Category Archives: Pound Ridge

10 Social Media Personas – Understanding Personality & Communication | Pound Ridge Realtor

In my professional career, I have come across many different types of people, with different personalities, resulting in different communication skills and habits. Most of these people have found a way of connecting to other people in their own special way.10 Social Media Personas - Understanding Personality and Communication

Some just run around business events and talk to everybody, others wait until other people start a conversation, some need to hold talks to have something to say, some have such an intriguing personality that they attract others just by being there… There are many different personalities and you will meet them all in your social media activities.

People are individuals and all behave individually, but once you have identified the basic personalities and their communicative habits, you can act accordingly. Here are some tips how to identify and connect to the basic characters in social media.

#1. The Shy

These people usually do not start a conversation, but wait until someone talks to them. In Social Media shyness is a problem, as you are fairly invisible if you do not take part in any conversation. The shy do not usually get in contact on their own account. To gain anything, they have to provide some reason for other people to notice them and to get in touch.

In offline networking, you can at least see the shy ones lurking in a corner (or so their stereotype would suggest). In online life, these people are harder to find. If they do not publish or communicate, the only chance you have got is stumbling across their profile. Hopefully, some of the keywords in these people’s resumes will match your search.

Takeaway: Be open to communication with The Shy, but do not waste energy to hunt them down. They will learn to come to you (and others) if they want to survive in social media.

#2. The Politician

The Politician jumps on every opportunity to communicate and interact. He or she comments on everything, to everyone, and gets in the mix in various heated and/or popular discussions – all while keeping his or her goals in mind. The Politician publishes great content, with the mission to engage and convert.

In social media, the politician has a large stage and seeks to reap the benefits from his or her widespread audience.

Takeaway: You will have an easy time finding the politician and connecting to him or her, as communication is the means to his or her survival. Followers of the politician should be aware – the author has a purpose and has produced content accordingly. You might have a harder time getting the attention of the ever-active Politician or nailing them to a deal, so make sure he or she sees the advantage in your offer to interact.

 #3. The Self-Promoter

The Self-Promoter takes part in social media communication and discussions solely with his or her own purpose in mind. Unlike The Politician, the Self-Promoter is not looking to have a dialogue; he or she is looking for a microphone. The Self-Promoter usually begins “conversations” with information about his products or services. After seconds usually gets his pitch out and asks you to buy something. No matter what the original discussion was about, the second sentence in his answer will always be about his own products or services.

Takeaway: The Self-Promoter will (most often) find you. The problem may be to avoid their incessant reminders or to get any useful information from them. If you want to interact with The Self-Promoter, be ready to listen and buy (as you will have a hard time being heard). Be careful not to write them off too quickly – The Self-Promoter might just promote something that is useful to you.

#4. The Helpful

The Helpful is always there to provide strong answers and positive feedback. They provide insightful information in their content, for which reason they are nice follow on Twitter. You will probably gain much knowledge and many useful links from their tweets. Nice to connect to, The Helpful is always willing to step in with answers and recommendations.

Takeaway: The Helpful is the ideal social media connection. You gain a lot from their knowledge and willingness to share. If you ever need their services, you will probably go to them with a good feeling and trust in their willingness to serve you without the fear of being used. If you have something to offer, the helpful will probably even be willing to help you get relevant connections interested in your service.

 #5. The Nagger

No matter what you post, The Nagger will find a way to point out your flaw (“It’s: too long, too basic, the wrong forum, the wrong time of day, too much information, too little information, I read about that yesterday, you posted somewhere else, too.”) From The Nagger, you can expect any kind of creative, negative comment without any real substance.

Takeaway: You will probably not seriously connect or engage in business with The Nagger. The Nagger is not an ideal business partner, as they will detect small problems with: your products, your services, your behavior, your money, your country – or whatever else they can find.

#6. The Direct

The Direct has a clear goal in mind: to obtain your contact information. There is little or no small talk with The Direct, as they will ask what you are up to and proceed to tell what they have to offer.

