A new addition to the most expensive homes list just hit the market, according to the Los Angeles Times.
Listing a home for $90 million is a big deal — even in the pricey Holmby Hills area of Beverly Glen, where the median home value hovers around $1.4 million.
Perched on North Carolwood Drive, the Carolwood Estate is in good company; it’s located near Fleur de Lys (priced at a hefty $125 million), Michael Jackson’s final home (priced at $23.9 million) and the Owlwood Estate, which is rumored to be privately listed at a jaw-dropping $150 million.
Historically, the property is even more significant as it once was Walt Disney’s estate.
The media company mogul had a barn on his estate to hold his projects, in particular a miniature steam train that would eventually lead to his plans of Disneyland.
When Disney passed away, his wife, Lilly Disney, continued to live in the home on the property. When she died, the property was taken over by the Walt Disney Foundation, which eventually sold the home to investor Gabriel Brener.
Due to asbestos concerns, the Disney home needed to be torn down, but Diane Disney Miller, the daughter of Walt Disney, asked Brener if she could move the Disney barn off the property. The structure was dismantled and reassembled in Griffith Park, where it is now a museum.
Brener then began construction on his private home, Carolwood Estate. Measuring 35,000 square feet, the home was finished in 2001 and has 8 bedrooms and 17 bathrooms.
According to the listing by brokerage The Agency, the home opens with a “two-story oval foyer with plaster-veneered walls, crown molding, and statuary and verde jade marble flooring.” A grand staircase off to the side leads to rows of suites used as children’s rooms.
Each room in the main living area has 12-foot ceilings and 3-inch thick mahogany doors. Marble fireplaces, crown molding and other high-end details round out the rest of the home.
The listing is held by real estate agents Jay Harris and Mauricio Umansky of The Agency.
Tag Archives: Cross River NY
3 Digital Marketing Strategies you Should Not Ignore | Cross River NY Real Estate
Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.
Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.
When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your city and target demographic. At the end of the day it can cost a lot of money to mount a major marketing campaign unless your family is backed by Rupert Murdoch, Bill Gates or a drug baron. The money pit is not a bottomless pile of gold coins produced by the golden goose. You have to get smart and savvy and find cheap or zero cost alternatives or otherwise start robbing banks.
So you have to be clever and work out ways to get free traffic that you can convert to leads and sales.
The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.
1. Search is Changing
There are two ways people find your blog or website when searching online. They either click on the paid Google Adwords that are placed on the side or the top of the search results page (that someone has paid Google to put there) or they clicked on the other links that are called “Organic Search Results”. These are earned through optimizing your website and blog for search engines.
Five years ago SEO consultants were all the rage. You hired them and put them in a dark room, fed them pizza and pasta and soon your site was ranking on the first page of Google. It was like magic. If you dug a little deeper they were doing things like buying links, setting up domains with the keywords in the URL that were important for your business and other tactics that gamed the search system.
But Google has started changing the rules. Strange sounding updates for Google that include the words “Panda” and “Penguin” are really code words for “watch out your site is about to drop from page one to page ten”
Plumbers, painters and podiatrists that were ranking on the first page of Google and had built booming businesses based on old school search engine optimization (SEO) tactics had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content that the web needs and loves but just involved playing the SEO game.
The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platform’s +1′s.
It is no longer about gaming the sytem but adding real value to the web through regular publishing of content that people love to share, link to and embed.
2. Content is the New SEO
Google’s updates have made content marketing the hottest trend since “planking”.
Create, publish and promote great content and Google (read search engines) will start to love you. That content can be a YouTube video, a blog post or a Slideshare presentation or any type of multi-media content. eCommerce stores are hiring magazine editors to lead the creation of content that is visual, viral and valued by readers and viewers.
A word of warning here. Google does not like duplicate content (it has new ways of detecting that) so just copying and pasting someone else’s content into your website or blog is frowned upon. It needs to be unique.
