If you’re blogging as a part-time income stream rather than a full-time profession, then your priorities can be substantially different from the fill-time blogger’s.
A full-time problogger will likely focus on maximizing overall revenue, whereas a part-time problogger will focus on maximizing revenue per hour.
One of the largest problems I see with some underperforming smaller blogs is that they’re not focused on that key difference. Part-time bloggers often do not have advice given to them that is specialized to their part-time situation, and instead they end up following what full-time bloggers are doing, with mixed results.
Darren wrote a great post on part-time blogging over three years ago, but that post missed these three strategies that I’ve found invaluable for achieving part-time blogging success.
1. Be selective with social media
Full-time bloggers have hours every day where they can try new things, and can afford to spend time in areas that don’t yet give them a great ROI. Part-time bloggers, however, need to have a higher ROI on most of their activities.
In other words, don’t be on every social network just because you feel you ought to be. Don’t worry about doing every thing that every blogger is doing.
For example, I’m on Twitter, but Twitter is not where I spend any real time and it’s not where any real traffic is going to come from for me. Why? Because I write about long-term value investing, which is like watching paint dry. Not exactly enthralling Twitter material.
And yet, I have received over 50,000 visitors and over 130,000 pageviews from a single social media platform: Seeking Alpha. It’s a large site that brings investors and readers together. Moreover, the traffic statistics show that in terms of pages per visit and time per visit, it’s my single highest quality source of traffic.
The point here is to follow the 80/20 rule: focus 80% of your time on the stuff that gives you an excellent ROI, and use the other 20% for experimentation.
2. Stand out with ridiculously high-quality posts
Large blogs and websites can afford to publish mediocre content. That’s not to say that all large sites do so (in fact they generally got to their size by being well above average in the first place); it’s just to say that they can do it if they want to, and some of them do.
Very large sites that have years of full-time focus or multiple writers have strong enough domain authority to get mediocre content to rank well in search engines. Plus, their intangible brand authority can make fair content appear to be superior content.
Part-time bloggers don’t have this luxury. You’re not going to be able to write mediocre content and get it to rank well, and your brand is not yet strong enough to carry its own weight.
The emphasis on the part-timer should be to maximize individual post value. Spending 12 hours a week writing two or three extraordinarily high-quality articles will usually get you further than spending the same amount of time publishing every single day with less unique and compelling content.
When you’re setting out to write an awesome post, there are small things you can do to give yourself a huge advantage. If you’re preparing to write about something, first stop and do a Google search for it. Check out the main articles on that subject that are on the first page of the search results. Read or skim through them, and gauge their quality.
Your goal now is to write a post that is far superior to any of the posts on the first page of Google for this subject. Your post will not be a “me too” post, but will instead be the new high-water mark of quality and authority for this subject. You’ll write it in a more personal, more complete, more concise, and more original way.
3. Having a product helps greatly
Successfully selling a product or service online revolves around content marketing these days. That is, you get an audience by providing excellent free content that solves their problems, and then you use this content platform to present products or services to your readers that further solve their problems or help them in some way.
Your revenue per visitor, and therefore usually your revenue per hour, generally goes up substantially if you offer a high-quality product that fits your audience, compared to relying strictly on advertising or affiliate sales. Consider spending some time to create an outstanding product that requires little maintenance when it’s finished, and then offer it up on your blog.
When I did this, and published a $16 ebook and spreadsheet tool that stood out in the niche, the revenue from the ebook outpaced my advertising revenue and brought in thousands of extra dollars in profit. Higher-priced offerings will generally do even better than this. A good product or service genuinely solves problems or creates opportunities, improves your authority in your niche, and can bring in some solid income for your invested time.
A key advantage of having your own product or service is that you can get access to other bloggers’ platforms. When you rely on advertising, you’re limited to the size of your own platform, which generally isn’t going to be huge if you’re working part time. Similarly, when you sell affiliate products on your platform, you’re still limited to the size of your own platform.
But when you produce your own, high-quality product, then you now have something that can be sold on other writers’ platforms as well as your own. You can tap into other peoples’ email lists, social media accounts, and blog articles, if you’re the source of the product and they’re the marketer.
Use these strategies if you’re focusing on part-time blogging. Maximize your revenue per hour by being selective about what digital real estate you spend time on, by focusing on quality over quantity, and by leveraging your expertise onto platforms that are larger than your own.
What other advice can you add from your own experience? I’d love to hear it in the comments below.