Takeaway: The Direct will target you if they believe they can gain something from your contact information. If you have a product or service that needs explaining, The Direct will (most likely) not listen long enough to engage. Keep your message to The Direct straight, to the point, and practice your pitch.

#7. The Entertainer

The Entertainer uses social media as a stage. Unlike the Self-Promoter or Politician, The Entertainer manages to add enough sympathy and entertainment to attract a following within the community.

Takeaway: Do not regard comments from The Entertainer too seriously; be open to their humor. Understand that while they may be eager to connect, it is not always simple to engage in conversation. Enjoy their feeds, but understand their motivations before business engagement.

#8. The Storyteller

The Storyteller is never shy of a good story: they produce great content, great narratives, and posses a sense of humility and openness Storytellers come in the form of content marketers and everyday users who have the knack for attracting audiences through their storytelling abilities. The Storyteller boasts a lot of ‘likes’ and comments.

Takeaway: Be sure to understand with which type of Storyteller you are engaging. Are they in it for the story itself, or do their stories relate to your business? While The Storyteller may teach you valuable lessons and entertain you, it may be difficult to divert The Storyteller from their own stories and get them to listen to your own.

 #9. The Friend

The Friend does not take part in social media with business in his mind. The Friend likes to communicate, talk, share and connect solely for the purpose of social interaction.

Takeaway: If The Friend is actually your friend – let the relationship be. However, if The Friend shows signs that their professional life relates to your business and is the friend of a friend or an acquaintance you discover – see if there is a way to engage on a business level. Once you figure out their professional motivations – and there is a match – working with them could be great fun.

#10. The Comedian

The Comedian is always after the laugh, even though his posts might not always be that funny. The mission of The Comedian is to be witty or inspire humorous interaction, even if they miss the point.

Takeaway: Be prepared to laugh and be entertained (or at least poked), but do not expect much more from them – especially on a professional level.

 Conclusion

There is not only one character sleeping in each of us, as our different parts intermingle. No matter which personality you claim as your own (it could even change depending on mood, life experience, stress level), you will have to deal with different characters in social media. Do not expect people to act and react in the way you would and you will avoid feeling any type of offense. Be open to these varying types of personal behaviors and remember that each have motivations, just like any other.

Accepting different personalities as part of the game will help you enjoy the social media ride.

Fragrant English Lavender as a Garden Border | Pound Ridge Real Estate

History of Lavender

If there’s a single, pervasive reason why you should make lavender a part of your landscape, it is of course the plant’s famous fragrance.

This ancient and aromatic herb once adorned the sacrificial altars of early Egyptians, Greeks and Romans. Virgil praised the honey of bees that fed on its sweetness, and the Romans were so fond of using its flowers in their perfumes, soaps and baths that the name “lavender” was derived from the Latin verb lavare, meaning “to wash.”

Years later, France’s Charles VI reclined on lavender-filled satin cushions, Queen Elizabeth I was particularly fond of “lavender conserves,” and in 1895 it was reported that Queen Victoria’s royal residences “are thoroughly impregnated with the refreshing odour of this old fashioned flower, and there is no perfume that the Queen likes better.”

English Lavender and Everything in Between

There are 28 different species of lavender, and many separate varieties among these. The hardiest and sweetest-smelling type is Lavandula vera, better known as “English” or “true” lavender. Also very popular is Lavandula spica, or “spike” lavender, a plant that has broader leaves that contain more oil than do those of L. vera, although its flowers are somewhat less fragrant. Both varieties are frequently grouped under the more general name of Lavandula officinalis.

Though you can grow this herb from seed, its slow germination and low survival rate will try the patience of average gardeners, so it’s generally best to start with nursery plants or take cuttings from a friend’s garden.

Rising home prices bring 700,000 homeowners above water | Pound Ridge NY Homes

Rising home prices helped more than 700,000 homeowners regain equity in their homes during first quarter, but 11.4 million borrowers still owed more on their mortgage than their homes were worth, according to the latest report from data aggregator CoreLogic.

