You create email marketing campaigns with the hope that your subscribers take some type of action (open, click, convert, share, etc).
You hit send, then hold your breath.
You review the metrics. It seems to be working. But do you really know? Have you tested various creatives? Different segments? Subject lines? Have you tried moving the call-to-action around? Have you considered a preheader or what your email looks like with images off? How about Share With Your Network (SWYN) functionality?
Effective immediately, Blue Sky Factory will be providing free, 5-minute or less, reviews of your email marketing campaigns. Yes – free. I, DJ Waldow, will be taking submissions from email marketers everywhere, anytime. Beginning this Friday, I’ll be initiating a weekly series – posting the Email Review screencasts on this very blog, similar to the Trulia one.
Free Email Review: What Can I Expect?
Below is the 5-minute Email Review I did last week for Klout. This screencast provides a pretty good taste as to the format and content of the Email Review.
What’s really cool about this particular review is that the folks from Klout (Charles & Megan) saw it, loved it, and are redesigning their next email campaign to incorporate some of the suggestions.
Note: I’ve also posted past Email Reviews on a separate page. View them now.
I’ve already received a few very good, fair questions about these Email Reviews, so I figured I’d list them here – as well as the answers.
Q: Do I need to be a Blue Sky Factory client in order to have my email reviewed?
A: Nope. I’m happy to review both clients as well as non-client emails.
Q: If I’m not a client, will you try and pitch Blue Sky Factory to me?
A: Quite possibly. I’ll likely send a follow up email once the Email Review has been posted. If you are not interested in learning more about Blue Sky Factory, that’s totally fair. Just reply to my email indicating so.
Q: Our team has reasons for why our email looks like it does. Who are you to tell us what should be changed?
A: I’m someone who has been living, breathing, and sometimes sleeping email marketing for nearly 6 years. I don’t claim to have all of the answers. My Email Review is simply a 5-minute-or-less take on a recent email. Take it for what it’s worth. Think about the suggestions. Test a few things. Report back.
Q: If our team ends up changing a few things based on your Email Review, do you want us to tell you?
A: Yes! Please. If you’ve implemented a suggestion, I’d love to know about it’s impact. Was it positive? Negative? Did you get more opens, more clicks, more conversions, etc as a result?
Are you ready to have your email reviewed?
Go to the Email Review page now.
Director of Community, Blue Sky Factory
Good news! We have an eBook that provides 16 tips to use email and social together.
What are you waiting for? Download the eBook now!
This entry was posted on Tuesday, May 10th, 2011 at 6:00 am and is filed under Email Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.