In recent years, ad campaigns have become so cleverly engaging and entertaining that the audience often view ads as the main attraction instead of the side show.
Fashion magazine readers focus on the glossy advertisements; Super Bowl watchers look forward to the commercials and YouTube viewers seek out the most avant-garde marketing campaigns. And, thanks to AMC’s Mad Men, the award winning series about the advertising executives during the 1960s, many are captivated with the men and women behind the ads.
Here Patch introduces the “mad men” of Bee Harris Creative, Robert Bruzio of Mahopac and Richard Bastardi of Golden’s Bridge. Rather than have a Don Draper-style commute to Manhattan, they relocated their full service advertising agency, BeeHarris Creative, from Mount Vernon and Yonkers to Bedford Hills, less than a year ago.
Created in 1995, BeeHarris Creative has served hundreds of clients including Twisted Sister, Coca Cola, Lucille Roberts, and the Metro Transit Authority, among others.
Patch: Why did you relocate to Bedford Hills?
BHC: When this location became available we relocated because we knew we wanted to expand our reach up into the northern parts of the county and the state.
Patch: Tell us about your services.
BHC: We are strategic planners that offer full service integrated marketing. We may develop a television commercial, direct mail campaign, packaging, displays or sales collateral—but each client will require different executions based on their business and the marketplace in which they compete.
What makes us different is that we provide full creative services. There are not too many firms that offer it all anymore, unless you hire one of the big agencies which come attached to very big costs.
Patch: Do you consider your firm to be a classic advertising firm?
BHC: We are a classic advertising agency (web, print, and broadcast) that provides cutting edge digital marketing and advertising.
Patch: What’s an example of “cutting edge” advertising?
We just finished a print ad campaign for a client using QR code marketing. QR codes—which are just now gaining traction but are expected to takeover in the next year or two—allow us to communicate through mobile devices to create a very strong message.
The way it works is that the target consumer scans the code with their smart phone or tablet, which links him (the consumer) anywhere that we (the marketer) want to drive him.
We were inspired to delve into QR code marketing when we spotted a Calvin Klein billboard. Calvin Klein, notorious for having ads pulled for being too racy, placed a billboard on Houston Street in New York. All that was on the billboard was this giant QR code with a note on the top which said “Scan to get it uncensored.”
Patch: How has the advertising industry changed in the 15 years that BeeHarris had been around?
BHC: The big shift has been from technology to content. When mobile phones and iPhones first entered the market, it was all about technology. But now that the technology is in place, for us it’s now about content development and content access. With the technology in place it (digital communication) is only going to get bigger, better, and faster.
Bee Harris Creative is located at 438 Cherry Street in Bedford Hills. The owners may be contacted at 914-864-1619.
Tag Archives: Bedford Hills NY
Bedford Hills NY Landlords Can Check Potential Tenants On-Line | Bedford Hills NY Homes
How to Run an Online Background Check for Free
By Sarah Jacobsson Purewal, PCWorld
I know what you’re thinking–but hear me out. Plenty of reasons for doing an online background check exist, and not all of them are sketchy.
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In fact, everyone should do at least one online background check on–you guessed it–themselves. After all, if you can find out sensitive information about yourself with a little (free) online sleuthing, there’s no telling what employers, stalkers, and ex-girlfriends or -boyfriends will be able to uncover.
So here’s how to do a thorough online background check without dropping any cash.
If You Know Your Target’s Name
If you know name of the person you’re looking for, the first places you should check are the usual venues–good old search engines and social networks. Google, Facebook, LinkedIn, and Twitter are all good stepping-stones for discovering valuable information about people.
Searching Your Social Networks
Social networks are fantastic sources of information–and it’s all completely self-volunteered. This is why social networks are particularly handy for employers–because if it’s on your Facebook page, it’s not only information about you, it’s information you’ve chosen to share with the world.
Facebook is indisputably the social networking standby–no surprise, as it boasts 500 million users. You can search for people by name and e-mail address, and modify the results by location, school, and workplace. If nothing shows up, they may have made their profile private and unsearchable.
