Category Archives: Pound Ridge

Mortgage delinquencies, foreclosures on the decline in U.S. | North Salem NY Real Estate

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CLEVELAND — Seriously delinquent mortgages and foreclosures remain a much bigger problem in Greater Cleveland than in the rest of the nation, as new numbers from Mortgage Bankers Association in Washington D.C. show that one in 10 local homeowners was 90 days’ past due or in foreclosure in the fourth quarter.

Cleveland’s rate of 9.5 percent is 40 percent higher than U.S. rate and the average for the top 25 metropolitan areas. Greater Cleveland is defined as the Cleveland-Elyria-Mentor region.

Overall, the U.S. delinquency rate dropped to the lowest level since 2008, declining about 4 percent from the third quarter and about 22 percent from a year ago.

“This is movement in the right direction,” Michael Fratantoni, vice president of research at MBA, said in a conference call.

The numbers in Cleveland, however, remained flat from the third quarter. This could stem in part from the jobs picture.

While the region’s unemployment rate of 6.7 percent is lower than the U.S. average of 7.8 percent, there is concern that the employment picture is skewed. Statewide, the labor force decreased by 8,000 in December, so the declining unemployment rate could reflect people who have dropped out of the work force and therefore don’t show up on state unemployment reports.

Cleveland also jumped up two spots among the 25 largest metropolitan areas, with the fifth highest level of homeowners who were 90 days’ past due or in foreclosure. Ranking higher were Miami, Tampa, Nassau/Suffolk, N.Y. and Chicago.

Cleveland’s rate of 90-day delinquency/in foreclosure was 9.5 percent. Miami’s was 20.7 percent. Chicago’s was 10.1 percent.

The percentage who were 90 days’ delinquent remained unchanged for Cleveland, at 3.7 percent. The percentage in foreclosure was 5.8 percent, down slightly from 6 percent in the third quarter.

Ohio, meanwhile, remains at No. 9 for the highest percentage of homes in foreclosure, at more than 4 percent. The rate is 12 percent in Florida and nearly 9 percent in New Jersey.

The Mortgage Bankers’ data covers 42 million first mortgages, or 88 percent of all such loans nationwide.

“We are seeing large improvements in mortgage performance nationally and in almost every state,” Jay Brinkmann, MBA’s chief economist and senior vice president of research, said in a statement.

The 30-day delinquency rate and incidence of new foreclosures decreased to their lowest points since 2007. The total in foreclosure is at the lowest level since 2008.

Brinkmann noted that the foreclosure start rate dropped by the largest amount in the nearly 50-year history of the MBA survey and is half of what it was at the peak in 2009. The percentage of loans in foreclosure also enjoyed a historic drop.

This is only the second quarter that MBA has broken out numbers for Cleveland and the other larger metropolitan areas. So there are no long-term trends that can be backed up with numbers.

Many homeowners have been able to catch up financially in part because mortgage interest rates have remained near historic lows. This week’s averages were 3.6 percent for a 30-year loan and 2.8 percent for a 15-year loan, according to Freddie Mac.

Fratantoni said it’s encouraging that delinquencies normally jump up in the fourth quarter, because of the first winter heating bills of the season and the holidays, but they decreased this time around.

Not surprisingly, the lowest overall delinquency rate (at least 30 days’ past due) is lowest among borrowers with the best credit ratings and fixed-rate loans. That delinquency rate of 4 percent is nearly half the U.S. average of 7.5 percent.

However, the overall delinquency rate is worst, at 23 percent, among borrowers with adjustable-rate loans aimed at people with bad credit.

Brinkmann noted delinquency rates for FHA loans are higher than for prime loans, but said the rates show improvement if you look at FHA loans originated in 2010 or later, when lending standards started tightening.

The Evolution of Social Media Marketing | Pound Ridge Realtor

 

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Before the social media boom, marketers thought social media marketing was just another fad that would soon likely pass, something in the vein of pyramid and networking scams. But when Facebook started attracting attention from the year 2004, more and more social media marketing strategies were developed. Today, this marketing tool has allowed start-ups and established companies to gain attention without having to spend millions of dollars on advertisements.

A Brief History

Before there was social media, netizens in the 1970s and 1980s spent most of their time on social networks like dating sites and online forums. Six Degrees, Livejournal, and Friendster were the earliest form of social medias.

The dot-com bubble of 1995 – 2002 was a critical event that allowed the internet to become a viable marketing tool. It began with search marketing, prompting brands to create websites to establish an online presence. As Google, Yahoo and MSN’s search engines evolved, companies turned to SEO strategies to remain at the top of search results.

When web 2.0 sites – blogs in particular – increased in popularity, marketers began to recognize the potential of content marketing. Inbound marketing, where more value is added for the customer and business is earned, starts replacing age-old “buy, beg or bug” outbound marketing strategies.

