Category Archives: Cross River NY

Cross River New York Real Estate for Sale

Cross River NY Realtor | Home Depot CEO: Housing fix will take some time

Home Depot CEO Frank Blake says a full recovery in the housing segment will take at least two years because of steep losses experienced in the period stretching from 2007 through 2009, according to a Reuters article.

Blake acknowledged that the housing recovery is already underway, but a full recovery is years off.

Home Depot’s success in the marketplace rests squarely on construction activity levels, making the recent thaw in housing good news for the firm.

Still, Blake is cautious about calling it a turnaround when chatting with Reuters.

“The way we look at it is there’s going to be a period of a workout, a fine period of one to two years and then you’re going to get a more robust recovery,” Blake told the paper.

The stalled recovery is the result of lingering issues in the mortgage credit markets and a large inventory of distressed properties, according to Blake.

“The way we look at it is there’s going to be a period of a workout, a fine period of one to two years and then you’re going to get a more robust recovery,” the CEO told the publication.

Chappaqua NY Real Estate | Top 3 Ways To Kill Your Online Reputation

Life is great when everything is going as planned and moving along seamlessly. But what do you do when things aren’t so bright and cheery and roadblocks appear along your path?

The way in which you respond to situations creates the same reputation of who you are online (i.e., liked and trusted or blacklisted and banned) just as it does offline. So, with this in mind, here are three ways to kill your online reputation at lightening speed!

1. Freak out. If you’re not actively checking to see what is being said about you online, then you may be in for a surprise. Hopefully, that is not the case for the majority of you; however, wouldn’t you prefer to know than just hope for the best?

Setting up a Google Alert with your name (and/or business name) will prove to be the best way of being aware of any review, whether negative or positive.

What should you do if you come across a negative review?

You can:

a) freak out and punch your fist through your monitor;
b) freak out and, without any thought, respond in an unprofessional manner; or
c) take a professional approach — thank them for their opinion and ask how you can improve your wrongdoings and how you can turn that negative review into a positive one.

Of course, the latter of the three options is the ONLY thing you should do, no matter how upset you are!

By responding in a professional way, and encouraging communication with the reviewer, you are not only portraying an aware and caring persona to them but to anyone else who may read the review stream. Seeing your willingness to rectify the situation would be better than just seeing the reviewer’s bashing.

(NOTE:  If the negative review truly is unjustified, it is possible to request the review to be removed from most of these sites.) In the meantime, work on getting more positive reviews by always asking both current and previous clients for one.

2. Stalk ‘em.

Online stalking – image courtesy of Author

Someone has just requested to be your friend or has liked your page on Facebook. The first thing you need to do is add their email to your “HOT BUYER” campaign. Then, add numerous updates on their Facebook wall about YOU, YOU and YOU. Don’t forget to also include links to your listings over and over again.

STOP!!! Of course, I am joking, but you’d be surprised at how many people truly get social networking completely wrong! When you’re using the multiple social media platforms available to you, please, don’t be a stalker about it. As Chris Smith mentioned in his latest webinar, 12 Secrets to Converting Leads from Facebook, “the No. 1 best practice on Facebook is don’t be creepy”!

So what should you do when you get a new friend or new like? Continue on as usual. They probably began following you because they liked what you were saying without any pressure from you to begin with! Be social. Be you!

3. Permanent markers

Permanent markers – image courtesy of Author

What you post, what you link to, what you upload … all are like writing with a permanent marker, not a pencil. It is there for all to see, and it is there for good. Your mother seeing something less than respectable online is the least of your worries … what if you were looking into becoming a professional real estate speaker? Or what about if you were attempting to move up the corporate ladder in any way, shape or form?

Seventy-seven percent of employers search Google for their prospective employees; what do you want to have visible to the public’s eye?

If your past updates or uploads to any social media platform are questionable, I would recommend changing your privacy settings so that future posts are more protected. Here’s a direct link to Facebook’s privacy settings:  https://www.facebook.com/settings/?tab=privacy. On Twitter, you have the ability to protect your tweets through the settings page of your account, and LinkedIn has similar privacy features within your profile settings.

The moral of this story is think before you do. This is a golden rule for life in general, but when it comes to your online reputation, this is definitely a doozy.

These are my top three ways to kill your online reputations, but what other ways can you protect it from being demolished?

