Daily Archives: July 3, 2012

Manhattan Real Estate Market Holding Steady in 2012, Report Says | South Salem NY Real Estate

Prices and sales volume for Manhattan real estate continued to hold relatively steady in the second quarter of 2012, because of a continued decline in inventory, low interest rates and increased foreign investment.

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The median sale price for the second quarter was $840,000, up 2.4 percent from the same period in 2011, according to a report from StreetEasy.com that will be released on Tuesday.

Reports from the city’s largest brokerage firms also indicated relatively flat pricing, with one showing the median dropping by 2.5 percent and the others showing an increase of 1 to 2 percent. Sales volume was higher than a year ago and had more than doubled since the number of sales dropped to fewer than 2,000 in the first quarter of 2009, according to a Corcoran Group report.

“The stability of prices in the past few quarters has instilled confidence in a lot of people,” said James M. Gricar, general sales manager at Halstead Property. “Rates are quite low and the rental market is quite high. Conditions are good. That has led to a very stable, healthy — and for brokers, optimistic — market.”

The new numbers come after evidence suggesting the national housing market is finally starting to recover. Still, Jonathan J. Miller, the president of the appraisal firm Miller Samuel and the author of Prudential Douglas Elliman’s report, said the national market was behind the New York market, which began to stabilize in early 2010 and was “moving sideways ever since.” He added that the city benefited more from foreign buyers than did the typical United States housing market and that Manhattan’s foreclosure rate remained low, as a result of tight co-op approval standards.

Sales were more robust at the upper and lower reaches of the market. The average condominium sale price was up, with Brown Harris Stevens and Halstead Property showing an 8 percent increase over last year to $1.81 million, buoyed by tight inventory and strong sales in the luxury market, including a $70 million sale on Central Park South.

The median price for co-ops sold during the second quarter, however, was slightly below the same period last year, because of a shift in market share toward entry-level apartments like studios and one-bedrooms, with the Corcoran Report showing a 5 percent drop to $640,000. It was the third consecutive quarter that the market share for entry-level studio and one-bedrooms was above 50 percent, driven by low mortgage rates and rising rents.

Over all, inventory has declined to 14,254 apartments, a 5.9 percent decrease from the same period last year, according to StreetEasy.com. If that trend continues along with rising demand, prices could move higher. The number of price cuts was down by 19.8 percent, compared with the same period last year, according to StreetEasy.com.

More than 3,400 listings went into contract in the quarter, a 20.7 percent increase from a year ago, according to StreetEasy.com. Brokers attributed that increase to strong demand, limited inventory, low interest rates and a continued view by foreign investors of Manhattan as a safe haven.

That enthusiasm is expected to carry forward into the early part of summer, said Dottie Herman, the chief executive of Prudential Douglas Elliman.

Still, some listings continue to move more quickly than others. The demand for new apartments does not yet mean that sellers can name any price, said Hall F. Willkie, the president of Brown Harris Stevens Residential Sales.

“People have to realize, yes, sales are taking place, but they’re taking place where prices are justified,” Mr. Willkie said.

5 Simple Steps to Marketing your Blog’s Content with Social Media | Katonah NY Real Estate

A blogger needs to develop the skills of a drug dealer, a teacher and a chef .5 Simple Steps to Marketing your Blog's Content with Social Media

The drug dealers make their product so good that after giving away their first free sample, their customers come back with the cash. They are savvy businessman, they know that if they give away something for free that they will develop loyal customers.

Give away samples of your content for free.

A blogger also needs to act like a teacher and show people how to do things. Bigger brands don’t want to reveal their secrets in their articles. So as a blogger, if you can teach you will create a fan following and people will start showing up. One of the fastest growing segments on the web are “how to” articles, videos and blogs.

So teach.

So why should a blogger be like a chef? Which chefs are famous? The ones who share everything they know. They write cookbooks that reveal exactly how they make that apple pie. They go on television and make a dish for all to see so everyone can copy it.

So be prepared to reveal your recipes.

This blog is my cookbook.

Publishing is just the Start

Blogging involves many things but first you have to create the content. It may be photos, videos or articles, but if you don’t tell the world you will continue to remain a secret. That is fine if that is what you want.

If you want to garner some attention and traffic then you have to market your blog. Don’t assume that readers and viewers will turn up by magic.

So what are some simple steps that many bloggers just forget or can’t be bothered to do?

Just about all of us have friends and followers on social networks. Some are only are on Facebook, but most have multiple social network accounts.

Dont be afraid to use those social media platforms to tell people that you have published your content on your blog.

#1. Facebook

As a blogger you will need to create a Facebook page for your blog. It doesn’t need to be complicated. If you haven’t got a Facebook page do it today.  If you haven’t then tell your friends that you have published on your article by posting it to your personal page. Copy the blog article link and drop it into your “What’s on your mind?” status update box. Don’t be shy.

More reading: 20 Ways to Increase Your Facebook Likes

#2. Twitter

Twitter has been my most efficient platform for promoting my content. If you don’t have a Twitter account go and set one up now. It is not difficult, include a photo, a link to your blog and a short description of what your blog is about. Drop in your headline, your link and hit publish. There is one tool that I use to manage Twitter called Hootsuite which allows you to use the micro blogging platform very efficiently and is worth checking out once you have created a Twitter account.

More reading: 12 Keys to Success on Twitter

#3. Google+

Publish your article on Google+.  Google+ is Google’s social network that is now one year old. If you haven’t registered on Google+ yet, I would strongly recommend you do. This social media account is now an important part of the social web (with over 250 million registered users) and should be included in your blog post article promotion process. It is not just a copy of Facebook and has its own customs and tribes. Google is also using Google+ to collect social signals on what people like and don’t like online and including this in its search results. This will become more important as time goes by for having your articles found in search.

More reading: Why you Shouldn’t Ignore Google+ Anymore

#4. Pinterest

For visual bloggers this is vital. Pinterest burst onto the screen about a year ago after flying below the radar. Pin you videos and images on your blog to your Pinterest account after publishing. It will help you make your content get shared which will then also link back to your blog from wherever it has been pinned.

More reading: 10 Creative Ways to Market on Pinterest

#5. LinkedIn

LinkedIn is very often ignored as a source to publish your content. It is especially powerful in the B2B market segments. If you have a look at the number of LinkedIn shares on this blog on various articles you will realize that it should be part of your marketing tactics. It is as simple as a Facebook update.

More reading: How to Harness the Power of LinkedI – Plus Infographic

Final Tips

Despite the popularity of social media and its shiny new toy attraction, I would strongly recommend that you do not forget two essential tactics. Firstly include an RSS subscription button on your blog so people can receive automatic notifications that your article has been published in their reader subscription platforms such as “Google Reader”

Lastly and most importantly making it easy for people to subscribe to your blog with an email subscription is still the most important blogger promotion platform today. Email may seem passe to some but building an email subscriber list and “list building” is a core asset that you should include from day one.