Category Archives: Katonah

5 Creative Ways to Drive More Traffic to Your Blog Posts | Katonah Realtor

Do you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure tocraft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using TwitterFacebookGoogle+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.

However, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.

Here are some examples of smaller networks:

  • Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
  • Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
  • Empire Avenue—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and bloggers.

    intel on empire ave

    Intel on Empire Avenue.

Grab Viewer Interest With Different Types of Media

Sharing a link to your post isn’t enough to guarantee that it gets read. You need togive users a compelling reason to click your link.

Use one or more of these outside-the-box, creative methods to promote your posts with images, audio and video.

#1: Use Dubbler to Give a Short Audio Introduction

Available for iPhone and Android devices, Dubbler offers a simple way to record up to 60 seconds of audio on your phone, and then share it with other Dubbler community members.

dubbler

Dubbler brings the simplicity and fun of audio to the social world. Record your voice, add a filter or photo and share with your friends.

The app includes voice filters and lets you add a cover image.

Spark interest in your blog post and record an audio message that communicates your excitement and passion about the content in a way that text or static images can’t.

Add an image, enter your blog post URL in the description and you’ve got a ready-made sound bite that can be shared with the Dubbler community, as well as Facebook and Twitter.

 

 

5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner.

Home sales may begin to soften this summer | Katonah Real Estate

Despite the fact that inventory improved in April, and will have improved again in May, Redfin anticipates a lull in sales this summer. Months of bidding wars and record-low inventory earlier this year has finally taken a toll on some buyers. Rising interest rates are likely discouraging some buyers as well, writes Redfin.

Month over month, the number of customers taking tours fell 3.0% from April, compared to a 2.2% loss between April and May in 2012. Meanwhile, the number of customers making offers dropped 2.1% from April to May, also slightly more than last year’s 1.1% decline.

 

Home sales may begin to soften this summer | HousingWire.

Report: Push for homeownership society causes unemployment | Katonah Real Estate

It may seem counterintuitive, but apparently a new study from leading economists David Blanchflower with Dartmouth’s Department of Economics and Andrew Oswald with the University of Warwick claims increases in U.S. homeownership actually lead to higher levels of unemployment.

This suggestion counters the notion that increased homeownership activity is healthy for the economy, so take it with a grain of salt.

The report, which is available here, was covered on CNBC with the news agency saying the era of building an ‘ownership society’ is now blamed for causing less social mobility and employment options.

Blanchflower and Oswald claim upticks in homeownership lead to lower levels of labor mobility, greater commute times and fewer new businesses.

These issues eventually contributed to fewer employment opportunities, they suggest.

With homeownership-centric areas having more zoning restrictions and fewer businesses coming in, an economic stall is the potential end result, the study suggests.

“Our argument is not that owners themselves are disproportionately unemployed. The evidence suggests, instead, that the housing market can produce negative ‘externalities’ upon the labor market. The time lags are long. That gradualness may explain why these important patterns are so little-known,” the economists write.

CNBC covered the report Friday.

 

Report: Push for homeownership society causes unemployment | REwired.

Houses with solar features rise in popularity | Katonah NY Real Estate

Sales of new production homes with rooftop solar power systems nearly doubled from 2011 to 2012, suggesting homebuyers are searching for ways to control monthly electricity costs, the California Solar Initiative said.

 

In California last year, an estimated 4,000 new production solar homes were built, 10 times the number built seven years ago during the housing construction boom, said homebuilder KB Home ($20.19 0%) in a press release.

 

SunPower Corp. ($18.47 0%) expects growth to continue, with more than 20% of new production homes being solar powered this year.

 

Putting even more power behind that statement, SunPower announced Wednesday that it will install its 10,000th high efficiency solar power system on a new production home.

 

SunPower will add an upgraded solar power system on the house as well for the home’s soon-to-be owners, Justin Levine and Bethany Rutstein, who are soon to be married.

 

“When you’re watching our monthly expenses carefully, choosing a home with solar is a no-brainer. We chose to build our new solar-powered home with KB Home because we were able to personalize nearly every aspect of our new home, including its energy efficiency through a process KB calls Built to Order,” said Rutstein.

 

“KB Home has partnered with SunPower to build more than 1,500 solar homes across the country, and we see very high levels of satisfaction with our solar homeowners,” said Steve Ruffner, president of KB Home.

 

Houses with solar features rise in popularity | HousingWire.

Behind the Rise in House Prices, Wall Street Buyers | Katonah NY Real Estate

The last time the housing market was this hot in Phoenix and Las Vegas, the buyers pushing up prices were mostly small time. Nowadays, they are big time — Wall Street big.

Large investment firms have spent billions of dollars over the last year buying homes in some of the nation’s most depressed markets. The influx has been so great, and the resulting price gains so big, that ordinary buyers are feeling squeezed out. Some are already wondering if prices will slump anew if the big money stops flowing.

“The growth is being propelled by institutional money,” said Suzanne Mistretta, an analyst at Fitch Ratings. “The question is how much the change in prices really reflects market demand, rather than one-off market shifts that may not be around in a couple years.”