4 Elements of a Digital Marketing Roadmap | Katonah NY Real Estate

A digital marketing plan needs a roadmap. At Find and Convert, we create roadmaps for each client engagement to serve as a Plan of Action (POA). Each POA contains four primary elements, which get further defined in the roadmap according to each client’s unique digital marketing plan.

Web Assets

A digital marketing strategy is made up of digital assets. Think in terms of real estate assets. However, in this context we’re working with digital destinations. The company website is nearly always the mother web asset or target digital destination. The company website is where you describe who you are as a business (your products/services), what problems you solve (your value proposition), for whom you solve them (your target customer segments) and how you solve them (your distribution channels).

In the web assets element of the POA we audit the website’s architecture so that technical issues which may exist get identified and corrected. We execute keyword and persona research to develop the SEO strategy. We also develop a pay-per-click (PPC) search engine marketing plan, and the accompanying landing pages. The analytics key-performance-indicators (KPIs) get established, along with the measurement criteria and frequency of metrics reporting.

There are two aspects of planning web assets in a digital marketing plan. There is the up front planning, even for existing web assets such as the current website. And, there is the ongoing maintenance and updates of web assets. Web assets need to be updated regularly for technology reasons and for content reasons. And, speaking of content….

Content Strategy

The content marketing strategy is a parallel effort in the POA.  Of course, content marketing is also a long term plan. Content which is determined to be relevant to the SEO strategy and is available on the website undergoes a review and optimization process. This can take months (usually between 1 and 6 months). Additionally, a dynamic content strategy usually anchored in a blog is also developed to bolster the SEO value of the web assets. New content also serves the important purpose of delivering a relevant user experience.

The content strategy serves two masters: 1) Google (and Bing) is one master because being found in a search query for relevant keywords is very desirable. 2) It’s also very important to create relevant content that will be consumed and shared by your target audience. The content strategy is the fuel that makes the engine (web assets) valuable.

Social Channel Strategy

Social media is a channel of engagement and distribution for content. Whether it’s Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest or Instagram each social destination serves the purpose of human engagement with relevant people who have interest in your content. The social marketing strategy is defined according to the customer segmentation strategy (customer personas) and the content strategy. This approach to a social strategy is the dog wagging the tail. A lack of persona definition and content plan results in a tail wagging the dog approach. It simply doesn’t work. Unfortunately, many businesses do it this way.

Housing prices rise in Southern California | Katonah NY Homes

The housing market turnaround in Southern California is pushing prices higher as the number of foreclosure sales has dropped, real estate analysts said.

Foreclosure sales have dropped to 16.4 percent of sales in Southern California in September, the lowest level in nearly five years, DataQuick reported this week.

The Los Angeles Times reported Saturday the median price for homes in the region is climbing as inventories of homes on the market have fallen.

The median price — halfway between the lowest and highest prices of homes on the market — hit $315,000 in September, a climb of 1.9 percent from August and 12.5 percent from September 2011.

“Right now, inventory is down 40 percent or 50 percent, depending on where you are in LA, so people are going crazy — they can’t find anything to buy,” said Glenn Kelman chief executive officer at Redfin, a housing brokerage firm.

“The latest stats suggest unbelievably low mortgage rates and modestly higher consumer confidence continue to put pressure on a supply-starved housing market,” said DataQuick President John Walsh.

“Assuming this year’s modest upward trend in pricing holds, we’ll eventually see the market begin to re-balance with more supply, though that could take many months,” he told the Times.

Property insurance: South Florida State Farm rates may drop | Cross River NY Homes

The company, the state’s third largest property insurer, was granted a 6.4 percent statewide increase for homeowners for policies that kick in or are renewed in early 2013. State Farm, once the state’s largest property insurer, now has about 403,000 homeowners policies across the state, according to Insurance Regulation data.

Overall, about one in three State Farm homeowners will see premium decreases of up to 10 percent. Another one in three would see premiums increase by a similar amount. Earlier this month, the Office of Insurance Regulation approved an average 10.8 percent rate hike for homeowners covered by Citizens Property Insurance.

Corp., which has more than 1.4 million policies.

Since 2009, the Office has approved increases for State Farm five times. The rates come as the company has reduced its exposure in Florida.

