“Success isn’t a result of spontaneous combustion. You have to set yourself on fire.”
That’s a quote by Arnold H. Glasow I came across years ago that always stayed with me.
I speak with agents almost every day. Selling real estate is a tough business.
Between navigating the shifting expectations from buyers and sellers, building your brand presence online and trying to keep up with all the shiny new tech and social media tools in our space, pushing yourself to innovate your business and experiment with your marketing strategies can be daunting.
That’s why HomeFinder.com set out to find some of the most creative agents across the country who blaze their own trails and find success using digital marketing across YouTube, Instagram, Blogging, Facebook and Single Property Websites. For these agents, success meant actual sales, marketing credibility and lasting client relationships.
We put their stories together in this free E-book, Five Agent Success Stories – Close More Business Using Digital Marketing.
Article continues below–>
In each story, you’ll learn:
- How that agent uses that specific marketing channel or tactic in his/her business
- Detailed success stories that led to a sale
- Advice to get started or recharge your past or current efforts
Here’s a sneak peek and a few excerpts from one of our fire-starters – Kendyl Young.
Kendyl is an agent with Teles Properties in Glendale, CA. She has produced videos for her business for three years and has more than 146 videos on her YouTube channel for her listings and neighborhoods.
Kendyl constantly gets into situations in which she knocks on someone’s door or
sees someone out at a restaurant and they recognize her from her videos. One such instance happened at a pizza place, where a fellow patron instantly recognized her.This man watched her market report videos and said he’d always wanted to meet her because of them. He thought she was very smart and would always forward her videos to his
friends who were interested in real estate.By using YouTube like this, Kendyl made invaluable inroads to this potential client’s insular community without ever having met him or any of his friends.
“It’s made me realize my videos have far more reach than I would have thought,” she said.
A few of Kendyl’s YouTube tips:
- Resist the temptation to turn on your smartphone and shoot whatever comes to mind and post.
- Watch as many real estate videos as you can. Note what you like and what you don’t.
- If you are not willing to learn how to make good videos yourself, find a professional. Everything you put out there is a reflection of the quality of your business.
- Good sound is more important than good visual.
Kendyl’s story continues in this E-book, along with four others.
Take a cue from these agents who have already tried and succeeded. Learn, borrow, adapt.
And don’t forget to keep those matches handy.
Tag Archives: Chappaqua Realtor
7 Targeted Social Networks Niche Marketers Should Try | Chappaqua NY Realtor
Chappaqua NY Real Estate | Top 3 Ways To Kill Your Online Reputation
Life is great when everything is going as planned and moving along seamlessly. But what do you do when things aren’t so bright and cheery and roadblocks appear along your path?
The way in which you respond to situations creates the same reputation of who you are online (i.e., liked and trusted or blacklisted and banned) just as it does offline. So, with this in mind, here are three ways to kill your online reputation at lightening speed!
1. Freak out. If you’re not actively checking to see what is being said about you online, then you may be in for a surprise. Hopefully, that is not the case for the majority of you; however, wouldn’t you prefer to know than just hope for the best?
Setting up a Google Alert with your name (and/or business name) will prove to be the best way of being aware of any review, whether negative or positive.
What should you do if you come across a negative review?
You can:
a) freak out and punch your fist through your monitor;
b) freak out and, without any thought, respond in an unprofessional manner; or
c) take a professional approach — thank them for their opinion and ask how you can improve your wrongdoings and how you can turn that negative review into a positive one.Of course, the latter of the three options is the ONLY thing you should do, no matter how upset you are!
By responding in a professional way, and encouraging communication with the reviewer, you are not only portraying an aware and caring persona to them but to anyone else who may read the review stream. Seeing your willingness to rectify the situation would be better than just seeing the reviewer’s bashing.
(NOTE: If the negative review truly is unjustified, it is possible to request the review to be removed from most of these sites.) In the meantime, work on getting more positive reviews by always asking both current and previous clients for one.
2. Stalk ‘em.
Someone has just requested to be your friend or has liked your page on Facebook. The first thing you need to do is add their email to your “HOT BUYER” campaign. Then, add numerous updates on their Facebook wall about YOU, YOU and YOU. Don’t forget to also include links to your listings over and over again.
STOP!!! Of course, I am joking, but you’d be surprised at how many people truly get social networking completely wrong! When you’re using the multiple social media platforms available to you, please, don’t be a stalker about it. As Chris Smith mentioned in his latest webinar, 12 Secrets to Converting Leads from Facebook, “the No. 1 best practice on Facebook is don’t be creepy”!
