Facebook Graph Search – What It Means for Businesses | Katonah Realtor
Leave a reply
Tag Archives: Katonah Real Estate
My 10-in-1 Content Creation Strategy | Katonah Real Estate
Content creation calendars and schedules are the bane of most serious bloggers’ and content managers’ lives, depending on which side of the creative block you’re on.
I straddled this fine line on many occasions until my Eureka moment. Having amalgamated my home radio and video studios I realised that I could double up on content creation with my business-consultant partner, a content reservoir of genius proportions.
Soon we had discovered a 3-in-1, then a 6-in-1, and finally a 10-in-1 content creation strategy.
When I say “radio and video studio” (actually my third bedroom), be assured it’s not exactly state of the art, although I have slowly acquired suitable equipment and created a workable dual studio.
In saying this, anyone with a computer, some sort of USB audio interface/mixer, a reasonable microphone and digital video camera or DSLR can achieve the same results. In this article I assume you are familiar with your gear so I’m not going to go into any detail on how to use each piece of equipment in the process.
Time costs!
One of the most valuable, and rarest assets of a successful business consultant is time. To maximise the genius of my partner, when time is in such short supply, is a hectic operation usually resulting in a minimal flow of great content. This is where my Eureka moment has paid incredible dividends and saved many hours in the generation of multiple pieces of content at once.
Because we use a joint audio and video, green-screen studio, when we sit down and record a session, we create both an audio and a video recording simultaneously. The following ten points outline the quality content that we create from each five-minute recording session.
We now have this down to such a fine art that we can do six, five-minute recordings in 40 minutes. For me as the content creator, this is heaven, as it enables me to work in my genius. (A little side note here: your genius is simply working in your passion and talent, and I believe you need to be doing this for 80% of your working time.)
How it works
So, it all starts with one content creation session—just one!—where we have learned to maximise both time and genius. Of course there is preparation required to make the session go smoothly, and a good knowledge of your field of expertise is essential, but once we’re in studio, this is how the magic happens.
- The primary piece of content is a video for uploading to our YouTube channel and if we choose, we upload it to iTunes as a video podcast. We also embed the same video on our blog at MurrayKilgour.com. A well-prepared, quality video is the basis for this whole process. We use either a script or a series of bullet points to make the recording. I personally enjoy using a script with a DIY teleprompter, because of my radio background. Cheesycam.com is an awesome resource for DIY ideas and equipment—a lot of it DIY or reasonably priced new gear.
- The recorded audio track becomes a podcast which is embedded on our blog, and most often is uploaded to our Living on Purpose iTunes podcast channel as well. There are many other podcast sites to upload to, but we choose just iTunes. If you are unable to create video, the podcast can become the audio for a Slideshare video presentation, so give the audio the same good preparation as you would a video.
- We send the mp3 audio recording to a transcription contractor hired through eLance.com for transcription at $2 per recording. From this transcript, we create a blog post for our site, a guest post for another website, or an article for a site like ezinearticles.com. This invaluable piece of text is also used as a caption or transcript with our videos on Youtube for SEO purposes. Because it’s accurate, we gain the additional traction of having hearing-disabled people able to enjoy your video using the Youtube subtitles feature.
- The video we have created, if it’s not placed on our YouTube channel, can now form part of a multi-part video ecourse. We use an Aweber autoresponder to give this away for free and gain subscribers to our blog, but it can be monetized in the form of a paid video ecourse. You can determine the value or purpose of the content here.
- We again take the transcribed text and repurpose it into a ten-part ecourse delivered in the same way as the video ecourse: as a bonus for signing up as a subscriber to the blog. This method has been extremely successful—we’ve signed up thousands of subscribers to our blog this way.
- The transcribed text now adds real value when it is compiled into a section or chapter of an ebook to be used as a giveaway or sold on the blog as a free download. This is where the value of the method comes in, because many bloggers battle to get into writing an ebook. We edited, added and modified a lot of the text to create an ebook, but what this method did was give us a great quantity of raw material to work with. We had created more than 140 podcasts by the time we woke to the fact that we could compile a quality ebook using that material.