The number of U.S homeowners with negative equity declined by 6 percent in the first quarter compared to the fourth quarter, leaving 23.7 percent of all homes with mortgages underwater. That’s down from 25.2 percent in the fourth quarter.

When the 2.3 million borrowers with less than 5 percent equity, which CoreLogic calls “near-negative equity,” are included, 28.5 percent of mortgaged homes were either underwater or nearly underwater in the first quarter, down from 30.1 percent.

All told, negative equity nationwide totaled $691 billion in the first quarter, down from $742 billion the previous quarter. The decrease was largely due to home-price increases, CoreLogic said.

“In the first quarter of 2012, rebounding home prices, a healthier balance of real estate supply and demand, and a slowing share of distressed sales activity helped to reduce the negative equity share,” said Mark Fleming, chief economist for CoreLogic, in a statement.

“This is a meaningful improvement that is driven by quickly improving outlooks in some of the hardest-hit markets. While the overall stagnating economic recovery will likely slow housing market recovery in the second half of this year, reducing the number of underwater households is an important step toward reducing future mortgage default risk.”

Some 1.9 million borrowers were only 5 percent upside down in the first quarter, meaning further price appreciation could move them into positive territory.

Among states, Nevada had the highest share of mortgaged loans in negative equity (61 percent) followed by Florida (45 percent), Arizona (43 percent), Georgia (37 percent) and Michigan (35 percent), CoreLogic said.

Negative equity is concentrated at the low end of the market, CoreLogic said. Among homes under $200,000, 31 percent were upside down, compared with 15.9 percent among homes worth more than $200,000.

The majority of the underwater homeowners — 6.9 million — had only a first mortgage with no home equity loans, and owed an average of $212,000 on their mortgages with negative equity averaging $47,000.

While 19 percent of these borrowers were underwater in the first quarter, the negative equity share among borrowers with both first liens and second liens was more than twice that, 39 percent. Those 4.5 million borrowers owed an average of $299,000 and were underwater by an average of $82,000.

Starting with this report, CoreLogic revised the methodology it uses to calculate negative equity and has therefore revised its historical data for both the nation and states.

Below are revised figures beginning with the third quarter of 2009.

Revised National Negative Equity
Time periodNegative equity loan count (in millions)Negative equity share
Q1 201211.423.7%
Q4 201112.125.2%
Q3 201111.424.1%
Q2 201111.524.5%
Q1 201111.524.7%
Q4 201011.725.1%
Q3 201011.424.5%
Q2 201011.524.9%
Q1 201011.925.6%
Q4 200911.925.7%
Q3 200911.124.3%

Source: CoreLogic

Pound Ridge Homes | Are You Creating Disney Magic in Your Real Estate Business?

I have always been a huge Disney fan. I marvel at the magic that is created in their theme parks.

The devil is in the details, and Disney is a champion at the details.

Every night at Disney parks, the streets are power-washed and immaculately cleaned and the paint is touched up. You’ll never see a character from one land “accidently” in another land, and you can’t buy gum at Disney parks. Employees are referred to as “cast members,” and the list goes on and on.

This weekend I was doing some research about Disneyland as we prepare for a family trip later this year. I came upon the nostalgic site, Yesterland, which has photos and stories of rides from Disney parks from yesteryear. I was surprised to find out that the iconic letters that spelled “CALIFORNIA” and the Golden Gate Bridge were recently retired from Disneyland’s sister park, California Adventure Park.

As I did a little digging, I soon found out that California Adventure has just gone through a $1 billion (yep, billion with a “b”) remodel. They reportedly spent more remodeling it than what it cost to build it in 2001. Gone is a lot of the California nostalgia, and now there is more of that Disney magic that many felt was missing from the park.

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Before:

Photo Courtesy of the Disney Parks Blog

After:

Photo Courtesy of the Disney Parks Blog

As I read through an article on CNN and then The Huffington Post, I thought to myself, “They did it again. They continue to raise the bar.”