So what should you do when you get a new friend or new like? Continue on as usual. They probably began following you because they liked what you were saying without any pressure from you to begin with! Be social. Be you!
3. Permanent markers
What you post, what you link to, what you upload … all are like writing with a permanent marker, not a pencil. It is there for all to see, and it is there for good. Your mother seeing something less than respectable online is the least of your worries … what if you were looking into becoming a professional real estate speaker? Or what about if you were attempting to move up the corporate ladder in any way, shape or form?
Seventy-seven percent of employers search Google for their prospective employees; what do you want to have visible to the public’s eye?
If your past updates or uploads to any social media platform are questionable, I would recommend changing your privacy settings so that future posts are more protected. Here’s a direct link to Facebook’s privacy settings: https://www.facebook.com/settings/?tab=privacy. On Twitter, you have the ability to protect your tweets through the settings page of your account, and LinkedIn has similar privacy features within your profile settings.
The moral of this story is think before you do. This is a golden rule for life in general, but when it comes to your online reputation, this is definitely a doozy.
These are my top three ways to kill your online reputations, but what other ways can you protect it from being demolished?
Debate leaves some taxing questions about housing unresolved | Chappaqua Realtor
Mitt Romney and Barack Obama images via MittRomney.com and WhiteHouse.gov
Anybody who watched it knows that Mitt Romney scored a technical knockout of President Obama in last week’s debate. But are there some potential future costs and concerns for housing that have to be looked at in the wake of that victory?
On the one hand, Romney surprised Obama with sharp criticism over an issue that has plagued homebuyers and refinancers: the super-strict underwriting and documentation that banks are requiring for home loans, in part because they’re worried about forthcoming “qualified mortgage” federal rules under the Dodd-Frank financial reform legislation.
“It’s been two years,” Romney said to Obama at the Denver debate, “We (still) don’t know what a ‘qualified mortgage’ is. So banks are reluctant to make mortgages … It’s hurting the housing market.”
There’s no question that regulators have proceeded at a frustratingly glacial pace since the passage of Dodd-Frank in July of 2010, and we don’t know what the Consumer Financial Protection Bureau will come out with on this issue in early 2013.
Will the bureau, which took over the project from the Federal Reserve in mid-2011, create a straightforward “safe harbor” for lenders — a set of basic bright lines defining an applicant’s “ability to pay” within which banks can originate loans without fear of litigation every time a borrower goes seriously delinquent?
Or will regulators instead open the door to nitpicking, costly lawsuits and thereby make lenders even more gun-shy about originating new mortgages?
The wrong answers could wreck mortgage lending for years to come.
Obama had no response to Romney’s critical shot on qualified mortgages and maybe wasn’t even aware of the problem. In fact, it’s possible even Romney hadn’t heard much about it until the previous week, when his team was briefed by David H. Stevens, CEO of the Mortgage Bankers Association, who’s also the former FHA Commissioner and former head of Long and Foster Realtors.
Qualified mortgage (QM) was a well-prepared debate zinger, and put the spotlight on an undeniable failing of this administration: lackluster response times to urgent housing needs, plus unworkable regulatory proposals that have delayed needed guidance on mortgages even longer. (Remember “QRM” — the proposed mandatory 20 percent down payment plan? It’s still nowhere to be seen.)
But Romney’s good stuff on qualified mortgages was not the most important matter involving real estate that came up in the debate. Romney’s tax plan — the one that Obama charged repeatedly would add trillions to the deficit — never was addressed in terms of its specific potential impacts on homeowners.
Romney never said the words “mortgage interest deduction” during the debate, but the MID, along with most other longstanding and popular write-offs, is at the core of his tax reform concept.
In order to pay for the estimated $4.8 trillion in tax revenue reductions he proposes — starting with a 20 percent across-the-board cut in tax rates, elimination of the alternative minimum tax, the estate tax and other revenue-losing measures — Romney needs to eliminate or downsize trillions in tax deductions, credits and subsidies. That’s how his plan is supposed to achieve revenue neutrality, i.e., it wouldn’t raise the deficit.
Two days before the debate, he told Denver TV station KDVR that he’s open to limiting the MID along with a long list of other write-offs as part of an overall reform of the tax code.
“As an option,” Romney told his interviewer, “you could say everybody’s going to get up to a $17,000 deduction. And you could use your charitable, home mortgage deduction or others — your health care deduction, and you can fill that bucket, if you will, that $17,000 bucket, that way.”