- I am in the fortunate position of being a breakfast show producer for a local radio station, so the podcast becomes a regular slot on our community radio station, Radio CCFm, which has 250 000 listeners. But before you say this is a privileged position, I can assure you that, as a producer, I can say most local radio stations are always looking for quality content, especially if it is free. So short podcasts with a good intro and outro may become a regular feature on radio stations and give good traffic to a website.
- With the advent of HD video DSLRs it is possible to produce high-quality video footage for TV programs. We repurpose our five-minute content creation session again in the form of a short TV program for a local community TV station, Cape Town Television. If it’s quality content and free, TV stations will take your show—especially if it’s relevant to their viewers.
- When we repurpose the transcribed text into an ebook, the audio becomes part of an audio book. You might say that this is pushing it, but I use the audio as a companion free audio book to the photography ebook I sell on my website. It’s a bonus for the buyer and for me, because I didn’t have to do anything extra to create it.
- Finally, blog posts, audio, and video make an amazing weekly or monthly newsletter. I do this using Aweber templates, which are free with the subscription. We try to do it on a two-weekly basis, as we don’t always have enough content for weekly mailings. It works perfectly for a monthly newsletter and I would advise this when you’re starting out. The amount of content you generate will determine the frequency.
Ten points sounds good, and I thought that adding an eleventh point might be a bit much, but here’s a bonus idea. What we’ve done is created a boxed DVD set for offline and online sales as training modules. Not all people are excited about online, and some like a physical product in their hands. In our business we use all of the above content in its different forms as part of a DVD boxed series for sale to our coaching clients. They love it and we love it—especially the time it takes to create!
Unlimited content
There are no limits to how you can use your content if you begin with the end in mind, but the emphasis must be on quality content. When you sit down in front of the camera and microphone, think “end product,” and design your process to get the most out of the content creation session. I’m sure that most people can easily create seven of these ten pieces of content out of just one five-, ten-, or even 30-minute recording session.
So, think big in your content creation, begin with the end in mind, and maximize your time and effort to produce content that will attract the best traffic and convert those people into buyers. Your success will result from the quality of content you produce. So give it your best!
via problogger.net
Working from Home in the U.S. | Katonah NY Real Estate
Florida foreclosures hit highest level in 2012, defy housing rebound | Katonah NY Real Estate
Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards | Katonah Realtor
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the Penguin algorithm update, millions of bloggers experienced a halt or decrease in traffic.
Although keeping up with industry trends does require frequent updates to continue performing well in search, most tasks are not time consuming at all. This guide will help you understand recent changes to Google’s algorithm and how to update your WordPress blog to follow the new industry standards.The Penguin and Panda Revolution
The Penguin and Panda algorithm updates targeted low-quality websites full of duplicate content, spammy linking, and poor user experience. WordPress is a wonderful content management system and blogging platform out-of-the-box, but it does create massive amounts of duplicate content.
The days of large scale link exchanges and linking to unrelated, low-quality websites were abruptly ended by the Panda update. In previous years, many bloggers would create low-quality sites with poor internal linking structure, few quality pages and banner ads taking up majority of the pages, which was halted by Penguin. Many bloggers, especially personal bloggers, were left wondering what to do and how to monetize their blogs.
Link Building for Blogs in the Post-Penguin World
Sure, the days of quick and easy links are over, but this doesn’t mean there is any less value to link building. In fact, high-quality, relevant links are valued more than ever. Before building new links, it is imperative to go back and fix your current link profile. Start out by pulling a backlink report of your website. Sift through each of the results, identifying any low-quality or irrelevant links. Contact each webmaster to remove the links. If you cannot find contact information or the webmaster refuses to remove the links, consider using Google’s new disavow links tool.
Now that you have removed all low-quality links pointing to your website, take a look at who you are linking to. Many personal bloggers sell text link ads and sponsored posts for extra income. These days are nearing their demise. Your PageRank is not only determined by inbound links, but also outbound links.
