Browsing through my Google+ account I ran across an interesting post on Instagram. It details how one restaurant in New York City came up with a creative way to utilize this popular photography app into a marketing tool for their business.

The video showcases restaurant goers sharing photos of menu items via Instagram while using the restaurant’s hashtag #insta_realestate. Agents all over the world are using that hashtag to highlight amazing photos and listings on Instagram.

2. Use hashtags and feature your favorite parts about where you live.
How about using the hashtag #NYCeats if you are an agent in NYC! Then, you can run a search for that hashtag and use that search as a source of content for your website, blog or social channels.

3. Give your audience a behind the scenes peek into your life.
Capture the funny and offbeat. The flyer box that is empty – again. The hundredth time you went to Starbucks this week. Meeting with the title company to make sure all the paperwork is in order for today’s closing. People love a sneak peak, plus it gives your clients insight on how much you do for them!

Are you utilizing Instagram? If so, how? I’d love to hear from you – leave me a comment below!