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Katonah Homes

5 Creative Ways to Drive More Traffic to Your Blog Posts | Katonah Realtor

Do you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure tocraft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using TwitterFacebookGoogle+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.

However, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.

Here are some examples of smaller networks:

  • Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
  • Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
  • Empire Avenue—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and bloggers.

    intel on empire ave

    Intel on Empire Avenue.

Grab Viewer Interest With Different Types of Media

Sharing a link to your post isn’t enough to guarantee that it gets read. You need togive users a compelling reason to click your link.

Use one or more of these outside-the-box, creative methods to promote your posts with images, audio and video.

#1: Use Dubbler to Give a Short Audio Introduction

Available for iPhone and Android devices, Dubbler offers a simple way to record up to 60 seconds of audio on your phone, and then share it with other Dubbler community members.

dubbler

Dubbler brings the simplicity and fun of audio to the social world. Record your voice, add a filter or photo and share with your friends.

The app includes voice filters and lets you add a cover image.

Spark interest in your blog post and record an audio message that communicates your excitement and passion about the content in a way that text or static images can’t.

Add an image, enter your blog post URL in the description and you’ve got a ready-made sound bite that can be shared with the Dubbler community, as well as Facebook and Twitter.

 

 

5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner.

Houses with solar features rise in popularity | Katonah NY Real Estate

Sales of new production homes with rooftop solar power systems nearly doubled from 2011 to 2012, suggesting homebuyers are searching for ways to control monthly electricity costs, the California Solar Initiative said.

 

In California last year, an estimated 4,000 new production solar homes were built, 10 times the number built seven years ago during the housing construction boom, said homebuilder KB Home ($20.19 0%) in a press release.

 

SunPower Corp. ($18.47 0%) expects growth to continue, with more than 20% of new production homes being solar powered this year.

 

Putting even more power behind that statement, SunPower announced Wednesday that it will install its 10,000th high efficiency solar power system on a new production home.

 

SunPower will add an upgraded solar power system on the house as well for the home’s soon-to-be owners, Justin Levine and Bethany Rutstein, who are soon to be married.

 

“When you’re watching our monthly expenses carefully, choosing a home with solar is a no-brainer. We chose to build our new solar-powered home with KB Home because we were able to personalize nearly every aspect of our new home, including its energy efficiency through a process KB calls Built to Order,” said Rutstein.

 

“KB Home has partnered with SunPower to build more than 1,500 solar homes across the country, and we see very high levels of satisfaction with our solar homeowners,” said Steve Ruffner, president of KB Home.

 

Houses with solar features rise in popularity | HousingWire.

Soaring Prices Slow Hedge Funds | Katonah Real Estate

Boasting of spending up to $8 billion dollars to buy tens of thousands of foreclosures to convert into single family rentals, nearly 50 Wall Street investment firms set real estate markets on fire over the past 18 months. Now they are running for cover as soaring prices water down their return on investment.

The winds have already started to shift in the single-family rental business, according to data from RadarLogic. The composite price per square foot paid by institutional investors in 25 of the largest metropolitan area housing markets increased 14.4 percent year over year in March. Over the same period, asking prices for rents have increased just 2.4 percent, according to Trulia, Inc. As a result, yields on single-family rentals are declining.

During the twelve months ending March 2013, purchases of residential real estate by corporations, partnerships and investment trusts in the 25 metropolitan areas included in the RPX Composite increased 41 percent. To put this figure in context, purchases by all other buyers increased only two percent during the same time period. Across the 25 metropolitan areas, institutional investor purchases accounted for 12.2 percent of all property transactions in March 2013, up from 8.8 percent in March 2012, reported RadarLogic.

Conditions for purchasing investment properties have worked in most markets during the intervening weeks. Since March, the median year-over-year list price has risen 2.63 percent according to Realtor.com and much more in some markets where hedge funds have been active like Oakland (up 12.77 percent in April), Las Vegas (up 7.25 in April), Phoenix (up 4.09 percent in April) and Atlanta (up 2.94 percent in April).