Earlier this year, at a private fundraising meeting, Romney told supporters that among other options on taxes, he would consider eliminating the mortgage interest deduction for second homes outright.
Tax reform proponents, such as the bipartisan, nonprofit Committee for a Responsible Federal Budget, praised Romney’s concept of capping or eliminating popular write-offs as “very significant and progressive” following the debate. “Progressive” in tax lingo means: It siphons off more money from higher-income taxpayers than it does from lower- and middle-income folks.
The committee noted that just 30 percent of all U.S. taxpayers itemize at all, yet “almost all higher earners currently itemize more than $17,000 in deductions.” In fact, the committee added, the average itemizer in 2011 wrote off $26,000, and the top 1 percent of earners wrote off an average $174,000.
Absent additional details about the tax reform plans from Romney, large numbers of homeowners would be forced to choose which write-offs went into their capped deduction “buckets.” Do we take deductions for the mortgage interest we paid, or do we write off what we donated to charities?
During the debate, Romney said he was open to higher numbers on caps, but that all of this would have to be worked out in negotiations with Congress after he took office. Hmmmm.
Make no mistake: When it comes to housing-related write-offs, we are talking big, big numbers that could solve a multitude of revenue-raising problems.
According to the Joint Congressional Committee on Taxation’s latest projections, the home mortgage interest deduction will save homeowners — and cost the federal Treasury — nearly half a trillion dollars ($484 billion) during fiscal years 2010-2015. Local real estate tax deductions for homeowners will save owners — and cost the government — about $121 billion. The capital gains exclusion for home sales alone comes in at $86 billion.
Though the main housing lobbies have been quiet about Romney’s tax plans — preferring to wait for more details — the fact remains: For the first time in years, we have a Republican presidential candidate who is willing to put some of housing’s most sacrosanct tax code preferences on the cutting block. Obama talks about limiting MID write-offs for people who make $250,000 or more. Romney is talking about much bigger limitations.
Sure, it’s campaign rhetoric, and sure, the deduction cutbacks have to be seen in the context of significant reductions in tax brackets that would lower taxes elsewhere. But the crucial question is: What would this all do to housing values, sales, building and homeownership?
We could really use some details.
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Chappaqua NY Realtor Uses the Three C’s Of Social Media | Chappaqua NY Homes
I recently received a “Twitter Status 6 achievement” on empireavenue.com.
It means I posted 750 tweets in my life. This merely indicates that I’ve been active on Twitter for a short period. During this short period however, I noticed a little annoying aspect of the social media phenomenon.
That little annoying aspect I want to talk about is what I call “the deployment of social media marketing automation tools” or even “twitter marketing automation”.
Social media has a human aspect
Social media doesn’t bear the word “social” in it just for fun. It’s all about engagement and connecting with people. As a result I recommend to listen before you define your social media strategy – and especially before you start automating. This will improve your overall social media campaign…
Oh wait! Stop thinking campaign-wise! It’s social, not campaigns. It’s people. It’s connecting. It’s engaging. It’s conversations. It’s for once and forever. It is marriage.
Social media’s machine aspect: automation
Let’s say social relates to human and let’s assume automation relates to machines. How can you then appropriately deploy automation within a social sphere? I believe the answer ought to be found in the 3 C’s of Social Media Marketing Automation.
The 3 C’s of Social Media Marketing Automation: Cool, Cute, Crap.
As I’ve been around and active in social media for about 750 tweets now, I’ve distilled some of the do’s and don’ts of social media automation.
It turned out however that it’s not that easy to define an automation aspect as “do” or “don’t”. Sometimes it can be used in a “good” way but it can easily glimpse into a “bad” one. That’s why I introduce a third class into this debate, the “consider wisely” category.
Bringing sexiness: category labels and infographics – Cool, Cute, Crap.
So to turn my entire theory / philosophy about social media marketing automation into a sex bomb, I’ve relabeled the categories into something more compelling (at least I believe, and please allow me to do so) and spice it up with an infographic.
The categories / labels are:
- Cool (do): social media automation that’s recommended. A do. A Cool thing.
- Cute (do with care): social media automation that might be beneficial. There’s the danger to glimpse into the don’t category.
- Crap (don’t): absolute don’ts of social media marketing automation.
Cut the crap – what exactly is Cool, Cute or Crap?