The challenge is to make the content so enticing that people will share it with their friends, family and colleagues. This does take some thought, skill and creativity.
Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.
3. Social is the Turbo Charger for Content
Social networks (Facebook, Twitter and LinkedIn) and social media (YouTube, Slideshare and Pinterest) provide the platforms to turbo charge your content. It is how people share content.
Social accelerates the discovery of your content. Before the rise of social web, content was locked up in filing cabinets, hard disks and printed offline articles. Sharing online was limited to sending an attachment via email. This limited its spread as it was private.
Content needs to be re-purposed (Make a blog post into a Powerpoint presentation and put it on Slideshare or take a printed press release and turn it into a blog post), published online and it then needs to be set free. It needs to be built for sharing.
Google has created Google+ to measure these social signals of sharing and is embedding and weaving social into search results.
Content that is shared on social channels is your new SEO.
What About You?
The days of single channel marketing are over. Combining and integrating social, search and content into your digital marketing strategy are now vital to move from visible to visible on a crowded and competitive web.
This blog was created on a foundation of consistent unique content that was shared on social networks. When I started, Google didn’t really know I existed. Today nearly 50% of my traffic (and it is free) is via Google organic search. That is over 160,000 page views a month. It doesn’t cost me a cent.
How are you playing in the digital marketing landscape? Is it social, search or content or have you moved to an integrated approach?
Which strategies and tactics are working best for you?
Look forward to hearing your stories in comments below.
Want to Learn How to Market Your Business and Brand on Social Networks?
My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.
It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 110,000.
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in Shar
How The Housing Recovery Will Take Shape In Coming Months | Cross River Realtor
More good news on the home front. The latest S&P/Case-Shiller Home Price Index indicates that home prices gained 1.6% in July compared to a year earlier. Every city tracked in the 20-City Composite has seen prices rise for three straight months and 16 of the 20 cities saw year-over-year increases. “The positive news in both the monthly and annual rates of change in home prices over the past few months signals a possible recovery in the housing market,” noted David M. Blitzer, chairman of the Index Committee at S&P Dow Jones Indices, in a statement.
Blitzer is the latest housing expert to toss around the “r” word. Last week, for example, the National Association of Realtors reported that existing home sales climbed about 9% nationally in August from a year earlier. “The housing market is steadily recovering with consistent increases in both home sales and median prices,” explained Lawrence Yun, chief economist of NAR.
A growing pile of data indicates that that national-level recovery is solidifying into a reality (albeit one taking dramatically different shape on a more local level across the country). In addition to the Case-Shiller index and NAR’s sales report, new home construction — a forward-looking indicator of housing market activity — is making a comeback.
August single family home starts are up a hefty 29% since last year, according to the Census Bureau, despite missing analysts’ estimates. Home-builders’ confidence hit its highest level in more than six years this month, according to the National Association of Home Builders. Companies like Lennar, the second-largest home builder in the U.S., have been reporting surprisingly positive quarterly earnings thanks to an uptick in both orders and selling prices, according to my colleague Abram Brown. And Fannie Mae economists estimate that residential investment in 2012 will positively contribute to gross domestic product for the first time since 2005.
All that good news begs the question: what can we expect from housing in the coming months?
“We got to the point where housing couldn’t fall any farther,” notes John Canally, an investment strategist for LPL Financial. “Seven years into it and we are finally seeing a turnaround — but it will be modest at best.”
Canally likens the national-level housing market recovery to a “crooked U” in shape: home prices fell dramatically from 2006 through 2009, then bounced along an uneven bottom (falling a bit more following the expiration of the 2010 home buyer tax credits) for three years before finally beginning to turn upward in recent months.
Lauren Pressman, director of real estate at Aspiriant, also believes housing is making a U-shaped rebound. “It does seem that we are on solid ground for a recovery, or least no more continued depreciation in home prices in most markets,” says Pressman. Yet she doesn’t expect prices to rise dramatically any time soon, thanks to the lackluster jobs market, an overhang of distressed shadow inventory, and ongoing credit issues.