Disney undeniably sets the bar extremely high. Let’s be real — there is no park in the world that can match the magic that Disney has created.

But why?

There are hundreds, if not thousands, of parks across the world. Why has no one succeeded in this area? I go back to what I originally said: The devil is in the details, and Disney has mastered the details. Not only that, they refuse to rest on their laurels.

What can the real estate industry glean from this?

Details matter. They matter more than ever before.

Those listing photos taken with an iPhone? Not good enough today. Spend the money on a professional photographer.

Those black-and-white fliers crammed into a flier box that are damp from the sprinklers? Awful. Get rid of them and reconsider if it’s worth even having a flier box.

Speaking of fliers, those misspellings and odd capital letter placement (yes, “gorgeous” never needs to be capitalized in the middle of a sentence) are unacceptable. Have a second set of eyes read and edit every piece of marketing that gets published or printed with your name or brand on it.

An outdated website with links that don’t work? Unacceptable. When is the last time you went through your site and checked every link? Hire an intern to do this and you may be surprised. It’s easier than ever to change your site to something that works, that represents your brand and that gets you business! Here are a few of my favorite agent sites — each one of these evokes an emotion and clearly showcases the agent’s brand and style:

Details matter more than ever. As an agent, broker or anyone in the real estate industry, we can do better. We can do better with all the little choices we make every single day.

Of course, Disney has a multibillion-dollar budget and a rock-star team, but what can you do with what you have today to create that magic?

What can you do to capture the magic, emotion and exhilaration that happen when a client sells her home, or finds the home of her dreams?

Are you just handing your clients the keys to their new home, or are you taking the time to make the most of this enormous moment in their lives?

Are you sending out the same old marketing materials or are you connecting with your clients personally when you see on Facebook that their son won the spelling bee at school, or they just went on an amazing family vacation?

Isn’t it time we infused a little Disney magic into our industry?

How I Got 1,000 People to My Blog in its First Ten Days | Pound Ridge NY Real Estate

When I launched my first blog, the B2B Guide to Social Media, in 2010, my strategy for building its readership relied heavily on blind faith.

I must admit, it was difficult to maintain my enthusiasm for researching and drafting interesting blog posts, day after day, while I watched my Google Analytics figures hover in the single digits, and the only consistent Facebook likes I got were from my mum.

However, I pressed on, slowly gaining traction, and eventually building a solid monthly readership of 5,000 and a close-knit community of great guest bloggers. It was a slow process, but provided an excellent opportunity to learn what it takes to build a blog’s followers.

Fast-forward almost two years: I’ve been able to apply all this learning to help my latest blog, The B2B PR Blog, gain over 1,000 readers in its first ten days. Here’s how I did it.