Bloomberg Businessweek article last week reported two smaller investment funds have curtailed purchases. Och-Ziff pulled out of the business last fall and Carrington Mortgage Holdings has stopped buying. The Bloomberg piece by John Gittelsohn reported that funds are buying property now, including homes sold by Carrington, for rents that yield 6 percent to 8 percent a year, before costs such as insurance, taxes and vacancies, according to Bruce Rose, Carrington’s CEO. Carrington’s model called for mid-single digit net returns on annual rents on an unlevered basis, according to Rose. While returns would vary by market, they would generally be in the mid- to high teens over the duration of the holding period, with the profit from home price appreciation.

However, a spokesman for the largest institutional, Blackstone, said, “We’re continuing to purchase homes where they fit into our business plan.”

 

Soaring Prices Slow Hedge Funds | RealEstateEconomyWatch.com.

‘Underwater’ Homes Drag Sales Rate Down | Katonah NY Homes

Why are home prices rising? One reason: a shortage of homes for sale.

But how can that be? After years of poor sales, shouldn’t there be a flood of potential sellers rushing to market as conditions improve?

That seems logical, but a study by Zillow , the housing and mortgage data firm, sheds light on a big part of the problem: the “effective” rate of underwater homes. Underwater means the mortgage borrower owes more than the home can fetch in a sale. To sell, the homeowner must come up with other money to make up the difference and retire the old loan. Many people just don’t have that much sitting around, or if they do they can’t bring themselves to tap their college or retirement funds.

Zillow says that at the end of the first quarter 25.4% of all homeowners with mortgages were underwater. On top of that 18.2% had less than 20% equity, meaning the mortgage balance exceeded 80% of the home’s value. Together, these two categories create an effective underwater rate of 43.6% – 22.3 million homes.

“These homeowners likely cannot afford a down payment for a new home, tying them to their current homes and contributing to inventory shortages,” Zillow says.

 

‘Underwater’ Homes Drag Sales Rate Down – Yahoo! Finance.

Teens & Facebook Relationship Status: It’s Complicated | Katonah Realtor

 

Teens & Facebook Relationship Status: It's Complicated

Don’t believe the hype. Teens are not abandoning Facebook – nor are they likely to leave anytime soon.

Like the once bittersweet, respectful and sometimes resentful interactions between Steve Jobs and Bill Gates, so is the prickly, contentious and mutually beneficial relationship between teens and Facebook. It’s complicated, yes, but teens and Facebook – despite what you’ve heard – are practically joined at the hip.

I Hate You! I Hate You! Can I Borrow the Car?

Facebook would be wise not to ignore teen’s complaints regarding the service – complaints that span peer pressure, image, prying parents, privacy settings, advertising and access. Nonetheless, for teens, Facebook has become a pillar of daily life, like school and parents.

A recent Pew Research report on teens and social media launched the blogosphere into a giddy, frenzied panic. Teens are “abandoning” Facebook, several sites claimed. This is false – likely the result of a limited reading of the report’s data and a too-eager willingness to parrot an Associated Press report which stated that “teens are migrating to Twitter.”

Twitter is booming as a social media destination for teenagers who complain about too many adults and too much drama on Facebook.

Such statements were based less on Pew’s actual survey data, however, and more on cherry-picking responses from Pew’s supplemental focus group sessions. In particular, the media chose to focus their attention on two very small open-ended online discussions that Pew conducted: one with 11 middle schoolers and the other with nine high schoolers. 

Here are the facts: nearly every teen in the U.S. is online and the vast majority of them are on Facebook – first and foremost. Nothing else is close. Indeed, the very same teen focus group complaints likely only reveal the pre-eminence of Facebook in teenager’s lives.

What Are You Doing? Nothing.

Fully 95% of American teens are online and of those who use anyform of social media, an incredible 94% have a Facebook account – a slight increase from 93% in 2011.

Teens aren’t simply signing up for a Facebook account, of course. The data show that teens rely upon Facebook in numbers radically higher than any other social media platform, including Twitter. Note also that Google’s much promoted Google Plus registers at only 1% as teens’ preferred choice.