Unless implicitly stated by the advertiser, I would highly recommend adding the NoFollow attribute to any paid links on your website. Let’s say you own a travel blog, and a travel company purchased a sponsored post from you with the anchor text “cheap holiday travel packages.” You would change the markup for the link to look like this:
cheap holiday travel packagesThis will remove any value passed on from your website to the advertiser, and will help your website conform to Google’s webmaster quality guidelines for link schemes.
Fear not, your blog can still be monetized. Consider signing up for Google’s display advertising network: AdSense. Offering display advertising options is the safest way to continue monetizing blogs. After all, Google wouldn’t offer it if it would hurt websites. Be careful not to overdo it with the display ads.
Websites with 50 percent or more advertisement saturation will be penalized, so placement and ad quality will be key to allowing effective ads that will make you money. Consider looking into conversion optimization and a/b testing to find which ads perform best in different spots on your website, and be sure to filter the types of ads that can be displayed so they are relevant to your audience. YouTube videos can also be monetized, so consider starting a YouTube channel and incorporate video into your blog.
Although most link building practices have been blacklisted by Google, there are still many ways to build links to blogs. Instead of exchanging links on lengthy links pages, consider exchanging guest posts with highly relevant blogs. Write high-quality, enticing content that other websites will want to reference with links. Sign up for Google Plus and set up Authorship.
Look for websites containing recommended blog lists relevant to yours, and inquire about getting listed. Review products within your industry, and use social media to let those companies know you reviewed their products. They may include your review in their list of testimonials. Attend or exhibit at industry events which list attendees on the event’s website with links. Become a thought leader in your niche by creating and promoting linkable assets like white papers, guides, videos, ebooks, and best practices.
Setting up Your Blog for SEO
Optimizing WordPress blogs requires a few plugins and configurations to meet today’s industry standards. Start off by downloading and installing a plugin called WordPress SEO. This is the best SEO plugin available for WordPress, and it has an import feature to import any settings from other SEO plugins.
Download and activate another plugin called W3 Total Cache. This is the best caching plugin available, and works in unison with WordPress SEO. W3 Total Cache will help decrease page loading speeds by creating a cache of each page. Any time you mark a comment as spam, save a draft of a post, or click off the page editor, WP creates a duplicate copy of those pages.
Using the WP-Optimize plugin will purge all those unnecessary copies, which will save server space and speed up your website. WP-PageNavi is another must-have plugin for optimizing your pagination by adding the rel=prev and rel=next attributes. This will help your website be indexed more efficiently and increase crawl depth.
Once all those plugins are installed and activated, you will need to configure them. Use the WordPress SEO plugin to set up Google and Bing Webmaster Tools from the “Dashboard” menu on the plugin settings. Next, go to the Titles &Metas menu. On the General tab, check the box to force rewrite of titles if your custom title tags are not showing up. Check the box to Noindex subpages of archives. Check all four boxes to clean up the head by hiding RSD links, WLW manifest links, shortlinks, and RSS links.
On the Home tab, write a custom title tag and meta description for your homepage. You will also want to go through all pages and posts on your site and write custom titles and descriptions for each using the post editor. Enter in the URL of your blog’s G+ brand page in the Google Publisher Page field. This will set up the rel=publisher attribute for your homepage and connect your blog to your G+ page.
Once all those options are set up, go to the Taxonomies tab. WordPress creates massive amounts of duplicate content through taxonomies. Every time a category, tag, date, or author archive page is indexed, it creates a duplicate copy of each of those posts.
Check the box to noindex, follow the categories, tags, and format. Go to the Other tab and noindex, follow the author archives and date archives. Don’t worry about crawl depth from doing this. As long as you have optimized pagination set up through the WP-PageNavi plugin, your website will still be crawled effectively. I recently ran an experiment on noindexing taxonomies in WordPress to test this theory out.
Next, go to the XML Sitemaps menu in the WordPress SEO plugin. Check the box to enable XML sitemap functionality, and submit your sitemaps in Google and Bing Webmaster tools. Check the boxes to ping Yahoo! and Ask.com. Check the box to exclude taxonomies for categories, tags, and format.
