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Katonah Homes

Report: Tampa Home of Socialite in Petraeus Scandal Facing Foreclosure | Katonah Realtor

Scott and Jill Kelley’s Tampa home. Source: Google Maps

Jill Kelley, right, with her husband, Scott Kelley, and Holly Petraeus, wife of David Petraeus. Source: Zuma Press

As if it wasn’t enough to have sparked an FBI investigation that has exploded into an international scandal and brought down the head of the CIA, one of the women at the crux of the Petraeus scandal must now also endure intense media scrutiny about her imploding financial crisis.

Jill Kelley, the Tampa socialite and military booster who alerted the FBI about the threatening emails that led to the resignation of CIA chief David Petraeus, is facing foreclosure on her home.

Purchased in 2004 for $1.5 million after Jill and her physician husband Scott Kelley moved to Tampa, the 6-bedroom, 4.5-bathroom house is at least one asset that creditors are seeking to reclaim from the Kelleys.

According to the Tampa Bay Times, the couple’s financial spiral was under way by the time Jill Kelley first invited Petraeus and his wife, Holly, to their home in 2008, soon after the former general was stationed at MacDill Air Force Base.

“Lawsuits show the Kelleys were treading water by then, when Scott Kelley was making just the minimum payment on a Visa Signature card that had accumulated a balance over $70,000 and was taking on hundreds of dollars in interest each month,” the newspaper reported. “According to a lawsuit filed this year, Kelley defaulted on that card in 2010, the same year Regions Bank sued him and his wife over a debt in excess of $250,000. Chase sued for more than $25,000, and Regions Bank filed to foreclose on their Bayshore home. The bank said it was owed more than $1.7 million, and that it had not gotten any payments since Sept. 2009.”

Jill Kelley continues to be heavily scrutinized after it was revealed this week that she was the woman who reported threatening emails she had received to the FBI. The emails led the FBI to Petraeus biographer Paula Broadwell, who had an affair with Petraeus while he was serving as the military commander of U.S. operations in Afghanistan.

A second commander, U.S. Gen. John Allen, who currently oversees U.S. and NATO forces in Afghanistan, has also been implicated in the scandal. The Pentagon announced Tuesday that it is investigating “potentially inappropriate” correspondence between Allen and Kelley.

Reporters outside the Kelley home. Source: AP

While FBI investigators took materials from Broadwell’s home in Charlotte, NC on Monday, the media circus has set up shop outside Kelley’s home on Bayshore Boulevard in the Tampa neighborhood of North Hyde Park. The waterfront home was where Kelley hosted many parties for military personnel and other high-profile guests over the years. By many accounts, Kelley worked fast and furiously to ensconce her family in Tampa’s society circles.

“Determined to make her footprint, Jill Kelley knocked on doors up and down Bayshore Boulevard, asking homeowners if their house was for sale. She wanted the prestigious address, and she got it. In June 2004, the couple paid $1.5 million for a 4,800-square-foot brick mansion with stately white pillars and a view of Hillsborough Bay, just six miles from MacDill Air Force Base,” wrote Ben Montgomery and Amy Scherzer of the Tampa Bay Times.

It’s not a fiscal cliff—it’s an austerity crisis. | Katonah Realtor

Reading the headlines this week, you might get the impression that the country was hurtling towards a huge deficit catastrophe on Dec. 31. From the front page of Thursday’s New York Times (“Back to Work: Obama Greeted by Looming Fiscal Crisis”) to today’s Wall Street Journal (“Pressure Rises on Fiscal Crisis”), the rhetoric suggests that the U.S. is facing a crisis akin to problems that have engulfed Europe. (A Yahoo headline from 2011: “The U.S. Fiscal Crisis: Just Like Greece, With One Exception.”)

In fact, the problem with the fiscal cliff is precisely the opposite: The tax hikes and automatic spending cuts that would kick in after Dec 31 would sharply curb our federal deficit through enacting major, sudden austerity measures that would save the U.S. government about $720 billion in 2013 alone, according to the Bank of America’s estimates, which would be about 5.1 percent of GDP.

“If we let all of those changes [happen], there would be a sharp reduction in the budget deficit—in decline in debt to GDP, falling deficits as a share of GDP,” says Chad Stone, chief economist at the Center for Budget and Policy Priorities. “It’s all a dream for people who want really sharp austerity.”

So the reason that the fiscal cliff could push us into another recession in 2013 is because it enacts too much deficit reduction upfront, not too little. By contrast, the reason that Europe became mired in a fiscal crisis in the first place is because profligate nations haven’t done enough to curb their spending and raise revenue to their more fiscally responsible neighbors’ satisfaction.

The folks who want to avoid the fiscal cliff for fear of its impact on a still-faltering economy are effectively arguing that now isn’t the time to enact austerity measures: Instead of taking money out of government programs and people’s paychecks, the government should be putting that money into the economy. And certain parts of the fiscal cliff bring more bang for the buck than others, CBBP’s Stone points out: Payroll tax cuts and unemployment benefits are more effective way to boost economic growth in the short-term than the Bush tax cuts for upper-income Americans, according to a new report from the Congressional Budget Office.

