Tag Archives: Chappaqua NY Homes
Rental Property Investing 101 | Chappaqua Real Estate
We Are Now So Close To The End of The Era Of Crisis | Chappaqua Real Estate
Facebook for Chappaqua NY Real Estate: 5 Ways to Increase Engagement on Facebook Business Pages
Let’s face it, in real estate, people do business with agents they know, like and trust. This is a mantra I have heard over and over again at countless events across the country.
Facebook is one of the best tools available to build relationships; to get to know people and to build trust. One of the ways you do that on Facebook is by posting engaging content.
People are sharing more on Facebook more than ever before.
Remember when the only information you had about a potential client was their name, phone number and perhaps email? Now, the culture of sharing has changed; people openly share about their interests, their vacations, their family and more. Because of Facebook, it is easier now than ever to build relationships and engage with potential clients over the long haul.
One of the best things you can do as a real estate professional is to use Facebook as a tool to engage with potential clients.
Here are five quick and easy tips to increase engagement on Facebook business pages:
1. Stay topical and relevant. As you are thinking about the most relevant content you could share on Facebook, make sure it is relevant to the season. Pay attention to the calendar, holidays, and seasons. For example, now is a great time to talk about the New Year, spring cleaning and tax time. Staying topical will keep people’s attention and engage them more in your content.
2. Include humor. Sometimes we take ourselves so seriously in real estate. Make sure you incorporate some fun into your posts on Facebook. Pinterest is a great source for fun quotes and photos that you can share on Facebook. On the Inman News Facebook Page, we share a real estate cartoon every Saturday. Keeping it light makes it fun, and it is an easy way to build engagement.
3. Brief is better. According to Facebook, posts that are between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares than posts greater than 250 characters. Keep it short and edit ruthlessly!
4. Don’t post too often. Statistically a Facebook post on a business page “lives” about three hours. Wondering how long your posts live? Check out EdgeRank Checker. “A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots” The biggest mistake I see people making with their Facebook Business Page is posting too often. This is why having a content strategy is key; know when you will post and what you post.
5. Photos still are king. Photos are undeniably still the king of engagement on Facebook. Posts including a picture generate about 120%, more engagement. Be smart about your photos; are you pinning interesting photos? Use some of those photos in your Facebook content strategy. Same applies to Instagram. If you are an agent – snap a few Instagram photos of working with clients. Use these photos as part of your Facebook strategy. Do you take a photo with every single client you work with? Every client has a story and those stories are great pieces of content for your brand on Facebook!
Looking for more tips? Check out this webinar recording I did last year – a one hour class on “The Power of Engagement on Facebook.” Would love your comments and feedback, feel free to post below or leave a comment on my Facebook Page!
P.S. I will be speaking at Agent Reboot NYC and Real Estate Connect NYC next week. They are both going to be incredible events. I will be talking about relationships in social media and trust and transparency in social media; both crucial topics for 2013. Hope to see you there!
Using Gift Money for a Down Payment | Chappaqua NY Real Estate
It’s not uncommon for first-time home buyers to ask: “Can my mom and dad give me money to help me buy this house?”
The good news is yes, you can receive a gift from your parents to buy a house, but the way that you actually receive the gift is very important. Mom and dad can’t just leave money under your pillow like the Tooth Fairy did when you were younger.
The process of accepting a gift for your down payment isn’t complicated, and by following these simple rules, you can be sure that the underwriter who is reviewing your file will look at it with an approving eye.
Write a gift letter
If someone is going to be gifting you money to help you buy a house, you’ll first need a gift letter. The gift letter needs to be a short, sweet letter that is hand-signed by you and the person giving the gift. It needs to contain the following:
- The relationship between the home buyer and the person giving the gift.
- The amount of the gift.
- The address of the home being purchased.
- A statement that the money is a gift and not a loan that must be paid back.
Establish a paper trail
Next, you’ll need to create a paper trail. This is important because underwriters will look for where the money came from and where it went. In simple terms, they will look for proof that the money came from your parents’ account and went into yours.
Each situation will be slightly different, but be ready to provide paper proof of your parents’ account having money in it, money coming out of that account, a deposit into your account and proof that your account now has the money in it. Accuracy matters when creating this paper trail, so make sure each transaction is for the exact amount of the gift.
