If you want people to visit your blog—and stay there—you have to be an authority figure.
This is definitely true if you are trying to solve a common problem. You have to know and understand what you are talking about.
When people know you’re an expert on a topic, it gives them comfort. They know that they can trust you. They are going to put their faith into you over and over again. That means you cannot fail your readers. They have to be your main focus. They deserve an expert, they deserve great advice, and they’re expecting it from you.
You have to deliver.
How do you become that expert? How do you become that person that they go to for advice and guidance? Here are four steps you can take to help build your authority.
1. Write about something you already know or are willing to learn
This one tip can make the process very easy. You must focus on something you know or are willing to learn.
If you are interested in your topic, writing for your blog will be much easier. If you are already an expert, you shouldn’t run out of things to write about.
If you are an expert, your advice will be sound and your readers will be able to achieve success with the information you provide them. Good advice builds credibility. Your audience will return to you more often if you’ve proven that you are an expert.
You may not be an expert in the topic you choose to write about, but being passionate about it can go a long way. You’ll be learning as you go. You will be able to supply information to your readers about was or was not successful for you. It may take longer to build that credibility, but it is definitely possible this way.
Another benefit of building yourself up to expert status from scratch is that you can relate to your readers. Very recently, you were in their shoes. You are searching for information, just like your audience. You will be able to form a connection that few other bloggers can establish.
Take a look at Darren here at Problogger. He has become the expert on blogs and monetizing blogs. Darren knows his stuff; he has been through it all. He gives out quality posts consistently.
If you take a look at his posts, you will see he speaks with authority. Darren is the authority to anything related to blogging, and people trust him—expert and novice bloggers alike.
2. Speak with authority
This is a huge aspect in the development of your blog. It will definitely keep first-time readers on your blog while keeping long-time readers coming back for more.
If you speak with confidence in the information you are supplying, it will spark your readers’ interest. They will definitely be more willing to try out the advice you’re giving.
How do you speak with authority and confidence? Good question. The biggest point is to watch the words you use. If you use words like might, could, and may, then you are not putting confidence into the information you’re supplying.
If you are giving your readers good information, and they follow the information you give them, then there should be no question that they will be successful. Not only should you be confident, but you should instill confidence into your readers too.
Have you ever visited The Simple Dollar blog? Trent Hamm has emerged as the expert in saving money and creating a stable financial future. Bring up one of his posts on simple money saving tips. As you read, you’ll notice quickly that he knows what he is suggesting works. There is no question in his mind.
He gives you specific examples. He tells you that if you do X then you will save Y. No maybes, no mights, no coulds: only results. That’s what people want—results. They want to know that if they do what you say, they will have success. Trent does a great job of this.
3. Speak from experience
If you are giving your readers advice, then you’d better have tried it out yourself first. The easiest advice to give is advice on what has or hasn’t worked for you. You have to give your readers information that you know works.
If you speak from experience, not only will your information be more detailed, it will also be more reliable. This is a great way to establish credibility.
Readers love to hear about your experiences, too. This adds a personal level to your writing. And so your credibility builds, because your readers know that you tried each piece of advice you are sharing with them. Besides, how can you be confident in something you’ve never tried?
The first time I visited Life Without Pants, I was hooked. Matt Cheuvront shares his life experiences on overcoming challenges and working towards goals. Not only does Matt do a great job of describing his experiences, he’s great at making the lessons he learned relevant to his audience. This is powerful, because he is doing two things.
First, he’s sharing his experiences, which most audiences love. We all love a good story. He also gives the reader something to walk away with and incorporate into their lives. Whether it is a philosophy or a specific action, Matt is giving his audience usable information from his own experiences. That’s pretty powerful!
4. Be honest
If your give information that’s supposed to help your readers, but it doesn’t, think about how bad you’ll look. Those who give out bad information do not tend to last in blogging. People can tell very quickly whether or not you are lying.
Real experts will also know when you are lying. If you have a comments section, they will point out how wrong you are very quickly. You can’t just post something telling people it will help them of you really don’t know if it will. This is a big credibility- and authority-killer.
Don’t take an article written by someone else and market it as your own. This is another huge issue that will kill your authority. Come up with your own unique material. People want new and useful information. If you steal other people’s work, you will lose all respect from the blogging community.
Blogging is all about building relationships with readers and other bloggers. Taking others’ content will make others never want to work with you. It will forever tarnish you and your brand and. Keep it honest and your authority will soar.
Neil Patel at Quicksprout is well-respected around the blogging community. If you have never heard of him, just visit Quicksprout and see how popular his blog is. Neil has had his share of successes and failures. He makes that very public. He is also very open about things that do and do not work.
He has established himself as an authority figure as a result of this. His posts are honest and genuine, and include loads of valuable information. Model yourself after Neil and be honest and helpful when you write. You’ll have a following similar to his, active and hungry for knowledge!
Are you an expert?
Well there you have it. These are four ways of increasing your authority and expertise. If you practice these tips regularly, people will learn that they can trust you and the information you provide. They will come to you more often for the information they need.
Become an authority figure and success will find you!