Stan Humphries, chief economist at Zillow.com, has expectations that echo Pressman’s. “We think the bottom is going to be a long flat affair where home value appreciation over the next two to four years, depending on the market, will be in the 1-3% range,” explains Humphries. Zillow’s formal home value projection (which includes all homes, listed for sale and off the market) entails a 1.1% rate of appreciation from June 2012 through June 2013. Humphries believes a healthy (non-bubble) 2.5-5% rate of appreciation won’t kick in until sometime between 2014 and 2016.
Yet housing inventory levels are down and new construction will take years to move through the development pipeline. Realtors in some markets, like Phoenix, Miami and San Francisco, even report bidding wars. The rapidly diminishing supply of sought-after inventory has some analysts making larger projections. NAR estimates prices of existing homes will rise 10% cumulatively over the next two years. Barclays equity research division warns that a possible shortage of quality inventory could even fuel a “dramatic, multi-year recovery in home prices that could drive prices up 5% to 7% per year through 2015,” according to my colleague Agustino Fontevecchia.
Still, a handful of factors arguably stand in the way. Down payments and tight lending standards remain huge hurdles for aspiring home buyers right now. So does job certainty.
And while the Federal Reserve’s recently announced plan to buy mortgage-backed securities will likely push mortgage rates lower, inspiring some prospective buyers to take the plunge into home ownership, other large policy issues still loom. If the so-called fiscal cliff, in which the Bush tax cuts expire and automatic spending cuts kick in, is realized at the end of this year, it could hamper home sales and new construction starts. If economic woes worsen in Europe, the consequent downward pressure to the U.S. economy could impact housing similarly. The same could be said of spikes in inflation or energy prices
So how will this housing recovery take shape? It will be a localized recovery in which some markets clock bigger gains than others. Markets like Phoenix and Miami will continue to log notable gains; markets like Chicago and Atlanta will continue to struggle as distressed inventory filters out into the market. Overall, however, many markets are stabilizing and beginning to reflect positive growth. That growth will translate into a humble increase in the annualized rate of national home price appreciation for 2012. In other words, the very worst of the housing recession is finally behind us but the recovery ahead is likely a long one.
Realtor.com: Housing hampered by struggling job markets | Cross River Real Estate
Most key housing markets are in recovery mode, but industrialized areas plagued with falling employment numbers continue to deal with distressed assets, Realtor.com, the website run by Move Inc., said in a new September survey of U.S. housing markets.
List prices are still below 2007 peaks, but areas such as California, Seattle and Phoenix are experiencing a recovery while parts of the Midwest and Northeast deal with a lack of jobs and declining manufacturing sectors.
Housing inventory across the U.S. remained at historic lows with only 1.8 million units up for sale in September.
The median list price is slightly higher than a year ago, coming in at $191,500, and the median age of the inventory has fallen by 11.21%.
“Lower inventories, combined with somewhat higher median list prices, suggest that the housing market ending the 2012 home-buying season is in better shape than it was a year ago,” Realtor.com said.
The total number of listings, which stands at 1.8 million, is now down 17.7% from last year and 2.19% from August. Today, inventory is staying on the market 95 days on average, which is up from August but down significantly from last year.
With areas such as the Midwest and industrialized cities remaining the hardest hit areas, the housing problem is beginning to look more like a jobs problem based on data released in the report.
“These patterns suggest that the underlying nature of the country’s housing problems has changed,” Realtor.com said. “What began as a collapse of a housing bubble fueled by poor underwriting and toxic mortgage products has evolved into a housing recession that primarily reflects continued weaknesses in local economies.”
The report’s findings suggest that as economists mull over the housing economy, the lackluster jobs recovery — or areas with drying economic activity — are what is driving the remaining depressed markets.
via housingwire.com
Cross River NY Realtor | Home Depot CEO: Housing fix will take some time
Home Depot CEO Frank Blake says a full recovery in the housing segment will take at least two years because of steep losses experienced in the period stretching from 2007 through 2009, according to a Reuters article.