Write a gift letter and use this shortcut
Creating a paper trail correctly has proven to have its fair share of hassles. Getting copies of transactions is time-consuming, and underwriters seem to question every little thing in the process (“where exactly did the $10,000 transfer that I see coming into mom and dad’s account come from?”).
The good news is that there’s a shortcut when it comes to gift letters — one that makes the entire process easier.
Simply add one sentence to the letter that says: “Will wire the gift directly to escrow at time of closing.”
If you add this line to your gift letter, you can avoid all of the paper chasing that most underwriters will require. A day or two before closing, you can get wiring instructions from your escrow agent for mom and dad to wire the exact amount of the gift directly to the escrow company working on your transaction.
Dotloop invites lenders, service providers onto platform | Chappaqua NY Real Estate
Paperless transaction management provider dotloop is partnering with LendingTree, ClosingCorp and Whitefence to allow real estate agents using dotloop platform to help their clients choose services offered to home buyers and sellers through those companies.
Real estate agents will also be able to add their own service providers to what dotloop is describing as an “open ecosystem” for the provision of mortgages, title insurance, home warranties and other services offered to buyers and sellers.
The opt-in program “gives agents and brokers more control over the entire real estate transaction experience, from submitting an offer and finding a home inspector to securing a home warranty and activating utilities, and makes their preferred home services providers easily available to their clients within the dotloop platform,” the company said.
Dotloop says its partnerships with LendingTree, ClosingCorp and Whitefence will allow agents to choose from a “qualified menu” of services to offer to their clients.
In private beta testing dotloop has been conducting for several months, agents have been encouraged to upload their favorite service providers, and many agents and brokers have uploaded hundreds, the company said.
Feedback from agents and buyers “has been extremely positive.” and dotloop says it “intends to expand on its success to create a full ecosystem of best-of-breed services to support the ultimate goal of giving agents control in delivering delightful home buying experiences at every phase of the process.”
Many agents and brokers have built their business around referrals and service provider relationships, dotloop CEO Austin Allison said in a statement.
The Real Estate Settlement Procedures Act (RESPA) prohibits mortgage lenders and settlement services providers like title insurers from paying kickbacks to real estate brokers and agents in exchange for referring business to them. Although laws vary from state to state, brokerages are often allowed to own a limited stake in an affiliated businesses that provide such services, as long as consumers are provided with disclosures.
Real estate brokers and agents will also refer their clients to lenders and settlement service providers that they believe they can count on for fast, reliable service.
“I’ve created a Rolodex of relationships and credible service providers that I do business with and refer business to on a regular basis — all because I know that my clients will receive an amazing experience through that vendor,” said Amy Youngren, an EXIT Realty sales representative, in a press release issued by dotloop.
Tim Armbruster, CTO, ClosingCorp CTO Tim Armbruster is also quoted in the press release, saying dotloop’s announcement “underscores a fundamental shift in real estate toward a more open approach to software solutions that truly benefit buyers and sellers. The company is addressing the challenges of creating a seamless, digital experience to buy and sell real estate — while also empowering agents and brokers to bring their service provider relationships into the transaction process. It’s a win-win.”
Allison described the move as “the first step in what we expect to be an ongoing industry movement to give agents more choice and control in creating the incredibly simple, delightful experiences for buyer and sellers everywhere,” Allison said.
“We’re committed to making buying a home as simple as buying a latte,” Allison said, referring to a call by Inman News founder and publisher Brad Inman that the real estate industry simplify the process of buying a home.
Allison and other industry leaders will join Inman at 2:40 p.m. today at the Real Estate Connect conference in New York City to discuss “What Does the Industry Need to Do to Make the Latte Vision Happen?”
Joining Inman and Allison on the Connect stage for the discussion will be Glenn Shimkus, co-founder and CEO of Cartavi, a cloud-based real estate transaction coordination service; Stewart Morris Jr., vice chairman of title insurance provider Stewart Information Services Corp. (SISCO); Eric Bryn, vice president of digital innovation at Chicago-based Baird & Warner Real Estate, one of the largest brokerages in the U.S.; and Krisstina Wise, founder and CEO of the innovative Austin, Texas, brokerage The GoodLife Team.