I’m In Charge

Two primary reasons many analysts claim teens will abandon Facebook is because of the site’s confusing privacy policies and, possibly more concerning, the fact that teens’ parents can see everything they post. In fact, neither of these are much of a concern.

Pew’s data shows that nearly 90% of teens say Facebook’s privacy settings are either “not difficult at all” to manage or “not too difficult.” A surprisingly high 61% of teens have reviewed their Facebook privacy settings within the prior month of the survey – and nearly 80% of teens within the prior year.

Turns out, the granularity of Facebook controls are welcome. For example, 60% of teens keep their Facebook profile “private” – restricted to approved friends and family access. Further, only 16% choose to have their location automatically included in their updates. Teens are in control of their Facebook profile. Twitter, by contrast, is more likely to be viewed as fully “public” by teens.

With respect to mom and dad seeing what’s on their profile, that also isn’t much of a concern. Only 5% of teens “limit what their parents can see” on Facebook.

The vast majority of teen Facebook users say that their parents and other adults see the same content and updates that all of their friends see, suggesting that having multiple Facebook accounts is not a common practice.

Teens & Facebook Relationship Status: It’s Complicated – ReadWrite.

Refi, purchase apps switch places over the years | Katonah Real Estate

Mortgage applications posted that the refinance share of overall mortgage activity slightly fell to 74% of total applications, the Mortgage Bankers Association said.

Despite the small drop, the refinance share of mortgage applications has hovered around 75% for quite some time.

But a quick look back in history paints a more intriguing story.

Wade Betz, vice president of sales with Guardian Mortgage, has tracked his personal purchase application volumes versus refinancing activity since he started at the firm in 2006.

Since Betz began, the refinance and purchase shares of mortgage activity have performed a 180.

According to Betz, in 2006, he had 75.54% purchase and 24.46% refinance application levels. In 2007, he posted 77% purchase and 23% refinance volumes.

However, the housing market crash in 2008 shook up the mortgage market and the percentage rapidly changed gears.

In 2008, Betz said he had 63.98% purchase and 36.02% refinancing activity, compared to 32.60% purchase and 67.40% activity in 2009.

The switch in percentages has stayed heavily on the refinance side since the crash, with Betz posting 63.91% in 2010, 56.23% in 2011 and 69.45% in 2012.

Most recently, Betz posted 40.49% purchase and 59.51% refinancing activity.

But try not to get too comfortable.

The market is likely to switch again and revert back to a purchase market in coming years. The faulty loans from the housing crash will fade out, and purchase applications will once again become king.

 

Refi, purchase apps switch places over the years | REwired.

4 Time Saving Content Curation Tools | Katonah NY Realtor

Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream.4 Time Saving Content Curation Tools

Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering.

For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.

The demise of Google Reader is only going to accelerate the use of these tools as people switch to these emerging technologies to filter their content to save them time and increase content relevance.

What is content curation?

A content curator is a service that uses algorithms to show the user only the most relevant and appropriate content with respect to a specific niche or topic. It is a great marketing tool with unusually broad filtering capabilities and information selection that can be used to develop and promote a business. In 2012, Forbes called content curation one of the five hottest new web trends.

Companies like American Express and Whole Foods already actively use this marketing tool to curate content that might be of interest to their customers. Other companies use it to create their own online newspapers or select articles for the corporate blog.

The changing trend

However, content curation has been gradually developing from a niche marketing tool into a mainstream product. Personal content curation services are proliferating*:

Content Curation tools

Moreover, the team at LikeHack used SEMRUSH to analyze the search engine traffic  to curation sites like paper.li and observed that the increase in the number of visits slowed to nothing in the past six months.

Paper.li traffic:

Paper li content curation

It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing.

What does this mean?

It means that more and more people are interested in content curation; it is no longer just for marketing professionals..

Why is this happening?

Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known MooresLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity:  Likehack, Storify, Pearltrees, Getprismatic and others.

