Tag Archives: Katonah Homes

Katonah Homes

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing | Katonah NY Realtor

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

use pinterest analytics to jumpstart your marketing Use Pinterest Web Analytics to Jumpstart Your Social Media MarketingWith more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.

As I noted in a previous post, Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. Women are about five times as likely to use the site as men. Unlike other social bookmarking sites, content shared on Pinterest is driven entirely by visuals — it’s impossible share something on Pinterest unless an image is involved. You can reach millions of people if your pinned content — a picture or video — goes viral. If your business relies on driving website traffic, you should create a company presence on the site.

Mortgage applications slightly increase | Katonah NY Real Estate

Mortgage applications slightly inched up, escalating 0.2% from one week earlier, the Mortgage Bankers Association said.

Also posting a meager increase, the refinance index rose 0.3% from the previous week, for the week ending April 19. 

The seasonally adjusted purchase index continued to rise and similarly increased .3%, posting its highest level since May 2010.

For the second week straight, the refinance share of overall mortgage activity remained at 75%.

The adjustable-rate mortgage share of activity sank down to 4% of total applications.

Meanwhile, the average 30-year, fixed-rate mortgage with a conforming loan balance decreased to 3.65% from 3.67%.

The average 30-year, FRM with a jumbo loan balance fell to 3.75% from 3.77% last week. 

The average contract interest rate for the 30-year, FRM backed by the FHA remained at 3.37% compared to a week prior. 

Additionally, the 5/1 ARM swung back up to 2.62% from 2.57% last week. The 15-year, FRM decreased from 2.91% to 2.89%.

Cops: Good Samaritans Hear Screams, Detain Man After Abduction Attempt | Katonah NY Homes

Bedford Police have added grand larceny to the charges a 28-year-old man is facing after he allegedly pushed his way into a woman’s car in Katonah, and stopped her from trying to escape as he began to drive away.

Travis D. Walker—who told officials he is homeless, and was last listed as living in Yorktown—is at the Westchester County Jail on $500,000 bail as of Tuesday afternoon. Authorities say two Good Samaritans, an 18-year-old from South Salem and a 22-year-old from Brewster, are responsible for getting the local woman involved out of harm’s way.

No one was injured in the Monday afternoon incident, but the victim, a 37-year-old Katonah woman, was in an emotional state—”very distraught” and crying—when about a half dozen officers arrived at the scene.

Several calls came in, at about 2:40 p.m., reporting a possible motor vehicle accident. Witnesses said a 2006 Volkswagen Jetta was “up on the sidewalk,” near Kelloggs & Lawrence on The Parkway.

Officers arrived to find the vehicle as described, with one man in the driver’s seat and two more flanking the Jetta. The victim was standing nearby.

Walker is accused of “yanking open” the victim’s car door as the woman attempted to back out of a parking space. He forced the victim to the passenger side and a struggle, complete with screams, ensued as she tried to open the door and flee, police said.

The defendant reportedly stopped her from doing so and started to move the vehicle in reverse. The keys were knocked out of the ignition during the confrontation.

“They heard screaming and they ran to aid the victim,” Lt. Jeffrey Dickan said of the two young men. “They were able to pull her from the car and get into the car and subdue the male, and get the keys from him.”

Their identities are being withheld as the investigation continues, but the pair may be recognized for their efforts at a later date.

“The big story here is the two Good Samaritans,” Dickan said, “because who knows what they stopped from occurring.”

Top 10 Reasons Why You Need a Content Marketing Strategy | Katonah NY Real Estate

1. Trust in Advertising is Terrible

A recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don’t like, nor trust the sales messages 

The survey found whopping 90% of OECD consumers said they trusted brand recommendations from friends or users they trusted online, while only 10% said they trusted messages from display advertising.

Content Marketing represents a form of word-of-mouth marketing, whereby users consumer, engage and share your useful brand content. A strong content marketing strategy hits closer to the 90% trust level than any paid banner ad at the other end of the consumer trust scale.

2. Content Marketing Delivers Quality Lead Generation 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker. This problem may be solved with content marketing.

In fact, Content marketing can convert 30% more organic traffic into high quality sales leads (source: MarketingSherpa). Great content marketing will attract potentially high value customers, and these customers will come back for more.

This compares to more traditional advertising methods, where media planners will buy an audience assuming that an ad message will be received by a target audience, and this also assumes the paid message will compel users to act.

Content Marketing delivers on the strategy of ‘narrowcasting’ where brands focus on a smaller, core group of potential, high quality consumers.