2012 housing market ends on upswing in Southern California [Google+ Hangout] | Chappaqua Homes
Southern California’s housing market ended last year with sharp home-price gains and the highest sales for a December in three years.
The region’s median home price rose 19.6% in December over the same month last year to hit $323,000, real estate firm DataQuick reported. A record level of cash buyers flooded into the market and more move-up homes also sold last month.
“The housing market had more to offer in 2012 than many anticipated,” DataQuick President John Walsh said in a statement. “A lot of markets not only found a price bottom as foreclosures waned, but they started to see their first meaningful gains in nearly two years.”
The rise in the median, which is the point at which half the homes in the region sold for more and half for less, was essentially flat from the prior month, up only 0.6%. San Bernardino and Riverside counties posted the strongest year-over-year increases, up 20.0% and 19.1%, respectively, indicating that the once hard-hit Inland Empire is now probably in recovery.
An estimated total of 20,274 new and previously owned homes and condominiums sold throughout the six-county region. That was a 5.1% increase from November and up 5.3% from December 2011. Last month’s tally was the highest for a December since 2009.
Last year was the first year of solid improvement since housing crashed in 2007. The strong performance last month indicates that 2013 will also continue to bring home price gains, analysts said.
The gains came as foreclosures declined, housing inventory plummeted, mortgage interest rates hit record lows and demand from investors spiked. The overhang of the last housing bust also resulted in some unexpected benefits.
For instance, the high number of underwater borrowers — or those homeowners who owe more on their mortgages than their homes are worth — actually served as a boost to the market rather than being a drag, as people kept their homes off the market, decreasing inventory.
“The lock-out phenomenon, combined with the rise in investors converting foreclosures intro rentals, lead to a lack of for-sale inventory,” CoreLogic economist Sam Khater wrote. “With home prices rising in 2012 and 2013, tight for-sale inventory will begin to ease.”
Nationally, CoreLogic reported that home prices were on a sharp upward trajectory in November, with almost all states posting gains that month. The firm’s home price index report, also released Tuesday, showed that home prices nationwide increased 7.4% year-over-year.
“Consistent price increases throughout 2012 have started the process of lifting households out of negative equity, which will support home sales and refinancing volumes,” Paul Diggle, an economist for Capital Economics, wrote in an emailed analysis. “Lower levels of negative equity is good news for housing market activity and sets up a virtuous circle of rising activity leading to rising prices and pushing negative equity down further.”
In California, buyers can anticipate little new inventory on the market. A supply of only about 2 1/2 months’ worth of single-family homes for sale was available statewide at the end of December, the California Assn. of Realtors reported Tuesday. A supply of six or seven months is considered healthy by most economists.
Supply from distressed sales, particularly from foreclosed homes, will remain tight as those homes are being quickly snapped up by investors even as the number of troubled borrowers entering foreclosure continues to decline. The number of notices of default — the first step in the formal foreclosure process — fell 14.5% in December from November and dropped 39.8% from December 2011, according to foreclosure tracker ForeclosureRadar.com. The decline in foreclosures has been aided by an increase in short sales, as The Times recently reported, as well as other loan modifications for borrowers. The drop in foreclosures should continue to help lift prices.
“For 2013, we largely expect more of the same,” Sean O’Toole, chief executive of ForeclosureRadar, wrote in a blog post this week. “Demand will remain strong thanks to Federal Reserve-manipulated low interest rates and affordability. Housing supply will remain constrained, largely due to government foreclosure intervention. As a result, prices will rise, though likely at a slower pace.”
The increase in the median home price is also being heavily influenced by the change in Southern California’s market dynamics as fewer sales are logged in cheaper neighborhoods and pricier places take off. Throughout Southern California, sales of mid-to-higher-cost markets rose in December, DataQuick reported. Sales of homes between $300,000 and $800,000, the typical move-up range, jumped 31.4% year-over-year. Sales of homes above $500,000 soared 40.0% year-over-year, while sales of homes of more than $800,000 were up 36.3%.
Meanwhile, cheaper neighborhoods posted weak sales. Most notably, the number of homes throughout the region that sold below $200,000 dropped 28.1% while those below $300,000 fell 18.2%.