So if it’s immediate austerity that we want to avoid, and stimulus that should take its place, why is there so much talk about the need for major deficit reduction as a solution to the fiscal cliff? It’s because lawmakers decided months and years ago that they wanted this austerity crisis to happen as a way of creating leverage for more sensible, long-term deficit reduction measures.

Despite all their hand-wringing over the fiscal cliff, it was Congress and the White House that decided in the summer of 2011 that we would raise the debt ceiling only on the condition of reducing the deficit by over $2 trillion, with some cuts upfront and the rest attached to the supercommittee with a sequester trigger. (As President Obama reminded us in his speech today, “Last year, we cut more than $1 trillion in spending that we couldn’t afford.”) It’s also because lawmakers decided nearly a decade ago that the Bush tax cuts would be phased out in 2010, which Obama and Congress then extended for another two years because of the weakness of the economy.

The essential dilemma, as both the U.S. and European countries like Greece have begun to discover, is that weak economies don’t respond well to immediate austerity measures. The deficit hawks arguing for a bipartisan “grand bargain” or similarly ambitious deficit-reduction plan want to replace the kind of austerity that we’re facing now with austerity that takes effect further down the road, not undo it altogether. Others simply want to put austerity off for at least a year by extending all the tax cuts and suspending the sequester.

All of these solutions affirm one underlying truth: The reason the fiscal cliff is so scary is that it’s an austerity crisis.

Content Marketing and Strategy | Katonah NY Real Estate

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand.

The key points of the lecture are:

  • content marketing strategy 300x224 Content Marketing and Strategy [SLIDES]Goals (measurable user actions)
  • Marketing models (consistency, predictability, and repeatability)
  • Target group
  • Content strategy (what do you have to offer)
  • Participation rate
  • Types of content
  • Best practices
  • Max strategy of content distribution
  • Basics of on page SEO
  • Content planning
  • Keyword research
  • Promoting content
  • Engaging target audience
  • Social media bomb
  • Link building
  • Driving conversions
  • Distributing content to your blogs and social media sites
  • Planning resources (people, time, money)
  • Measuring results (and ROI in socia media)

5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business | Katonah NY Homes

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1) You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know what you don’t know, and if you do it yourself, what you don’t know will hurt you. Like having a tag-line that makes no sense, or sends a wrong message. Like pouring money into SEO or your website when the better focus is Content Marketing and improved organic search. Like not realizing you need video. Or having a self-produced video that’s so unprofessional it works against you. The list goes on.

2) A Business Owner Can’t Be Objective.

Passionate business owners tend to be absorbed by their business—an advantage when it comes to DIY marketing, right? Not really. Effective marketing starts with an unbiased perspective. To be successful at marketing, business blemishes must be seen clearly. As a business owner you just don’t have that objectivity. If you read Ken Segall’s book Insanely Simple, about his working with Apple, you’ll read how Steve Jobs was proven wrong time and time again by his more objective and talented outside team who created some of the most iconic and successful marketing ever done.

3) The Best Marketing Isn’t About A System or Formula.

As more small business owners attempt to save money by trying to do their own thing, more self-proclaimed marketing gurus are popping up on the Internet with their “Amazing Profit-Making Marketing” systems. They all sound amazing and they all claim amazing results. They even have amazing testimonials. But every business is different, and a cookie-cutter, systematic approach is not the most effective way to market a business or product. While an “Amazing Profit-Making Marketing System” sounds amazing, the ones making the most money from them are usually the ones getting you to spend money on them.

4) Great Marketing Requires Talent.

Great marketing is part science, part art. Yet, the creative part often gets lost or diminished in this ever-advancing tech world. Focused, creative talent is the ingredient that helps communicate your message and persuade your prospects to buy. It’s not easy to find, but if you do it’ll make a huge difference.

5) DIY  Doesn’t Really Save Money.

Because you’re not spending money on outside resources you might think you’re saving tons of money with a DIY approach. Just remember this…it’s not just what you spend, it’s what you spend and get back on what you spend.

Great marketing will get you back more, and sometimes significantly more, than what you spend. So, how do you get great marketing? You find and hire great marketing people, like Steve Jobs did, like Nike’s Phil Knight did, and like every successful business owner does. And, they didn’t just do it when they were big successful companies with huge marketing budgets. They did it from the very beginning of their companies, only months after they incorporated.

You also have to factor in what your time is worth. It’s not cheap. If you kept track of every minute you spent trying to do it yourself and applied a dollar value to that, you’d be surprised at the expense. Also realize that every expensive minute you spend fumbling with something you don’t do great is taking away valuable time and talent from something you do do great. That’s another expense.

To sum up I’ll end with a simple quote from someone who’s interviewed hundreds of small business owners and knows what it takes to be successful:

“Business success is all about finding the right outside service providers and using them wisely. You can’t do it all yourself.” — Anita Campbell, Founder of Small Business Trends

ClosingCorp feeding closing costs to title agents | Katonah NY Real Estate

Screen shot of Closing.com homepageScreen shot of Closing.com homepage

Agents for title insurance underwriter North American Title Insurance Co. (NATIC) now have free access to a service that provides guaranteed recording fee, transfer tax and filing instruction data for every residential property nationwide.