Blake acknowledged that the housing recovery is already underway, but a full recovery is years off.
Home Depot’s success in the marketplace rests squarely on construction activity levels, making the recent thaw in housing good news for the firm.
Still, Blake is cautious about calling it a turnaround when chatting with Reuters.
“The way we look at it is there’s going to be a period of a workout, a fine period of one to two years and then you’re going to get a more robust recovery,” Blake told the paper.
The stalled recovery is the result of lingering issues in the mortgage credit markets and a large inventory of distressed properties, according to Blake.
“The way we look at it is there’s going to be a period of a workout, a fine period of one to two years and then you’re going to get a more robust recovery,” the CEO told the publication.
How to Use Eyeline Matching for Smooth & Logical Video Storytelling | Cross River Realtor
Before planning any video shoot, it’s important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot. There’s a big difference between shooting and then editing versus shooting for the edit. Ideally you’ll always be shooting for the edit as it leads to a more efficient production when you know who will be editing, what equipment is needed, what shots are required for continuity, etc…
On this week’s Reel Rebel video production tip episode, Stephen explains an important concept to nail down when shooting for the edit called “eyeline matching.”
What is Eyeline Matching? Continuity Editing
Eyeline matching is a film editing technique associated with continuity editing to help establish a logical coherence between shots and make the storytelling smooth, logical and continuous. Eyeline matching is one of the basic building blocks of movie making for a narrative film or story. Eyeline, as you might guess, refers to the trajectory of the looking eye. Eyeline matching isn’t just about seeing what the character is looking at, it’s about the angle at which they’re looking at it. It applies often to other characters, but also applies to anything that can be looked at.
This technique is based on the premise that the viewers will want to see what the character they are watching on the screen is viewing. This means there will be a cut to show what is being looked at by the character on screen. It can be:
- An object
- A view
- Another character
The eyeline match will begin with a character looking at something off-screen. It is then followed by a cut to the object or person at which he is looking. For instance, a man is looking off-screen to his left, and then the film cuts to a television that he is watching, a character he is looking at, etc.
If you’re watching a movie, and a character is looking off screen at something, your natural expectation is to next see what that character is looking at. That’s almost always the case, but you can’t just get any old shot of whatever that character is looking at. You are trying to sell the reality of the film. This means that when you cut to the shot of whatever you’re character is looking at, the audience needs to believe that they’re looking at it through the eyes of your character.
Examples of Eyeline Matching
For example, Character A, is clearly the star of the show. Let’s say he’s deciding which pair of shoes to wear. In the shot, you can see that not only is Character A looking off camera, he is looking DOWN and off camera. Your audience will expect to see a high angle shot looking down on whatever he is looking at, in this case his shoes, as if from Character A’s point of view. In shot A you see the angle at which Character A, is looking. This is his “eyeline.” In shot B you see what he is looking at from that same angle.
Alfred Hitchcock’s “Rear Window,” is one example of a film that makes frequent use of eyeline matches. The main character is confined to his apartment. He looks out its rear window often at events in the buildings across from him. Hitchcock frequently cuts from the character looking off-screen to the focus of his gaze.
Here’s an example from The Stendhal Syndrome (La Sindrome di Stendhal, Italy,1996) where the Director, Dario Argento has his protagonist Anna looking at Botticelli’s The Birth of Venus (c1485).
The Stendhal Syndrome (La Sindrome di Stendhal, Italy,1996)
The term “eyeline match” can also refer to the practice of setting off-camera eyelines for single shots of characters within a scene. They are shot so that when these shots are cut together, each of the characters appear to be looking at the correct character, without any confusion. Factors influencing the position of the off-camera eyeline are usually placed off camera, but sometimes are by giving the on-camera actor a mark to look at. These factors include the 180 degree rule, camera lens/height/distance to subject and geography of the set. For example, you take matching close-ups of two actors in a scene. They are shot on the same lens with the camera placed at matching heights.