Sales of foreclosed homes made up just 14.8% of the market last month, down from 15.4% the month before and 32.4% in December 2011. That compares with a high of 56.7% of the market in February 2009. Cash buyers and investors are also playing a big part in snapping up home inventory. Cash buyers bought up 33.8% of all resale homes last month, while absentee buyers purchased 29.1% of Southland homes in December, DataQuick said.
Join us for a live video chat at 1:30 p.m. with DataQuick analyst Andrew LePage, Zillow.com chief economist Stan Humphries and USC’s Richard Green, director of the Lusk Center for Real Estate.
Judicial foreclosures jump in December | Chappaqua Real Estate
Judicial foreclosures jumped in December, according to Eugene-based Gorilla Capital. The Associated Press
Court-supervised foreclosures — the alternative to the out-of-court system lenders have favored for decades — jumped in December, a reseller of foreclosed homes reported.
Lenders filed 681 judicial foreclosures in 24 Oregon counties where Gorilla Capital operates. The Eugene company buys, redevelops and sells foreclosed homes.
November saw 446 judicial foreclosures, a decline from 522 in October.
The number of judicial foreclosures has climbed over the past year as regulation and legal trouble for lenders complicated the nonjudicial foreclosure process. Nonjudicial foreclosure activity dropped to almost nothing in July, when a court ruling and a new state foreclosure mediation program simultaneously changed legal requirements to foreclose outside the court system.
Still, judicial foreclosure activity trails the nonjudicial foreclosure activity seen a year ago.
The Oregon Supreme Court and the Oregon Legislature may both make decisions in coming months that could shift foreclosures back to the nonjudicial process, which banks prefer because it is speedier and cheaper.
Multilender websites let borrowers see pricing | Chappaqua NY Real Estate
This series of articles is about opportunities available to consumers to save money on a mortgage in 2013. The first article was directed to those with an existing mortgage carrying an interest rate above the current market rate who could refinance profitably but haven’t — for reasons that don’t make sense. This article is directed at those looking to find the best possible deal on a refinance or home purchase loan.
Importance of posted prices: Mortgage lenders every morning reset their “posted prices,” which are the prices they will commit to at that time to a borrower who meets their qualification requirements. On a given transaction, posted prices will vary from lender to lender, and in a well-functioning market the shopping borrower would find the lender posting the best price on her deal and grab it. But that turns out to be quite difficult to do.
Agents don’t necessarily quote posted prices: The problem is that posted prices are not public information. Lenders deliver them to their loan officers, brokers and others authorized to offer their loans to the public. But these agents are not obliged to quote posted prices to mortgage shoppers, and in many cases they do not.
Agents looking to snare the shopper as a customer may price below the posted price (called “lowballing”). It is a common practice because it is often the only method available to the agent to separate herself from the others. After the customer is committed, the agent may price above the posted price (“highballing”) to increase the profit margin.
If the market price subsequently declines, the shopper will receive the early price quote instead of the new and lower posted price. If the market price increases, the shopper will pay the new posted price or higher, probably with an explanation and perhaps even an apology.
Why lowballing works: Agents can’t be held to the prices they quote to shoppers because market prices will change before the price is locked. The information provided by a borrower upon which a price quote depends must be confirmed by the lender before the price is locked.
Validation of some features, such as credit score, is quick, but others including property value usually take days to complete, and sometimes weeks. While the applicant is waiting for the lender to validate her information, the posted price is likely to change with changes in the market, making the early price quote obsolete.
Why highballing works: The typical applicant has no way to know whether she is getting the lender’s posted price at the time the price is locked. By that time, furthermore, the applicant may be committed to the transaction, having invested in an appraisal that is not transferable to another lender, and possibly paid other fees as well. Indeed, if the transaction is a home purchase with a firm closing date, there may not be time to start the process again.
The key to effective shopping is access to posted prices: To avoid lowballing, mortgage shoppers must have access to the posted prices of the lenders being shopped. This assures that their selection of the lender with the lowest price is correct. To avoid highballing, they must have access to the posted prices of the lender they have selected when that lender locks the price. This assures that they are receiving the correct price.