Wall Street played a central role in the last housing boom by supplying easy — and, in retrospect, risky — mortgage financing. Now, investment companies like the Blackstone Group have swooped in, buying thousands of houses in the same areas where the financial crisis hit hardest.

Blackstone, which helped define a period of Wall Street hyperwealth, has bought some 26,000 homes in nine states. Colony Capital, a Los Angeles-based investment firm, is spending $250 million each month and already owns 10,000 properties. With little fanfare, these and other financial companies have become significant landlords on Main Street. Most of the firms are renting out the homes, with the possibility of unloading them at a profit when prices rise far enough.

While these investors have not touched many healthy real estate markets, they are among the biggest buyers in struggling areas of the country where housing prices have been increasing the fastest. Those gains, in turn, have been at the leading edge of rising home prices nationwide.

Some see the emergence of Wall Street buyers as a market-driven answer to the nation’s housing ills. Investment companies are buying up rundown homes at a time when ordinary people can’t or won’t.

Nationwide, 68 percent of the damaged homes sold in April went to investors, and only 19 percent to first-time home buyers, according to Campbell HousingPulse. That is helping to shore up prices and create confidence in the broader markets.

“When people write the story of this housing recovery, these investors will be seen to have helped put the floor under the housing market,” said David Bragg, an analyst at Green Street Advisors. “In some of the key markets, that contributed to the recovery.”

The story, though, often looks more complicated on the ground. Joe Cusumano, a real estate agent in Riverside County, Calif., said that in recent months 90 percent of his business had been for companies like Invitation Homes, a Blackstone subsidiary. Home values in Riverside County have risen by 15 percent in the last year, according to CoreLogic.

But Mr. Cusumano said he wondered if faraway investors would properly maintain the homes they buy. He said that Invitation Homes had been willing to put money into the properties, but he was not so sure about the other players. He also worries what will happen when these investors start selling, as they inevitably will.

 

Behind the Rise in House Prices, Wall Street Buyers – NYTimes.com.

Homebuyers weigh in before renovations | Katonah Real Estate

Instead of fixing up an older home and hoping that a buyer likes the improvements, builders are welcoming buyers into the process much earlier, allowing them to customize the renovation with their choice of countertops, cabinets, colors, tile, and more, Time reports.

Normally, a model home is a brand-spanking new, never-lived-in property that serves as a showcase for a new real estate development. A company in Baltimore called Charm City Builders is in the process of building its own model home—only theirs is a rowhouse that’s more than 100 years old.

 

Homebuyers weigh in before renovations | HousingWire.

Soaring Prices Slow Hedge Funds | Katonah Real Estate

Boasting of spending up to $8 billion dollars to buy tens of thousands of foreclosures to convert into single family rentals, nearly 50 Wall Street investment firms set real estate markets on fire over the past 18 months. Now they are running for cover as soaring prices water down their return on investment.

The winds have already started to shift in the single-family rental business, according to data from RadarLogic. The composite price per square foot paid by institutional investors in 25 of the largest metropolitan area housing markets increased 14.4 percent year over year in March. Over the same period, asking prices for rents have increased just 2.4 percent, according to Trulia, Inc. As a result, yields on single-family rentals are declining.

During the twelve months ending March 2013, purchases of residential real estate by corporations, partnerships and investment trusts in the 25 metropolitan areas included in the RPX Composite increased 41 percent. To put this figure in context, purchases by all other buyers increased only two percent during the same time period. Across the 25 metropolitan areas, institutional investor purchases accounted for 12.2 percent of all property transactions in March 2013, up from 8.8 percent in March 2012, reported RadarLogic.

Conditions for purchasing investment properties have worked in most markets during the intervening weeks. Since March, the median year-over-year list price has risen 2.63 percent according to Realtor.com and much more in some markets where hedge funds have been active like Oakland (up 12.77 percent in April), Las Vegas (up 7.25 in April), Phoenix (up 4.09 percent in April) and Atlanta (up 2.94 percent in April).

Bloomberg Businessweek article last week reported two smaller investment funds have curtailed purchases. Och-Ziff pulled out of the business last fall and Carrington Mortgage Holdings has stopped buying. The Bloomberg piece by John Gittelsohn reported that funds are buying property now, including homes sold by Carrington, for rents that yield 6 percent to 8 percent a year, before costs such as insurance, taxes and vacancies, according to Bruce Rose, Carrington’s CEO. Carrington’s model called for mid-single digit net returns on annual rents on an unlevered basis, according to Rose. While returns would vary by market, they would generally be in the mid- to high teens over the duration of the holding period, with the profit from home price appreciation.

However, a spokesman for the largest institutional, Blackstone, said, “We’re continuing to purchase homes where they fit into our business plan.”

 

Soaring Prices Slow Hedge Funds | RealEstateEconomyWatch.com.

Homes.com: Local markets improving each month | Katonah Real Estate

In its latest Local Market Index for home pricing data, Homes.comreported that 96 out of 100 markets showed monthly improvement, a stark increase from the 75 out of 100 that saw gains in February.

