Are you part of a LinkedIn group that has stalled?
Do you want to create a LinkedIn group?
LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry.
But it can be challenging to grow your group and get the people you want to join and participate in the discussions.
We asked the pros to share their best tips to grow your LinkedIn groups.
Follow these tips and you’ll find it easier to create the type of community you’re looking for.
#1: Use Email to Send Invitations That Convert
Viveka Von Rosen
You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this.
The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Unfortunately this has about 1% chance of getting someone to your group.
Standard LinkedIn group invitations can be boring. (Note the link field at the bottom gives you the link to your group. Copy this and create a custom URL for your group to use in your email invitations.)
Let’s face it. There’s enough noise out there. If you want to get someone to join your group, you need to give them a good reason. Instead of using the standard LinkedIn invitation, use email to craft the kind of message that will get your contacts to join your LinkedIn group.
In my opinion, the person who does this best is Jill Konrath. She has created a beautifully branded email that she sends out to her email list. It not only shares the link, but some of the reasons you might want to join her group, Fresh Sales Strategies.
Six Ways to Grow a LinkedIn Group, Tips From the Pros | Social Media Examiner.