If that’s the case, you can do a site-specific Google search, and any public pages or groups they may have commented on will show up. For example, my personal Facebook profile is private and will not show up in Facebook search results, but if you type site:Facebook.com “Sarah Purewal” into Google, you’ll see that I have commented on PCWorld’s Facebook page. You can now see my profile picture, as Facebook doesn’t allow users to make this private, even if you still can’t search for me using Facebook’s search.
Alternatively, you can use Openbook.org to search across Facebook’s public pages (including status updates) for any search string you want and find search results listed with names, profile links, and pictures–perfect for your background check.
Other social networking sites, such as LinkedIn and Twitter, are also worth a look. LinkedIn usually reveals much less information about a user, because it’s primarily a work-oriented social network. However, it is an excellent place to verify user’s résumés and work histories (though, of course, a user can lie on his or her LinkedIn profile very easily).
Twitter is a different type of social network. Unlike Facebook and LinkedIn, Twitter asks for very little identifying information from their users. Thus, you’ll often find people’s Twitter accounts via their Facebook or LinkedIn pages–not necessarily by searching Twitter. Twitter can still give you a wealth of information, though it’s more likely to give you an insight into their personality, interests, and style, rather than information you can use to find their address or phone number.
Find the Basics: Phone Number and Address
Okay, so you’ve Googled your target and discovered all of their sordid beer-bong photos on Facebook, but what you really want is to be able to contact them. How can you get their phone number and address?
Look up phone numbers with ZabaSearch. (Click for full-size image.) ZabaSearch is a fairly accurate phone number lookup service. It offers a free way to look up people’s phone numbers (you can narrow it down by state), along with premium services for reverse phone number and social security number lookups. I say “fairly accurate” because while ZabaSearch’s database includes listed and unlisted numbers, it’s hit-or-miss when it comes to cell phone numbers–and who doesn’t have a cell phone these days?
WhitePages.com also offers a free phone number lookup, and throws in an address to boot. WhitePages appears to update its database more frequently, as it found a recent address change of mine that ZabaSearch missed (within the last year). However, it does not list unlisted numbers. WhitePages also offers a premium, reverse phone number lookup, and will show you the location of the phone. Of course, this is simply the location of the phone’s origin, and is based on the phone’s area code–when I look up my phone number, for example, it says my phone is likely located in Conway, South Carolina. (This is incorrect, as my phone is currently located in California, but my phone’s area code is from South Carolina.)
Criminal and Public Records
Finding an address or phone number is child’s play. Only when you’re looking for criminal and public records do things start to get interesting. If you want to know if your hot coworker has ever been divorced, or if your neighbor might be running a drug ring out of her apartment, this is how you can find out.
Bedford Hills NY by Robert Paul | Flickr – Photo Sharing!
Bedford Hills NY Weekend Real Estate Report | RobReportBlog
Gas vs. Wood Burning Fireplaces | Bedford Hills NY Homes

You plan to build your dream home. You’ve pored through home plan books, picked out the perfect design, found a beautiful lot in a great neighborhood and worked out a deal with a well-regarded builder.A wood-burning fireplace will appease the die-hard traditionalist in any group. After all, who doesn’t love the rustic scent and the popping sound of a home-brewed blaze? The smell and sound of a true fire evoke images – real or imagined – of cozying up in front of a crackling blaze after a particularly challenging snowball fight or a day of building snowmen.
After years of rental apartments and settling for less, you’ve earned this home. You’ve promised yourself some of the amenities you’ve always wanted and, not surprisingly, a few well-placed fireplaces top that list. Your new home will include a fireplace in the family room so that, after a day of sledding, the kids can warm chilled fingers and toes and hang soggy mittens and mufflers up to dry.
A second fireplace in the living room adds an elegant touch to formal gatherings, and in the master suite, yet another fireplace serves as a romantic backdrop. Perhaps even more important than adding some old-time charm and comfort to your new home, a fireplace also answers that nagging question, “Where will we hang the Christmas stockings?”