Now go to the Permalinks menu and check the boxes to strip category bases and remove ?replytocom variables. You will also want to go to the WordPresspermalink settings and strip categories and datestamps out as well. On the Internal Links menu, check to enable breadcrumbs and implement breadcrumbs on your posts. A snippet of code will be provided in the plugin.
Setting up G+ Authorship
Setting up Google Plus authorship is very quick and easy on WordPress sites. Download and install a plugin called Google Author Link. Under the settings menu for the Google Author Link plugin, select an author for the homepage of your website. Now go to the Users menu in the WP dashboard and edit each user’s profile. Add in the URL to each author’s G+ profile. Next, ask each author to add a URL to your website on the “Contributor To” section of their G+ profile. Authorship is now set up on your blog.
Setting up Microdata
Microdata is still a relatively new concept, first introduced with HTML5. Schema.org is a joint project by Google, Yahoo and Bing to help webmasters mark up their websites so search engines can better understand their content. Bing and Yahoo give a boost in rankings just for setting it up while Google changes the appearance of your listings in search engine result pages to increase clickability.
Before setting up microdata, you will need to change the doctype of your website to the HTML5 format. To do this, go to Appearance>Editor. Select the header.php file. At the very top of the header.php file, you will see a doctype. If it is not already in HTML5 format, change the doctype to <pre><code><!DOCTYPE html></code></pre>. After updating the file, check your website to make sure this did not cause any compatibility issues.
Now that your website is HTML5 compatible, you will need to download and install a plugin called Schema Creator by Raven. Once activated, the plugin will automatically add schema.org microdata throughout your website.
Setting up microdata is as simple as that. If you would like to add in more microdata, go to your post editor or page editor, and you will notice a small icon with the letters “SC” in it at the top of the editor. This tool will allow you to add in microdata for people, products, events, organizations, movies, books, and reviews. It will create a short code and place it within the page for you.
A Few More Quick Tips
Now that your website conforms to today’s Google algorithm standards, there are a few other simple maintenance activities to keep in mind:
Always update your version of WordPress and all plugins as soon as updates are available. If you fail to keep up with updating plugins and versions, you may run into compatibility issues later down the road that will break your website.
Also, make an effort to publish new content at least once per month. Google loves fresh content, and favors websites that are updated frequently. If you get lazy about posting regularly, your traffic and rankings will suffer.
One final piece of advice is to monitor your analytics and webmaster tool accounts at least once per month. This will help you monitor technical issues that may arise as well as traffic drops. If you notice any abnormalities or receive warning messages in webmaster tools, act on these issues in a timely fashion.
Home Owners Reluctant to Sell; Inventories Fall | Katonah NY Realtor
Inventory levels of for-sale homes at the end of 2012 were down 17.3 percent from year-ago levels, reaching the lowest level in more than five years, Realtor.com reports. In some areas, inventories have dropped 68 percent over the year.
“It’s been a buyers’ market for a while. Sellers have been reluctant to put their homes on the market,” says Steve Berkowitz, chief executive of Move Inc., which operates Realtor.com. As housing numbers roll out for January and February in the coming weeks, these will be notable to watch because they’ll provide early clues about buyer traffic and sellers’ expectations, Berkowitz says.
For-sale inventories dropped the most year-over-year in December 2012 in the following metros:
- Sacramento, Calif.: -68%
- Stockton-Lodi, Calif.: -65%
- Oakland, Calif.: -64%
- San Jose, Calif.: -52%
- Seattle-Bellevue-Everett, Wash.: -45%
- San Francisco: -43%
- Ventura, Calif.: -43%
- Riverside-San Bernardino, Calif.: -41%
- Los Angeles-Long Beach, Calif.: -40%
- Orange County, Calif.: -39%
Source: Realtor.com and “Housing Inventory Ends Year Down 17%,” The Wall Street Journal (Jan. 16, 2013)
3 Core Link Baiting Strategies for 2013 | Katonah NY Real Estate
The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which will only be more vital in the year ahead:
1. Understand Shareability
A link is, fundamentally, really just a social share from somebody who happens to run a website. While the platform (HTML) is different, the psychological forces in play are the same. Content that goes viral on social networks will tend to attract links as well.
