The Marketing and Selling Process in Pound Ridge NY | Pound Ridge Real Estate

Comprehensive Market Analysis in Pricing Your Home

 Property Specific Marketing of Your Home
All the Benefits of Our Rock Solid Alliance with Prudential
Consumers do not look to a single source to purchase a home. They are researching and shopping on the internet, in local papers and the real estate sections of a vast array of publications. Prudential Holmes and Kennedy’s proprietary marketing model surrounds the consumer with our property listings from traditional print media, public relations and direct mail to superior internet exposure. Our ongoing commitment ensures your property will be previewed in a consumer’s initial search, leading to a personal showing where your Prudential Holmes & Kennedy REALTOR will bring all your property’s unique features to life.

The most important factor to consider when choosing a real estate firm to represent your home is to find a firm with significant experience in selling comparable property. Our marketing model directs the most potential buyers to personally preview your home. Any REALTOR can promise you an ad in the local paper, but our experience has shown that full exposure of your property in multiple mediums is the best way to reach the largest potential buyer pool.

Internet Marketing

Over 80% of homebuyers begin their search on the internet.

Prudential Tri-State Connection

No other brokerage in Northern Westchester can claim our unique affiliation with our Tri-State partners. Others may have offices throughout the county, but no one else has their own website, joint marketing, tri-state co-brokerage groups and networking events. Even our tri-state relocation directors meet quarterly. is the gateway to over 100,000 current property listings within the 100-mile radius of Midtown Manhattan.  In 2004, the Prudential Tri-state group concluded 21 Billion Dollars in sales with 47,000 transactions.  As part of the Prudential Tri-state group, we are linked to:

Prudential Douglas-Elliman in New York City  
Prudential Douglas-Elliman in Long Island
Prudential Connecticut
Prudential New Jersey
Relocation Services

Prudential Relocation is a leading provider of global mobility, creating a constant flow of home buyer traffic in and out of our Westchester market.
Referral Services

Our affiliation has a membership of over 2000 offices and over 64,000 real estate professionals throughout the United States and Canada.  The Prudential referral program maximizes lead opportunities by supporting broker-to-broker activity.

Multiple Listing Services (MLS)

Founded in 1916, the Westchester County Board of REALTORS®, Inc. (WCBR Inc.) is a not-for-profit trade association representing more than 7,000 real estate professionals doing business in Westchester County and the surrounding region.  WCBR owns and operates the Westchester-Putnam Multiple Listing Service, Inc. a corporation that manages a large database of available properties listed by REALTORS®.

The term REALTOR® is a registered mark. It refers only to those licensed real estate brokers and salespersons that hold membership in a REALTOR® organization such as ours, who agree to be held accountable to a strict Code of Ethics and who also agree to periodic ethics education and other professional instruction that is required by the Board.

 Direct Mail – Published by Prudential Holmes & Kennedy

The Holmes Report
Quarterly Reports
Residence Guide
Just Listed Cards


A detailed, four-color brochure ensures that prospective buyers, open house visitors and cooperating agents will recall the critical features of your property long after they have viewed your home.  It is displayed in the home, in our office lobbies, used for special mailings and sent to out-of-town prospects.


Our experts will developed a high impact print media advertising plan identifying selected media vehicles that present your home to target buyers.  Our affiliation with Prudential extends our advertising strength.  Its network members spend millions of dollars each year placing advertising in the most prestigious publications and on high profile television stations to promote brand awareness.

Yard Signs

A 24 hour marketing tool that attracts the attention of prospective buyers.

Broker and Public Open Houses

An invitation to the Broker and public communities to view your property without an appointment or obligation to buy.  Open houses are announced via print media and on various websites such as: MLS,, and

Additional Marketing Activities

Introduce the Property to Fellow Agents

Provide a Secure Lockbox for your Home
Follow-up with Buyers and Agents
Educate You to the Real Estate Market
Arrange Showings
Pre-screen potential buyers
Attend Inspections on your Behalf
 Provide Home Warranty Options
Present, Evaluate and Negotiate Offers
Prepare and Distribute Required Documentation
Resolve Seller/Buyer Conflicts
Coordinate Repairs
Facilitate Closing and Transfer of Property

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