Tag Archives: Chappaqua NY Homes

Chappaqua NY Homes

Americans Have Gotten Much More Optimistic About The State Of The Economy This Year | Chappaqua NY Real Estate

There’s a new WSJ/NBC poll about Obama’s approval, but fortunately buried within it, there are some good questions about how Americans see the economy.

There’s still not massive satisfaction, but clearly since the beginning of the year, there’s been a big improvement in how people feel.

For example, here’s a question on whether people are satisfied with the state of the economy.

Those saying they’re “somewhat” or “very” satisfied with the economy total 36%, up from 27% at the start of the year.

Those registering dissatisfaction are at 64%, down from 72%.

Screen Shot 2013 06 05 at 5.25.49 AM

Other poll questions show a similar story.

There’s been a big drop in the number of people who think the economic outlook will get worse (18% vs. 28% at the end of last year).

 

Americans Have Gotten Much More Optimistic About The State Of The Economy This Year – Business Insider.

Upbeat buyers push prices higher: Clear Capital | Chappaqua Real Estate

Spring home buying activity picked up in May with home prices growing 1.3% over the previous quarter and soaring 8.2% annually, Clear Capital said Tuesday.

The yearly and quarterly gains are the result of market momentum and a low price floor, the data firm added.

“May home price trends confirm the recovery continues to mature,” said Dr. Alex Villacorta, vice president of research and analytics at Clear Capital.

He added, “While there’s no questioning the validity of the recovery at this point, performances at the local level remained mixed when considering strength, sustainability and relative positions to 2006 prices.”

At the metropolitan level, price trends remained mixed, a reminder that the recovery is locally driven.

Las Vegas takes the lead in the home value recovery, with yearly price gains of 27%. Phoenix, on the other hand, saw gains of 25.7%, putting Vegas ahead of the Arizona metro area for the first time since April 2012.

“Las Vegas’ strong yearly gains represent a rebound from a severe correction rather than bubble-like price growth. Despite 27% yearly growth, this market remains 53% below peak levels, significantly more depressed than most markets,” Villacorta stated.

While Las Vegas yearly gains continue to pick up steam, the market has a long road ahead of it.

Upbeat buyers push prices higher: Clear Capital | HousingWire.

LinkedIn ‘Contacts’ — a quick tour | Chappaqua Realtor

Some of you may be using it already.

Some of you may have skipped the tutorial on your newly updated LinkedIn page.

Some of you may not have the option to use it yet.

Some of you may not have been to your LinkedIn page for months. ; )

Either way, here’s a quick overview of LinkedIn’s new “Contacts” feature. I encourage you to check it out.  I had the chance to be part of their private beta, and have been playing around with it for the past 6-9 months; I definitely notice a difference in the way I build and maintain my network.

First, let us all understand that this is NOT a CRM. Although the team at LinkedIn could potentially go in this direction, their current release is better suited as a modern-day Rolodex and personal secretary.

Your network is a valuable piece of your business and personal life; and often, you can’t predict when you’ll need to call on it. Managing your network takes skill and commitment, but, if you do it right, making that call is rarely a problem.  Here’s how LinkedIn “Contacts” can help:

Sync & manage contacts from multiple sources

Most of our networks are scattered across many platforms. LinkedIn now allows you to sync up with multiple sources, including Gmail, Yahoo Mail, Outlook, Facebook, Twitter, Evernote and CardMunch.

 

LinkedIn ‘Contacts’ — a quick tour | Inman News.

Using Your IRA to Buy Investment Properties | Chappaqua Real Estate

Nest eggWith taxes going up for most people, you might be paying more attention to your tax-deferred retirement investing options, such as your Individual Retirement Account (IRA). And with property prices going up, you might ponder whether you can invest those IRA funds in real estate to both defer (or eliminate) taxes and earn a fair rate of return.

Putting your hard-earned IRA assets into a “self-directed” IRA can be a very good idea to grow long-term, tax-deferred or tax-free assets. But it doesn’t work for everyone.

Here are a few things you should consider.