And, if you pay attention to social networks, you’ll notice that there are definite patterns. Most viral content has at least one of the following attributes:
It’s opinionated
The popularity of conspiracy theories on the Internet is perhaps one of the best examples of how bold opinions attract attention and propagate rapidly. A strong stance can alienate you from a large portion of your potential audience, but it can also expand your existing reach and strengthen your following. It’s probably best to stick to values you actually believe in, of course, to avoid a PR disaster at some point down the road.
It’s funny
The humor site Cracked currently has over 2.3 million Facebook likes and a Domain Authority of 88. They have accomplished this simply by collecting interesting facts and making them hilarious.
It’s insider information
The Wall Street Journal linked to WordStream, an online ad-consulting firm, because they published their own proprietary data about Google. The original source of new information tends to attract more links than the site that re-purposes it, unless they are extremely good at re-purposing content, or already have a larger following.
It’s cute
Cats rule the internet, and according to this article on the science of Internet cats, this is largely because they’re cute and vulnerable. Cute pictures and videos of babies and dogs also abound on the Web. There’s something about cuteness that demands to be shared.
It’s bizarre and quirky
Gawker hired Neetzan Zimmerman to produce the viral content that, as Gawker’s primary editor said, “for the sake of the other writers, [is] a necessary cog.” Zimmerman, who created The Daily What, says “When something goes viral, it tends to be something that is not expected to go viral.” Headlines like “This Pizza Has a Crust Made Out of Cheeseburgers,” and “Dead And Buried Hamster Emerges From Grave Alive And Well And Hungry For Brains,” tend to go viral more than what would traditionally be called “headline news.”
As Zimmerman said, A “taxidermied cat being that’s been turned into a helicopter—that’s clearly going to be successful, right? Because it’s got that element of shock, it’s got that element of a cat, you know, it’s basically just tailored to the Internet.”
It should hopefully be obvious from all of this that shareability is only one component of success. A piece of content that’s designed only to go viral is also likely to be poorly branded, irrelevant, and unlikely to lead to conversions down the road. For some more examples of successful link bait campaigns, we recommend taking a look at these 10 examples from WebPageFX.
2. Brainstorm Frequently
What should also be obvious from all of the above is that linkbait demands originality in some form. If the information isn’t new, the presentation must be. If the topic is “boring,” it takes creativity to transform it into something bizarre, quirky, or hilarious.
And while “cuteness” doesn’t necessarily demand creativity, if you keep pushing that button too often, it’s going to be seen as obvious pandering. Besides, it will still take creativity to transform a branding message into something even remotely cute.
Here are a few brainstorming tips to help you launch a successful link bait campaign:
Small groups are best
Put too many people in a brainstorming meeting and most of them won’t contribute. Groups of three to five are better for group brainstorming. In larger groups, people forget their ideas before they’re called on, and it’s difficult to get into a productive rhythm.
Individual brainstorming is a must
Some of the brainstorming should be done by individuals brainstorming alone. Many psychological experiments on the subject have demonstrated individual brainstorming sessions result in more ideas. Group brainstorming is a necessity in order make sure ideas are aligned with business goals and long-term strategy, but individual brainstorming is an important component that shouldn’t be ignored.
Try “brainwriting” instead of brainstorming
Studies have shown that this technique beats the pants off of traditional brainstorming. The process is simple. For three minutes, everybody writes at least three ideas. Then they pass their sheet to the left, read the previous ideas, and again record as many ideas as they can for three minutes. Keep doing this for either a set amount of time or until the group feels its ideas are exhausted.
Write it all down
Whether you’re brainstorming alone or in a group, write down every single idea. As we mentioned over at ProBlogger, psychology suggests that we reject creative ideas, even when we think we want them, and rationalize this by telling ourselves the idea wasn’t creative. Do not reject any idea that comes to mind. There’s plenty of time to weed through the list later.