Under the approved rates, Broward County customers would see rates fall about $305 per year, or 8.4 percent. That would translate into an average premium of $3,334 per year.

Miami-Dade homeowners would see rates drop 4.4 percent, or $161, in 2013 to $3,483 per year. Palm Beach County homeowner premiums.

would drop to $2,388, a 7.7 percent reduction.

The homeowners rate details were included among a package of rates that come weeks after the regulators approved overall hikes for the company. Regulators also approved rate adjustments for rental property and condominium owners.

Renters, on average, would see rates climb by about 6 percent, while condo owners will see average rates drop 5 percent.

Among other changes, most policyholders

will see deductibles increase from $500 to $1,000.

Housing prices rise in Southern California | Katonah NY Homes

The housing market turnaround in Southern California is pushing prices higher as the number of foreclosure sales has dropped, real estate analysts said.

Foreclosure sales have dropped to 16.4 percent of sales in Southern California in September, the lowest level in nearly five years, DataQuick reported this week.

The Los Angeles Times reported Saturday the median price for homes in the region is climbing as inventories of homes on the market have fallen.

The median price — halfway between the lowest and highest prices of homes on the market — hit $315,000 in September, a climb of 1.9 percent from August and 12.5 percent from September 2011.

“Right now, inventory is down 40 percent or 50 percent, depending on where you are in LA, so people are going crazy — they can’t find anything to buy,” said Glenn Kelman chief executive officer at Redfin, a housing brokerage firm.

“The latest stats suggest unbelievably low mortgage rates and modestly higher consumer confidence continue to put pressure on a supply-starved housing market,” said DataQuick President John Walsh.

“Assuming this year’s modest upward trend in pricing holds, we’ll eventually see the market begin to re-balance with more supply, though that could take many months,” he told the Times.

Mortgage rates have room to move lower | Chappaqua NY Homes for sale

Financial markets are surprisingly stable, especially credit markets. Following the Fed’s September QE3 announcement of open-ended intent to buy mortgage-backed securities, the 10-year Treasury note was left to the mercy of markets.

Since then, 10-year Treasurys have not traded above 1.75 percent or below 1.5 percent. Meanwhile, 30-fixed mortgages have broken as low as 3.25 percent.

In “normal” times, mortgage rates track the ups and downs in 10-year Treasury yields fairly well. There’s a “spread” between 10-year Treasurys and mortgage-backed securities — bond-like investments that fund most mortgage loans — that relects, in part, investor perceptions that Treasurys are safer investments than MBS. The “spreads” we’re seeing now between yields on 10-year Treasury notes and MBS are lower and tighter at any time since “normality” went out the window in 2007.

I had thought that 3 percent was probably the lowest mortgage rates could go, but if the Fed buys MBS for long enough to work off presently infinite refinance demand (which will last many months, maybe through the end of 2013), retail mortgage prices can fall below that barrier just by more compression of “spread.”

Today, the main thing holding rates above 3 percent is the profiteering of big banks, increasing their margins as the Fed tries to shrink them. The worst of the piracy: jacking margins on refis of underwater households. I would say, “Shame,” but to no effect on bank boards and executive suites ethically unreformed through this whole process. All the new rules in the world cannot substitute for a sense of citizenship.

While we enjoy new, super-historical lows, more in prospect, consider the causes …

U.S. data is as unchanged as can be, on a 1.5 percent-2 percent GDP slope but fragile. The September small-business survey by the National Federation of Independent Businesses downshifted by an undetectable 0.1 percent. The trade picture was a bit more cautionary, both imports and exports contracting; imports slide when U.S. demand fades, and exports dim when the outside world fizzles.

The strongest positive here is housing, but its improvement is far oversold in media commentary. Most economic punditry comes from financial markets, which had housing wrong all the way down, and can be counted upon to have it wrong on the way up. Housing industry analysts tend to perpetual optimism, correct only by accident.

The finance guys cannot process the differences between their markets and housing: Their securities are uniform and move all together, while our houses are no-two-the-same, and any concerted market movement is at the neighborhood level.

Terms of credit affect stock and bond markets, but nothing like housing. Imagine if you wanted to sell a share of Apple today, and had a willing buyer at $630 but the NASDQ exchange required an independent appraisal of the stock, made you wait two weeks, and then capped the price at $500 based on “sound underwriting.”

