Seth’s Blog: Better than it sounds

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Better than it sounds

Mark Twain said that Wagner wrote music that was better than it sounds.

It's an interesting way to think about marketing. Is your product better than it sounds, or does it sound better than it is?

We call the first a discovery, something worthy of word of mouth. The second? Hype.

Posted by Seth Godin on March 19, 2011 | Permalink

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