The service, DART, is offered by La Jolla, Calif.-based ClosingCorp, a closing costs data and technology provider for lenders, real estate professionals and consumers. ClosingCorp recently updated DART, which debuted in December 2011.

The service automatically determines which recording office or tax authority to use for each property by street address and generates the correct recording fees, transfer taxes and filing instructions. DART also calculates buyer and seller splits based on statutory and customary practices for every transfer tax location in the nation, the company said.

“With more than 4,000 recorder offices and tax jurisdictions and more than 80,000 related taxes, fees, customs, rules and regulations, DART gives title agents immediate access to the precise recording fee, transfer tax and recording instruction data that is so crucial for their businesses,” said Emilio Fernandez, president of NATIC, in a statement.

DART is available through NATIC’s internal AgentLink platform, which provides title agents with business tools and underwriting resources, including forms.

NATIC does business in 28 states. The Miami-based company had 0.83 percent market share nationwide in the second quarter, according to the American Land Title Association (ALTA).

The fiscal cliff would cut the deficit by $720 billion in 2013, but even deficit hawks hate it | Katonah Realtor

If all you wanted to do was to reduce the deficit as quickly as possible, here’s one very simple way to get it done: Go off the fiscal cliff.

Do so would result in about $720 billion in total austerity in 2013, and it would bring down the deficit that year in some of major ways, including $180 billion from income tax hikes, $120 billion in revenue from the payroll tax, $110 billion from the sequester’s automatic spending cuts, and $160 billion from expiring tax breaks and other programs, according to Bank of America’s estimates.

So when businesses and politicians fret about the economic fallout from the fiscal cliff, they’re reacting to the consequences of dramatic deficit-reduction in the short-term. It would save the government hundreds of billions of dollars next year, but would also take away the equivalent 4.6 percent of GDP through tax hikes and spending cuts—a sharp fiscal contraction that economists say would be a drag on growth in a still-tepid economy.

Why, then, do so many in Washington believe that the only way to avoid to the dreadful consequences of deficit reduction is…deficit reduction?

It’s partly because there are some aspects of the fiscal cliff that Democrats and Republicans want to hang onto, albeit in a different form. Nobody wants the big, dumb cuts in the sequester to take effect. But, in theory at least, Republicans do want the $1.2 trillion in deficit reduction contained in the sequester: That’s what they demanded last year, at least, in exchange for raising the debt ceiling in August. And the expectation is that they’ll be pushing for an alternative to the across-the-board sequester that tries to avert the defense cuts while hanging onto the others.

Democrats prefer an alternative that would try to preserve other aspects of the fiscal cliff—namely, the Bush tax cuts expiring on high-income Americans. And leaders like Sen. Chuck Schumer are already trying to frame the looming fight in terms of a trade-off on the deficit: Why not not pay down the deficit instead of giving big tax cuts to wealthy Americans?

Finally, centrist deficit hawks want to use the fiscal cliff as an opportunity to push through their own plan for tax, spending and entitlement overhaul. It would entail much bigger overall deficit reduction, but phased in gradually instead of all at once. Even a “grand bargain” would have about $400 billion in 2013 austerity, as opposed to the $720 billion in the entire fiscal cliff, according to the Bank of America’s estimates. And they’re anticipating that the only way for either side to get what it wants is to sit down and agree to their kind of bargain.

So all of these schools of thought would take Congress in the direction of doing less immediate deficit-reduction, not more.

Housing Prices and Income Inequality | Katonah NY Homes

Why is the gap between rich and poor in America yawning ever wider?

The issue is urgent. As my colleague Annie Lowrey writes, there is growing evidence that income inequality impedes economic growth.

And one interesting explanation boils down to the high price of housing.

A recent paper by researchers at Harvard University argues that the prohibitive cost of living in the areas with the greatest economic opportunities has forced low-wage workers to migrate instead to areas with inferior opportunities.

“The best places for low- and high-skilled workers used to be the same places: California, Maryland, New York,” said Peter Ganong, a doctoral student in economics, who wrote the paper with Daniel Shoag, a professor of public policy. “Now low-skilled workers can no longer afford to move to the high-wage places.”

In this account, people aren’t moving to the Sun Belt because they want to live there. They are moving because they can’t afford to live in Boston. And the result isn’t just second-best for them; it also slows the pace of economic growth.

Basically, the economy works best when people can move where their skills are most valued. But for low-skill workers, the high price of housing means the cost of living in those places often exceeds the benefits of working there.

The trends are beautifully illustrated by three time-lapse graphics.

The first shows that average incomes by state converged between 1880 and 1980 as low-skilled workers moved to wealthier states. The second shows the pattern of migration, which has changed significantly over the last 30 years.

The third shows the increase in land-use regulations in rich states.

And here’s the crucial point: It doesn’t have to be this way. High housing prices are the result of public policies that discourage new development. Those policies are generally embraced by the residents of wealthy areas, who benefit, at least in the short term, from restrictions on the supply of new housing. But this paper is one more reason to worry about the long-term economic consequences.