Twenty Percent of Bankers Expect Lending Standards to Loosen | Katonah Homes

Expectations among bank risk professionals for the relaxation of lending standards increased sharply in the first quarter, rising from 12.1 to 19.9 percent, according to the quarterly FICO/PRMIA) survey.

One out of five bank risk professionals now  expect the approval criteria for loans to become less stringent, the third highest level ever registered for looser lending standards in the three year history of the FICO survey.  The rising expectations for looser standards is a reversal of bankers’ views in the fourth quarter of 2012, when only 12.1 percent expected standards to become less stringent, the lowest level in survey history.

The survey, conducted for FICO by the Professional Risk Managers’ International Association (PRMIA), found lenders more bullish on the housing recovery than at any point in three years, with 71 percent of respondents saying home prices are “rising at a sustainable pace” in the context of mortgage lending risk. In addition, 39 percent of respondents are expecting mortgage delinquencies to decrease over the next six months, while another 45 percent expect delinquencies to remain flat and only 16 percent expect an increase.

However, there is also a high degree of concern about the supply of credit that will be available to finance the recovery.  Even though the Mortgage Bankers Association forecasted a 14.5 percent increase in purchase originations in 2013 over 2012, some 42 percent said that the supply of credit for mortgages to buy homes will he either slightly or significantly short of demand.  The survey found that that 60 percent of bank risk professionals expect the supply of credit for mortgage refinancing to meet demand.

“The latest survey results, combined with data that indicates the real estate market is improving in many regions, paint a positive picture for a sector of the economy that has been slow to join the recovery,” said Dr. Andrew Jennings, chief analytics officer at FICO and head of FICO Labs. “Mortgage lenders have been understandably guarded over the past five years. The improvement in their sentiment should be welcome news, and I wouldn’t be surprised to see lenders cautiously expanding their mortgage and home equity lending businesses.”

Exciting Ways to Market Your Business in 2013 | Katonah Realtor

The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their target market. Some are new tactics while others are new takes on older methods. Here are some of the exciting new marketing strategies for 2013.

Content Marketing

The term “content marketing” only came on the scene recently. Also known as “inbound marketing,” content marketing is the use of articles, blogging, podcasts, videos and other content to answer prospect questions and help generate sales. The goal of content marketing is to create trust, answer objections and illustrate ways clients can use products.

One good example of this from Coca Cola. They have decided to transition their tradition of “Creative Excellence” to the much different platform of “Content Excellence.” That means they want to create content so valuable and interesting it is shared and talked about. The 30-second TV commercial is no longer the best way to get close to consumers. Coke is moving to a collaborative strategy that involves their audience much more than before.

Public Relations

Public relations used to concern itself with sending press releases and trying to get clients in the media. Now that many people get their news and information in social media, public relations has taken on more of a marketing role.

PR departments are working closer with marketing professionals than ever before. Public relations consultants are using their ability to tell stories to help create new narratives for marketing.

User-Generated Content

One of the fastest ways to create a marketing impact is to allow users to generate content. It gives consumers a chance to interact with their favorite brands, and marketers are able to rapidly create lots of content that will improve their presence in search engine rankings.

User generated content can be as simple as encouraging fans to make YouTube videos. Other popular methods are setting up online communities and asking users to contribute articles and blog posts.

Mobile Marketing

Mobile marketing has been on the brink of exploding into the big time for several years. While mobile usage has clearly made huge gains, marketers were never sure the best way to take advantage of the trend; recently they have made great strides in creating content exclusively for mobile.

For example, many businesses have created their own applications that help consumers get information they need. Whether for iPhone, Android or other mobile platforms, there will be more use of “apps” to exploit the power of mobile marketing.

Promotional Products

Promotional products have been a cornerstone of marketing for decades. One might think this marketing method does not mix with new channels like social media. Interestingly, promotional products fit well into new marketing strategies. Since social media is entirely digital, promotional products give marketers the opportunity to make their message more real.

Promotional products are largely used in person and must be touched and handled physically. They are perfect for creating a three-dimensional aspect to a brand message. Promotional products move a brand from the digital realm into the real world.

There has never been a more exciting time in the history of marketing. Changing technology has allowed consumers to play a much bigger role in the conversation around their favourite brands. In the past, marketing was ‘one-way’ with advertisers blasting their message to the world. Marketing has become more dynamic with multiple voices influencing the direction of the brand and its role in the marketplace. Content marketing, mobile marketing, public relations, user-generated content and promotional products are leading these changes for 2013.