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How to Use Facebook Power Editor, a Detailed Guide | Bedford Realtor

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Are you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

Go to Facebook.com/powereditor to test your browser or install the plugin.

But Power Editor is much more than just a bulk ad editor. It has many advantages over Facebook’s self-serve ad tool used by the vast majority of Facebook advertisers.

Here are the benefits of using Power Editor for your Facebook ads.

#1: Get Access to Latest Features

partner categories

Partner Categories is a feature available within Power Editor.

When Facebook rolls out new advanced features, they’re sent first to the Facebook ads API (which goes to third-party tools) and Power Editor. As a result, marketers using Power Editor tend to get these features well before those who use the self-serve ad tool exclusively.

Here are some examples of features you can currently find in Power Editor, but not in the self-serve ad tool:

Partner Categories: Facebook has partnered with three data-mining companies (Axciom, Datalogix and Epsilon) that collect mounds of data on users related to purchase history and lifestyle. Facebook uses this data to let advertisers do some powerful ad targeting with more than 500 categories.

 

 

How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner.

How to Use Facebook Power Editor, a Detailed Guide | Bedford Realtor

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Are you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

Go to Facebook.com/powereditor to test your browser or install the plugin.

But Power Editor is much more than just a bulk ad editor. It has many advantages over Facebook’s self-serve ad tool used by the vast majority of Facebook advertisers.

Here are the benefits of using Power Editor for your Facebook ads.

#1: Get Access to Latest Features

partner categories

Partner Categories is a feature available within Power Editor.

When Facebook rolls out new advanced features, they’re sent first to the Facebook ads API (which goes to third-party tools) and Power Editor. As a result, marketers using Power Editor tend to get these features well before those who use the self-serve ad tool exclusively.

Here are some examples of features you can currently find in Power Editor, but not in the self-serve ad tool:

Partner Categories: Facebook has partnered with three data-mining companies (Axciom, Datalogix and Epsilon) that collect mounds of data on users related to purchase history and lifestyle. Facebook uses this data to let advertisers do some powerful ad targeting with more than 500 categories.

Here’s a sampling of the targeting you can do with the help of Partner Categories:

  • Household size of 6 (8,842,800 users)
  • Upscale department store credit card user (34,618,400 users)
  • Home office supply purchases (2,638,300 users)
  • Aftermarket vehicle purchase over 48 months ago (11,952,800 users)
  • Baby food and products buyers (10,497,100 users)
  • Casino vacations (4,242,000 users)
  • Dog owner (12,643,500 users)
  • Fitness buyers—runners (5,950,600 users)
  • Teacher/educator (223,000 users)
  • Donate to veteran causes (7,016,400 users)

While Precise Interest and Broad Category targeting are dependent on users keeping their profiles updated, Partner Category targeting is based on a user’s actual buying history and completion of surveys.

Lookalike Audiences: Facebook’s recent rollout of Custom Audiences to the self-serve ad tool lets advertisers upload their customer lists into Facebook to target those users with ads.

Power Editor’s Lookalike Audiences builds a similar list of Facebook users based on your customer list.

 

 

How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner.

Country Star Ronnie Dunn Buys in Nashville | Bedford Real Estate

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If you aren’t a big enough fan of country music to have heard of Ronnie Dunn, perhaps the name Brooks & Dunn rings a bell. Dunn, who was one-half of the former country duo (he and Kix Brooks split after 20 years to pursue solo careers) just purchased a house with his wife in Nashville, according to property records and a report by the Real Estalker blog.

Nashville, obviously, is the capital of country music, and it’s no surprise to find a country musician picking up a new place within its city limits. This is the third home the Dunns have purchased in Nashville; they also own a condo, as well as an equestrian farm.

The Dunns’ new property sits on just under 6.5 acres. Rather than the traditional style most commonly found in the area, this home is a neoclassical-designed home by Palm Beach architect John L. Volk.

Measuring 5,751 square feet, the house has 5 bedrooms and 4.5 baths. Enormous windows, tall ceilings and indoor-outdoor living spaces add to the home. The grounds includes a barn and stable, guest cottage and lush, traditional garden surrounded by boxwood.

 

 

 

Country Star Ronnie Dunn Buys in Nashville | Zillow Blog.

Home flipping frenzy returns to Southland real estate market | Bedford Real Estate

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Like most real estate agents, Tarek El Moussa saw much of his livelihood evaporate in the housing bust.