Eligible properties

The real estate you buy must be a business property, not a personal residence, second home or occasional rental. Also, you can’t use your IRA to buy a property you already own; it has to be a new purchase directly into the IRA.

If you wanted to buy a rental property, you would open an IRA custodial account, transfer cash from an existing IRA account — or possibly 401(k) — into the custodial account and then purchase real estate under the IRA account name. Very specific rules outline what you can and cannot do in funding and managing the investment, so make sure to get good advice on those rules.

You can also buy and sell real estate in a self-directed IRA if you are in the flipping business, but there are limits on how many you can do per year. The profits on any transaction would be tax-deferred or tax-free and allow your IRA to continue to grow with those tax advantages.

IRA investing concerns

You can’t get a traditional mortgage loan in an IRA, so you really need to have enough money in your IRA to purchase properties for cash if you plan on having the property as a long-term rental. There are also costs to administering the IRA, so factor those into your calculations when penciling out any real estate investment. And you cannot write off losses or depreciation from any investment property in an IRA, so there won’t be the traditional tax savings you’d get on rental properties. Lastly, if you fail to comply with any of the rules, it may kill your IRA and cause you many tax penalties.

Financial considerations

Don’t put all of your IRA eggs into one basket. Too many people don’t properly diversify their retirement assets — present company included. It would be smart to talk to a financial adviser on how to allocate all your investment savings into different assets, based on your age and risk tolerance.

If you want to use your IRA to buy real estate, you need to understand what you can and can’t do. More key information can be reviewed at udirectIRA, which is a self-directed IRA custodian. And as always you also should get professional guidance from an accountant and lawyer.

 

Using Your IRA to Buy Investment Properties | Zillow Blog.

5 Top Things Today’s Home Buyers Want | Chappaqua NY Real Estate

Many people shopping for real estate today are younger than previous generations of home buyers, and they’re extremely tech savvy. They grew up with smartphones, apps, and Google searches. And they want to use technology not only in their search for a home but throughout the home itself.

A recent survey by Better Homes & Gardens Real Estate shows that 77 percent of Gen X & Gen Y home buyers want their homes “equipped with the technological capabilities they have grown accustomed to.” And it doesn’t stop there. This new generation of home buyers is “rewriting the rules to home ownership and reinterpreting traditional norms to fit their values,” says Better Homes & Gardens Real Estate.

These aren’t your standard-issue young home buyers from 30 or 40 years ago, who were often married couples looking for a starter home in the suburbs to raise a family. Today, single women make up a large percentage of first-time buyers, as do gay couples and the always-connected mobile professional.

As the home buyer evolves, so does the home. Here are five major shifts in homes you can expect to see today and in the coming years.

home theater

1. Man Caves and Smart Homes

The media room or “man cave” emerged in real estate marketing a few years back. Many buyers now prefer high-tech rooms with surround sound, large-screen TV’s, and the most up-to-date A/V equipment to the coveted formal dining room of a generation’s past.

But some aren’t limiting technology to just one room. They’re transforming an entire property into a “smart home” with home automation systems.

At a recent Maple Ridge, N.J. open house, the real estate agent demonstrated the features of the home automation system to excited buyers. With one tap on a touch screen, the owner of that home could remotely lock/unlock doors to let in their kids from school, automatically turn on the A/C or heat before they leave work, or monitor the family dog via webcam.

Given how technology is only going to be more important in our lives, transforming a home into a “smart home” is likely to be a good investment.

Carrie Bradshaw closet

2. Carrie Bradshaw Closets

In the first Sex and the City movie, Carrie Bradshaw excitedly tours her future Manhattan apartment with Mr. Big — and is woefully disappointed at the tiny closet space. He surprises her by dramatically remodeling the cramped space into a dream closet, with glowing, glass-enclosed sub-closets.

That 2008 movie raised the bar and set the tone for closets. Today, the walk-in closet is a must-have on many buyers’ wish list. Some homeowners are paring down a four-bedroom home to three by transforming one bedroom into an oversized walk-in closet. It’s a far cry from the Victorian era, when bedroom closets were often the size of a coat closet today.