In 2003 – 2004, the arrival social media sites like Facebook, LinkedIn and My Space initiates the shift of internet users from multiplayer online games into social networking sites. Eventually, businesses picked up on the positive effects of a social media site presence on e-commerce and started creating their own profiles on the popular networking sites.

In the years that followed, customer’s favorable attitude towards social media marketing slowly changed business marketing preference from the more aggressively-proactive outbound marketing to the more reactive inbound marketing.

Nowadays, over 90% of marketing executives utilize social media as part of their marketing strategies, and successful businesses utilize social media marketing for branding, lead generation, customer retention, research and e-commerce. Not only does social media manage to significantly reduce marketing expenses and the time needed to market products and services, it also increased the effectiveness of marketing and overall customer satisfaction. 83% of customers who post complaints on a brand’s social site like Twitter and get a reply state that they are satisfied. This helped companies retain more of their customers, resulting to increased existing customer transactions.

 

Capitalizing on free Internet

There are over 2 billion people online at any given time. Around 23% of the total time spent on the internet is spent on browsing or interacting within social media sites. At least 53% of individuals who are active on social media sites such as Facebook are following a brand. With the help of global internet, more and more customers (if not all) are expecting their brands to have an online presence.

This year’s tablets, iPads, and Android-operated phones will only make internet browsing all the more accessible for consumers, and social media marketing will allow companies to reach out to more target markets. As long as the internet exists, social media will remain an important part of marketing strategies.

This post originally appeared at Business Marketing Strategies

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Author: Amber King     Amber King on the Web Amber King on Facebook Amber King on Twitter Amber King RSS Feed

Amber King is a marketing executive for Callbox, an international sales and marketing firm. Callbox helps companies increase ROI by generating leads and setting appointments through telemarketing. … View full profile

This article is an original contribution by Amber King.

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Branding, Social Business & The Future: 5 Books that will Inspire New Real Estate Ideas | Pound Ridge Realtor

I love wine tasting in Napa Valley. It’s one of the benefits of living in Northern California. I know you might be thinking it’s the wine I drink that makes it so fun. Wrong. It’s the wineries!

It’s their stories, their winemakers, their micro-climates, their science of discovering new ways to make great wine, and how, above all else each winery makes the experience of tasting their wine an experience different than any other winery.

It’s science, art, inspiration and knowing what’s great. Many wineries share grapes, blend varieties, or have a patch of vines on another wineries’ vineyard to take advantage of the soil they don’t have. And in the end, the Napa Valley has a reputation for a slower, simpler, beautiful community of people who appreciate agriculture, art, and people. There are no signs to tell me to LIKE their Facebook page, follow them on Twitter, sign their guestbook, enter my email on some card, or subscribe to their website. In short, there is not much noise. But what they do is impactful, because of that very thing. They build it and we come — in droves — and buy wine. Lots of it. Napa Valley serves up the good life I want.  We can learn from this. 

Gather your ideas, get inspired, tell your story

There is a shift that is occurring in business, which is a backlash of social media hype. Less noise, more impact. This is a good thing. But it means being ready for change, especially in online marketing, and how it relates to your brand, personal and business. It’s time to start clearing your path for new ways of reaching your audience. There are NO shortcuts, but there is plenty of inspiration. 

  • Do you want to be smarter about decisions that actually build your business?
  • Do you want to execute on some new ideas?
  • How do you want your clients to experience your brand? Do you know what your brand is?
  • How do you position your message to resonate with the right audience?

Great books, great inspiration

(not social media sound bites.)

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The Impact Equation by Chris Brogan & Julien Smith

This is not just another Social Media book. From understanding your goals, your ideas, the platforms, and how you are communicating , OR NOT, this will help you define, and polish the most impactful ways to get your brand and message out there to the right people. From HTML emails, blog content, writing and Instagramming, this book untangles the hype and shows you how to focus on what matters; creating trust.

Brand Delusions by Bill Leider

“Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences.” Bill Leider. Whether you are a real estate agent, a broker, an entrepreneur, work in collaborative company environment, or are personally trying to understand what building, having and maintaining a brand really means, then you MUST get this book. It’s not business book, or self-help book, but a philosophy woven into a fictional story with characters that any one of us could relate to. The inner dynamics of relationships, office politics, and personalities all play a role in building the brand experience to your consumer or buyer. You will take away a firm understanding of what BRAND really is, in actions, words and behaviors, and be empowered to explore all aspects of your business that touch your clients.

Change by Design by Tim Brown

How do true innovations happen? How do ideas go from ideas to execution, to something amazing? Is there a formula that we can use that takes inspiration, to an idea, to a prototype, to a real live innovation? By using Design Thinking the goal is to create demand from a need, by using the techniques in this book.