But with prices beaten down, El Moussa also started seeing bargains everywhere. He bought a Santa Ana condo for $115,000 in 2010, made modest renovations and flipped it for a $35,000 profit. Last year, he repeated the process 20 times and this year expects to flip 50 homes.

“I absolutely loved it,” El Moussa said about that first house flip. “I made a good profit, and I saw the opportunity to do it not only once, but do it over and over.”

With Southland home prices rising in a fast-paced recovery, home flippers have returned to the market in force. In May, investors flipped 1,377 homes — a level not seen since the height of the housing boom, when investors turned over 1,394 homes in June 2005, according to real estate research firm DataQuick. The firm defines flipping as buying and reselling a home within six months.

The frenzy has brought new interest in home flippers as celebrities, after earlier TV reality shows featuring them went the way of the housing market. “Flip this House,” on A&E, was canceled in 2009. Bravo’s “Flipping Out” first aired in 2007 but switched gears after the second season to focus on interior design. El Moussa has turned his experience into a new show, “Flip or Flop,” which premiered on HGTV in April.

After the crash, experts — in hindsight — pointed to get-rich-quick home flipping as a missed warning sign before the housing bubble burst. But whether the return of flipping constitutes cause for alarm remains a murkier question.

Many housing experts and economists say it may simply signal a healthy recovery — a quick bounce back from prices that had dropped sharply. Others see it as a sign that fast-rising markets may again be getting overheated. In Southern California, the median price has seen year-over-year increases of more than 20% in every month so far this year, according to DataQuick, hitting a record 28% in June.

 

 

Home flipping frenzy returns to Southland real estate market – latimes.com.

11 Things You Should Know About Homeowners Insurance | Bedford Real Estate

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Insurance requires you to think about bad occurrences: medical problems, car accidents, emergency home repairs. But while it may sound pessimistic to dwell on what could happen (carpe diem, anyone?), it’s important to protect yourself from some of life’s biggest surprises.

When it comes to protecting your home, it’s not just about safeguarding against structural damage or theft — it’s just as much about feeling secure in where you live. If disaster strikes, your focus should be on reclaiming your sense of stability. The last thing you should worry about is money.

We spoke to LearnVest Planning Services certified financial planner™ Ellen Derrick — and some real homeowners — about the top 11 things you should know about homeowners insurance.

No. 1: What it covers

A typical policy will pay for damage to your property and your possessions in the event of certain storms, fire, theft or vandalism. Like renters insurance, it also provides liability coverage if someone gets hurt on your property and decides to sue. Homeowners insurance also covers shelter costs, so you don’t have to face crazy hotel bills if you’re temporarily displaced from your house.

Homeowners insurance can protect belongings outside the home, too. If something is stolen from your car, auto insurance won’t cover it — but your homeowners policy likely will. “Most policies will cover your belongings when they are traveling with you,” Derrick said. “If you have a $1,200 laptop and it gets lost by the airline, call your insurance agent — right after you file the claim with the airline, of course.”

No. 2: What it doesn’t cover

A standard policy has exclusions including earth movements (landslides, earthquakes, sinkholes), power failure, war, nuclear hazard, government action, faulty zoning, bad repair or workmanship, defective maintenance and flooding. Windstorms are typically covered, including tornadoes, although insurance companies exclude tornadoes or hurricanes in some high-risk areas.

Water damage is tricky. As a rule of thumb, water from above (rainwater or a burst pipe in an upstairs apartment) is usually covered, but water from below (backed-up sewers or ground flooding) generally isn’t. If your region is prone to floods and earthquakes, you should consider supplemental coverage.

No. 3: Why you should shop around

Before committing to a policy, take the time to research an agent whom you trust — preferably one with good reviews online or via a personal recommendation. It’s certainly something that homeowner Ramzy Ayyad, who struggled to receive benefits following a house fire in November 2008, recommends that prospective homeowners do. “I had to deal with a rude adjuster,” he said. After complaining assertively to the adjuster’s boss, Ayyad finally received a check for the damages — but the process was exhausting.

By contrast, homeowner Terri Corcoran has nothing but glowing reviews for her adjuster. After a snowstorm caused a major leak in Corcoran’s laundry room, an insurance agent came to her home to assess the damage and promptly determined that the entire room needed to be redone. “They wrote me a check on the spot for what it should cost,” Corcoran said. “I was really impressed by how the company responded!”

 

11 Things You Should Know About Homeowners Insurance | Zillow Blog.

Solar energy gets boost with New York state funding | Bedford Real Estate

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New York’s solar energy capacity is getting an upgrade with $54 million announced by Gov. Andrew Cuomo for 79 solar projects across the state to help reduce stress on the electric grid.