Before you settle down in front of a warm blaze with a comforting beverage and your favorite novel, you need to make an important decision about whether you want a gas or a wood-burning unit. Today’s marketplace offers new-home builders plenty of choices when it comes to fireplaces, and consumers need to study up before making a choice.
To choose which type of fireplace works best for you, learn the differences between the two and define your priorities.
Even today’s “old-fashioned” wood-burning fireplaces present more choices than those of the past. High-energy models from a number of manufacturers often include insulated fireboxes that keep cold outside air outside and trap warm air that would otherwise escape up the chimney or out the sides.
Many of these models also feature blower systems that redirect heated air from the chimney out into the room.
Because traditional wood-burning fireplaces can emit gases and particles that harm the environment into the air, some communities regulate or even prohibit them.
Heatilator offers an outside air kit system that reduces lost energy by using outside air for combustion.
Another option available with some wood-burning fireplaces is a filter that helps eliminate dust and smoke from inside air.
A gas fireplace, which combines ease of use with the heating ability of a furnace, will appeal to those people who cringe at the idea of prying themselves off the sofa every couple of hours to fetch another round of wood.
At the flick of a switch, you’ll enjoy the warmth of a realistic blaze. A couple more flicks of the switch adjust the flame height and heat output.
In recent years, gas fireplace manufacturers have worked hard to create a blaze that resembles a real fire. Ceramic logs, tall, dancing flames and burning “embers” underneath imitate traditional fires.
Because gas units do not include a chimney, they also allow the homeowner some versatility when choosing a spot for the new fireplace.
Bedford Hills NY Real Estate Market Report | November 2010 | RobReportBlog
Bedford Hills NY Homes reports forty-one (41) homes are for sale in Bedford Hills NY. Prices range from a low of $375,000 to a high of $8,900,000. The Median Price of a Bedford Hills NY Home is $740,000. The average home is 3804 square feet, has been on the market 176 days and is asking $403 per foot.
Over the last three months five (5) Bedford Hills NY Homes have sold. The market is flat compared to 2009. The low price of a sold home is $392,000 and the high priced of a sold home is $3,325,000. The Median Price of a sold Bedford Hills NY Home is $510,000. The average sold home is 2576 square feet, takes 123 days to sell, sells for $335 per foot and 95.20% of asking.

In 2009 five (5) Bedford NY Homes sold over the same three month period. The low price was $205,000 and the high price $840,000. The Median Price of a sold 2009 Bedford Hills NY Home was $400,000. The average sold home in 2009 was 1919 square feet, sold in 105 days, sold at $227 per foot and 88.33% of asking price.
9 Tips for Getting Vacant Homes Ready for Winter | Bedford Hills NY Real Estate
Houses that will sit empty through the winter need attention to avoid frozen pipes, reports Long Island American Water, which is part of American Water, the largest investor-owned U.S. water and waste water utility company
The company offers these tips for ensuring that pipes don’t burst:
· Search for pipes that are not insulated, or that pass through unheated spaces such as crawl spaces, basements, or garages. Wrap them with pre-molded foam rubber sleeves or fiberglass insulation.
· Wrap really vulnerable pipes with electric heating tape with a built-in thermostat that only turns heat on when needed.
· Seal cracks and holes in outside walls and foundations with caulking to keep cold wind from pipes. Look for areas where cable TV or phone lines enter the house, to be sure holes are tightly sealed.
· If hot-water radiators heat the home, bleed the valves by opening them slightly. Close them when water appears.
· Before really cold weather sets in, make certain that the water to outdoor hose bibs is shut off inside the house and the lines are drained.
· Drain any hoses and air conditioner pipes.
· Wrap the water heater or turn it off.
· Make sure gutters and downspouts have been cleaned to remove debris that could freeze and cause clogs during cold weather.
· Know where the main water shut-off valve is located in case it needs to be shut off during an emergency.
Source: Long Island American Water (11/16/2010)


