new search tool!
Once added, clients can peruse your site and search for new homes in a similar fashion to searching for previously owned properties.  Map searches, list views, detailed property descriptions, photos and even buyer registration features are now accessible to your website visitors.
Check out the video below to watch the interview as well as view screen shots on how the Builders Update system works.
Popout

 

 

New Home Inventory Search Tool – Builders Update | Pound Ridge NY Realtor | Bedford NY Real Estate | Robert Paul Talks Life in Bedford NY.

Florida’s Housing Market Showed Improvement in the First Quarter of 2013 | Pound Ridge NY Real Estate

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Florida’s housing market gained strength in first quarter 2013 with increased closed sales, more pending sales, higher median prices and a reduced supply of homes for sale compared to the same quarter in 2012, according to the latest housing data released by Florida Realtors®.
“The first three months of 2013 demonstrate that Florida’s housing market is gaining momentum and continuing to bolster the state’s economy,” said 2013 Florida Realtors President Dean Asher , broker-owner with Don Asher & Associates Inc. in Orlando. “More people went back to work as more jobs were created in Florida during the first quarter, and our population is also growing –which provide a solid foundation for growth in the housing market. It’s taking less time to sell a home and, coupled with tight inventory, that shows buyers are eager to lock in historically low mortgage interest rates and take advantage of favorable, but rising prices.”
Statewide closed sales of existing single-family homes totaled 48,976 in 1Q 2013, up 10.2 percent compared to the year-ago figure, according to data from Florida Realtors Industry Data and Analysis department in partnership with local Realtor boards/associations. Closed sales typically occur 30 to 90 days after sales contracts are written.
Meanwhile, pending sales – contracts that are signed but not yet completed or closed – for existing single-family homes rose 26.8 percent in the first quarter compared to the 1Q 2012 figure. The statewide median sales price for single-family existing homes in 1Q 2013 was $153,000, up 13.4 percent from the same quarter a year ago.
The median is the midpoint; half the homes sold for more, half for less. Housing industry analysts note that sales of foreclosures and other distressed properties downwardly distort the median price because they generally sell at a discount relative to traditional homes.
Looking at Florida’s year-to-year comparison for sales of townhouse-condos, a total of 24,655 units sold statewide in the first quarter, up 3.2 percent from the first three months of 2012. Pending sales for townhouse-condos in 1Q 2013 increased 13.7 percent compared to a year ago, while the statewide median for townhouse-condo properties was $116,000, up 18.4 percent over the same quarter last year

 

Florida’s Housing Market Showed Improvement in the First Quarter of 2013 | Pound Ridge NY Real Estate | Bedford NY Real Estate | Robert Paul Talks Life in Bedford NY.

Hold Your Email Recipients Accountable | Pound Ridge Realtor

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Have you ever received an internet lead that only provided an email address?  You were diligent in responding quickly to this lead, and sent them a detailed emailed response

providing them with all the details they requested and a nice call to action to engage them.  Sometimes after you send that important follow up email, you mentally block that activity out of your mind and push it into the archives of your brain.  The problem is your leads can slip through the cracks without a gentle reminder, informing you if that person responded.

Yesware, a free(ish) email tool, just released a new update that will help you with all of your non-responders.  Draft an email, hit the reminder button and set a time.  It is that simple!

Watch the video below to get a quick 1 minute overview on how it works!

 

 

 

http://techsavvyagent.com

The Perfect Facebook Post? | Pound Ridge NY Realtor

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Perfection. What is that?

In the world of cars ….is it a Ferrari? If it is art… could it be the Mona Lisa? With the profession of architecture, is it personified in the Sydney Opera House?The Perfect Facebook Post

A rose?

Big claims… but you have to admit their all damm good. Memorable even…and maybe even the term excellent could be rolled out and we could even stretch it to “awesome”.

When you see something that is splendid you know it. The visual impact can be visceral , emotional and inspiring.

Whatever the phrase it is always good to strive for perfection. But keep in mind that if you are always “waiting” for your creation to be sublime and faultless then that post will never be published or that book will never be written.

At some stage the finger needs to hit that “publish” button or that “enter” key.

7 Tips for the Perfect Facebook Post

Images on Facebook are the most shared of any media. As humans we do like a good picture. Facebook just makes it easy to acknowledge that with a “like” or if we get really get excited we can even share it with our 500 “best” friends.

Creating a perfect Facebook post for images is maybe not possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.

1. Post copy

Keep it short and sharp and less than 90 characters or make sure that you if you have a URL include it near the top of that text. Oh yes…asking a question about the image is sublime because it increases engagement.

2. Call to action

You need to include a URL in your post copy that drives your audience either deeper into Facebook, your blog or website. Also make that ugly long link more attractive by shortening it with bit.ly

A bit like putting lipstick on a pig.

3. Target your Post

If you are targeting a country, language or audience then make the post relevant and specific for them.

4. Timely promotion

Want to reach a bigger audience?… then run it as a “sponsored story” on Facebook within 24 hours of posting. To ensure it works as an ad unit make sure the image is square.

5. Image Upload

Make it at least 300×300 pixels and use an image that has high impact. This includes close-ups of people (don’t use a company logo) and colors like red and orange are good.

6. Mobile first

Facebook is very often viewed on a mobile (some figures show that as being 70%) so use simple images, short copy and yes/no questions are ideal.
Read more at http://www.jeffbullas.com/2013/05/03/the-perfect-facebook-post/#2z70R0yXlk7K6Cdw.99