A large closet will probably never go out of style. If you intend to expand a closet or bedroom into a grand walk-in closet, just be careful not to overly customize it. The more specific you get with your taste, the fewer people your closet will appeal to when you go to sell later.

Home office

3. Home Offices

Even though a few companies (most notably Yahoo!) are instituting a ban on working from home, most encourage it. And so, in our always-on culture, many people entering the real estate market are tethered to email well into the evening hours and on weekends.

A home office tops this buyer’s wish list. Depending on the number of bedrooms, some will create a home office with built-in desks, shelving and cabinets. The customized home office with built-ins could deter some buyers, however, who feel they’ve lost a bedroom or other space. But many prefer to have one place dedicated to their laptops, printers and work-related stuff. (A dedicated home office is better for tax purposes, too). Either way, try to make your home office as appealing to the next buyer as it is to you. And keep in mind that, provided you don’t create a built-in a desk or bookshelf, the space can easily be reverted back to a bedroom.

hardwood floor

4. Hardwood Floors

If you walk into a home that hasn’t been on the market for decades, you’ll probably see a lot of wall-to-wall carpeting. This was common in the mid 20th century. Not only did carpeting help reduce heating bills, it was seen as physically comforting and less sterile.

Fast forward 50 years, a time when most buyers prefer gleaming hardwood floors. Hardwood floors make a space feel less confined and give it a new, clean feeling. No matter how many times the carpet has been cleaned Top Carpet Cleaning Services from Super Kleen, there’s something about stepping on someone else’s carpet with your bare feet that turns off today’s buyers.

If you see a home you love, with wall-to-wall carpeting you don’t love, ask the agent what’s underneath it. You might be surprised to find a hardwood floor that, with some sanding and polishing, will give the home that updated, lighter look you want.

community pool

5 Top Things Today’s Home Buyers Want | Zillow Blog.

Refi apps tumble for third week | Chappaqua NY Real Estate

Mortgage applications plummeted once again, falling 8.8% from the week prior, the Mortgage Bankers Association posted.

Refinancing and purchase applications did little to revive the decline suffered last week.

The refinance index tumbled 12%, the largest single week drop in refinance applications this year, from the previous week to the lowest level since December 2012.

For the second week in a row, the seasonally adjusted purchase index dropped 3%, the industry trade group said.

“Refinance applications fell for the third straight week bringing the refinance index to its lowest level since December 2012 as mortgage rates increased to their highest level in a year,” said Mike Fratantoni, MBA’s vice president of research and economics.

He explained, “Rates rose in response to stronger economic data and an increasing chance that the Fed may soon begin to taper their asset purchases.”

Meanwhile, the refinance share of overall mortgage activity inched down to 71% of total applications, compared to 74% the prior week.

The adjustable-rate mortgage share of activity slightly increased to 5% of all mortgage applications.

The average 30-year, fixed-rate mortgage with a conforming loan balance skyrocketed to 3.90%, the highest rate since May 2012, from 3.78%,

 

 

Refi apps tumble for third week | HousingWire.

Give Me Your Opinion — What Should Be My Next Online Video Course? | Chappaqua Realtor

In April 50 people signed up to take one of my online video courses that I offer through Udemy.com. A big thank you to those who have signed up for a course. I have enjoyed putting these together, and the feedback I’m getting is that they are helpful and that people are learning a lot by taking them.

Now I need YOUR feedback on what the next courses should be that I develop.

Currently I have these four courses:

Task Analysis Boot Camp Course Logo

Personas & Scenarios Course Logo

Secrets of Intuitive Design Course Logo

Designing For Engagement

I’m working right now on this course:

Great Presenter

which will be ready in a few weeks.

Now the question is, what’s next?

I have a lot of ideas (in fact I have a whole list of courses in the queue, but I haven’t started them). Give me your opinion. What online video courses are you interested in taking that I should consider developing?

 

Give Me Your Opinion — What Should Be My Next Online Video Course? | Weinschenk Institute, LLC.

How to set PPC Marketing Goals | Chappaqua Realor

What are your PPC marketing goals?

Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve.