The eyeline match creates order and meaning in cinematic space. It gives the viewer what they want and are expecting to see and it can really bring a story to life for the viewer.
House of the Week: New England Castle | Cross River NY Real Estate
Five Year Forecast: Prices Will Rise 8.5 to 22 Percent | Cross River Real Estate
Nominal house prices will continue to rise for the UFA 100, a broad based composite index of 100 US cities. Under current economic conditions commonly used house price indices will rise between 8.5 and 22 percent cumulatively over the next five years, but recovery will be slow for the larger metro areas in the Case-Shiller 10 city composite.
These are the key findings of the latest UFA Mortgage Report by University Financial Associates of Ann Arbor, which successfully predicted increased defaults in Southern California in the mid-90s and the current increases in defaults.
“UFA’s nominal, five-year house price forecasts are solidly positive at both the state and metro area levels,” said Dennis Capozza, who is the Dale Dykema Professor of Business Administration in the Ross School of Business at the University of Michigan, and a founding principal of UFA. “This forecast confirms that for lenders, homebuyers and investors in the residential real estate and mortgage markets it is once again safe in most metro areas to go back in the water.”
UFA has provided accurate and timely house price predictions since 1990 -the original and most credible house price forecasts available. The research that UFA’s principals have done underlies many other popular house price forecasts.
The UFA forecast is rosier than the latest price expectations survey of more than 100 experts and economists by Pulsenomics for Zillow. The September 2012 edition of the Zillow survey found that professional forecasters expect home prices to rise by an average of 2.3 percent during 2012. The survey was compiled from 113 responses by a diverse group of economists, real estate experts and investment and market strategists.
The Zillow survey reflects quite a change in attitude toward home prices this year given that three months ago (for the June survey), economists thought home prices were going to fall by 0.4 percent. The lowest price projection among panelist responses was a depreciation of 2.5 percent by the end of this year, while the highest was an appreciation of 9.2 percent.
By 2016, the average price increase of predictions by Zillow’s survey participants was 15.6 percent. The most pessimistic in the survey foresaw a 5.6 percent increase in prices while the most optimistic was a 24.2 percent over the next four years.
House of the Week: Converted Hamptons Windmill (VIDEO) | Cross River NY Real Estate
ADP Employment, Mortgage Purchase Applications | Cross River Real Estate
In each Economic Update, the Research staff analyzes recently released economic indicators and addresses what these indicators mean for REALTORS® and their clients. Today’s update discusses ADP employment numbers and mortgage purchase applications.
- More evidence of the economy hitting a soft patch appeared today. Employment is expanding, but at a slower pace than before. ADP, a firm that processes payroll checks for many of the companies in the country, reported a job gain of only 119,000 in April. That is only the half the rate of the 220,000 monthly average job creation in the six prior months.
- This job data is not ‘official’ since it misses out on the many companies who do not use ADP services. However, it has been a reasonably good leading indicator for the official employment data released by the government, which is set for this Friday.
- In separate data news, mortgage applications to buy a home rose 5% in the final week of April. It marks two consecutive weeks of increase. However, this data points to no measurable pick-up in home sales over the past 12 months, contrary to rising home sales figures. The applications data has no information about the approval rates and also there have been a sizable number of all-cash deals, which would not be picked up from mortgage data.
- Refinancing activity slid for the second straight week. Mortgage bankers may need to increase staff time dedication to home purchases rather than refinances, particularly in the upcoming months. When the mortgage rates rise, refi activity will quickly dry up. The only source of mortgage business will be from home purchases. (This reallocation of staff time may also imply that a moderate rise in mortgage rates could be good for the housing market. The rising rate will force banks to dedicate more staff time in processing home purchase loans.)






The Stendhal Syndrome (La Sindrome di Stendhal, Italy,1996)