Encourage constructive debate
This probably goes against everything you’ve ever heard about brainstorming, but the science is clear. Debate has a positive effect on brainstorming. While you should definitely record every single idea, debates paradoxically make people feel more liberated, and more comfortable sharing minority viewpoints. This allows more ideas to make their way into the discussion. Don’t get carried away with this, of course.
Mix ideas
If there is only one thing you should take away from all of this, it’s that mixing and matching ideas together is the best way to come up with new ideas. Don’t confine yourself entirely to your niche: Pull in ideas, concepts, facts, and stories from other disciplines in order to spice things up and draw analogies with your own subject matter.
Clearly, some of these tips contradict each other (debate vs. brainwriting vs. working alone, for example). Use more than one brainstorming method and measure the results. You may find that some techniques work better than others, or you may find that you need many different types of brainstorming in order to achieve the right variety of ideas.
3. Find Effective Sources of Information
Sometimes research comes before brainstorming, and sometimes it comes afterward. Both methods work fine, but result in different kinds of posts.
When the research comes first, it provides the raw material to combine and mash up into a unique idea. The advantage here is that you already have some idea of what facts and elements are going to go into the post. The disadvantage is that your ideas will be somewhat confined by the body of knowledge you’ve researched.
When the ideas come first, it forces you to stretch in your research and pull information from more unique sources. This can result in more unique ideas. The downside, however, is that you may discover the facts contradict your original idea, and that making your idea work would simply stretch things too far.
Hopefully, it’s clear that you need both kinds of posts, and that it’s actually a good idea to do some research both before and after brainstorming in most cases.
As we said before, “insider information” is far more likely to go viral than a redundant article. You can’t always be the next Bob Woodward, but you can get your information from places most people aren’t willing to look:
Google Scholar
Peer reviewed articles and scholarly papers aren’t easy to read, but that’s precisely what makes them so useful as a source of information. There’s a lot of information contained in these texts that has never made it’s way into the blogosphere, and most of it is only “boring” because it’s presented in a very technical way. Pull out the most surprising facts and the key takeaways and you’ve got yourself some “insider” information, of a sort.
Your Client
This isn’t the first time we’ve mentioned how useful your client can be as a source of information, and it won’t be the last. Odds are your client has a proprietary database of some kind. If you can, take advantage of it as a source of raw data.
Industry Experts (and People in General)
Get in touch with experts in your niche. The well known ones can help with exposure, and the less well known source can also offer some “from the front lines” information that you can’t find anywhere else. Watch the nightly news and notice how even an interview with a random person on the street can help a bit with credibility. There’s no reason to limit sources of information to your own research. Mine people for ideas, opinions, and information. Be a journalist.
The Library
Yes, it still exists. Believe it or not, this is also a great place to look if you want to find information that’s never made it’s way online. Yes, this still happens sometimes!
Anything That Could be Considered “Raw Data”
Whether it’s government statistics or an industry survey, raw data that’s never been turned into an article or blog post is one of your most useful “insider sources.”
Other Disciplines
We might be repeating ourselves a bit by saying this, but we can’t emphasize it enough. While the other research strategies demand looking through dense material, this one allows you to skim lighter blog posts and news articles and use them as insights for your own field. This makes the research part easier, but the creative part becomes more involved. This is the tradeoff.
Conclusion
To produce linkbait, you need to “get” the Internet, and understand why things go viral. It takes a comprehensive brainstorming strategy and a keen understanding of where to find original data in order to pull this off. The sweet spot between these three strategies is the launching pad for your most successful link bait campaign.
Did you learn anything new from this post, and do you have something to add? Let’s keep this going in the comments, and please pass this along if you liked our contribution. Thanks!
