Since the growth of social media, many business or should I say most business are now impelled to be active on social media channels such as Twitter, Facebook, Youtube and LinkedIn. The challenge that businesses face is that you have to be engaging with your following and at the same time interesting and compelling so you gain new followers. Another concern for businesses that use social media is the time it takes to manage it. This this were third party tools come in, and let me assure you the best ones can maximise your social media campaigns and help solve the above concerns.
There are tons of tools out there and it can be hard to find the right one for you and your business but to get you started, here is my top six that I like to use:
Social Mention is a search platform that pulls in user generated content from different social media channels. These channels include Twitter, Facebook, YouTube, Google, Digg, FriendFeed etc…
One feature I love is the alerts that you can set, similar to Google alerts you can set daily emails to be sent to you if your company’s brand, CEO, marketing campaign or competitor has been mentioned.
There are many tools out there like this, but crowd booster does offer some fantastic features that are unique. Firstly, you get the usual stuff like how many followers, tweets, fans, likes etc…. your business has but one thing that’s makes this tool stand out is the recommendation engine.
Based on your facebook and twitter account statistics, Crowd Booster will recommend certain actions that you should take. For example, it will identify a group of high influencers (who follow you) based on their Klout score and recommend that you should engage with them. This tool is perfect for a small to medium size business.
The ultimate social media management tool that can save you time and increase your productivity. HootSuite if you didn’t already know is a social media dashboard where you can manage all of your channels from one webpage.
The social channels you can manage without hoot suite are:
- Goolge+ Pages
Plus many more…
As you can tell be the name of this tool it can only be used for twitter but you can get a great insight into how each individual tweets performed and what impact it had on your twitter conversions. It is a great ways to see how many accounts your tweets reached and what impressions they got
Well there you have it, 4 social media tools that you should be using right now. As I mentioned previously, there are a great number of tools out there that can help your social media campaign but my best advice is to trial a few and see which works best for you.