The competitive funding is part of the governor’s NY-Sun initiative working to make the state a leader in solar energy by addressing climate change and boosting clean energy technologies.

“The investments we are making in solar power will help businesses around the state control and reduce their utility expenses, while increasing the amount of electricity the state gets from renewable energy and reducing demand on the electric grid,” saidFrancis Murray, CEO of the New York State Energy Research and Development Authority (NYSERDA).

The Capital Region is expected to have 10 sites that will house solar energy projects including Raymour & Flanigan stores in Clifton Park and Niskayuna. The other eight sites are to be determined.

The awards were administered by NYSERDA to 20 recipients to finance the solar energy projects that will be located in 26 counties. The sites themselves would use the solar power to drop electricity usage.

The projects are expected to add up to 64 megawatts to the state’s solar capacity. One megawatt is equal to one million watts of power. Most of the projects should be finished by the first half of next year, Cuomo said.

“Not only will these projects benefit our environment by reducing dependence on fossil fuels and using renewable energy, but they are also creating well-paying jobs for New Yorkers,” Cuomo said in a statement.

 

Solar energy gets boost with New York state funding – The Business Review.

Half Empty but Full of History, Brill Building Seeks Tenants | Bedford Real Estate

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If ghosts paid the rent, Eric Hadar would have an all-star tenancy: Freddy Bienstock, Johnny Burke, Cab Calloway, Nat King Cole, Tommy Dorsey, Duke Ellington and Jimmy Van Heusen, to name a few. Not to mention J.J. Hunsecker and Danny Rose.

The Brill Building, at 49th Street and Broadway, currently stands more than half empty, after the closing last year of Colony Records and the Sound One postproduction studio.

But ghosts do not pay the rent. Neither do fictional characters. Their onetime home, the Brill Building, 1619 Broadway, at West 49th Street, now stands more than half empty, after the closing last year of Colony Recordsand the Sound One postproduction studio.

Mr. Hadar, the chairman of Allied Partners, a private real estate investment company, believes he can breathe life back into the Brill Building by evoking its show business past. He paid $185 million for the 11-story landmark in February.

For starters, he is in discussions with the Songwriters Hall of Fame — a 44-year-old organization with plenty of fame but no hall — about establishing a small museum in the Brill Building, where songwriters once swarmed to stake out the 80 or 90 music publishers or catch the attention of entertainers whose offices were there. The songwriters group will also curate a permanent exhibition in the lobby.

Irwin Z. Robinson, the chairman of the National Music Publishers’ Association, briefly had an office in the 11th-floor penthouse suite leased to Mr. Bienstock, who was closely associated with Elvis Presley. Mr. Robinson recalled certain songwriters, naming no names, who would knock on enough doors at the Brill that they would end up with a couple of buyers, meaning that two or three publishers owned 100 percent of their songs.

The tale was greeted with amusement by two celebrated songwriters, Jimmy Webb (“By the Time I Get to Phoenix,” “Wichita Lineman, “Up, Up and Away”) and Desmond Child(“Livin’ la Vida Loca,” “You Give Love a Bad Name,” “Angel”), who were visiting the building with Mr. Robinson and Mr. Hadar.

Standing in the gleaming, mirrored lobby, Mr. Webb said, “It’s like the physical manifestation of the Songwriters Hall of Fame.” He is the organization’s chairman.

Mr. Hadar said he was prepared to spend $50 million or more to finance, renovate, repair, maintain and lease the Brill Building.

“I would like to get a premium in rents by developing a building that’s exciting because of the people who are in there,” he said.

Though the building was designated an official landmark in 2010, it scarcely stands out these days on Broadway, especially without Colony Records. Its other retail space, where Jack Dempsey’s Restaurant did business from 1937 to 1974, is also dark.

The Brill Building is still home to three important show-business offices: Paul Simon, an inductee of the Songwriters Hall of Fame; Broadway Video Entertainment, a production, postproduction, marketing and distribution company led by Lorne Michaels; and Key Brand Entertainment, which develops touring theatrical productions.

There is also at least one remnant of the days when the Brill Building was a kind of vertical Tin Pan Alley. On the sixth floor, a visitor can find “St. Nicholas Music Inc.,” as the hand-painted gold-leaf letters proclaim on the transom over a door with chicken-wire frosted glass, brass hardware and a mail slot. This is the company that licenses “Rudolph, the Red-Nosed Reindeer,” 64 years after Johnny Marks wrote it.