However, on a year-over-year time period, 91 out of 100 markets reported a price increase in March, compared to 98 markets in February. According to Homes.com, the Northeast is largely to blame for this weakening. 

Month-over-month and year-over-year, Honolulu, Hawaii, posted the largest increase, climbing 2.40 index points from February and 22.55 from last March.

On a regional scale, the distribution was fairly equitable, especially compared to last month when all of the top 10 increasing markets belonged to the Western region.

 

Homes.com: Local markets improving each month | HousingWire.

‘Underwater’ Homes Drag Sales Rate Down | Katonah NY Homes

Why are home prices rising? One reason: a shortage of homes for sale.

But how can that be? After years of poor sales, shouldn’t there be a flood of potential sellers rushing to market as conditions improve?

That seems logical, but a study by Zillow , the housing and mortgage data firm, sheds light on a big part of the problem: the “effective” rate of underwater homes. Underwater means the mortgage borrower owes more than the home can fetch in a sale. To sell, the homeowner must come up with other money to make up the difference and retire the old loan. Many people just don’t have that much sitting around, or if they do they can’t bring themselves to tap their college or retirement funds.

Zillow says that at the end of the first quarter 25.4% of all homeowners with mortgages were underwater. On top of that 18.2% had less than 20% equity, meaning the mortgage balance exceeded 80% of the home’s value. Together, these two categories create an effective underwater rate of 43.6% – 22.3 million homes.

“These homeowners likely cannot afford a down payment for a new home, tying them to their current homes and contributing to inventory shortages,” Zillow says.

 

‘Underwater’ Homes Drag Sales Rate Down – Yahoo! Finance.

Teens & Facebook Relationship Status: It’s Complicated | Katonah Realtor

 

Teens & Facebook Relationship Status: It's Complicated

Don’t believe the hype. Teens are not abandoning Facebook – nor are they likely to leave anytime soon.

Like the once bittersweet, respectful and sometimes resentful interactions between Steve Jobs and Bill Gates, so is the prickly, contentious and mutually beneficial relationship between teens and Facebook. It’s complicated, yes, but teens and Facebook – despite what you’ve heard – are practically joined at the hip.

I Hate You! I Hate You! Can I Borrow the Car?

Facebook would be wise not to ignore teen’s complaints regarding the service – complaints that span peer pressure, image, prying parents, privacy settings, advertising and access. Nonetheless, for teens, Facebook has become a pillar of daily life, like school and parents.

A recent Pew Research report on teens and social media launched the blogosphere into a giddy, frenzied panic. Teens are “abandoning” Facebook, several sites claimed. This is false – likely the result of a limited reading of the report’s data and a too-eager willingness to parrot an Associated Press report which stated that “teens are migrating to Twitter.”

Twitter is booming as a social media destination for teenagers who complain about too many adults and too much drama on Facebook.

Such statements were based less on Pew’s actual survey data, however, and more on cherry-picking responses from Pew’s supplemental focus group sessions. In particular, the media chose to focus their attention on two very small open-ended online discussions that Pew conducted: one with 11 middle schoolers and the other with nine high schoolers. 

Here are the facts: nearly every teen in the U.S. is online and the vast majority of them are on Facebook – first and foremost. Nothing else is close. Indeed, the very same teen focus group complaints likely only reveal the pre-eminence of Facebook in teenager’s lives.

What Are You Doing? Nothing.

Fully 95% of American teens are online and of those who use anyform of social media, an incredible 94% have a Facebook account – a slight increase from 93% in 2011.

Teens aren’t simply signing up for a Facebook account, of course. The data show that teens rely upon Facebook in numbers radically higher than any other social media platform, including Twitter. Note also that Google’s much promoted Google Plus registers at only 1% as teens’ preferred choice.

I’m In Charge

Two primary reasons many analysts claim teens will abandon Facebook is because of the site’s confusing privacy policies and, possibly more concerning, the fact that teens’ parents can see everything they post. In fact, neither of these are much of a concern.

Pew’s data shows that nearly 90% of teens say Facebook’s privacy settings are either “not difficult at all” to manage or “not too difficult.” A surprisingly high 61% of teens have reviewed their Facebook privacy settings within the prior month of the survey – and nearly 80% of teens within the prior year.

Turns out, the granularity of Facebook controls are welcome. For example, 60% of teens keep their Facebook profile “private” – restricted to approved friends and family access. Further, only 16% choose to have their location automatically included in their updates. Teens are in control of their Facebook profile. Twitter, by contrast, is more likely to be viewed as fully “public” by teens.

With respect to mom and dad seeing what’s on their profile, that also isn’t much of a concern. Only 5% of teens “limit what their parents can see” on Facebook.

The vast majority of teen Facebook users say that their parents and other adults see the same content and updates that all of their friends see, suggesting that having multiple Facebook accounts is not a common practice.

Teens & Facebook Relationship Status: It’s Complicated – ReadWrite.