Housing now enjoys very gradual improvement, especially in states whose foreclosure-by-trustee has speeded the process. However, the “recovery” that finance types see propelling the entire economy is still over the horizon.

“Mortgage equity withdrawal” is a measure of net contribution of housing to personal income, during the bubble adding as much as 10 percent per year(!). Since 2008, MEW has subtracted about 3 percent annually from personal income, and still does — no mere headwind, but hail in the face.

The greatest risks are overseas, quantifiable in some ways, but timing unknown. Greece lies prostrate in depression, its national debt still 160 percent of GDP requiring another restructuring transfusion.

That debt is now held by European governments, the ECB and the IMF, none of which can face the need to write off the two-thirds necessary to allow the Greek economy to function. Thus the next transfusion will be just enough to buy time, not for Greece itself, but the utterly corrupt European leadership.

That leadership had a signal week on other grounds. France-based EADS and U.K.-based BAE were close to merger, $90 billion in combined aerospace and defense sales, the merger a benefit to both, enabling competition with the likes of Boeing.

Any big merger in Europe requires multigovernmental approval, and Germany insisted on a Munich headquarters for the new company and expansion of German operations. All media concur: On Wednesday Angela Merkel personally pulled the plug on the merger, and Germany did not attempt any form of denial. “One Europe” the euro objective? Sure.

The global balance is delicate, but the economic/political weakness in Europe, China and emergings still strongly favors the U.S., if only by removing any threat of inflation, which is the prerequisite for continuing QE3 and super-low rates here.

It’s still a great time to buy an SUV | Cross River NY Real Estate

2012 Cadillac Escalade2012 Cadillac Escalade

Last year I advised you that 2011 was a great time to buy an SUV for your business, because of the extremely generous 100 percent bonus depreciation available for that year only.

If you didn’t take my advice and buy that SUV, you may want to do so by the end of 2012. Although the deductions you can get for buying a business SUV this year are not as generous as in 2011, they’re still pretty great. And they may not come around again.

As I said in my previous column on the subject, there is an annual cap on the amount of depreciation you can take on a passenger vehicle each year. The cap for a passenger vehicle purchased in 2012 is $11,160.

However, this cap applies only to passenger vehicles — those with a gross loaded weight of less than 6,000 pounds. If you buy an SUV that weighs more than 6,000 pounds, the cap won’t apply.

This can enable you to take an enormous first-year deduction in 2012 because you can take 50 percent bonus depreciation on top of a $25,000 Section 179 deduction.

Let’s say you buy and place into service during 2012 an SUV that weighs more than 6,000 pounds and use it 100 percent for your real estate business. You’ll be able to deduct $40,000 of the vehicle’s cost on your 2012 tax return. Here’s how:

  • First, you can deduct $25,000 of the cost using IRC Section 179, which permits business owners to deduct a substantial amount of business equipment in a single year; this deduction is capped at $25,000 for heavy SUVs.
  • Next, you can deduct an additional $12,500 using 50 percent bonus depreciation (you have only a $25,000 basis left after taking your Section 179 deduction, so this deduction is limited to $12,500).
  • Finally, you can take $2,500 in regular depreciation on the remaining $12,500 basis in the SUV.

Note that these calculations are based on using the SUV 100 percent for your real estate business. If you use it less than that, your deduction will be reduced by the percentage of your personal use. Moreover, you must use the SUV at least 51 percent of the time for business to take advantage of the Section 179 bonus depreciation deduction.

“Bonus depreciation” is a special temporary tax provision that allows you to deduct a substantial amount of the cost of business equipment in a single year, with no annual limit. In 2011, the limit was an unprecedented, incredible 100 percent. For 2012, bonus depreciation is limited to 50 percent, much less than last year, but still a lot.

Bonus depreciation is scheduled to expire at the end of 2012. Bonus depreciation has expired before and been extended, so it could be extended again by Congress. However, no one knows for sure what will happen, including Congress. Bonus depreciation is just one of many tax cuts that will expire at the end of the year. With partisan gridlock in Washington and our enormous budget deficits, it is impossible to predict what will happen.

If bonus depreciation expires and you buy a heavy SUV in 2013, you’ll be able to deduct only $27,500 of the cost the first year, instead of $40,000 — $12,500 less. So you should think about acting now.