Of course everyone wants sales but unless you are running an e-commerce site where visitors can buy from you right then and there, you should ask yourself what you expect in return for your PPC marketing investment. Look at how you advertise today, consider what works and what doesn’t and then think about how can you carry a successful sales model into a place where you get to advertise directly to prospects who are already interested in what you are selling.

Let’s review a few basics of Search Engine Pay per Click marketing.

  1. PPC provides any company the opportunity to place ads in front of businesses and individual consumers based upon specific search queries.
  2. It is a pay-to-play bidding platform that rewards companies who are willing to pay more and/or dedicate more time with better ad placement and performance.
  3. Ads positioned at the top of the search results page perform better than ads appearing elsewhere.
  4. When an ad is displayed on the screen for a person who uses a search engine to type a search query, it is called an impression. Impressions are free but in order to get them you must be willing to pay  more than your competitor.
  5. Pay per click… you only pay when someone clicks on your ad.
  6. What you pay is determined by a number of factors including what your competitors are willing to pay, how well your ad is written, how relevant your ad is, how well your landing page performs and how successful your ad is.
  7. As with all web based marketing, you need a good website. The more informative, relevant, compelling and encouraging your website is for your target audience the better your PPC marketing will perform.

What should my PPC marketing goal be?

This question is important because without a goal, you cannot measure whether your PPC marketing investment is working for you. Over the years, I have created thousands of campaigns for customers and although the goals may be similar, they are never exactly the same for each campaign. Every business need is unique. Every marketing goal should be unique your business needs.

Is your goal to increase sales, get more leads or expand your brand?

If you answered yes (don’t worry, everyone does) you are partly right, but you need more specificity. Lofty goals are great, but in the real world success more often comes from setting goals that are realistic, achievable and measurable. Are you capable of running a four minute mile? What about a marathon? Although most people could never run a four minute mile (the unrealistic goal), most people could finish a marathon if they were willing to make the investment in time, resources, dedication and perseverance. The same holds true for PPC marketing. Just like dedicating yourself to running a marathon, dedicate yourself to investing the time it takes to set goals, learn what works for your unique business and adjust your goals as you move ahead.

What are some examples?

What is your goal when advertising? Is it to put your ad in front of people who are in your market and are in need of your services to pick up the phone and call you? What about setting a goal for the number of people you want calling or when you want them to call? Do you put a value on each call? Do you break it down by the type of service they are interested in?

Each business will have their own unique set of PPC goals. Some example search engine PPC goals are:

  1. Track when someone clicks on an ad and completes a lead form.
  2. Keep the cost per conversion from PPC less than $25 each.
  3. PPC should drive 15 new leads per month from my website’s contact form.
  4. PPC should get us 50 call leads per month.
  5. With a small budget, the average cost per click (CPC) cannot exceed $5
  6. My website is not doing well in some organic search results and I want to be sure my business is listed on the first page of Google for those search terms.
  7. Average PPC visitor time on the website is more than the time spent by organic site visitors.
  8. Maintain visibility in search engines along with my key competitors.
  9. Be easily discovered in search engines for a variety of relevant keywords.
  10. Target mobile users only.

 

How to set PPC Marketing Goals | Find and Convert.

Chappaqua Realtor | Responsive Marketing

Screen Shot 2013-05-18 at 1.01.19 PM
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula worked for decades. An empire was built on the shoulders of Madison Avenue and expanded globally. It is an empire, which still exists today, though arguably it’s a diminished version of its former self.

More recently, technology has had it’s own evolutionary process which it’s still going through. Well over a decade ago, when large organizations developed and updated their complex Web properties, the most popular and rigorous process one could follow in development was referred to as “Waterfall”.  Think of this as a descending, linear staircase where one step of the process was completed in full before moving on the next. The methodology was rigorous, but also left little room for tweaking, testing, adapting and improving along the way.

