Last week I was on a panel discussing social media at a conference here in Australia and a question from the floor asked about how often is ideal to post to Facebook, Twitter and Pinterest?
I was fascinated to hear the range of answers we gave as panelists and I thought it might be a good discussion to have here on ProBlogger.
What frequency do you publish to the social networks that you’re active on?
I’ll kick things off:
Facebook Pages: On the dPS Facebook page I try to update 3-4 times a day with posts spread out over a 24 hour cycle. I find if I do it too much more regularly that the posts don’t get as much engagement.
Twitter: On my ProBlogger Twitter account I find I can post at a higher frequency on Twitter as tweets tend to have a shorter life. Having said that most of my tweets are done live when I have something to say (and time to tweet).
Tweets go up automatically when I post a new post here on the blog or when a new job goes up on the Job Boards and I’ll often share another link to a blog post 12 or so hours later. The rest of my tweets are more personal/conversational and not scheduled.
Pinterest: on the dPS Pinterest account I’ve employed Jade to update our board.
Google+: My Google+ account is something I don’t update with great frequency. I use it more when I want to test an idea that I’m thinking through, ask a question or share something I’m excited about.
As a result there are days when I might post 2-3 times and then it might be 2-3 days before I post again! My posts there can be as short as a link or up to 2000 words!
LinkedIn: I’m a dismal failure on LinkedIn. Status updates are largely new posts on the blog and automated. I feel like I could improve a lot in this area.
What about you? What’s your posting rhythm on to social media? Do you update them all the same or have different strategies for each one?