7 steps to visualize, realize real estate success | Inman News

7 steps to visualize, realize real estate success

The right approach for a coach

By Bernice Ross, Thursday, April 14, 2011.

Inman News™

If you were to ask most agents if they would like to double or even triple their income this year, the answer would be a resounding, "Yes!"

What most agents don’t realize is that unless they are brand new, they already have virtually all the tools they need to achieve this goal.

The first segment in this series delineated the difference between training, mentoring and coaching. The following case study illustrates how coaching works to create top production (and for the sake of disclosure I am the CEO of a real estate coaching site and work as a real estate trainer).

"Up or Out" coaching program

Several years ago, I worked with 12 experienced agents who were about to be fired if they didn’t improve their production. The "Up or Out" program met once per week for three months. The first two sessions were primarily coaching-based.


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