Image Credit: Shutterstock / Melpomene
2012 Katonah Area Markets With Falling Median Price | RobReportBlog
2012 Median Prices Down
Katonah 12%
Bedford Hills 12%
Bedford NY 12%
North Salem 8%
South Salem 3%
Pound Ridge 10%
Armonk 2%
via trulia.com
How to Use Instagram & Boost Your Business | Katonah NY Realtor
Facebook has done its best to keep a strangle hold on the landscape of social media with its acquisition of Instagram. And after paying $1 billion for it, you can bet they are going to squeeze pretty hard. Instagram champions the idea that we can communicate through the use of images and, like all social media, can be used to help build a brand and business. But how?!
Image: by Johnnymip
Social media is a useful marketing tool generally with its ability to put a company in close proximity with their target audience. And the best part about it is you don’t actually have to be in any kind of physical proximity to them.
You can respond to your customers all over the globe immediately or guide a conversation to gauge opinion amongst them. You might even feel inclined to upload a picture of Joe from the warehouse. Well, with social media you can.
What’s really great about social media is that you can do all this whilst cowering behind a desk. Or sitting on the toilet!
But what should you do specifically to help your business with Instagram?
Your Shop Window
You should think of any social media profile page like a shop window. What make’s Instagram so good as a marketing tool is that you can do much more decorating. You can showcase your brand with recent images and use colour to create an inviting atmosphere. Remember: Pictures are evocative so try and make sure you have some good ones!
An attractive woman could be wearing your range of clothing? Using Instagram is a lot cheaper than hiring models too! Image: by Love Meagan
The new profiles on Instagram feature a rotating display of recently shared photographs just above your profile and bio – so make sure you are updating it often.
However, keep looking at your profile and ask: does this best represent my brand? There is no point taking photos of snowboarders if your company sells office supplies or paper gifts!
NB: Don’t just upload pictures of Joe from the warehouse. He’s not really very photogenic.
Follow, Follow, Follow
Instagram is the same as other social media platforms – you need followers. If a tree falls in the woods, does it…
Anyway – you get the idea.
Compelling images drive traffic on Instagram. These are the ones that capture a person’s attention and generate excitement. For instance the music magazine Billboard recently did a ‘Day in the Life’ feature and took photos of One Direction backstage. While we understand you might not have and the world’s biggest boy band at your disposal, I’m sure you can do better than taking a picture of the view from the office.
Image: by PhilCampbell
If your company sells a product, why not get some inspirational shots of people using that product? Just make sure they at least look like they’re enjoying it and don’t forget to share!
Set Up a Honey Trap
You can use Twitter and Facebook to lure people onto your Instagram. Facebook obviously has a vested interest in joining the two, but it is now easier than ever to hook up your Twitter, as Instagram @ mentions now translate to it. What’s more, it doesn’t matter if someone has a different @username on Twitter because Instagram will link the two up either way.
It is important to reward people who follow your Instagram page. Ask individual questions and comment on other peoples photographs – if you want people to invest time in you, then you need to do the same to them.
InstaMeets & Competitions
General Electric (GE) recently ran an Instagram campaign and showed their followers the inner workings of the company, taking people right to the heart of their research labs, factory floors and places where their products could be seen in action. They also challenged their followers to take photos of the company’s four ways of working – Building, Powering, Moving and Curing – and asked them to send in their own images that best described those terms. The person who sent in the best image was then offered the position of the official GE Instagram photographer.
This multi-layered and effective campaign really boosts business.
Let’s take a look at what is actually going on: by showing people compelling images of the business it gets them excited and asking them to contribute makes the campaign interactive. Finally, incentivising the campaign into a competition makes people really want to get involved.
One final thing to remember is that online social marketing can be used to create an offline social event. Don’t get stuck at your computer. InstaMeets get people in a community to come together and hang out – this can boost business if you think of something fun that really relates to your brand. For example to promote their new show Vegas, CBS held an InstaMeet on the film set in Santa Clara, giving people behind the scenes tours and exclusive access to actors.
Perhaps your company can’t offer something quite so wondrous but why not think of something exciting you can offer? Don’t arrange to meet behind a bike shed though!
Have you used Instagram in any weird and wonderful ways to drum up a bit of business? Let us know!
Shanghai Housing Market Posts Huge Sales Spike | Katonah Realtor
via forbes.com