For example, here are the stats for GetPrismatic:

Get Prismatic content curation tool

Traffic to the site has grown considerably. A similar trend can be observed with other services. Today there are services that allow you to filter your Facebook, Twitter and RSS feed, showing only what’s most interesting and relevant.


Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#A56VccFwCxiAC6dE.99 

 

4 Time Saving Content Curation Tools | Jeffbullas’s Blog.

Housing recovery full of mixed emotions | Katonah NY Real Estate

The housing market appears to have recovered from the depth of its decline. Toll Brothers reported a whopping 46% jump in its latest earnings report and Home Depot‘s earnings soared 18%. Today theNational Association of Realtors reported that April existing home sales surged to their highest level in more than three years.

There is some bad news mixed in with all of these housing numbers, April housing starts recently plummeted from a 48-month high and applications for home mortgages dropped for the second week in a row.

 

Housing recovery full of mixed emotions | HousingWire.

Housing inventory shortage lifts prices | Katonah NY Real Estate

The home value forecast from Pro Teck Valuation Services reveals the impact low housing inventory has on home prices, which it calls the sold-to-list price ratio. 

In the May update, the Honolulu, Tucson, San Francisco and Chicago metro areas are highlighted to determine how the indicator has been useful from a historical perspective as well as in current market conditions to best predict home price appreciation in markets. 

“While many were predicting that REO and the ‘shadow inventory’ would keep real estate markets depressed, in reality the shortage of housing inventory has lead buyers to bid more competitively against one another leading to significant home price increases and tighter housing conditions,” said Tom O’Grady, CEO of Pro Teck Valuation Services. 

The sold-to-list price ratio typically fluctuates between 92% and 98%, but can exceed 100% in very hot markets, according to the authors of the home value forecast. 

 

Bedford New York Real Estate | Bedford NY Homes by Robert Paul Realtor » Blog Archive » Housing inventory shortage lifts prices | Katonah NY Real Estate.

Housing inventory shortage lifts prices | Katonah NY Real Estate

The home value forecast from Pro Teck Valuation Services reveals the impact low housing inventory has on home prices, which it calls the sold-to-list price ratio. 

In the May update, the Honolulu, Tucson, San Francisco and Chicago metro areas are highlighted to determine how the indicator has been useful from a historical perspective as well as in current market conditions to best predict home price appreciation in markets. 

“While many were predicting that REO and the ‘shadow inventory’ would keep real estate markets depressed, in reality the shortage of housing inventory has lead buyers to bid more competitively against one another leading to significant home price increases and tighter housing conditions,” said Tom O’Grady, CEO of Pro Teck Valuation Services. 

The sold-to-list price ratio typically fluctuates between 92% and 98%, but can exceed 100% in very hot markets, according to the authors of the home value forecast. 

“The sold-to-listed price ratio has historically lead home prices by approximately six months over the past three real estate cycles and its turning points have been excellent signals for the same in condo prices,” added O’Grady. 

The May home value forecast update also provides a listing of the top-10 best and worst performing metros as ranked by its market condition ranking model. Sales/listing activity and prices, months of remaining inventory, days on market, sold-to-list price ratio and foreclosure and REO activity are all indicators of the best and worst markets.

“Two of the top markets this month are in Nevada (Las Vegas-Paradise and Reno-Sparks), both of which had been very distressed since their respective market peaks in 2005 and 2006. Also, California continues to be well represented on the list by Los Angeles, Oakland, and Sacramento metros,” said Michael Sklarz, principal of collateral analytics and contributing author to Home Value Forecast.

Sklarz added, “Nashville’s metro area is a new entrant this month. Although the market has a more shallow correction than many of the other markets in the recent recession, it appears to be experiencing improving overall economic conditions and one of the most affordable markets in the U.S. now.”

“The bottom ranked metros also represent an interesting mix around the U.S. While all have nine to thirteen Months of Remaining Inventory, many of the indicators are showing positive trends even for the bottom metros area this month,” added Sklarz.

 

Housing inventory shortage lifts prices | HousingWire.