The only way that shoppers can compare posted prices of competing lenders and check that the locked price is the posted price is to access a multilender website that obtains the posted prices of participating lenders for disclosure to shoppers in real time. There are three: mortgagemarvel.com; zillow.com; and mtgprofessor.com, which is mine.
Don’t confuse multilender sites with lead generation sites, such as LendingTree.com and LowerMyBills.com, which do business with hundreds of lenders. These sites do not collect price data from lenders. Rather, they collect financial information including Social Security numbers from shoppers, which is sold to the three or four lenders who will pay the most for it. The shopper remains completely vulnerable to lowballing and highballing by those lenders.
Next week: saving interest on the mortgage you have now.
Chappaqua NY Homes | Avoiding the Fiscal Cliff, But Not the Steady Decline
Although it is probably good news that congress and President Obama managed to start the New Year by avoiding going over the fiscal cliff, it is hard not to get a sense that, now that we have avoided that, we can go back to the steady decline that has characterized our economy in recent years. Moreover, while avoiding the fiscal cliff is evidence that our elected officials are not completely unable to work together or govern, there is still reason to believe that congress is not capable of governing the country in a serious way or of addressing any of the myriad problems facing the U.S.
To a large extent, the fiscal cliff was an artificial crisis arising out of the Republican-led congress’ unwillingness to raise the debt ceiling in the summer of 2011. Congress’ inability to function in summer of 2011 led to the formation of a super committee which was supposed to do the work which congress could not. Unsurprisingly, that super committee was similarly unable to function, thus leading to the automatic spending cuts and tax increases which were due to start this year and became known as the fiscal cliff.
In some respects, what is so unusual about the fiscal cliff negotiations is that they represented, for the most part, the every day work of congress. For decades, congress and presidents have been able to work together despite partisan and ideological differences to agree on a budget, tax policies and spending. In recent years this has broken down. In fairness, for much of recent American history, this agreement was reached by increasing borrowing, an option that is politically not as easy today as it was even a decade ago. However, the deficit alone does not explain why this basic act of governance has become so difficult.
It is possible to attribute this to an increase in partisan fighting and an increasingly partisan climate in Washington. This explanation is not entirely inaccurate, but it is also intellectually lazy and suggests a shared responsibility among the two parties that no longer exists. Now, even more than in Obama’s first term, it is clear that the responsibility for most of the obstruction lies with the Republicans in congress who are largely either radical Tea Party types or leaders who are unable to discipline or deliver their caucus. Interestingly, congressional Republicans are now so committed to their extremism and heedless of the political reality around them that they are willing, even anxious, to create political problems for themselves in the name of some ideological purity that is better understood as little more than a deep commitment to disagree with President Obama on absolutely everything.
The fiscal cliff deal has done nothing to change this basic orientation of a significant segment of congressional Republicans, who are still unwilling to take the work of governance seriously, preferring to operate through ultimatums and threats. Currently, this includes a number of prominent Republicans calling for a government shutdown, seemingly because they did not get their way on the fiscal cliff agreement.
In this context, the fiscal cliff agreement means very little. The agreement not only solves nothing, but it buys very little time as the Republicans in congress seem to be pivoting quickly to discussing government shutdowns, refusals to raise the debt ceiling and other measures which will accomplish little and be destructive to the American economy.
The fiscal cliff emerged because of a failure of governance, more specifically, because of a failure of the House Republicans to make governance rather than some ersatz ideological purity a priority. Although the immediate threat was avoided, this basic condition has not changed, meaning the fiscal cliff deal resolved very little. The fiscal cliff was a political construct which turned into a potential political and economic crisis. Interestingly, the lesson some in the Republican Party learned from this is not that creating false crises is a bad idea, but that they can get attention and an opportunity to show how much they oppose the president by creating more of these crises.
Unfortunately, it is likely that the fiscal cliff will be the beginning of a series of crises rather than the resolution or end of a process. It is unclear what can dissuade the House Republicans from continuing to do this. The resounding defeat of their party’s standard bearer in this recent election clearly did not accomplish this. Similarly, it is clear that leaders such as Speaker John Boehner are either unable or unwilling to try to curb this behavior. The cost of this will be quite high for the country. If one party refuses to govern, or sees it as less important than proving some increasingly obscure and irrelevant point, the fiscal cliff of January 2013 will seem like a fond memory within a year or two.
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