  1. I chose my subject carefully: there are two elements of the new blog that have helped it appeal to followers. Firstly, it covers a niche (B2B PR rather than PR in general). Secondly, its core topic has not been covered in detail elsewhere on the web.
  2. I used a web designer: my blog is targeted at professionals, and therefore needed to look professional. I was not able to create a blog of this standard myself, so I brought on a designer who could (and I was fortunate enough to be able to pay him).
  3. I wrote my first ten posts before launching: I run a communications business and can never be sure when I will be able to find the time to blog. But I wanted to demonstrate to readers that the blog would be regularly updated with quality content. So I stockpiled my first ten posts, ready to upload daily for ten days.
  4. I asked a professional to do the on-site optimisation: I knew that if I were to rely on Google to drive searchers to my blog, I would have to make my site Google-friendly. Unfortunately, I am no technical expert in this area, so I got a professional to do it for me.
  5. I did keyword research: Using the Google Keyword Tool, I was able to identify what people in the industry were searching for, and insert these terms and phrases into my posts. The result was that in the first ten days, 108 people found my blog on Google.
  6. I used my social networks: I made a point of tweeting every post and sharing it on Facebook. I also joined the relevant LinkedIn groups and posted a link to every post with a relevant question on at least three discussion boards. This alone led to 561 visits in ten days.
  7. I used my contacts: On the day the blog launched, I sent an email to my friends, business associates, and family, telling them about the new blog and asking them for honest feedback.
  8. I added the link to the blog to the website of my PR company and email signature: to give more people the opportunity to find it. This drove 32 visitors to the blog in ten days.
  9. I commented on other blogs and articles: I found people who were writing about similar subjects and commented with a link back to my blog. This got an additional 46 visitors.
  10. I used social sharing: Between digg and StumbleUpon, the blog got over 26 visitors in ten days.
  11. I started guest blogging: I created a list of blogs covering similar areas of interest to mine (such as the CIPR or the PRCA’s blog) and pitched them with ideas for posts. Because I was offering unique content that I had researched and tailored to their audiences, these were accepted, and I was able to insert links to my blog into these posts. My first three guest posts referred 28 visitors to the blog.
  12. I kept the content unique, valuable, and relevant: because I had chosen to blog about a subject I knew well, I was able to identify the gaps in content on the web, and try to fill them. For example, while many B2B PR programs require research, no one had ever before produced a price comparison table for the major research houses. I knew that would be useful to the industry (because I had needed it myself at one stage), so I put the time into producing one (you can check it out here).
  13. I was happy to be controversial: Without being downright mean, I decided to highlight examples of poor B2B PR practice in my Steaming barrel, a section dedicated to the worst of B2B PR. While I would never be deliberately nasty about someone, I feel strongly that our industry gets away with too much. I therefore decided to be the one to put my head above the parapet and highlight shoddy practice.
  14. I remembered my manners: When someone did share my posts on Twitter or LinkedIn, I made a point of thanking them. And when people got in touch with ideas for guest posts, I responded even if they weren’t relevant.
  15. I monitored my analytics: Every morning I would log on to my Google Analytics account to see what was working and what was not. Then I would tailor my blog promotion activity for that day accordingly.

While building your blog’s following is by no means difficult, it is time consuming and labour intensive. It’s also frustrating as you never know in advance which marketing activity will turn into that big-ticket-audience-generator.

For the B2B PR Blog, so far it’s been a combination of actions. But what has been your big reader magnet? I’d be delighted if readers would share their experiences of their most successful blog marketing tools in the comments below.

Pound Ridge NY Homes | Why You Need to Fix Your Facebook Profile Right Now

It’s hard to please 900,000,000 people.

Facebook is learning that the hard way this week.

Recently Facebook changed your default email address for your personal profile to your Facebook email address.

Wait…You didn’t know you had a Facebook email address?  It’s your facebook personal profile username @ facebook.com.  For example:  mine is jimmy.p.mackin@facebook.com.

To make matters worse, they decided to hide your other emails from your friends.

If one of your Facebook friends sends an email to your Facebook email address – it will end up in your Facebook Message inbox.  No big deal right?

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Here is the problem….

If a Facebook friend sends you an email from an email address that’s not set up with Facebook (ex. a work email), it will end up in your “Other Inbox” – the Facebook equivalent of your Spam Inbox.

I recommend that you change your default email address right now.

Here is how:

Step 1 – Click on Update Info on your Facebook Timeline

 

Step 2 – Under your Contact Info > Select Edit

Step 3 – Change your email address to be “Shown on Timeline”

 

I’ll be hosting a webinar this Friday at 1pm EST to cover all of Facebook’s recent changes. Click here to register for my Facebook Webinar 

If you have any questions about how to change your email address, please leave a comment below.

International Buyers of Residential Properties: Purchases by State | Pound Ridge Homes

Most states have at least a few purchases of residential properties by foreign buyers. However, according to the 2012 Profile of International Home Buying Activity, foreign buyers of residential properties are concentrated in four states: Florida, California, Texas, and Arizona, accounting for 51 percent of international clients. Florida has been the fastest growing destination of choice, accounting for 26% of international clients.