Blogging for Business


Ready to put your Internet presence to work for you? Increase the quality of your blog. A successful blog that generates significant reader interest in your niche topic is a sign that you’ve got a strong candidate for bestselling book content. So work on your blog and readership, find out what attracts the most attention, and start planning to accept a book contract. The following five bloggers have experienced success as authors because of their hard work to gain Internet presence.

1. Steve Pavlina

You might recognize this name because Pavlina is famous for his personal development blog and perhaps infamous for his aggressive workshop and product marketing. No matter your opinion of Pavlina, his success is indisputable and closely associated with his book, Personal Development for Smart People. By offering his expertise and advice for free as blog articles, he built up a strong Internet presence that became a valuable asset when Pavlina decided to market his content. He also generated interest in his blog by conducting unconventional experiments and tracking his progress in posts. For example, he’s spent 5 ½ months with only two hours of sleep each day, giving him an automatic reservoir of original and interesting blog content. Documenting the unexpected and offering free expert advice can increase your readership drastically, bringing you closer to your goal of becoming a published author. 

2. Darren Rowse

Darren is the creator of ProBlogger, although his first blog was called LivingRoom and was a simple forum for discussing issues of spirituality, blogging, and pop culture. Now, ProBlogger is wildly successful and helps bloggers generate income from their pages. Darren saw the marketability of one topic among many and developed it into a valuable tool for building Internet presence. With the success of ProBlogger, among other blogs, Darren was able to co-write a book called ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. He’s also written a workbook focused on building a better blog in 31 days.

3. Lois Kelly

Lois was a frustrated marketer, losing her passion for her profession and industry, so she started blogging about marketing problems on Foghound. As she wrote posts about marketing, she began to feel that she was becoming more invested in the profession again as she received feedback from readers with similar mindsets and experiences. Lois later spoke at an American Marketing Association (AMA) conference, delivering content inspired by her blog, and was met with the demand for a book. She continued to blog as she worked on her book, Beyond Buzz, and now enjoys even more professional success.

4. Bob Walsh

Bob has two successful blogs and has written a popular book as a result, called Micro-ISV: From Vision to Reality. On ToDoOrElse and MyMicroISV, Bob put his journalism and programming skills to work as a knowledgeable blogger, eventually arriving at a ubiquitously relevant and popular topic: getting things done in a world that’s spinning too fast. His posts caught the attention of Apress, a technical publishing company, and he was asked to write a business book for programmers who wanted to create their own start-ups. Bob was clever enough to publish the interviews he conducted for his book on ToDoOrElse, successfully advertising his book’s emergence into the market. After the successful reception of his book, he started a blog on the same topic (MyMicroISV) and now writes for it almost exclusively.

5. Maria Roberts

As a single mom with an empty wallet and enough worries to entitle her to several days’ worth of mental anguish absences, Maria wracked her brain for lucrative ideas and settled on blogging. She’d recently earned an MA in creative writing and was familiar with the concept of blogs becoming book deals, so she started SingleMotherOnTheVerge on a whim. Once she had an established readership, Maria sought out Patrick Walsh, an agent who had gotten book deals for other bloggers. Her work paid off and she soon published a book under the same name as her blog, generating even more traffic and supplementing her income with book sales. She’s now in the process of writing a second book while maintaining her popular blog.

Bio: Alexis Bonari is a freelance writer and blog junkie. She often can be found blogging about education and scholarships for college. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

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