Well, read the below overview or scroll down to the infographic below. Please realize that this is not an exact science and only a personal interpretation of what I’ve encountered. Of course, the list also doesn’t claim to be complete. I would highly appreciate your suggestions to include in this list – whether under Cool, Cute or Crap.
- COOL
- Multiple account management tools. If you need more than one account / profile / personality in the social realms, it might be cool to automate the management of the different personas. One could think of e.g. a professional and a private account or a consultant managing multiple company accounts, etc.
- Multiple contributors to one account (professional environments).
- Url shorteners. One of the key social aspects is to share things. Most of the time this includes sharing a link. It’s very cool to use Url shorteners. And it’s supercool to deploy personalized url shorteners…
- Monitoring. It’s cool to monitor what people say about you or your themes. But please don’t push it.
- CRAP
- Auto creation of users so to have a higher follower rate. There are tools who promise you a high amount of followers. In fact, the software creates fake people that follow you. Big fail.
- Extensive retweet scheduling: automatically scream the same message over and over.
- Bulk tweet sending. If you see a person able to tweet 10 messages in less than a minute than you know it’s automated, than you know it ain’t human.
- Auto message to new followers “look forward to your tweets”. Yeah right, you follow over 20K people, as if you’re really interested in me.
- Auto follow followers. It doesn’t make sense to follow somebody just merely because they follow you.
- Picked keywords that are automatically (re)tweeted. This is very annoying. Yes it’s cool to monitor to stay informed but automatic re-spread of a message is crap.
- Constant retweet of your marketing hero without any input. If I like those tweets, I will follow the source, your hero. After all it’s your hero who’s cool, not you.
- Feed tweets from other sources that don’t have a 140 chars limit. Facebook has a 420 character limit, so if you push this to Twitter, your message is lost.
- CUTE:
- Feed it from a different source. Linking your blog to other social networks is cool but tends to be cute when you don’t pay enough attention. It’s completely crap when you don’t pay any attention at all. Make sure you can modify your message for the different platforms’ characteristics.
- Tweet scheduling can be very cute. Especially if you have a follower base in different time zones. But don’t spam it.
- Automated tweeting when there’s a new comment on your blog is cute. But what about auto tweeting spammy a-like messages?
- Social Media Monitoring and auto-follow anyone who mentions you without any interaction or further engagement. I personally had that experience with big brands as Adobe, Audi and RedBull. Of course I was flattered they followed me but without any engagement or interaction, it was only cute, not cool.
An infographic – that makes things sexy these days
Infographics are very hot these days. And yes, it makes facts and figures sexier to read. That’s probably why some even call it infoporn. OK, mine isn’t that sexy but it’ll be only by trying that I’ll make good once later, much later.
Readers Digest Moves Last Employees Out Of Chappaqua | Chappaqua NY Real Estate

CHAPPAQUA — The immense winged Pegasus statues will stay — but only because the symbols of Reader’s Digest are too heavy to be moved from atop the Georgian cupola. The stretch of blacktop off the Saw Mill River Parkway is still called Reader’s Digest Road. But the company that gave these things to Chappaqua is gone. Some might say Reader’s Digest as they knew it has been gone for a while. But this month the Digest officially moved its last workers out of the building in Chappaqua where it put out the world’s largest-circulation magazine since 1939. The Digest’s new headquarters are in Manhattan and a few departments work out of White Plains. The Chappaqua headquarters building that was for decades filled with thousands of employees will be leased to other companies by its new owners. But the memories of the Digest’s days in Chappaqua will linger.
In its heyday during the lifetime of its founders, DeWitt and Lila Wallace, the company took its place as the premier corporate citizen of Chappaqua, a place where locals could go down and get a job and employees were treated to legendary perks. But after its founders died and the company went public in 1990, the things that made both the magazine and the business distinctive began to change as it tried to remake itself to fit a new media landscape.
For decades, though, the Digest was different.
“It was a very great place to work,” said Ed Thompson, a former editor-in-chief for The Reader’s Digest Association. “I can’t imagine a company being better.”
For DeWitt Wallace, the most important thing was his employees, not the readers, said Thompson, who joined the company in 1960 and lives in North Salem.
“He wanted them to be as happy as can be and paid well,” he said.
The Wallaces spent a lot of money keeping their staff cheerful and intellectually stimulated, sending editors on annual trips to destinations of their choosing and clerical employees to Colonial Williamsburg, buying museum-quality art to hang in the halls and offices of the headquarters and bringing in famous people from presidents to Arctic explorers for lunches in the Guest House on the Digest grounds.