Screen Shot 2013-05-18 at 1.41.52 PM

Responsive Design
Today, digital design and development is often done leveraging the “agile” method of development, which favors smaller, cyclical bursts of development and rapid testing. Start-ups favor this approach as well building not only their tech products but also their business models in a way, which resembles more of an agile philosophy vs. a rigid, sequential approach. Even “large” start-ups like Facebook demonstrate this in how they roll out enhancements to their global platform, often making the changes incrementally, rolling them out with select users and then adjusting based off the data they analyze. Google often works this was as well. If you were to undertake designing and building a digital property today—you would also have to ensure that it would perform across multiple platforms (desktop, tablet, mobile). A popular methodology for developing this way is called “responsive design”—a technique, which leverages code that results in a shape shifting design which auto-magically fits the medium it, is being interacted with in.

Screen Shot 2013-05-18 at 1.19.43 PM
Most Marketing Remains Linear And Unresponsive
Despite the pervasive nature of all manifestations of digital, including social and mobile, much of the marketing emphasis remains dedicated to reaching people in mass, following a tried and true formula for advertising designed to build off consumer insights and craft compelling messages which could be distributed across a myriad of channels (including digital). The approach is designed for the broadcast industrial machine including print, radio and television, which, despite rumors of its demise is likely to stay with us for some time. The problem it poses however is that it is an approach that much like its counterpart in tech development, (Waterfall) is neither nimble nor flexible and isn’t built for rapid change nor does it adapt well beyond the dominant media it was designed for.

Screen Shot 2013-05-18 at 1.31.31 PM

“Content Marketing” Is Disrupting Modern Day Brand Building
CMOs, chief digital officers and brand managers across many organizations are currently grappling with the notion of content used in the context of marketing—inherently they understand that their customers value content, consume it, create it, and share it—and they want in on the action. They also understand that this type of content isn’t often the traditional campaigns they execute for broadcast so they face a dilemma:

What content do consumers value most?

How do they find it?

What gets individuals sharing content with peers?

How does content scale, reaching the right audience at the right time?

How do brands insert themselves into the content ecosystem in ways that bring value back to the brand?

Screen Shot 2013-05-18 at 3.25.25 PM

Responsive Marketing
The solution to the content question lies somewhere between acknowledging that a brand must support both a traditional, linear marketing model in addition to a newer, cyclical construct which is constantly in tune with the current environment and operates in consolidated time frames. Responsive marketing sits at the core of the content evolution that many companies find themselves trying to navigate as they pull together newsrooms,command centers and media operations which are designed to help brands act more like publishers. All of these can be effective in treating the symptoms a brand may exhibit if they possess only competencies in linear forms of marketing, but they do not address the root issue—deconstructing a marketing machine which places the majority of resources on mass marketing will ensure it never gains proficiency in alternate forms of content and media.

A more holistic approach is needed.

 

Logic+Emotion: Responsive Marketing.

Seller financing: an untapped resource for real estate agents | Chappaqua Real Estate

While the residential real estate market is generally believed to be improving nationwide, some of the residual effects of the Great Recession still affect the ability of real estate agents to facilitate home sales.

Emerging employment opportunities in many parts of the country are bringing workers into new communities. Even though financial institutions have brought reserve levels back to all-time highs within the past few years, banks are unable to fund loans due to restrictive lending criteria.

For buyers, the regulatory pendulum has swung too far. Though fully capable of making payments, many are marked with imperfect credit or low cash reserves as a result of short sales, foreclosures or plummeting values of their prior residences. For sellers, this means a significantly smaller pool of potential buyers, which negatively impacts their home values as well as their financial well-being.

Prime opportunity

According to the Pew Research Center, about 10,000 people will turn 65 every day for the next 17 years. With baby boomers entering retirement at an exponential rate, many are looking to their homes as an additional source of revenue to supplement Social Security or other insufficient income.

Today’s rising home values present a perfect opportunity for sellers to capitalize on their homes’ increasing market values, and savvy real estate agents recognize the prime opportunity that seller financing presents. The trend of tight lending standards combined with willing buyers, sellers and an appreciating housing market is certainly not permanent, so this nontraditional financing option must be quickly leveraged to yield maximum benefit.

– See more at: http://www.inman.com/2013/05/22/seller-financing-an-untapped-resource-for-real-estate-agents/#sthash.glExI8Fd.dpuf

 

Seller financing: an untapped resource for real estate agents | Inman News.