 

Half Empty but Full of History, Brill Building Seeks Tenants – NYTimes.com.

Singapore Home Prices Climb to Record as Loan Curbs Imposed | Bedford NY Homes

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Singapore home prices climbed to a record in the second quarter as gains in suburban housing values accelerated, prompting the government to implement new measures on property loans.

The island-state’s private residential property price index rose 1 percent to 215.4 points in the three months ended June 30, extending a 0.6 percent increase in the first quarter, according to revised figures released by the Urban Redevelopment Authority today. The pace of gains in prices in the suburbs more than doubled from the previous three months.

Enlarge imageSingapore Home Prices Climb to Record as Government Curbs Loans

Traffic travels along the Benjamin Sheares Bridge, past a condominium development, in Singapore. Photographer: Munshi Ahmed/Bloomberg

Record home prices amid low interest rates raised concerns of a housing bubble and prompted the government to widen a four-year campaign to curb speculation in Asia’s second-most expensive housing market. Singapore on June 28 unveiled new rules governing how financial institutions grant property loans to individuals.

Apartment prices fell 0.2 percent in prime districts in the second quarter, compared with a 0.6 percent gain in the previous three months. Those in the suburbs climbed 3.8 percent, compared with the 1.4 percent increase in the previous quarter, according to today’s government data.

Suburban Demand

Suburban demand was boosted by Singaporeans upgrading from living in apartments built by the state to private condominiums. About 82 percent of Singaporeans reside in government-built units, according to Housing Development Board’s website.

CapitaLand Ltd. (CAPL) may alter the size of its apartments as it seeks to improve affordability to combat government measures, Lim Ming Yan, president and chief executive officer at Singapore’s biggest developer, said in a Bloomberg Television interview in Singapore yesterday.

“We want the right sizing, put in the right layout, so our users will find it a lot more user-friendly and at the same time something they can afford,” Lim said.

Singapore is Asia’s most-expensive housing market after Hong Kong, according to a Knight Frank LLP and Citi Private Bank report released last year that compared 63 locations globally. Hong Kong homes cost an average $28,300 per square meter in 2011 compared to Singaporewhere an apartment would cost $25,600 per square meter, the report showed.

 

Singapore Home Prices Climb to Record as Loan Curbs Imposed – Bloomberg.

Outdoor Shakespeare Festival In Mount Kisco Starts Friday | Bedford Real Estate

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You can spend a mid-summer’s evening watching Shakespeare’s A Midsummer Night’s Dream at Westmoreland Sanctuary this weekend.

The 60-minute, family-friendly adaptation will be performed four times: Friday, July 26 at 6:30pm; Saturday July 27 at 2:00pm and 6:30pm;  and Sunday July 27 at 1:00pm.

The grounds will open 90 minutes ahead of the performances for picnicking.  The evening performances will end with a marshmallow roast around a campfire.

Tickets are $17.50 for Westmoreland Sanctuary members and $20 for non-members.  Contact Michele Miller at MMiller@WestmorelandSanctuary.org for more information.

 

Outdoor Shakespeare Festival In Mount Kisco Starts Friday | The Bedford Daily Voice.

Give unrealistic sellers the ‘shock treatment’ | Bedford NY Homes

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There’s an old saying that it’s best to be the first born, second spouse and the third listing agent. So whose fault is it when a property doesn’t sell?

There are thousands of reasons that cause listings to expire. An agent may do everything possible and the property still doesn’t sell due to lack of activity in that price range or location. Other times, the listing agent didn’t market the property adequately, or conditions under the seller’s control prevented the sale. In almost every case, however, the reason most properties do not sell is the price.

A major misconception

Many people, including a large number of real estate professionals, fail to realize that it is the buyers (and sometimes the appraisers) who determine the selling price, not the sellers or agents.

The stock market provides a good analogy for understanding this situation. Assume that an investor paid $100 for a share of IBM stock. Today that stock is trading at $60 a share. If the investor insists on getting $100 a share, he will have to wait to sell until the market conditions improve. Otherwise, if he must sell now he will need to reduce his price to $60 a share.

The same is true for the real estate market. If someone paid $225,000 for a home and today similar homes are selling for $180,000, the owner has the same choices as the investor in the example above: sell at today’s prices or wait for the market to improve.

– See more at: http://www.inman.com/2013/07/22/give-unrealistic-sellers-the-shock-treatment/#sthash.IKPvdyVR.dpuf

 

Give unrealistic sellers the ‘shock treatment’ | Inman News.