CHAPPAQUA — The immense winged Pegasus statues will stay — but only because the symbols of Reader’s Digest are too heavy to be moved from atop the Georgian cupola. The stretch of blacktop off the Saw Mill River Parkway is still called Reader’s Digest Road. But the company that gave these things to Chappaqua is gone. Some might say Reader’s Digest as they knew it has been gone for a while. But this month the Digest officially moved its last workers out of the building in Chappaqua where it put out the world’s largest-circulation magazine since 1939. The Digest’s new headquarters are in Manhattan and a few departments work out of White Plains. The Chappaqua headquarters building that was for decades filled with thousands of employees will be leased to other companies by its new owners. But the memories of the Digest’s days in Chappaqua will linger.

In its heyday during the lifetime of its founders, DeWitt and Lila Wallace, the company took its place as the premier corporate citizen of Chappaqua, a place where locals could go down and get a job and employees were treated to legendary perks. But after its founders died and the company went public in 1990, the things that made both the magazine and the business distinctive began to change as it tried to remake itself to fit a new media landscape.

For decades, though, the Digest was different.

“It was a very great place to work,” said Ed Thompson, a former editor-in-chief for The Reader’s Digest Association. “I can’t imagine a company being better.”

For DeWitt Wallace, the most important thing was his employees, not the readers, said Thompson, who joined the company in 1960 and lives in North Salem.

“He wanted them to be as happy as can be and paid well,” he said.

The Wallaces spent a lot of money keeping their staff cheerful and intellectually stimulated, sending editors on annual trips to destinations of their choosing and clerical employees to Colonial Williamsburg, buying museum-quality art to hang in the halls and offices of the headquarters and bringing in famous people from presidents to Arctic explorers for lunches in the Guest House on the Digest grounds.

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NEW CASTLE — When Brenda Kelly Kramer had an 1890 cottage put back together piece by piece next to her house in Chappaqua, she left rafters exposed on each side of the upper floor to show the red and blue color coding that kept the pieces in order while the roof was disassembled, moved and reconstructed.

Downstairs, a strip of wood across the floor shows where the bottom level was cut in half so it could be trucked through Chappaqua.

The house spent its first 120 years on Taylor Road, originally as a coachman’s house for the estate known as Annandale belonging to Moses Taylor, a prominent banker and grandson of the founder of Citibank who once owned a large swath of Chappaqua. It arrived at Kramer’s house in January, and was put together over the next several months.

“We had all the rafters on the lawn,” Kramer said.

Now the Dutch Colonial cottage, reborn as an addition on South Place three miles away from where it was first built, is nearly done and Kramer, an interior designer, is working on the final touches. Kramer has decided to decorate the house with a Bermuda theme with sea-glass blue popping up on chairs, a bar sink, lamps and elsewhere. Bottles of island sand wait to be used in the decorating. Pictures dotted around the cottage evoke a vacation at the beach.

The cottage was to be torn down by a developer who had built a larger, modern home on the Taylor Road property. When Kramer said she wanted the house, he gave her the time to figure out how to move it.

Kramer said as she has been working on the restoration, she has talked to many people who felt they had a connection to the house, even if it was just admiring it as they drove by.

“It was sweet, this little sweet cottage,” Kramer said.

After it was put back together, it still needed a lot of work to upgrade the plumbing and other systems, add an energy-efficient heating system and enclose the walls. The contractors on the job had experience with the difficulties of rebuilding a house without plans and with old materials.

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In some cases, I suppose the family of the deceased may be able to handle the estate sale in a garage sale manner but for the greatest amount of profit, a true estate sale is the key. This is especially true if you are dealing with an enormous amount of sellable items.

The first thing you want to do is NOT throw anything that could be sold. Old rotten clothes or broken glass items are one thing that you may do away with but there are so many other things most people consider trash but others find as a treasure. Some of these are old matchbook covers, business ballpoint pens, children’s games (even if missing some pieces), books with ratty covers, any age magazine (even the National Enquirer types), costume jewelry (the gaudier the better), fake flowers in ugly flower pots, lighters, family photos, old shoes, hats and even underwear. For everything your family member held onto, there is someone else in the world that will be willing to buy it. The price on the item may only be twenty-five cents but that is a quarter more than you had before.

The second thing you will want to do is decide if you want to do the sale yourself or hire a professional. The advantage to doing the sale yourself is you don’t have to pay a percentage of the money to someone else. The true professional give you a large number of other advantages IF you pick a good one.

Check into the person before signing any contract. Find out if the person does estate sales on a regular basis or only when the notion (or a desperate person) strikes. Check with your local Better Business Bureau. They may have comments on the person you are using. These comments may even be good ones. Avoid the fly by nighter that isn’t knowledgeable in all the various item possibilities. A professional will come with a virtual library of reference books, the amateur tries to bluff their way through and stick any price on something.

The next step in a profitable estate sale is advertising. I am sure most people have seen the homemade, garage or estate sale signs tacked up to fence posts or telephone poles with writing that is too small or simply illegible. In most cases the only thing you can do is hope there are arrows on each sign and that they are facing in the correct direction.

Most professionals will have signs printed up with the address, directions and some of the top merchandise (dolls, antiques, depression glass and tools) listed. In fact they may even have two different sets of signs created. The only difference being one will say Estate Sale while the other said Garage Sale. About three days before the big event post the signs in about a five-mile radius of the house. Remember signs aren’t all the advertising possibilities.

For the entire week before the sale ads should be placed in all the major (and minor) newspapers. This may cost $50 to $60 but in the long run will pay off. Make sure the ads give exact directions from the closest freeways or major roads as well as greater detail than the signs as to what all is offered. There are people that check for these types of sales on a regular basis. Not all of them are going to be antique dealers either. That is why you want to list as much as you can to catch the eye of readers.

Estate sales take time. Depending on the volume of merchandise, the sale can take from a week to several weeks to get ready. Garage sale mentality will be to slap everything on the floor or on a table as is. When having an estate sale, take the extra time to clean the better pieces like glassware, pottery, porcelain and nice pieces of furniture. People are more likely to not only buy but to pay more for something that looks good and not covered in greasy dust or dirt.

You may also want to group like items together. If you have sixteen complete sets of carnival glass, each with their own punch bowls, compote, candy dishes, pitchers and egg dishes, have an area set aside for the carnival glass lovers. If you have fine china, Depression glass, stem wear, Waterford crystal and such, display them so their beauty can be seen. You could even set the items up as if for a dinner party so buyers could see the pieces “in action.”

If you have a large volume of knick-knacks put up additional shelving to spread the items out. By placing thirty or so items on a small table, you have a greater chance of someone’s clumsiness getting something broken. Most buyers don’t worry about being careful since it isn’t their stuff they are dealing with. Nor is it their money.

Money is an issue in itself. A professional will usually make sure there is only one person handling it and only one person who can mark the price down on an item to make a sale. A great deal of money can be lost if you have five friends helping you and each one is knocking fifty cents to a dollar of each item sold. The best rule of thumb is to not mark anything down during the first part of the sale. If it is a three-day sale, wait until that third day to mark things down. Also go through before the sale several times and check prices on items to get them firmly planted in your mind. Buyers switching prices on a $70 1959 Barbie with a fifty-cent McDonalds toy isn’t at all uncommon. Security is always an issue.

If you are going to have possibly large amount of money exchanging hands, hiring a security guard or off duty policeman is often a good idea. Other precautions include making sure there is only one way into and out of the house, anyone coming in with large purses or coats are watched continuously and station a person in each room of the house. These will greatly reduce the theft rate. You will also want to make sure you do not keep any large sums of money. Make repeated trips to the bank if necessary. This may be difficult if you are running the sale yourself.

If you decide on a professional estate seller you should check them out thoroughly. Get references from previous clients. Make sure you get a written contract spelling out exactly what you get for your twenty-five to thirty-percent. Find out how often they do estate sales. Do they stay busy and if not, why? Go to one of their sales as a buyer before signing the contract. This is an excellent way to develop a true impression of how the person will run the sale. Research, advertising and professionalism are the keys to a successful estate sale. If the customer looks and sees a poorly run, cheap type of set up, they are more likely to pay only garage sale prices. If the customer sees a professionally run outfit that has taken the time to display, clean and mark each item, they are much more likely to not only pay better prices but also return on the following days.

One last thought on having a true professional do your estate sale. They have an established clientele that follow them to the various sales. If you plan on selling the real estate property where the estate sale is being held, let them know. Many times the professional can sell the house by letting the word out to anyone who asks and the best thing is you don’t have to pay a commission for the sale unless you want to as a thank you. A professional can relieve so much of the headache and heartache that goes with an estate sale but you must make the final decision of which way you want to do the sale. Regardless of the way, remember the difference between the estate sale and garage sale mentalities as far as display, advertising, security and pricing.

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